Tag: Noor

  • Non-Khan Bahubali2 shows the power of three — Rs 300 cr

    It is happy hours for the exhibitors, especially the multiplex properties. After starving for footfalls, Bahubali 2: The Conclusion has come as a saviour. Never look a gift horse in the mouth so no matter it is not a Hindi super star film, just a dubbed film from South. The film carried a solid brand equity created by its predecessor, Bahubali: The Beginning.

    The multiplexes tried all possible avenues to feed their auditoriums in absence of films. Earlier, they tried to programme IPL matches and other such events to no avail. Who would want to watch an exciting match of cricket in a dark hall under a disciplined guidelines when you can watch it at home or a restaurant or a club with drinks and full control over the proceedings with a remote in your hand?

    So, building multi-screen halls was not a wise decision which proves a liability when you don’t have a Salman Khan or Aamir Khan film. They give you a fortnight audience while others manage a weekend’s feed.

    Saying, ‘where the next meal is is coming from’ won’t be an exaggeration in case of these multiplexes.

    Bahubali: The Beginning came out of the blue and left promising a lot. Hence, Bahubali 2: The Conclusion, became the most awaited film by both, the audience as well as the exhibition trade. To every stakeholder’s relief, the film has more than lived up to all the expectations the earlier film promised.

    Because, except Bahubali 2 there is nothing the multiplexes as well as the single screens have to screen. They have been facing the ‘No audience, No show’ routine for a long time.

    *Bahubali 2: The Conclusion (Dubbed from Telugu) has been collecting figures all through its first week which most Hindi superstar films do on their day one or two if they manage to find a holiday release. In fact, the film has exceeded best Hindi film collections by miles.

    *Since the entire exhibition trade is surviving on just one film for the last few days, here is how and why: The film has continued to maintain collections in high crore range all through its first weekend by collecting Rs 40 crore on Friday and Saturday and peaking at Rs 46 crore on Sunday to end its opening weekend with over Rs 146 crore.

    The victorious run continued as the film kept on the same scale on Monday with part of India having a holiday. The collections dropped by 25% on Tuesday but that was not alarming since the film picked up again. Finally, the film ended its first week sweep of the box office with a total take of Rs 245.6 crore.

    The film has been enjoyed a fitting second weekend which is reported to have added another Rs 80.2 crore for its second weekend thus taking its 10 day total to Rs 325.8 crore.

    The other films released in recent weeks, Noor, Maatr, Begum Jaan, Naam Shabana, Phillauri have all ended with disastrous outcome.

    *Last week’s release, Mantostaan, despite a very limited release, has failed to draw the audience.

  • Dubbed film Baahubali 2 survives IPL fever

    Finally the film the moviegoer as well as the exhibition trade have been waiting for: Baahubali 2: The Conclusion, hits the screens. There will be debates about its merits. Its comparison with the first part, Baahubali: The Beginning, is inevitable. However, one subject, on which there will be no debates, is the film’s box office prospects.

    Baahubali: The Beginning created a solid ground work for this film, created a brand equity and made the audience wait for the Conclusion. Those involved made the most of it as they planned an open week release for the film at over 4,000 screens, a rare phenomenon for a dubbed South origin film.

    What Baahubali2 is expected to do at the box office is beyond what any Hindi film has done so far and may, hopefully, inspire Hindi filmmakers. Salman Khan and Aamir Khan have been the best draws so far when it comes to Hindi films. But, even their hit films fall short by a length of what this South dubbed film is expected to achieve. The film also stands to gain on its first Monday, it being a holiday in Maharashtra and some other states.

    The 45-day long Indian Premier League (IPL) T20 tournament, during which release of major films is avoided, seems to have had no effect on the collections of this film.

    The film opened to full or near full houses and maintained figures of over Rs 40 crore on all days of its opening weekend to come up with collections figure of Rs 128 crore for three days.

    *Noor, a film based on the Pakistani author/journalist SabaImtiaz’s book ‘Karachi You Are Killing Me!’ proves a damp squib. Totally out of sync with audience taste, the film fails badly. It manages to collect Rs 6.6 crore in its opening week.

    *Maatr, RavinaTandon’s film about gang rape and revenge finds few takers. The film just about crosses one crore mark to collect Rs 1.1 crore in its first week.

    *Begum Jaan collects Rs 2.75 crore in its second week to take its two week tally to Rs 17.85 crore.

  • Sequels & the need to cash in on previous successes

    The film industry is going through its worst period in a long time. Nothing seems to be working as film after films flop losing almost total investments. This, when private investors are staging a comeback to invest in film distribution business as the big houses have curtailed their activities.

    While the producers of recent films have been suffering, the main sufferers are the single screens as well as the multiplex chains who, besides servicing their investments, also need to tend to their fixed costs like, staff, power, maintenance and other such costs.

    This is a Catch 22 situation. While the independent producers, who are keeping the supply going, they have to do it in limited budgets. The multiplex chains won’t give them decent playtime or reduced admission rates and the paying audience won’t be lured otherwise.

    The stalemate continues.

    The recent trend seems to be of making wome- oriented films. That is fine. They do work at times as was the case with, Kahaani, Dirty Picture, Neerja, Chalk & Duster, Ki And Ka, Fitoor, Sarabjit, Begum Jaan, Maatr, Noor and so on. But, just a few worked.

    If Kahaani worked, why did Kahaani 2 did not? It did not because it came across as a product of greed. A need to cash in on the success of its predecessors. The makers did not even care that their ‘Dare It All’ protagonist of Kahaani was turned in to a helpless, hapless woman in Kahaani 2.

    Both new releases of the week, Noor and Maatr, were women centric films. Both faced disastrous outcome at the box office.

    Noor was much hyped as the Pakistani journalist writer Saba Imtiaz’s account of her life as a journalist in Karachi, among the most violent cities in the world. It was published as a book, Karachi, You Are Killing Me! The account had no story, looked like a dramatised and fictionalised writing. Nothing in the book seemed fit to incorporate it in the life of a Mumbai journalist.

    Maatr was a vehicle for one time sought-after star, Raveena Tandon, as a senior actor to return in her veteran avatar as a mother. She played a mother on revenge mission for her raped and killed young daughter. The film failed to get an opening of any kind.

    *Raveena’s comeback, Maatr, sadly, could not find enough footfalls to run a show. Turned into a ‘No audience No show’ affair as the collections remained in lakhs. The film’s promotion was poor too. The three day collections remained short of one crore at about Rs 70 lakh.

    *Sonakshi Sinha, essaying the role of a struggling journalist, lacked head or tail. Is a loser on all counts as the film barely manages to put together Rs 4.1 crore crore for the first weekend.

    *Begum Jaan, an outdated story told poorly, fails badly to incite the audience. After a poor opening weekend of Rs 10.6 crore, the film ends it first week with a total of Rs 15.1 crore.

    *Badrinath KI Dulhania has taken its six week total to Rs 114.7 crore.

    *Laali KI Shaadi Mein Laaddoo Deewana, Blue Mountain, Mirza Juuliet and Mukti Bhawan are also ran.

  • Noor…Insipid…

    Noor is based on a book by the Pakistani journalist- writer Saba Imtiaz, ‘Karachi, You Are Killing Me!’ The book in itself does not really tell a story, it is more like a diary of a journalist of day-to-day experiences and adventures along with a bit of her personal life. 

    Karachi is a volatile and a violent place to be in, especially for a woman whose job is to venture into unlikely places in the cause of her job.

    In Karachi (as per her book) one can be mugged at a traffic signal in broad daylight even within the safety of one’s car. Moreover, the only way to get a can of beer is through a bootlegger. How such an account fit into an Indian metropolis like Mumbai is a question?  Also, our readers are not into the habit of reading by-lines in news reports or articles and recognize only a few TV anchors. So a film on one such greenhorn journalist’s life would hardly be of interest to a viewer. 

    The character of Sonakshi Sinha is a Page 3 journalist working for a content providing agency. She nurses a desire to become a real, hard core reporter covering more serious matters. She even keeps applying to the news channel CNN only to be rejected each time. The people in her life are her father played by MK Raina, maid Smita Tambe, friends Kanan Gill and Shibani Dandekar, her boss Manish Chaudhary, and a cat.

    Moving around the by lanes of Mumbai in search for stories in attempts to capture the unusual happenings in Mumbai, she is bored of her mundane assignments. Then, she finally thinks she has a story breaking which will bring her into the limelight. 

    Sonakshi’s story is about a huge human-organ racket. 

    Meanwhile, during one of her social circuit outings, Sonakshi meets an ex-CNN photographer, Purab Kohli. She finds him hot and takes the relationship further. That is when her exclusive story, her break to big time journalism, goes out of her control.

    After a good start, one expects the film to pack something interesting. But, as it moves further, it only goes downhill. The narration meanders as Sonakshi oscillates between self-pity and ambition.

    To add to the tedium, the film takes to sermonising on ethics in journalism. Things become boring and one comes out with mental fatigue.

    The book, ‘Karachi, You Are Killing Me!’ did show promise the potential to make into a film and, there is nothing the makers have been able to make work. The scripting is dull. The director shows finesse but that hardly helps salvage the film. The film required much more severe editing. Music is fair. The best thing about the film is its cinematography. As for performances, Sonakshi is okay in parts; in the absence of substance in her character, little else she could have done. Kanan Gill and Purab Kohli do well. Rest are okay. 

    Noor is an insipid fare.

    Producers: Bhushan Kumar, Krishan Kumar, Vikram Malhotra.

    Director: Sunhil Sippy.

    Cast: Sonakshi Sinha, Purab Kohli, Kanan Gill, Shibani Dandekar.

    Maatr…Routine revenge saga

    Maatr is yet another topical film. The subject is gang rape and, as an obvious choice, the locale is Delhi. To complete the setup, the culprit is influential, the spoiled son of a politician, the chief minister no less. Sounds cliché isn’t it? So what else is new?

    Having set up the basic premise of rape and police apathy, the next plot point is an effort to muzzle the victim. This is routine and can’t be very different. Then one would expect the media sensationalising the case and sitting in judgement, social media taking up the cause and so on. The location being Delhi, a candle march would be mandatory, too.  

    Maatr begins on the set formula but decides to go its own way thereafter. 

    The character of Raveen Tandon is a school teacher in a well-known Delhi school where her daughter, Alisha Khan, is a pupil. The school celebrates its annual day every Dussehra with the students presenting a programme. The chief minister is the chief guest with his son, played by Madhur Mittal, an ex-student of the school, also attending. 

    Alisha stands first in the evening performance and having won the first prize, she and her teacher mother, Raveena, proceed towards home. Stuck in the typical Delhi traffic, Raveena seeks guidance from her friend, played by Divya Jagdale, on phone. Asked to use GPS, Raveena, however, is on wrong path. Unknown to her, Mittal and his six goons, which all politicians’ sons seem to need, are following them.

    The gang of the seven pushes Raveena’s car into a ditch. Mother and daughter are carried to a farmhouse and the inevitable happens. Raveena barely survives the assault while Alisha does not.
    So far, the film is one of hundreds having been made over the years. Yet, there is no TV channels blaring out the incident, no social media and no candle marches as is the norm in such films. 

    That is because the makers wish to take this film off the beaten track hereafter. Raveena wants to settle the score herself. The first time I saw such a film was François Truffaut’s “The Bride Wore Black”, a 1968 French movie, where as a newly wedded couple is walking out of a church, the groom is killed by a random bullet fired by five gallivanting drunk men in a building opposite the church. The bride, actress Jeanne Moreau, decides to trace each of those five and kill them. This about sums up the second part of Maatr.

    After a routine first half, Maatr starts getting interesting as Raveena decides to chart her own course with the police not being cooperative. This too has been seen in various films earlier but still remains interesting and makes the film watchable because of how it is devised. 

    There is also a track about Raveena and her husband, played by Rushad Rana. This is totally irrelevant to the film and could very well have been avoided. She could just as well have been a single mother, which would have made no difference to the story. Maybe some more footage could have been devoted to mother-daughter equation. 

    The film has a usual which is saved in part by seasoned Raveena and in part by its second half about the woman getting her own. It has a couple of musical tracks which don’t matter. Dialogue is okay in places and the expletives are within limits. Editing, as usual, is the weak link. Cinematography is good and so are the locales. Background music gets too loud at times. 

    As for performances, while Raveena Tandon carries herself wellbeing the veteran that she is, Alisha excels in a fleeting role. Divya Jagdale is most natural. The villains as well as the cops are painted in their usual clichéd roles seen in many films earlier. Madhur Mittal is passable. 

    All in all, Maatr is a tolerable film but lacking face value, box office prospects don’t promise much.  

    Producers: Michael Pellico, Anjum Rizvi, Manoj Adhikari.

    Director: Michael Pellico. 

    Cast: Raveena Tandon, Divya Jagdale, Madhur Mittal, Shailender Goyal, Anurag Arora, Jayant Shroff, Alisha Khan, Rushad Rana.