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Tag: North India

  • ‘Babuji’ is Manthan face for north India

    ‘Babuji’ is Manthan face for north India

    MUMBAI: Bollywood’s sanskaari ‘Babuji’ Alok Nath is the new face of Zedblack’s Manthan Dhoop.

    Manthan is a dhoop (incense) brand from the house of Mysore Deep Perfumery House (MDPH), one of the top three companies in Rs 60-billion overall agarbatti market in India, the top two being ITC and Cycle Agarbatti in the organised sector. 

    Manthan has launched its campaign “Manthan Zaroori Hai” featuring the actor where he urges people to introspect into their detached lifestyles. The campaign has been conceptualised and executed by Oberoi IBC.

    Manthan Dhoop, with seven variants – Chandan, Gulab, Mogra, Guggal, Loban, Gold and Silver, claims to give a spiritual atmosphere at home, office or any other work place.

    MDPH director Anshul Agarwal said: “MDPH wants to fortify its position as one of the top incense stick manufacturers in India. We recently signed former Indian captain MS Dhoni as our national brand ambassador for Zed Black. For regional markets, we have (actor) Bhagyashree for the west, and Odia superstar Barsha Priyadarshini for the east India market.”

    Digital
    https://youtu.be/SuWp7eMlCTU

    Nuclear
    https://youtu.be/oIy96RE5AQU

    sophisticated
    https://youtu.be/AZjj8mgTV78

    Sambharani
    https://youtu.be/uuWdaafjMrs

    “In the north India market, Manthan is popular.  To further strengthen the brand proposition, we have made Alok Nath the face,” he added.

    Being one of the major players in the Rs 25-billion organised agarbatti sector, he said: “We are setting up one more state-of-the-art factory at Indore (MP) which is about 2 lac sq. ft. — which will be operational by January 2018. This would increase our production capacity by 40 per cent.”

    Alok Nath shares, “Today, despite staying in the same house, we see families are drifting away and stay detached because of over-usage of mobile phones.” ‘Manthan Zaroori Hai’ portrayed in the TVC shows that work-life balance leads you into a a happy state of mind,” he added.
     
    Oberoi IBC MD Anand Oberoi said: “Manthan Dhoop urges people to introspect their way of living. The campaign, consisting of three TVC spots, will be aired across both, mainline and digital media.”

  • Raj TV looking at raising Rs 200 crore through stake sale

    Raj TV looking at raising Rs 200 crore through stake sale

    MUMBAI: Raj TV Network is keen on further strengthening its presence in its core market of south India and also expanding its reach to the diaspora from the four states of Tamil Nadu, Kerala, Karnataka and Andhra Pradesh.

     

    The television network is on the lookout for equity investors – financial or strategic – to fund its growth plans. The company has appointed Destimony Securities as its advisor for the equity stake sale.

     

    “By getting in investors, we are looking at raising approximately Rs 200 crore,” Destimony Securities MD and CEO Sudip Bandhopadhyay told Indiantelevision.com.

     

    Raj TV Network plans to revamp its clutch of south Indian GECs, music and news channels and also on furthering its brand in the Telugu market.

     

    The network operates 12 channels – four in Tamil, three in Telugu, two in Kannada, two in Malayalam and one in Hindi.

     

    Raj TV Network also has a large library of Tamil movies which has not yet been tapped gainfully.

     

    “We have a huge inventory of Tamil movies that needs to be monetised. Alongside, the large diaspora of the four states in the South needs to be captured,” Bandhopadhyay said.

     

    Ernst & Young had in 2007 valued Raj TV Network’s movie collections at Rs 325 crore.

     

    The network is currently busy revamping its Telugu channels  —  Raj Musix Telugu, Raj Telugu News and Vissa.  The relaunch of the Telugu channels is expected sometime next month. Raj TV Network also plans to rebrand Vissa to prefix the Raj brand.

     

    Apart from this, Raj TV Network has ambitious plans to make its presence felt in northern parts of the country.

     

    “We don’t just want to build the brand name in the south but also move to other regional markets as well,” says Raj TV MD M Raajhendhran.

     

    The network is already present in a few Hindi speaking markets with Raj Parivar, which currently features only songs. It has long term plans to start GECs and other regional music channels as well in north India. Bhojpuri is one of the markets Raj TV Network is considering. Additionally, it is also looking at the Bengali market.

     

    In the third quarter ended 31 December 2013, Raj TV Network reported a 53.98 per cent rise in net profit to Rs 4.99 crore (20.01 per cent of revenue during the quarter) from Rs 3.24 crore (18.55 per cent of revenue of that quarter) a year ago.

  • Alia discovers the unseen India

    Alia discovers the unseen India

    MUMBAI: They don’t call acting the best profession for no reason. There’s something about it that fascinates many. And one of the most important is that while donning different roles, an actor gets to learn a lot of new things. Something similar happened to Alia Bhatt while shooting for Imtiaz Ali’s Highway.

    Presented by Sajid Nadiadwala and starring Alia Bhatt and Randeep Hooda, the film traverses six states of north India and captures the landscape of the different regions as it goes along. The makers have come up with Highway Diaries – short video snippets that capture the journey of the film and all the exciting experiences that the cast and crew had during its making.

    The latest episode of Highway Diaries titled Sambhar Salt Pan, Alia is seen shooting for the film in a salt factory in Sambhar (Rajasthan) along with other actors of the film. Born and brought up in a city like Mumbai, the world of Sambhar where anything and everything has more than a pinch of salt was a revelation for the young star.

    “Highway took me to all these amazing places that I probably wouldn’t have ever seen otherwise. Sambhar, the salt factory, was the most beautiful and the most weird experience for me. I celebrated my birthday there as well. In many ways, I think it was here that I truly started feeling like Veera (her character in the film),” said Alia in a release.

  • Maharashtra to attract tourists from North India

    Maharashtra to attract tourists from North India

    NEW DELHI- In a most aggressive marketing plan, Maharashtra Tourism Development Corporation (MTDC) has kick started its mission to attract tourists from North Indian states by opening its tourist information centre in this part of the country. Maharashtra Tourism aims to cover 10 prominent cities of India to promote tourist destinations of Maharashtra having already opened a tourist information centre in Hyderabad recently.

     

    Starting with its marketing campaign in Delhi on Friday, Maharashtra Tourism is all set to attract the tourists from Delhi and surrounding states by setting up Tourist Information Centre at Hotel Janpath.

     

    Shri Chhagan Bhujbal, Honorable Minister of Tourism, Government of Maharashtra, said, “We already attract maximum foreign tourists and now we are also focusing on attracting domestic tourists in large numbers. Maharashtra has everything in terms of tourist destinations. It is an unlimited resource for beach lovers, adventure sport lovers, honeymoon travelers, pilgrimages and sites of historical importance and for nature lovers. Maharashtra is one of the most developed States of India with a large class of educated and affluent society.”

     

    Maharashtra is always known for its rich culture, art and festivals. The State is blessed with the world famous World Heritage Sites like the caves of Ajanta-Ellora, 720km long coastline, pilgrimages like Shirdi-Saibaba, Entertainment Capital – Mumbai, Buddhist Pagoda at Gorai (Mumbai), hill stations like Mahabaleshwar-Panchgani and Matheran, wildlife sanctuaries of Tadoba-Pench and India’s wine capital-Nashik.

     

    Dr. Jagdish Patil, Managing Director, MTDC, said, “MTDC has been taking several progressive steps to encourage tourism in Maharashtra. Along with this facility in Delhi, we are also hosting a road-show for the tour operators to promote Maharashtra as a preferred tourist destination. It will be an interactive session with the tour operators about how best we can improve the number of tourists visiting from North India to Maharashtra.” Apart from Delhi, MTDC is planning to unveil their tourist offices in Lucknow and Tirupati in the near future.
    The information pertaining to all destinations and tourist information will be available at the new office of MTDC which will become one point source of information for the tourist enthusiasts from North India and tour operators.

  • Top honours at Haryana fest for film on kite flying

    Top honours at Haryana fest for film on kite flying

    MUMBAI: Filmmaker Gitanjali Sinha’s Yeh Khula Aasmaan has received top honours at the Haryana Film Festival that ended recently.

    Starring Raghubir Yadav and Yashpal Sharma, the film revolves around a kid learning how to soar again like a kite, notwithstanding his academic failures.

    Yeh Khula Aasman revolves around Avinash, a 12th standard student staying alone in a metro city, who does not do too well in his exams. His career-oriented parents compromise on their parenthood responsibilities to take up permanent residence in London, leaving Avinash to fend for himself in an emotional vacuum.

    Unable to take peer and parental pressure to excel in studies and bereft of any true friends, Avinash becomes lonely and hence depressed. He decides to escape his routine and visit his grandfather who has been staying alone in a small town in North India.

    What happens when Dadu realises the fragile mental state of Avinash forms the crux of the film.

    In short, the film is a relationship-based motivational film that touches the audience of all ages with specific message to both the youth and their parents.

  • North India leads India’s organized retail growth, even small towns have immense potential, said Vikram Bakshi, MD, McDonald’s

    Day 1 at ‘THE SHOP’ – North India leads India’s organized retail growth, even small towns have immense potential, said Vikram Bakshi, MD, McDonald’s – Young India is gaining confidence and wants change, retailers have to provide their consumption needs, said Sanjeev Agrawal, President-Marketing, Future Group

    New Delhi, June 28, 2006: THE SHOP, the two-day summit on organized retailing, commenced today at the Taj Palace, New Delhi with the inaugural address from Vikram Bakshi, Managing Director of cDonald’ (North & East India), who stressed that North India is leading the growth of organized retail in India. The SHOP is the first ever retail forum focusing on India’s most promising retail zones. The Retail Theatre at The SHOP had international experts, captains of the industry, CEOs of India’s key retail chains across formats and categories addressing key retail issues – presenting Views, Reviews, Trends, Possibilities, Success stories, Vision of marketing Gurus, SWOT analysis and a lot more.

     

    According to Mr. Vikram Bakshi, Managing Director, McDonald’s, “The retail industry in India is witnessing a very interesting phase where different retail formats and categories are emerging and opening up, not just in the metros and larger cities, but also in smaller towns. Northern India is an emerging retail market with all International brands and national retailers targeting the North. Among the northern states in India, Punjab has the highest potential to develop as a key growth market for retailers. McDonald’ s itself has 88 outlets in India, 64% of which are located in the North.”

     

    “The Shop” is the zonal version of the annual “India Retail Forum” event that takes place in September in Mumbai and is the Asia-Pacific’s largest platform for retailers across the globe to come together and discuss the latest trends, visions and ­­­­­­­ challenges of the Retail Industry.

     

    Speaking at the forum, Mr. Sanjeev Agrawal, President – Marketing, Future Group, said, “Retail as a medium is about being inclusive and not exclusive keeping the real India in mind. The ‘Real India’ frame has many more people than we think. It is imperative to recognize the section of consumers one is targeting. And in India the debate is not between aspiration and value but in creating a convergence of both. We at Pantaloon, believe that retail must constitute everything for everyone and through our brands we wish to target every segment of the retail market.”

    Mr. Sushant Dwivedy, Business Head Leed, Microsoft Business Solution said, “Mass marketing is dead and every individual consumer needs to be treated separately. Technology can be used in the Retail Industry to provide better service to consumers and build loyalty factors. The Industry needs more web enabled services. Success for retailers will be driven by smarter operations.”

    ‘The Shop’ introduced new retail formats to retailers and potential franchisees and retail real estate developers and equip regional players with necessary support and systems and learning from masters in the business of retail. Showcasing the best in retail offering, providing an in-depth analysis of retail business trends and formulating a differential winning strategy, THE SHOP saw the participation of the very best retail concepts, successful brands, retailers and distributors from all over India.

     

    Mr. Amitabh Taneja, Editor in Chief, Images Group and organizers of the summit, said, “We will witness retailer

    s who have their own well-merited views and concepts which would change retail thinkers to reset enchmarks in many areas and share their huge aura of experience with the audience. IMAGES is now all geared up to focus on India’s most promising Retail zones with a series of events titled ‘THE SHOP’ felicitating interaction of international and national players with these regions in order to facilitate retail expansion and strengthen sourcing from regional brands and manufacturers.”

     

    Over these two days the forum will witness national and regional retailers
    across formats & categories, shopping centre developers, potential
    franchisees, investors, retail support & systems, vendors, govt officials, trade bodies. Some renowned people like Vikram Bakshi, MD, McDonald’s, Andrew Levermore, CEO, HyperCity Retail, Vijay Menon, CEO, Mobile Next, Sanjeev Agarwal, President, Marketing, Pantaloon Retail, Sushant Dwivedy, Business Head Leed, Microsoft Business Solutions, Sam Matthew , Head- Client Solutions, Total Outsourcing, Wipro, N. Sathiyanarayanan, Senior VP, Lifestyle, Denny Gerdeman, CEO, Chute Gerdeman, USA, Ratan Jalan, CEO, Apollo Health and Lifestyle, Sandeep Ahuja, CEO, VLCC, Tim Eynon, CEO Prozone and Director Provogue, Bipin Gurnani, CEO, Piramyd, Gopalratnam Kannan, Country Manager, Swatch Group India, Partha Datta Gupta, CEO, Barista and many more.

     

    Over the years Images has received global recognition for its bold initiatives to support retail growth in India and Images (that includes Conclaves, CEO meets, Exhibitions and Awards) are known for their impact — attracting industry big wigs with almost cent per cent attendance of the key stakeholders.

    About Images Multimedia

    IMAGES is an industry support platform – specific to the Fashion & Lifestyle, Retail and Retail Real Estate sectors – deriving support from its competencies in Research, B2B and B2C publications, Education & Training, Consulting, and Events and Awards of international standards. The Group has been closely involved with over 1000 key lifestyle brands, retailers, the entire retail support network, and real estate developers from across the globe for over a decade now.

    IMAGES Fashion & Retail magazines enjoy the largest readership in their segments across the Indian sub continent & Middle-East with over half a million readers. IMAGES F&R Research wing has been closely monitoring the trends in the market and has been feeding industry, government and media with vital information for strategy formation in association with world’s top consulting & research organizations like McKinsey, AT Kearney, KSA, AC Nielsen ORG MARG, etc.

    For more information please contact: Bhavya Suri, Perfect Relations,
    9871597740, Reena Varghese, Perfect Relations, 9910234004

     

  • Starcom Worldwide North India & Pakistan MD Anita Nayyar

    Starcom Worldwide North India & Pakistan MD Anita Nayyar

    From a media executive at Interpublicity Pvt Ltd in 1983 to the managing director North India and Pakistan of Starcom Worldwide, Anita Nayyar has come a long way in her career spanning 23 years.

    Based in Delhi, Anita has also had stints with organizations like Sista’s (now Saatchi & Saatchi), Frank Simoes Advertising (now F S Advertising), O&M (now Ogilvy/Group M), Initiative Media, MediaCom and Optimum Media Solutions.

    With an academic background in medicine, she plunged into the media business in 1983 and since then there has been no looking back. “It is always interesting to take on new challenges. I have in effect done that in all of 22 years of my media career. Moving earlier in life from a medical background in academics to advertising and marketing was a huge challenge in itself and I think I’ve taken it on rather well,” says the serene lady.

    If one were to list out the brands that she has handled in her career, it would surely take up most part of this page. From durables, automobiles, engine oils, mobile phones, cosmetics, fast food to digestives, baby food, beverages, credit cards and political parties, there is not one sector that has been untouched by her.

    Anita played a small but significant role on the changing the government at the center by focused targeting both at the consumer and regions/constituency level for the “Aam Aadmi” campaign for the Congress Party. That it is the Congress’ ‘Aam Aadmi’ the Centre and not the BJP’s ‘India Shining’ (managed by Grey Worldwide) says it all. “The aim was to maximize the media impact of each rupee for Congress campaign in May 2004 and we succeeded in giving the “India Shining Campaign” of the then ruling BJP a run for its money, and that too with one fourth of its spends,” says she.

    She has also been responsible for setting up the outdoor (now Landscapes) and electronic cell – at Ogilvy & Mather Delhi during her 5 year stint with the agency in the early nineties. Known for striking the best deals in the market place and also as an ROI (return on investment) sensitive professional, Anita was also at the helm of structuring and systemizing media services at Initiative Media, MediaCom, Mudra and Starcom.

    Under her leadership the Starcom Worldwide Delhi operations have grown by 147 per cent in year one and 50 per cent in year two.

    So what’s on her agenda now? “Working for Starcom it’s but obvious that the agency agenda will be top priority. Growth is a given however, at Starcom, our holistic approach to media is key. The people internally have also been trained accordingly to look at clients issues and find the best possible solution to it rather than taking a mainstream media approach and push TV/print plans down their throats,” Anita says.

    Challenges is what makes this lady tick and one of the things on her priority list was to develop the Pakistan market for Starcom, where the agency’s launch is slated shortly. “Right now, we are in the final stages for setting up the Starcom brand in Karachi, Pakistan. The exercise entailed sourcing, interacting and negotiating with various media services agencies in Pakistan,” she offers.

    For the clients she has worked for in various sectors, Anita is known for introducing the advantages of the concept of media consolidation to GPI, Maruti, LG, Sony and Yamaha.

    Anita is of the opinion that the television industry, which is growing at a slow pace now unlike the boom years, will pick up “because of its attributes being the medium it is.”

    “While media consolidation is key to our business and the clients are the chief beneficiaries, it’s also important to ensure brand accountability. Like in case of full service clients, it is important for both media and creative to be brand custodians so that there is accountability on a brand and everything is being done in the interest of the brand/marketer,” says she.

    This straight forward, no-nonsense woman firmly believes in working on her weaknesses to convert them into strengths. Her family is her biggest support today. Her two daughters and an extremely loving, supportive and understanding husband are what keeps her going in this overtly competitive industry.

    And if you thought that it was just media planning and buying that she was involved in, think again. Anita is a guest faculty at various management institutes like MICA, Amity School of Communication, College of Media and Communication at Rai Foundation and also the Delhi School of Communication.

    On being queried as to which of her qualities helped her being in the position she is today, she says, “I have always put in my best efforts and have had a very focused approach. From being in implementation when I started in 1983 and when media planning was just about seeing the light, to have learned and moved on from there, I think one has come a long way. I could have just been restricted to implementation but have taken up all the challenges in life and given it my best.”