Non-Aerated

Highlights:

• Soft Drink Advertising accounted for 18% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

• February to May was the peak season for Soft Drink Advertising during Jan – Dec 2013

Note:
• The analysis is based on Ad Volume in Seconds

• Soft Drink Category includes Soft Drink Aerated, Soft Drink Non-Aerated and Soft Drink range

• Soft Drink Advertising on TV accounted for 18% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

• Soft Drink advertising on TV was high in ad volumes during Feb – May 2013

• April 2013 accounted for 20% share of overall Soft Drink Advertising during Jan – Dec 2013

• Soft Drink Aerated contributed for 68% share of Soft Drink TV Ad Volume during Jan – Dec 2013

• Coca Cola India was number one advertiser whereas Pepsi Co was at number 2 in terms of Soft Drink Ad volume during Jan – Dec 2013

For further information contact:

Ashvini Khandekar

Manager – Communications

TAM Media Research Pvt. Ltd

9^th Floor, Hincon House (Tower B)

247 Park, LBS Marg,

Vikhroli (West)

Mumbai – 400 083

India

Tel: +91 22 66531213

Tag: Non-Aerated