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Tag: Non-gaming apps

  • Meesho becomes most downloaded e-commerce app globally

    Meesho becomes most downloaded e-commerce app globally

    Mumbai: Homegrown internet commerce platform Meesho has become the most downloaded e-commerce app globally in October, according to a recent SensorTower blog. During this period, it also became the only Indian company and e-commerce platform to feature amongst the top-ten most downloaded non-gaming apps across the world.

    Meesho also saw over 57 million downloads across the App Store and the Google Play Store from August to October, as per App Annie, making it the most downloaded app across all categories in India. The company has seen installations in India grow by over 120 per cent quarter-on-quarter in Q3 2021, outranking all other e-commerce platforms in the country for quarterly downloads.

    “We have always kept our users at the heart of our innovations. Whether it is our industry-first zero per cent commission model for sellers or building a nimbly-sized application, we are ensuring Meesho is easy to use for users even from the farthest corners of our country,” stated Meesho founder & CEO Vidit Aatrey. “Our success comes from a laser-sharp focus on building for India’s Tier 2+ markets. With an aim to democratize internet commerce for everyone, we will continue to digitize India’s unorganized retail industry with more Bharat-first initiatives.”

    The e-commerce platform has reduced entry barriers, improved logistical infrastructure for tier 2+ markets, and fuelled the discoverability of hyperlocal businesses and products. The company’s five-day festive sale event in October cut deeper into India’s underserved markets with ~60 per cent orders coming from tier 4+ regions, including remote locations like Khawzhwal and Sopore. Today, five per cent of all Indian households shop on Meesho every day, said the statement.

    With an aim to enable 100 million monthly transacting users by December 2022 and in its bid to fuel Bharat’s e-commerce dreams, Meesho has instituted multiple measures to bring new digital users online.

    To facilitate a seamless shopping experience, the company built an app compatible with low-end smartphones and low-internet bandwidth to address internet latency challenges even in the farthest corners of India.

  • India tops global Instagram installs in October: Report

    India tops global Instagram installs in October: Report

    Mumbai: India has topped the charts in recording the largest number of installs of social media application – Instagram, according to the latest report by Sensor Tower. As many as 39 per cent of the total app downloads were from India, followed by Brazil at six per cent.

    The social media app was the second most downloaded non-gaming app worldwide, while the short video platform Tik Tok remained at the top with more than 57 million installs for October 2021.

    The countries with the largest number of installs were from Douyin in China at 17 per cent, followed by the US at 11 per cent, reports Sensor Tower. The app was, however, banned in India by the government, along with 58 other mobile applications which were developed by Chinese firms on account of national security.

    Apart from Tik Tok and Instagram, other apps including Facebook, WhatsApp, and Telegram rounded out the top five most installed non-gaming apps worldwide for the month as per the data.