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Tag: North region

  • DDB Mudra elevates Iraj Fraz Batla to creative head-North

    DDB Mudra elevates Iraj Fraz Batla to creative head-North

    Mumbai: DDB Mudra has elevated Iraj Fraz Batla to the position of creative head – North, in order to strengthen its creative leadership structure. Prior to this, he served as executive creative director (ECD) – West for over three years in the company. 

    As ECD, Fraz successfully led the creative mandate for brands like Kwality Walls Kids, Meesho, Cars24, and Protinex. In his new role, he will drive the creative output from the North office under the leadership of DDB Mudra Group chief creative officer Rahul Mathew, said the statement.

    In a career spanning over 18 years, Fraz has worked with some of the biggest creative agencies in the world including Scarecrow M&C Saatchi, Y&R Dubai, JWT, Lowe Lintas, among others. He brings in a wealth of knowledge from his experience of working with 35+ Indian and international brands. His work has won several accolades at Spikes Asia, Adfest, Kyoorius, Effies and Goafest.

    “As we grow our creative ambition and reputation, it’s critical for us to have leaders who possess the same vision and standards across the group,” stated Rahul Mathew. “Having worked with us at our hugely celebrated West office for 3 years, Fraz is just the person to carry forward our torch for creative excellence. His blend of creativity and resilience will surely help us reach our creative potential in North and touch even greater heights as a Group.”

    Talking about his new mandate, Fraz said, “DDB Mudra’s North office is producing strong advertising and is headed in the direction to be the agency of the future. And I am lucky to be part of this exciting phase. From here on, may the best work win.”

  • Efficacy Worldwide onboards Ravindra Singh as GM, North

    Efficacy Worldwide onboards Ravindra Singh as GM, North

    Mumbai: Integrated marketing communication agency Efficacy Worldwide has brought Ravindra Singh on board as general manager, North.

    In his new role, Singh will be responsible for new business development and client servicing across clients in the North region, said the company in a statement.

    Singh has a rich work experience of more than 14 years in building brands, brand strategy, client servicing, and business development. He has worked with leading media agencies including Havas Media Group, Madison Media. Before joining Efficacy, he was the business director – audience planning at Havas Media.

    “I am extremely excited to have Ravindra on board,” stated Efficacy Worldwide CEO Vishnu Sharma. “He brings with him the expertise of managing 360-degree media and his ability to drive innovations in new media. With him on board, we are looking forward to stupendous growth in our business.”

    During his career span, Singh handled media marketing for various brands across categories and has been instrumental in accelerating the business growth of clients. His experience of working on diverse clients like Reckitt and Benckiser, Britannia, Airtel, Hyundai, VLCC, Kohler, Patanjali, LG, Michelin Tyres, Sleepwell Mattress, DS Group, FMC India, Daawat Basmati Rice, Halonix Lighting, Swarovski, Tinder, OkCupid, Seedworks, Lal Path Lab, Schneider Electric, among others gives him an edge in business development.

    “I am delighted to be part of the Efficacy Team and leading the business development and client servicing. We are looking to forge new alliances and relationships across categories and segments,” said Ravindra Singh. “Today brands are looking for 360-degree media planning spanning across external and internal platforms. We are best suited to provide the brands niche as well as large scale marketing solutions.”