ITV

Tag: Nora Fatehi

  • BigMuscles powers up the idea of ‘Hustle Banaye Muscles’ with Nora Fatehi

    BigMuscles powers up the idea of ‘Hustle Banaye Muscles’ with Nora Fatehi

    Mumbai: Nutraceutical and fitness supplement brand BigMuscles Nutrition has named actress Nora Fatehi as its new brand ambassador. A fitness & fashion icon for many, Nora’s onboarding was announced alongside the launch of a campaign titled ‘Hustle Banaye Muscles’, which encourages everyone to chase their fitness goals through an intense physical workout routine.

    A music video, directed by ace filmmaker-director Farah Khan, has also been released as part of the campaign, wherein Nora can be seen hustling it out in a gym, showcasing the efforts that go behind her effortless on-screen persona. Both BigMuscles and Nora embody the belief to prioritise one’s personal health and fitness to emerge as a winner, and this makes the collaboration a natural unison.

    “Nora Fatehi is one of the most iconic figures in the Indian entertainment industry, who personifies individual fitness while inspiring millions to chase their health and fitness goals. We are elated that along with cricketing icon Hardik Pandya, multi-talented Nora Fatehi is endorsing BigMuscles’ mission of aiding the nutritional needs of fitness enthusiasts across the country. Nora as our new brand face perfectly syncs with our ethos of supporting individuals who strive to achieve remarkable fitness growth. The ‘Hustle Banaye Muscles’ campaign further aims at conveying a message that nothing can be achieved without hard work,” said BigMuscles Nutrition founder Suhel Vats while sharing his thoughts on the development.

    Nora too echoed the sentiments saying, “BigMuscles has over the decades emerged as the biggest powerhouse in the fitness and wellness domain, and I am really excited to be a part of their inspiring journey. Fitness and hard work have been the basic principles of my life and this association gives me an opportunity to amplify the message of ‘Hustle Banaye Muscles’ to all my fans and the ever-growing fitness enthusiast community. I am hopeful that this fruitful partnership would go a long way.”

    The Farah Khan-directed one-minute video, featuring Nora released as part of the association, has been creatively designed by Ogilvy India. It promotes BigMuscles’ flagship product premium gold whey protein, which comprises ProHydrolase Enzyme and provides 25-gram protein, 11-gram amino acid and zero sugar in every scoop for faster muscle building. The announcement comes less than a year after BigMuscles Nutrition signed star cricketer Hardik Pandya as the brand ambassador for its wide array of nutritional supplements. Notably, BigMuscles has swiftly evolved as the favorite nutritional supplement partner for several big-league celebrities, such as the likes of Ranveer Singh, Dino Morea and Prateek Babbar, among others.

  • BIG FM returns with season three of ‘Main Bhi Finance Minister’ with RJ Rani

    BIG FM returns with season three of ‘Main Bhi Finance Minister’ with RJ Rani

    Mumbai: With a keen focus on enhancing women’s understanding and motivating them to assume control of their finances, BIG FM, one of India’s leading radio networks, presents the much-anticipated third season of ‘Main Bhi Finance Minister’. The show is helmed by BIG RJ – RJ Rani, who puts light on issues at hand during her afternoon show ‘Aap Jaisi Rani’. It is dedicated to tackling the pressing issue of financial inclusion for women in India, where one in every five women lacks access to a bank account. The radio network is committed to closing this gap and promoting gender equality through interactive activities and meaningful discussions.

    Throughout the four-week show, BIG FM will be hosting a diverse range of activities aimed at educating women about financial empowerment. Expert sessions will feature finance specialists and celebrity guests like Raveena Tandon, Nora Fatehi, Divya Dutta, Adah Sharma, Sinny Shetty, LJ Business School CEO Poonam Rungta and Pernod CFO Richa Singh among others. These sessions will delve into the significance of investments, demat accounts and effective money management strategies. Senior finance experts, including Avdhut Sathe, Santosh Navlani and Pankaj Mathpal, will also contribute to the initiative by advocating for men’s support in enhancing women’s financial literacy.

    Notably, celebrities like Rani Mukherjee, Alia Bhatt, Shilpa Shetty, Yami Gautam, along with others, will share personal insights on financial literacy. Furthermore, participants will have the opportunity to share personal stories and engage in vox-pop discussions exploring the historical relationship between women and the Indian economy. These discussions will highlight the challenges faced by women in both regional and urban localities, underscoring the importance of monetary investments in fostering economic empowerment.

    Commenting on the show, BIG FM COO Sunil Kumaran said “India’s economy thrives on the strength and resilience of its people and it is imperative we recognize the pivotal role women play in driving its growth and prosperity. Our ‘Main Bhi Finance Minister’ initiative is more than just a show – it’s a movement towards building a stronger, more empowered India. We are proud to spearhead this show, which is motivating women from all corners of the nation to become their own Finance Ministers”.

    The show will conclude with a comprehensive trading workshop by seasoned professionals, providing practical investment guidance to women. Both online and on-ground trading workshops will invite registrations from women across the nation. Following the show’s culmination, BIG FM will introduce a weekly segment, Thursday Investopedia. This segment will highlight learning curves and positive stories, aiming to inspire and educate listeners on wealth management. Stay tuned as BIG FM takes this journey forward to transform the lives of countless women through financial education.

    To sharpen your financial insight, don’t forget to tune in to ‘Main Bhi Finance Minister’ only on BIG FM!

  • Get ready for Stardom: Bollywood’s finest live

    Get ready for Stardom: Bollywood’s finest live

    Mumbai: Mumbaikars are all set to witness the first-of-its-kind LIVE Bollywood show slated to be hosted on 20 January 2024. Talented artists across Bollywood, Music, and Comedians will come together with their power-packed performances at this spectacular event. ‘Stardom’, presented by Outcry Entertainment is set to redefine entertainment with an unparalleled line-up of curated dance and music acts by prominent Bollywood personalities, Shahid Kapoor, Nora Fatehi, Malaika Arora, and Comedian Sunil Grover. The evening will feature a star-studded line-up like never before!

    What to expect:

    • Power-Packed Dance Performances: Shahid Kapoor, Nora Fatehi, and Malaika Arora will set the stage on fire with their larger-than-life dance acts.

    • Hilarious Comedy Acts: Get ready for a laughter riot as Sunil Grover takes on multiple characters in his side-splitting comedy acts.

    • Non-Stop Entertainment: With 4 hours of non-stop entertainment, Stardom guarantees an evening packed with excitement and unforgettable moments.

    • Grand Entries: Experience the grand entries of your favourite stars, adding to the overall glitz and glamour of the event.

    •  Professionally Choreographed Acts: Witness professionally choreographed acts with an ensemble of talented dancers that will leave you mesmerized.

    •  Ultimate Showdown Finale Act: Stardom concludes with a spectacular finale act that promises to be the ultimate showdown, leaving the audience breathless.

    Moreover, the event will also witness high-energy musical performances by well-known music artists.

    The event will also offer multiple bars and a food court to cater to all needs.

    Outcry Entertainment Director and Founder Saurabh Chaudhary said, “Stardom is an exceptional live Bollywood entertainment event concept that will debut with its first event in Mumbai. This event will create a one-of-a-kind experience, providing a space for the audience to come together and celebrate with their favourite artists while experiencing them perform live. With Stardom, we aim to set new standards in the world of entertainment by bringing together the most acclaimed Bollywood artists on a single platform.”

    Actor Shahid Kapoor enthusiastically expresses, “It’s always exciting to do live stage shows because you get to interact with the live audience, which is my favourite part. I’m extremely excited to be dancing in Mumbai, which is my hometown, and performing live for the Mumbai audience. I can’t wait to get on stage and give them an amazing night.”

    Actor Malaika Arora says, “I have been performing live since many years now. Stage performance is something that instantly connects me to the audience, and I am happy when I do it. Waiting to share Bollywood magic right with you. It’s time to celebrate the sheer joy of Bollywood with an unforgettable show!”

    Actor Nora Fatehi mentions, “I am excited to be a part of Stardom. Live performances are something that I thoroughly enjoy as an artist. That’s where the magic of storytelling truly comes alive, where we connect, inspire, and share our souls with the audience that’s right there, in the moment with us. It’s time to rejoice again with a mesmerizing show.”

    Comedian and Actor Sunil Grover says, “I feel comedy is all about the right timing at the right time. Performing LIVE on stage has always been special to me. The instant feedback from the audience is a game-changer, and it helps refine my act. Glad to be a part of Stardom, where I will be showcasing a few of my favourite acts for the crowd.”

    Don’t miss your chance to be a part of the most electrifying Bollywood live event in Mumbai. Stardom is where the magic happens, where Bollywood comes alive, and where you’ll create memories that last a lifetime.

    For ticket information and details, visit

    https://in.bookmyshow.com/mumbai/events/stardom-biggest-bollywood-live-experience/ET00370038

  • Ranchi’s Rahul Bhagat wins the inaugural season of Amazon miniTV’s Hip Hop India

    Ranchi’s Rahul Bhagat wins the inaugural season of Amazon miniTV’s Hip Hop India

    Mumbai: Amazon miniTV’s dance reality show – Hip Hop India saw a spectacular Grand Finale and the long-awaited results are in. Rahul Bhagat won the inaugural season with a picture-finish win.  The reality show was a dance marathon, with rappers Badshaah and Raftaar adding glitter to the stages with their Swag avatars for the gala grand finale. Judged by dance masters Remo D’Souza and Nora Fatehi, Hip Hop India has witnessed the greatest and toughest battles with incredible raw underground talent from all over India.

    Following seven weeks of fierce competition and electrifying performances, India’s first Hip Hop based dance reality show has concluded with Rahul Bhagat, emerging as the Hip Hop Champion. The 21-year-old defeated two other finalists – dancing crew UGH, and the energetic duo Divyam & Darshan to clinch the trophy at the grand finale. Rahul, who hails from Ranchi, took home the brand new Nissan Magnite Geza Special Edition and the Hip-Hop India Championship belt for his victorious performance. Rahul, the maestro of Popping and Waving, began dancing when he was in the fourth grade and has been enthralling audiences across dance shows for a decade. Having won 10 titles to date, his goal is to foster the authentic hip-hop culture all over Jharkhand.

    The Grand Finale witnessed enthralling dance performances by not just the contestants, but also by the judge Nora Fatehi. The stage also witnessed Remo D’Souza live in action after 3 long years. She set the stage on fire, taking away everyone’s heartbeats with her scintillating dance performance to songs Dilbar ko dil sadke and Divine’s Mirchi. Celebrity judges Badshaah and Raftaar raised the entertainment bar with their dynamic performance packed with energy.

    Judge Remo D’souza said, “Rahul is India’s Hip Hop dancing prodigy. I am elated to see him lifting the Hip Hop Championship Belt. His talent, unwavering passion will be a source of inspiration to the nation, that has led him Gully se Glory Tak! Not just Rahul, but a big shout-out to all the contestants of Hip Hop India who gave it their all. I would like to thank all the audience for their unwavering support and for making the first edition of the show a huge success.”

    Sharing her thoughts, Nora Fatehi said, “We all embarked on this exciting dance journey, to find India’s next hip hop sensation and I couldn’t be happier that Rahul has bagged top honors! His performance throughout the show was nothing short of legendary, and it really showed his commitment and love for hip hop. I would also like to take this opportunity to give a huge round of applause to all the contestants and Amazon miniTV and everyone involved in taking hip hop Gully se Glory Tak!”

  • Colors to premiere new dance reality show ‘Dance Deewane Juniors’ on 23 April

    Colors to premiere new dance reality show ‘Dance Deewane Juniors’ on 23 April

    Mumbai: Colors has announced a new dance reality show called “Dance Deewane Juniors” that will see 4–14-year-olds performing solos, duos and groups and competing with each other. Produced by Frames Production, the show will premiere on 23 April and air every Saturday and Sunday at 9 p.m.

    The judges for the show will be Neetu Kapoor, Nora Fatehi, and Marzi Pestonji. Television actor Karan Kundrra will be the host of the show. 

    “At Colors, it has always been our endeavour to offer a wide variety of content to our viewers and encourage the best of talent from across the nation,” said Viacom18 head Hindi mass entertainment and Kids TV network Nina Elavia Jaipuria. “After the outstanding success of our flagship property ‘Dance Deewane,’ we now present Dance Deewane Juniors, a dance show dedicated to kids. With an extraordinary panel of judges and an outstanding lineup of contestants, the show will raise the bar of entertainment and strengthen our weekend offerings.”

    The show will feature the dance group ‘ABCD Little Angels’ including performers Rithyha, Navya, Janvi, Shanaya and Myra, the dancing duo of Urva and Ask and solo performers Geet Kaur Bagga, Aditya Vinod Patil and Anshika Dhara. The show will also have ace dancers such as Tushar Shetty, Pratik Utekar, and Sonali Kar as mentors training and nurturing the craft of the contestants.

    “Kids are a powerhouse of talent and passionate about dance,” said Viacom18 chief content officer Hindi mass entertainment Manisha Sharma. “With ‘Dance Deewane Juniors,’ we aim to celebrate their spirit and give them a larger-than-life platform. We have an array of performers and a promising line-up of contestants from different parts of the country who have given their heart and soul to their art form and ‘Dance Deewane Juniors’ will give flights to their dreams.”

    “’Dance Deewane Juniors’ is our promising new venture that will give a platform to young dancers that deserve to be recognised and lauded,” said Frame Production Company’s Ranjeet Thakur and Hemant Ruprell. “The juniors have packed a powerful punch with their jaw-dropping and astounding performances in the audition round itself. The viewers are in for a complete treat as we double the entertainment as the season progresses. We are certain that as we go along, these contestants will get the right nurturing and grooming under the guidance of our mentors and respected judges.”

  • discovery+ fortifies its India play with star-studded originals

    discovery+ fortifies its India play with star-studded originals

    Mumbai: discovery+ has announced a slate of brand-new originals along with the return of its successful franchises ‘Star VS Food’ and ‘Mission Frontline’. The originals line-up includes ‘Say Yes to the Dress’, and ‘Money Mafia’.

    Produced by ABP Studios, ‘Say Yes to the Dress’ is an Indian adaptation of one of the biggest American reality television series, giving Indian brides a once-in-a-lifetime opportunity as they search for their perfect wedding dress. Launching on 4 August, ‘Money Mafia’ takes an in-depth look at some of the biggest financial scams the country has ever seen from the perspective of the victims and the perpetrators. The show is produced by Chandra Talkies.

    ‘Star vs Food S2’ is produced in collaboration with Korea Tourism. It will feature popular celebs Ananya Panday, Anil Kapoor, Nora Fatehi, and Badshah trying to impress their family and friends with their cooking skills. Sara Ali Khan will be seen in the second season of ‘Mission Frontline’ returning in August.

    “Our upcoming content slate demonstrates our constant determination of bringing original, full of life, bold and unexpected stories to our audience. By on-boarding personalities from different walks of life like Sports, Bollywood, music, and comedy among others, we have made a conscious effort at expanding our reach and engaging with a new set of audience,” said Discovery Inc, managing director – South Asia, Megha Tata. “We aim at using our platform as a medium to connect people through the art of storytelling and the line-up ranging from documentary to reality TV has something for every generation to enjoy, further strengthening our Family, Facts and Fun premise.”

    Talking about his experience of being on the show, actor Anil Kapoor shared, “Despite my undeniable love for food, it is no secret that my expertise lies at eating and not cooking. Being blessed with excellent culinary artists in my home and family, I have never had to enter the kitchen to prepare a meal for myself. Star vs Food S2 set me up against the challenge of cooking a scrumptious meal for my loved ones and I must say, this was a much more daunting task than acting. Undoubtedly, it has been an exhilarating experience and I can’t wait to make my family proud with this new notch in my belt.”

    “The announcement of a season 2 within a six-month span of the first season is a testament to the success of season one. We look forward to yet another delectable season full of fun, flavour and food,” Endemol Shine India CEO Abhishek Rege added.

    BanijayAsia Founder & CEO, Deepak Dhar said, “Content consumption patterns have changed drastically in the last 2 years. People are consuming content faster and need more if they like a certain genre. With a plethora of content available to view on OTT platforms, it is immensely challenging, yet potentially lucrative for us to create stories that resonate with the audience. Our partnership with discovery+ gives us the freedom to work on different concepts as the brand is not limited to one genre. With our next special Mission Frontline with Sara Ali Khan, we have taken our relationship with Discovery to the next level after Into The Wild with Bear Grylls. We are confident that this show will deliver a special message we want to convey to our target audience and inspire them.”

    discovery+ has also put together a specially curated watchlist including ‘Special Operations: India’, ‘Little Singham Desh ka Sipahi Blockbuster’, ‘India: 70 Wonders’, ‘India Marvels and Mysteries’, and more to commemorate the Independence month.  Viewers will also have access to titles such as ‘Surviving R. Kelly’, ‘Could I Live There’, ‘MasterChef Canada’, and ‘Matilda & The Ramsay Bunch’.

  • izil Beauty onboards Nora Fatehi as global brand ambassador

    Mumbai: Bollywood performer and International icon, Nora Fatehi has been roped as the first-ever global ambassador for izil Beauty, a brand known for their luxurious skincare offering, drawing influences from the rich heritage of Moroccan beauty rituals.

    izil Beauty founder Mouna Abassy found Nora to be a natural fit as the brand’s first ambassador, as she epitomizes and embodies the values of the brand with her Moroccan roots, a strong sense of independence, dedication while staying true to her values. The talented performer rose to fame through a determined dedication to perfecting her craft and hard work.

    The brand is an ode to the beauty rituals perfected by Moroccan women throughout generations, and as Nora has Moroccan heritage, she felt a personal passion towards sharing with the world the same rituals that she and her ancestors alike have grown up with.  izil Beauty uses natural ingredients native to North Africa, such as argan oil, almond oil, shea butter, and lavender and includes a wide offering of skincare, haircare, and body care.

    The brand opened its flagship store in 2020 in addition to a newly opened spa in Dubai Mall, and ships worldwide on Tuesday.

    Nora Fatehi shares, “It is a great pleasure to be the first global ambassador for a brand that I believe in. When it comes to skincare, we need to be extremely careful, izil uses natural pure ingredients in its formulation, which appealed to me the most. Hailing from Morocco I’ve always been proud of our heritage, izil provides me an opportunity to share our natural, hereditary skin rituals with the world that has been our secret for glowing skin and beautiful hair. “

    Founder of izil Beauty, Mouna Abassy says, “Nora Fatehi is a stunning natural beauty, self-made star and diverse talent who achieved international stardom while being proud of her Moroccan roots. She represents Morocco brilliantly both in Bollywood and on a global scale. I knew that, with our collaboration, the Moroccan beauty secrets will take their rightful place in the world.”

  • CultFit ropes in Nora Fatehi as brand ambassador

    CultFit ropes in Nora Fatehi as brand ambassador

    MUMBAI: Fitness brand CultFit on Friday onboarded Bollywood actress Nora Fatehi as its brand ambassador. She is the first female brand ambassador for CultFit, which has been endorsed by actors Hrithik Roshan and Tiger Shroff in the past.

    Joining the fitness mission, Fatehi will introduce her signature workout routine that would be followed by the CultFit fitness centres across the nation.”Fitness is a way of life and not just a choice, I believe in constantly working towards growth and self-development, which is also the motive of CultFit as a brand. I have always admired Hrithik Roshan for his dedication to fitness and I am exhilarated to join him and Tiger Shroff in an attempt to promote a fit and healthy lifestyle,” said Fatehi on her association with the brand.

    CultFit’s growth and marketing head Naresh Krishnaswamy said, “Over the past few years, the brand has gained a lot of love from our members, and fitness and sports enthusiasts across all age groups. We have grown as a business into an all-encompassing digital and offline fitness platform, and we are also seeing women as an emerging segment, embracing our digital fitness options. We believe this evolution should be encapsulated and represented via an ambassador that personifies it. Nora Fatehi is the perfect face for the brand as it stands today and we are thrilled to have her on board as our first female brand ambassador. Her dedication to fitness coupled with her growing popularity makes her a great fit for our brand. We welcome her to the cult.fit family and look forward to future long-term brand engagements with her.”

    Identifying dance as a major form of fitness, Hrithik Roshan, Tiger Shroff as well as Nora Fatehi have proven to influence the audience to opt for healthier routines by including dance in their workout, said the brand in its statement.

  • Colors ropes in multiple brands for Jhalak Dikhhla Jaa season 9

    Colors ropes in multiple brands for Jhalak Dikhhla Jaa season 9

    MUMBAI: Colors is all set to flag off the ninth season of its most popular celebrity dance reality show Jhalak Dikhhla Jaa (JDJ). Produced by BBC Worldwide India, it will start airing every Saturday from 30 July 2016 at 10pm.

    Mondelez has decided to continue with its presenting sponsorship through its brand Cadbury Bournvita for JDJ while it is co-powered by Renault and Amazon.in. Ultratech Cement, Parachute Advanced Gold and Stayfree are the associate partners and UC Web browser is the trending partner.

    Turning the stage into a beautiful canvas, the 12 talented stars will flaunt their passion for dance in front of the celebrated panel of judges – Jacqueline Fernandez, Karan Johar, Farah Khan and Ganesh Hegde. The show will be hosted by Manish Paul.

    Commenting on the new season of Jhalak Dikhhla Jaa, Colors CEO Raj Nayak said, “What surprises me every year and pushes us as a channel to put together a show of such mammoth proportions is the enthusiasm of the celebrities who astonish us with their eagerness to participate in it and bring out their flair for dance in front of their zillion of fans. The platform is so huge that whether you win or lose, you take away something from the show which holds you in good stead for years to come. Along with Karan and Ganesh, we have on board this year the very dazzling Jacqueline Fernandez who has been keen on making her television debut through this show. Then there’s our favourite Farah Khan who oozes entertainment in everything that she does.”

    He further added, “Jhalak Dikhhla Jaa and Cadbury Bournvita, presenting sponsor, is a wonderful match – our five-year-long partnership is testimony of the strong relationship we share to not only create innovative brand integration avenues but also leverage our combined brand goals. Further, we would like to extend a warm welcome to Renault and Amazon.in as the show’s co-powered by sponsors and hope to strengthen our association with them through many such marquee shows.”

    Colors programming head Manisha Sharma said, “This season goes back to the basics of dancing, making the contestants showcase each performance striking a balance of uninhibited oomph, innate grace and a brilliant sense of rhythm. While the jury will share their expert opinions, the in-studio audience has the veto power to choose which contestants will stay or will be evicted. Each contestant will have one mission: to create a lasting impression with their dance moves.”

    This season of the show will bring together a perfect blend of contestants who will bring classic dance back in-vogue. From choreographer and challenger, Salman Yusuf Khan, Harpal Singh Sokhi, Surveen Chawla, Poonam and Priyanka, Chutki aka Gaurav Gera, Shantanu Maheswari, Helly Shah, Nora Fatehi, Karishma Tanna, Arjun Bijlani, Shakti Arora and Sidhanth Gupta will all ensure a weekly dose of entertainment for viewers.

    BBC Worldwide, India and Content Head Asia SVP and GM Myleeta Aga said, “We are very excited to see Jhalak Dikhhla Jaa, the Indian adaptation of BBC Worldwide’s acclaimed format Dancing With the Stars grow from strength to strength each season. There have been more than 270 series of strictly worldwide, in 51 countries ranging from Mexico to South Korea and it has been incredibly successful in India. This is our 9th season producing the award-winning series. More than ever, we are committed to deliver a high octane series with superior international production values. This year, the show’s lavish sets and its take on unprecedented hotness and dance promise to magnify the overall production value which will keep audiences glued to their television sets.”

    The channel is undertaking several marketing and digital initiatives to generate conversations around the hotness factor of the show. For traditional marketing, a focused outreach incorporating mediums including OOH and on-ground activations has been planned. To further drive contestant and audience engagement, a spate of digital activities is being sketched out under the hashtag #JhalakHottie.

  • Colors ropes in multiple brands for Jhalak Dikhhla Jaa season 9

    Colors ropes in multiple brands for Jhalak Dikhhla Jaa season 9

    MUMBAI: Colors is all set to flag off the ninth season of its most popular celebrity dance reality show Jhalak Dikhhla Jaa (JDJ). Produced by BBC Worldwide India, it will start airing every Saturday from 30 July 2016 at 10pm.

    Mondelez has decided to continue with its presenting sponsorship through its brand Cadbury Bournvita for JDJ while it is co-powered by Renault and Amazon.in. Ultratech Cement, Parachute Advanced Gold and Stayfree are the associate partners and UC Web browser is the trending partner.

    Turning the stage into a beautiful canvas, the 12 talented stars will flaunt their passion for dance in front of the celebrated panel of judges – Jacqueline Fernandez, Karan Johar, Farah Khan and Ganesh Hegde. The show will be hosted by Manish Paul.

    Commenting on the new season of Jhalak Dikhhla Jaa, Colors CEO Raj Nayak said, “What surprises me every year and pushes us as a channel to put together a show of such mammoth proportions is the enthusiasm of the celebrities who astonish us with their eagerness to participate in it and bring out their flair for dance in front of their zillion of fans. The platform is so huge that whether you win or lose, you take away something from the show which holds you in good stead for years to come. Along with Karan and Ganesh, we have on board this year the very dazzling Jacqueline Fernandez who has been keen on making her television debut through this show. Then there’s our favourite Farah Khan who oozes entertainment in everything that she does.”

    He further added, “Jhalak Dikhhla Jaa and Cadbury Bournvita, presenting sponsor, is a wonderful match – our five-year-long partnership is testimony of the strong relationship we share to not only create innovative brand integration avenues but also leverage our combined brand goals. Further, we would like to extend a warm welcome to Renault and Amazon.in as the show’s co-powered by sponsors and hope to strengthen our association with them through many such marquee shows.”

    Colors programming head Manisha Sharma said, “This season goes back to the basics of dancing, making the contestants showcase each performance striking a balance of uninhibited oomph, innate grace and a brilliant sense of rhythm. While the jury will share their expert opinions, the in-studio audience has the veto power to choose which contestants will stay or will be evicted. Each contestant will have one mission: to create a lasting impression with their dance moves.”

    This season of the show will bring together a perfect blend of contestants who will bring classic dance back in-vogue. From choreographer and challenger, Salman Yusuf Khan, Harpal Singh Sokhi, Surveen Chawla, Poonam and Priyanka, Chutki aka Gaurav Gera, Shantanu Maheswari, Helly Shah, Nora Fatehi, Karishma Tanna, Arjun Bijlani, Shakti Arora and Sidhanth Gupta will all ensure a weekly dose of entertainment for viewers.

    BBC Worldwide, India and Content Head Asia SVP and GM Myleeta Aga said, “We are very excited to see Jhalak Dikhhla Jaa, the Indian adaptation of BBC Worldwide’s acclaimed format Dancing With the Stars grow from strength to strength each season. There have been more than 270 series of strictly worldwide, in 51 countries ranging from Mexico to South Korea and it has been incredibly successful in India. This is our 9th season producing the award-winning series. More than ever, we are committed to deliver a high octane series with superior international production values. This year, the show’s lavish sets and its take on unprecedented hotness and dance promise to magnify the overall production value which will keep audiences glued to their television sets.”

    The channel is undertaking several marketing and digital initiatives to generate conversations around the hotness factor of the show. For traditional marketing, a focused outreach incorporating mediums including OOH and on-ground activations has been planned. To further drive contestant and audience engagement, a spate of digital activities is being sketched out under the hashtag #JhalakHottie.