MUMBAI: Footwear brand Catwalk has awarded its creative and media duties to Mumbai-based agency Guava Creative Solutions, following a multi-agency pitch.
The media budget of the brand is estimated to be around Rs 100 million.
Guava creative director and head Vikisha Mehta said, “We have already started working on the account. We are planning to change the positioning of the brand.”
Guava Creative Solutions was established in 2009 and is part of Nomad Group which produces ad films.
MUMBAI: Mumbai-based creative agency Guava Creative Solutions has bagged the creative duties for geotechnical solutions provider Strata India.
The agency will be responsible for providing 360® creative solutions to the B2B company for a year from this September.
There was no official pitch conducted to award the account.
The media planning functions are handled by Strata‘s in-house team.
Guava Creative Solutions creative head Vikisha Mehta said, “We have already started work on the brand. For the immediate future, the focus will be on the B2B communication like emailers.”
Guava Creative Solutions was established in 2009 and is part of Nomad Group which produces ad films.