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Tag: Nokia

  • Nokia unveils first look of its app reality TV show initiative

    Nokia unveils first look of its app reality TV show initiative

    MUMBAI: Nokia India has unveiled the first look of its app reality TV show, ‘Nokia Lumia Your Wish Is My App’, an initiative that was launched in association with NDTV that gave consumers the opportunity to submit mobile app ideas that have the potential to be developed into successful apps for the Windows Phone Store.

    Since the announcement in December, the initiative has received 35,000 + app ideas from consumers and enthusiasts across India, the company revealed.

    As part of this campaign, the top 42 shortlisted consumers with the most exciting apps suggestions would be called in to participate in the world’s first app reality show and stand a chance to win Rs 1 million. The full tech-auctioned 9 episode reality show will be aired on NDTV starting 9 February and will see consumers present their ideas in front of the esteemed panel of judges.

    Nokia also unveiled the fifth judge of the show — Bollywood actress and youth icon, Kalki Koechlin, who joins Rajiv Makhni, NDTV Managing Editor & Tech Guru, Vishal Gondal, Managing Director-Digital, DisneyUTV, Raj Chinai, Venture Capitalist & Co-Founder, Harvard Business School Alumni Angels, and Vikas Khanna, New York based Michelin Starred Celebrity Chef.

    Nokia India Director – Developer Experience Gerard Rego said, "We have received several app ideas that aim to enable a wide range of experiences. We noticed that the ideas were around topics that mattered most to people in their daily lives — women security, productivity, grooming, food, health & well being. One could literally feel the pulse of the nation by going through these ideas.”

    In addition to the grand prize of Rs 1 million, the runner up will be presented with Rs 500,000 and Rs 200,000 each and three lucky winners will stand a chance to win the new amazing Nokia Lumia 920. The winners will be judged on the basis of parameters such as the originality of the idea, relevance of the app, potential for the revenue and the practicality of the app.

  • Nokia ropes in Vuclip for Trendify brand campaign

    MUMBAI: Vuclip, the world‘s largest independent mobile video company, has been selected by Nokia and Maxus India to promote the much touted Trendify brand campaign for Nokia Lumia 510 on Vuclip‘s mobile video portal and social networks.

    As many as 65 per cent of Vuclip‘s 14 million Indian users share videos primarily through Facebook and Twitter, making it the ideal platform to integrate “TRENDIFY” and allow users to experience what “TRENDIFY” means in the language of Nokia Lumia 510.

    As part of the product innovation involving a seamless integration with Vuclip, for the first time, the ‘Share‘ button has been changed on a video portal to reflect the brand campaign. The ‘Share‘ button for each video has temporarily been replaced with ‘TRENDIFY‘, encouraging users to now trend their videos directly on m.trendify.in at the click of a button, which in turn can be shared on Facebook, Twitter and other social sharing sites.

    Nokia India Marketing Director Viral Oza said, “Through the Trendify campaign we wanted to connect to the urban youth on a platform and space that is relevant to them. By leveraging Vuclip, world‘s leading mobile video platform, we wanted to bring the Indian youth even closer to the Trendify campaign. Creating trends requires a 360 degree approach, and with its exponential growth in India, leveraging entertainment snacking was a clear choice for us.”

    Maxus India Digital Head (South Asia) Unny Radhakrishnan said, “Nokia wanted us to craft a campaign which exemplifies trendifying in the DNA of each of its core elements. Leading the curve in mobile video sharing, Vuclip fitted well with our strategy in helping us connect the Nokia “Trendify” campaign with millions of users in a fun sharing way almost instantly.”

    Each month, Vuclip claims to deliver over 1.2 billion minutes of videos on as many as 5500 different mobile handsets globally. In India, Vuclip says it has over 14 million monthly active users out of the total 45 million users globally.

  • Saavn launches Impact advertising platform in India

    Saavn launches Impact advertising platform in India

    MUMBAI: Indian music service provider South Asian Audio Video Network (Saavn) has launched its new advertisement platform named Impact. This platform will enable brands to identify, connect and engage with its 10.5 million users in India and across the globe.

    Impact’s approach to digital and mobile advertising aims at giving brands 100 per cent share-of-voice. Using Impact, brands get exclusive access to all advertisement units on the Saavn web site and mobile apps for a set time period. These include Custom Skin, Web Display, Web Audio, Mobile Spotlight, Mobile Display, and Mobile Audio. The impact model allows brands to build positive associations with their products and services through music. The model has proven to create strong brand awareness, shape brand preferences and increase purchase consideration through undivided mindshare of listeners of Saavn across platforms.

    Saavn co-founder and CEO Vinodh Bhat said, “In India, we all know that music plays an integral and meaningful part in every individual’s life. IMPACT is a powerful solution that enables the advertisers to build an emotional connection with their target audience during a passionate, social and engaging musical experience. The Saavn IMPACT model is based around engagement, curation and social sharing rather than the archaic click-through. Brands are able to measure ROI in meaningful ways, such as increases in perception, awareness, recall and purchase intent. The by-product of our strong focus on the consumer experience is helping brands grow their businesses.”
     
    Some brands utilizing Saavn to reach million of engaged users in India include Samsung, Lay’s, Pantene, Pepsi, Nokia, Vodafone, Airtel, Hyundai, Domino’s Pizza, 7Up, Nielsen, MakeMyTrip, Max NewYork Life, Google Plus, Nokia, Vanish, Groupon, Intel and several others.

    In addition to its popular web, iOS, Android and J2ME apps, Saavn is currently developing its popular music product for launch on Symbian, BlackBerry and Windows Mobile platforms.

  • AdNear raises Rs 350 mn from Sequoia and Canaan Partners

    MUMBAI: Location-based mobile advertising platform AdNear raised Rs 350 million ($6.3 million) from Sequoia Capital and Canaan Partners in the first round of early-stage venture funding. The company leverages real-time geo-location, combined with consumer behaviour, to target relevant users.

    The company intends to utilise the funds raised towards expanding its operations in the Asia Pacific region. AdNear is also looking at expanding its team. Currently, the company services clients across the Asia Pacific region including Australia apart from India and Singapore. AdNear has offices in Singapore and Bangalore.

    AdNear was set up in 2009 by Anil Mathews and has offices in Singapore and Bengaluru. It was earlier called Imere Technologies. AdNear‘s ad platform is built on proprietary hybrid geo-location platform, which helps provide location awareness on mobile phones without GPS or operator assistance. Its clients include brands like Titan, Ford, Toyota, Pizza Hut, Samsung, Airtel and Nokia.

    By leveraging real-time geo-location and combining it with consumer behaviour, the platform allows brands to target relevant users within a geo-fence. This allows them to reach out to a larger audience making the communication more geographically relevant for the advertiser and the consumer. The ad platform is available on smart phones and feature phones.

    Canaan‘s current technology investments in India include Naaptol, BharatMatrimony and UnitedLex and Sequoia has invested in companies like Café Coffee Day, Idea Cellular, Just Dial, Manappuram Finance, Paras, Quick Heal, Micromax, Mu Sigma and Vasan Health Care.

  • Cheil WW expands leadership team

    MUMBAI: Cheil Worldwide SW Asia has strengthened its leadership with appointments in leadership positions across three verticals.
    The agency has appointed Vikas Khanna to the post of head – activations, while Rajesh Bhatia joins as head interactive and Manish Shukla as head of retail.

    Bhatia comes in from Euro RSCG 4D where he was president while Khanna‘s last stint was with G2Rams, a WPP group company aligned with Grey Worldwide where he was VP and branch head. Shukla joins the agency from Retailscape.

    Bhatia is a digital evangelist with over 17 years of work experience and has been driving innovative digital and integrated marketing strategies for global brands including Nokia, IBM, Max Life Insurance, Airtel, Reckitt Bencksier (Dettol, Harpic, Vanish, Veet, Mortein) and Unilever.

    Bhatia joined the world of digital and data led consumer marketing almost a decade ago and has been a part of the evolution of new age communication in India and has been helping brands transition from traditional marketing communication to effective marketing in the digital world. He has been instrumental in the creation of one of virtual community ? igenius for Max Life Insurance.

    Prior to Euro RSCG 4D, Bhatia has held senior level positions with Solutions Digitas, IDC and Onida across various digital and consumer marketing domains.

    Khanna has over 13 years of experience in the field of events, BTL and activation and has a longstanding portfolio of client relationships. Over the years he has managed brands including BlackBerry (RIM), Cisco, Audi, BMW, M3M, Genpact, Hyundai, GE, Canara HSBC, ITDC and HTC. Prior to G2Rams Khanna has worked with George P Johnson, 360 Degrees, Magnum Nexus Private Limited, Showtime Events India Pvt. Ltd. etc.

    Shukla moves from Retailscape which he set up in 1996. Prior to this he has worked with Lintas, JWT, Gillette, Coca?Cola India. He is an honorary member of POPAI, an industry body and has chaired the organization in the past. He is also on the board of advisor to Point of Purchase Magazine and In?Store Asia.

    Shukla brings with him a wide range of business expertise, experience and relationships in the area of retail marketing and management. Over the years he has consulted to a wide range of clients such as HUL?Wall‘s Ice cream ? Danone International, Evian, PepsiCo, Coca?Cola, Bacardi ? Martini, Bharat Shell, Braun, Parker, Airtel, Shaw Wallace, Samsung, LG – CDMA Phones and Barista Coffee Bars.

    Cheil WW SW Asia COO Alok Agrawal said, “The story of our growth trajectory is already known. Nima‘s joining has tripled our creative strength. Now with Vikas, Rajesh and Manish on board, our leadership team has become even stronger. This enables us to further capitalise on the demands of the marketplace and take brand Cheil to even greater heights.”

  • Nokia exits Champions T20 League as title sponsor

    Nokia exits Champions T20 League as title sponsor

    MUMBAI: Nokia has exited as title sponsor for the Champions T20 League event a year after it had stepped in to replace Airtel.

    ESPN Star Sports, the rights holder for the Champions T20 League event, will announce a new sponsor tomorrow. ESS has roped in a leading telecom player to replace Nokia.

    Earlier, Airtel had exited as title sponsor prematurely after two years. The telecom major had signed a deal believed to be worth Rs 1.70 billion for five years. The contract, however, had a review option.

    The Champions T20 struggled to draw television viewership in large numbers last year, despite ESPN Star Sports roping in Shah Rukh Khan as brand ambassador. This time the event takes place in South Africa and, thus, offers less opportunity for the franchises to do activation targeting Indian viewers.

    The fourth edition of event will take place in South Africa from 9-28 October featuring 10 teams. The main tournament will be preceded by a six-team qualifying tournament to fill in the two vacant slots for the main tournament. This year the organisers have got a team from Pakistan in the tournament to give it a fillip.

  • Mogae Media launches mobile creative agency

    MUMBAI: Mogae Media has launched a single window mobile creative agency, Mobocracy, that will tap into the next wave of advertising.

    The agency will be headquartered at Mogae Media‘s Gurgaon office. The startup has a team of 12 professionals across design, creative, technology and mobile integration.

    Mogae Group executive director Tanya Goyal said, “The world is getting smaller, to the size of your palm. At Mobocracy we’ve invested in founding the right skills for optimising design for the small screen and strengthening communication strategies for this next wave of advertising. We are already working with our diverse portfolio of clients to integrate smart mobile thinking into new and existing campaigns.”

    With mobile as a platform growing, search on mobile web has grown four times since 2010 and by 2013 Mogae believes there will be more mobile web users than those on desktops and laptops.

    Mobocracy claims to set realistic RoI goals for the mobile, deliver a mobile strategy to cut through the clutter and provide solid technical back-end to power a functional visual front-end.

    “With massive rise in the number of mobile phone users accessing the web on their handhelds, it is very important for a brand to have mobile version and Mobocracy offers top-notch mobile web design services to help a brand reach its target audience that is scattered over many handsets and versions in a unified way,” the company said.

    The methodology for design of mobile websites is mobile browser compatibility so that the website works fine on all handsets such as the iPhone, Blackberry, Andorid and Nokia, from the smaller screens to the larger ones like 128 x 160 pixels, 176 x 220 pixels, 240 x 320 pixels and 320 x 480 pixels. Mobile Website architecture is designed to give the user a good browsing experience by taking care of color schemes used, minimum scrolls and less typing. Also, the website should optimise for quick downloading by using optimised graphics and should fetch information from existing web databases.

    “It’s hard to believe that as recently as a decade ago most businesses did not even have a website or, at best, maintained a meager online presence. Today it is as much a staple of our daily lives as is the personal computer, making it vital for businesses to not only maintain a comprehensive website, but to keep updated with advances in technology that will offer customers easy access to the information they desire. Further the advent of “smart phones” such as the iPhone, Android phone or Blackberry has prompted those in the business of building and hosting websites to explore new technological avenues, leading to the creation of ‘mobile web sites. Ultimately, mobile websites are a win-win both for clients and consumers — helping to deliver a brand’s message and compelling content to current and potential customers with just a glance at their mobile phone screen,” Goyal added.

    Mogae Media, the parent entity of Mobocracy, was set up in October 2011 by ad-man Sandeep Goyal, former JV partner and chairman of Dentsu India.

  • JWT to acquire stake in Pakistan-based digital agency

    JWT to acquire stake in Pakistan-based digital agency

    MUMBAI: JWT has agreed to acquire a minority stake in Pakistan-based digital agency, Converge Technologies, as part of its strategy to add depth and breadth to its Asian digital offerings.

    The global agency has not announced how much stake it will hold and at what price. The acquisition is subject to regulatory approvals.

    Founded in 2007, Converge Technologies is based in Karachi and handles clients like Unilever, PTCL, Mobilink, HP, Bank Alfalah, Nokia and Pakistan State Oil.

    JWT Pakistan CEO Mansoor Karim Shaikh said, “This partnership will put both Converge and JWT Pakistan in a position to leverage each other’s strengths and scale up our integrated offering for our clients.”

    Converge offers services including digital media strategy, social media planning and management, platform, content, technology enablement, game and app development, mobility campaign planning and execution.

    JWT Asia Pacific has moved aggressively into the digital space over the last year, expanding both organically and through acquisitions.

    JWT signed an agreement in 2011 to acquire A4A, a digital and social media marketing company in China. On 12 March XM Asia, a JWT company, acquired Indonesia-based digital agency Magnivate.

    “As one of the ‘Next 11‘ growth economies, Pakistan is a very strategic market for JWT. This deal adds yet more momentum to our regional digital growth strategy. We will continue to add depth and breadth to our Asian digital offerings over the coming month,” JWT Asia Pacific President Michael Maedel said.

  • JWT, Webchutney and Nokia shine at the Olive Crown Awards

    JWT, Webchutney and Nokia shine at the Olive Crown Awards

    MUMBAI: JWT and Webchutney shared the ‘Green Agency of the Year‘ award at the Olive Crown Awards held here on 3 March.

    Organised by the India Chapter of the International Advertising Association (IAA), the Olive Crown Awards celebrate excellence in communicating sustainability.

    While the Green Advertiser of the year went to Nokia, Ogilvy bagged the award for Green Initiative along with Matrubhumi. Suzlon‘s PALS campaign created by Lowe Lintas won the silver in the Press- consumer products and services and TVC/Cinema corporate categories. The silver for the Press corporate went to TOI‘s Ganesha 2011 campaign created by Umbrella Design.

    In the category for TVC/Cinema consumer products and services, the silver was awarded to Thane Municipal Corporation ‘Slap‘ campaign created by Ogilvy. In the corporate TVC/Cinema category the gold was bagged by JWT‘s ‘I recycle my Nokia‘ campaign created for Nokia. This campaign also won the gold in the Digital category for its digital campaign created by Webchutney. Nokia‘s campaign also won it the gold in Green Brand of the Year category and the silver for Campaign of the Year. Nokia shared the latter with Volkswagen‘s Think Blue campaign created by DDB Mudra Max and Mediacom. The gold in the Campaign of the year went to iFOLD, a self-campaign created by Ogilvy.

    In the events category, the gold was shared by Matrubhumi‘s Seed event created by in-house and Garnier‘s event organised by Lodestar. The silver in the category was shared amongst Whirpool‘s ‘Ek Jodi Kapda‘ organised by Draft FCB Ulka, Toyota‘s ‘Greeanathon‘ by Dentsu and JK Tyres ‘Soles with Souls‘ event created by Contract Advertising.

    The gold in the OOH category went to Volkswagen‘s Think Blue campaign conceptualised by DDB Mudra Max and Mediacom while the silver went to TOI‘s Ganesh 2011 campaign.

    Dustyfoot Productions‘ short film The Wild Meat Trail won the gold in the Documentary and Short film category. In the category of Press Unreleased Greenpeace‘s Nuclear Bomb campaign by Goldmine won the silver.

    In the category of Young Green Art Director of the Year the gold was awarded to Abhishek Saxena from Webchutney and the silver went to Umbrella Design‘s Uttam Sutar. The silver for the Green Brand of the Year was shared by Matrubhumi‘s Seed and JK Tyres ‘Soles with Souls‘ campaign.

    In the special categories Dr RK Pachauri was felicitated with the Green Crusader Award while Ogilvy and Matrubhuni won the award for Green Initiative. The Olive Green Hungama Award was shared by Kartik Ramnathkar for ‘A big thank you to global warming‘ and Komal Udeshi fro Save Power and Go Green.

    The event witnessed a mix of creativity, entertainment, seriousness, Bollywood and saw the presence of eminent personalities from the world of advertising, marketing and media industry as they walked the “green carpet”.

    Member of Parliament Priya Dutt and Reliance Foundation chairperson Nita Ambani were the guests of honour at the event.

    A special Green Crusader was presented to Pachauri who won the Nobel Prize as Chairman IPCC.

  • Nokia awards digital biz to Euro RSCG

    Nokia awards digital biz to Euro RSCG

    MUMBAI: Making an exception for India, mobile phone manufacturer Nokia has appointed Euro RSCG 4D to handle its digital mandate.

    Globally, Wunderman has been the agency handling the digital mandate since 2009.

    Nokia called for a multi-agency pitch and Euro RSCG 4D emerged winner.

    “Since the first round of the pitch, Euro RSCG had managed to impress Nokia. The agency knew that it would have to fully convince Nokia to break away from their global agency,” sources familair with the development said, while Nokia and Euro RSCG officials declined to comment.

    The account will be handled by the agency‘s Delhi office. Euro RSCG will be handling the complete digital portfolio and the aim will be to promote greater consumer engagement.

    Rajesh Bhatia who heads Euro RSCG 4D is likely to lead the operations on this account, industry sources said.