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Tag: Nomit Joshi

  • Virat Kohli and Gionee celebrate milestones

    MUMBAI: A brand that has managed to make a good impact in the Indian market is smartphone player Gionee. Coming to the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians; and has done so in a very short span of time. The campaign has begun with an aggressive burst on OOH media nationally and will be followed by print, digital and radio too.

    The smartphone brand has now achieved a new milestone where it has got 1.25 crore users using its products. To celebrate the feat, Gionee has announced the launch of a nationwide integrated campaign that has been conceptualized and executed by Mullen Lintas Delhi. The objective of this campaign is to announce this unique milestone and also let the consumers know about Gionee’s stature amongst its competitors.

    To promote this milestone to the masses, Gionee has brought on board the Indian cricket captain Virat Kohli. Known as the milestone man himself, it was an apt partnership between Virat Kohli and Gionee where together they are shown celebrating milestones in their own unique way. Given Gionee’s aggressive ambition to move towards market leadership, this is a well-timed association as Virat Kohli perfectly mirrors what the brand is aiming to achieve.

    Gionee marketing head Nomit Joshi said, “Gionee has reached a milestone with 1.25 crore patron base in India and the Indian cricket skipper who is creating new milestones and records was roped in as the brand ambassador. The Captain’s arrival on-board allowed us to highlight our milestone and also the partnership was mutual.”

    Mullen Lintas NCD Shriram Iyer said: “Gionee and Virat Kohli – both ambitious, both hard working and currently both are on an exciting trajectory in their own respective fields. We believe it’s a perfect match to begin a great partnership.”

    Mullen Lintas Delhi executive director Syed Amjad Ali says: “The campaign is aimed to make a big announcement. At the same, getting Virat Kohli on board illustrates Gionee’s leadership ambition. He is clearly a role model today and inspires millions of people. To begin with, this campaign announces Gionee’s achievement of getting 1.25 crore smartphone users. There are many more lined up and will be unveiled soon.”

  • Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    MUMBAI Gionee Mobiles has appointed Mullen Lintas as its creative partner to carry out its ambitious plan for a high decibel marketing initiative in Indian market. Gionee’s Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. At present, the market share of Gionee is around 5 per cent. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

    The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

    Commenting on the development, Gionee’s Mobiles marketing head Nomit Joshi  said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

    On winning the new mandate, Mullen Lintas CEO Virat Tandon  said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”

  • Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    Mullen Lintas is Gionee’s creative partner; targets 10 per cent market share in India

    MUMBAI Gionee Mobiles has appointed Mullen Lintas as its creative partner to carry out its ambitious plan for a high decibel marketing initiative in Indian market. Gionee’s Mobiles is targeting a market share of 10 per cent in India this fiscal. It plans to achieve this growth by launching a host of new models in the coming weeks. At present, the market share of Gionee is around 5 per cent. Gionee will look to flood the market with its new offerings especially during the ongoing cricket season.

    The mandate given to Mullen Lintas is to build and popularize the brand in a highly competitive smartphone market. As the custodian of the brand, the agency will handle the strategy, planning and the creative responsibilities of Gionee Mobiles. Initial work has already started on the launch of the new identity and should be out in the market soon.

    Commenting on the development, Gionee’s Mobiles marketing head Nomit Joshi  said, “We are very excited to have Mullen Lintas as our creative partner. We are looking forward to great partnership and are confident that together as a team we will take brand Gionee to the next level of growth.”

    On winning the new mandate, Mullen Lintas CEO Virat Tandon  said, “The team at Mullen Lintas has immense category experience and has built mobile brands in the past. We see a great opportunity for Gionee in the Indian market as it is appropriately placed to be the next big player in the category. We are aligned to the ambitions of the brand and are excited about this relationship. We are happy to partner with them and are hopeful of a long & a fruitful association.”