ITV

Tag: north and east

  • Aaj Tak’s Avinash Pandey switches to Star News; to head sales in north and east

    MUMBAI: Star News is still upfront on its restructuring plans for its ad sales functions. And it is from lead Hindi news channel Aaj Tak that the latest recruitment has come. Avinash Pandey, senior manager ad sales at TV Today, joins Star News in “a couple of weeks” and will heading sales in the north and east .

    He will be based out of New Delhi and will report in to Star News head of sales Prabal Ganguly. Confirming the development, Ganguly says, “He has a lot of understanding up North. This knowledge would prove critical and significant for our sales operations. We are hoping that his experience at Aaj Tak would help us realise our growth objectives in the region.”

    Ganguly highlighted the importance of the North and East India region as vital as it contributes more than half of the overall revenues in India.
    “As the channel is gearing up to set up a new sales team, we have inducted professionals from diverse backgrounds,” he says. Pandey’s association with Aaj Tak has been for four years.

    Ganguly reports directly to Star News CEO Uday Shankar, and the ad sales division will be functioning as an independent unit and not a part of the Star network.

  • Hemant Misra is president, north and east, Mudra

    NEW DELHI: Mudra Communications has appointed Hemant Misra, as its president, North & East.. Based in Delhi he will now be spearheading the operations of the agency in Delhi (North) and Kolkata (East) branches, managing a combined billing of over Rs. 150 crores (1.5 billion)..

    He was formerly executive VP, Mudra. An official release informs that Misra started his career in the small creative shop Milestones in 1986. He joined Mudra in 1992 as associate account director. Misra has been involved in several brand launches. Notable among them is Nestle’s Polo (mint with a hole), a campaign that was highly awarded and applauded across cities, ad forums and across categories like film, press and outdoor etc. It won the Campaign of the year award. He was also instrumental in Mudra winning the A&M Agency of the Year award in 1995. ..

    His work portfolio includes clients like, Pan Parag, Cerelac, Orient PSPO, The Oberoi group of Hotels, NIC, Samsung CTVs, Ministry of Tourism, Lancer, Ruffle’s Lays and Bar One. Misra was instrumental in developing the fast food brand McDonald’s in India. Even today he is closely involved with strategy and creative development of the brand the release states.

    ‘The Advertising Works’ (the precursor to the EFFIES) held by Ad Club, Bombay recognised Misra’s efforts on Orient PSPO by awarding the Gold to the PSPO case study in 1997. This small brand from Calcutta won over heavyweights like Indian Airlines, Britannia, and LML etc. A Certificate of Merit followed this from EFFIES for the McDonald’s case study presented in 2001.

    The Mudra Group claims to have 150 clients. It consists of two ad agencies, (Mudra and Interact Vision) one media services agency (OMS) and six strategic business divisions operating out of a network of eight cities. Its strategic business divisions consists of MagIndia, which is an archive of Indian advertising, Primesite (Outdoor Media), Digital Branding Solutions, Mudra Videotec (TV & Software Production & Mktg.), Mudra Pharma, One to One Communications (Relationship Marketing).