ITV

Tag: Nokia

  • Nokia launches flagship Lumia 1520 in India; campaign in the offing

    Nokia launches flagship Lumia 1520 in India; campaign in the offing

    BENGALURU: Nokia India (Nokia) announced the all India launch from the NCR region and Bengaluru of its new flagship Windows operated smart phone – the Nokia Lumia 1510 yesterday. The company has already launched this phone along with the Lumia 1320 in other markets a while ago. Plans are afoot to launch the Lumia 1320 in India also shortly.

    Nokia has had an aggressive campaign for its Lumia and Asha series of phones across multimedia including television in the country. A campaign for the Lumia 1520 is being planned by Nokia India along with its creative agency JWT revealed Nokia India Sales director of south markets T S Sridhar to www.indiantelevision.com.

    Nokia’s mass communication message is likely to focus on three key attributes of the Lumia 1520 – it’s the first six inch screen smart phone from the Nokia stable, the 20 MP PureView camera with RAW capability and optical image stabilisation and the phone’s long battery life with a 3400 mAh battery revealed Sridhar further.

    Nokia India, Middle East and Africa Director – Smart Phone Devices Vipul Mehrotra, said, “Large screens are increasingly becoming popular among smart phone users and imaging is one of the key factors that define a good smart phone. With the Nokia Lumia 1520, we have boosted the Lumia design to a large six-inch screen, with the clearest and sharpest display offering people a better way to tell their stories.”

  • Twitter gives power to woman

    Twitter gives power to woman

    MUMBAI: In the last two years, Twitter has just seen a rise in the number of users. It has become a phenomenon. But the microblogging site was criticised time and again for gender imbalance in the top ranks. However, the social media platform seems to have rectified it by bringing on to board executive Marjorie Scardino to its director ranks.

    Scardino is not just Twitter’s first female director; she’s also one of the first person with an experience in old media. Scardino with whom the Twitter board to expand to eight members, is a former chief executive of publishing company Pearson and has served as an editor for the Associated Press, a publisher of a Georgia Gazette newspaper and is also the former CEO of The Economist Group and a former board member of phone maker Nokia.

     

    In a regulatory filing, Twitter said that Scardino will replace David Rosenblatt on Twitter’s audit committee. However, Rosenblatt will continue to be on the compensation committee.

  • Twitter gives power to woman

    Twitter gives power to woman

    MUMBAI: In the last two years, Twitter has just seen a rise in the number of users. It has become a phenomenon. But the microblogging site was criticised time and again for gender imbalance in the top ranks. However, the social media platform seems to have rectified it by bringing on to board executive Marjorie Scardino to its director ranks.

     

    Scardino is not just Twitter’s first female director; she’s also one of the first person with an experience in old media. Scardino with whom the Twitter board to expand to eight members, is a former chief executive of publishing company Pearson and has served as an editor for the Associated Press, a publisher of a Georgia Gazette newspaper and is also the former CEO of The Economist Group and a former board member of phone maker Nokia.

     

    In a regulatory filing, Twitter said that Scardino will replace David Rosenblatt on Twitter’s audit committee. However, Rosenblatt will continue to be on the compensation committee.

  • Samsung Mobiles is India’s Most Attractive Brand, Sony takes 2nd place

    Samsung Mobiles is India’s Most Attractive Brand, Sony takes 2nd place

    MUMBAI: The latest report from TRA (Trust Research Advisory) – India’s leading brand insights company – titled India’s Most Attractive Brands 2013 (MAB 2013) was released.

     

    Samsung Mobiles emerged as India’s Most Attractive Brand in 2013. India’s second Most Attractive brand is the consumer durables leader Sony, followed by Nokia as the third most attractive across all categories.

     

    India’s top three Most Attractive brands are very close together with just two per cent separating them. Following at fourth place is LG, the South Korean consumer electronics leader with eight per cent attractiveness score lag from the previous. Placed at India’s fifth Most Attractive brand is India’s home-grown conglomerate – Tata – trailing its predecessor by 11 per cent. The results are based on a primary survey conducted with 2,505 consumer-influencers across 16 cities based on TRA’s proprietary matrix of 36 Brand Attractiveness Traits.

     

    Launching the report, TRA (a Comniscient Group company) CEO N. Chandramouli observed, “The force of attractiveness is a primal force that affects all of us with the same intensity – whether it be attraction with other humans, objects, places or brands. As a brand insights company, TRA spent years understanding the basics of attractiveness by delving into several subjects ranging from philosophy to physiology, religion and communication, and have developed a robust proprietary matrix for deciphering the complex subject of Brand Attractiveness.”

     

    At the All India level, Lux, the bath/beauty brand from the HUL stable is India’s sixth Most Attractive brand nearly 48 per cent behind Tata in Attractiveness Quotient. The next four brands are within single-digit gaps of each other with Maruti Suzuki ranked seventh, Godrej ranked eighth, Bajaj ranked ninth, and Dell the Technology leader, ranked India’s tenth Most Attractive brand. India’s top 10 attractive brands include two mobile phone brands, two consumer electronics brands, and three from the diversified category, one each from FMCG, Automobile and Technology categories.

     

    Elaborating on the usefulness of TRA’s matrix, Chandramouli added, “Brands spend billions in advertisements trying to be attractive to consumers, but at best such approaches range between ad-hoc and haphazard. TRA’s Brand Attractiveness matrix will give brands a scientific tool and methodologies to improve their Attractiveness Quotient with their consumers, helping brands deploy their resources more efficiently and target their messages more accurately.”
    In Western India, the Attractiveness Quotients are quite different from national scores with Sony being ranked as West Zone’s Most Attractive brand. This is followed by LG at second place, Tata at third, and Samsung Mobiles as Western India’s fourth Most Attractive brand.  Mumbai’s choices for the top three attractive brands were Sony, LG and Tata respectively.

  • Genesis Burson-Marsteller announces New Client Wins

    Genesis Burson-Marsteller announces New Client Wins

     

    MUMBAI : Genesis Burson-Marsteller, leader in integrated communications, specializing in public relations, public affairs, corporate responsibility, crisis communications and digital marketing, has announced the addition of new clients across businesses and industry practices. The new clients include JK Group, BITS Pilani, Sunburn, Get It and UFO Moviez.

    “These wins are a result of our leadership’s focused new business effort and demonstrate our ability to deliver across a diverse range of communication needs of our clients, through our evidence-based integrated communication approach. We are delighted with our continued success in partnering with such prestigious companies and organisations,” stated Prema Sagar, Principal & Founder.

    Genesis Burson-Marsteller has been tasked with delivering a host of services to its newest clients, including media outreach, stakeholder communications, thought leadership and strategic counsel.

    Recent client wins include:

    J.K. Organisation, founded over 100 years ago, has multi-business, multi-product and multi-location operations with interests in tyre, auto components, cement, dairy and paper.
    The Birla Institute of Technology & Science, BITS Pilani is an all-India Institute for higher education. Over the years, BITS has provided the highest quality technical education to students from all over India admitted on the basis of merit. Its graduates may be found throughout the world in all areas of engineering, science and commerce.

     

    Sunburn, Asia’s largest music festival brand, is the ultimate lifestyle experience event. Ranked at number 4, as the world’s best EDM fest, it is an annual property of Percept Live, which was inaugurated in 2007 in Goa. The Sunburn Goa Festival is a synergy of music, entertainment, food, shopping and lifestyle that attracts music tourism in Goa. Over the past seven years of existence, Sunburn has brought together renowned Indian and International DJs to entertain crowds of more than 150,000 people from all over the globe over a three day period in December. After ruling the electronic dance music scene in the heart of Goa, Sunburn moved to the city of its fans and played to massive crowds in Mumbai and Delhi in 2012. For the first time in its history since inception, Sunburn also crossed international shores to be hosted on the beautiful beaches of Colombo, Sri Lanka in 2012 and later Dubai in 2013, thereby becoming the first successful ‘Glocal’ entertainment product from India. Sunburn is scheduled to head to Bali, Singapore, Jakarta and Mexico in 2013-14.

     
    Getit Infomedia is a leading platform making local businesses discoverable. It aims to seamlessly deliver value across all media platforms – voice, mobile applications, online, WAP, web chat, print etc. The services provide presence, enquiries and leads to its advertisers while consumers have access to the best information, benefits and offers. Getit Infomedia is amongst the largest Digital information and services provider in India with the widest, in-depth listing of businesses with a strong geographical reach pan India. It has alliances and partnerships with leading corporate houses like Google, Yahoo, Nokia and leading telcos such as Airtel, Tata, Reliance, Idea etc. Getit’s recent integration with Infomedia (erstwhile publishing division of Network18 group) has further strengthened its reach and now operates out of more than 100 cities in India, catering to the need of the local SMEs and consumers.

    Founded by the Valuable Group in 2005, UFO Moviez India Ltd is the world’s largest satellite networked digital cinema chain. UFO’s path breaking initiative has revolutionized the way films are distributed & exhibited in India through its pioneering technology and infrastructure. Within a few years of its launch, UFO has become the global market leader in its area of operations, offering end to end digital cinema solutions and delivering films via satellite directly to theatres, ensuring ‘FIRST DAY FIRST SHOW’ for film distributors and exhibitors across the country.

  • 92.7 Big FM 92.7 Rangeen FM Nokia Asha 501’s #Colorisin Campaign (baaki sab chota kar de)

    92.7 Big FM 92.7 Rangeen FM Nokia Asha 501’s #Colorisin Campaign (baaki sab chota kar de)

    Mumbai, August 12: 92.7 BIG FM, India’s No.1 and largest Radio Network went Rangeen, literally, for an entire day on August 7th, as part of its innovation for Nokia Asha 501’s #Colorisin campaign. The campaign saw the re-christening of 92.7 BIG FM to 92.7 Rangeen FM, to promote the latest colorful features of the Nokia handsets. The radio road-block saw execution in multiple local languages across the robust 45 station network of 92.7 BIG FM. Recently executed, the day long spike saw excellent traction amongst consumers, who interacted and engaged with the product on a more personal level through the effective mode of radio.

    With a clear brief from Nokia seeking out-of-the-box and distinctive innovations for its latest campaign, the team got thinking on how they could offer maximum value to the brand, ensuring high engagement with audiences while keeping with the quality of the programming

  • Nirmika & The Few Good Men Live at Hard Rock Café, Mumbai

    Nirmika & The Few Good Men Live at Hard Rock Café, Mumbai

    After playing to a packed crowd at Hard Rock Café, Pune, city-based pop-rock outfit Nirmika & The Few Good Men are all set to hit the stage at Hard Rock Café, Mumbai on August 1, from 8.30 pm onwards. Known for their bilingual numbers and lyrically rich compositions, the band will perform a mix of originals from their upcoming debut album as well as covers at this gig.

    WHAT: Nirmika & The Few Good Men Live in Performance
    WHEN: August 1, from 8.30 pm onwards
    WHERE: Hard Rock Café, Mumbai
    ENTRY: Rs 150
    CONTACT: 6651 1209

    BRIEF BIOGRAPHY

    Nirmika & The Few Good Men is a pop-rock, reggae and urban folk band band based in Mumbai, fronted by singer-songwriter Nirmika Singh. Besides performing their Hindi-English songs, they’ve also added regional languages like Konkani and Brij to their repertoire. In the recent past, Hungama Music’s digital music platform Artist Aloud chronicled the band’s journey by filming a rockumentary on them for their initiative – TGIF: Thank God It’s Rock On Friday-a music documentary series that has covered established acts like Parikrama, Raghu Dixit, Agnee,Something Relevant among others. Their single, Mujhko Fikar Kya had also topped the Artist Aloud indie music charts.

    The band comprises Nirmika Singh (vocals), Cris Victor (bass), Jose Neil Gomes (Keyboard/sax/violin/flute), John Fernandes (guitars) and Sanjay Gupta (drums).

    Recently, Nirmika was also listed as one of the most promising female artistes in Gibson Guitar’s feature on women who are rocking the indie music scene.
    http://gibsonguitar.in/News-Lifestyle/Features/hi-in/The-Women-Rocking-the-Indian-Indie-Music-Scene.aspx
    Currently, the band is in the process of recording its debut album, Shor Macha, which will comprise of nine multi-generic and multilingual songs.
    GIGS
    The band has performed at live music venues across cities such as Blue Frog (Mumbai), F Bar (Delhi), Firangi Paani (Mumbai), Howzzat (Gurgaon), QBA (Delhi), Cavala (Goa) among many others. Their corporate shows include those for Airtel, Nokia, BMW, Xerox, SAIL, Bajaj, Tuborg. As a participant on travel show, Road Diaries on UTV Bindass, Nirmika also composed the official song, Shor Macha, for the reality series. Here’s the video: http://youtu.be/hJmqubvlPsE

  • Creative hotshop a.m. rises

    Creative hotshop a.m. rises

    MUMBAI: “It‘s always tough starting something new. Once you strip yourself off your big-agency visiting card and designation, you have to get used to doing everything for yourself – all the things you took for granted in a big, established setup. We had also been told that when one does this, one automatically loses half of one‘s friends and contacts. But we‘ve been incredibly lucky in this regard – people who‘ve worked with us and trusted us in our old roles, continue to extend that support even today.”

    That’s Nilesh Vaidya in case you don’t know. Vaidya, a former executive creative director with Rediffusion Y&R, took the entrepreneurial plunge in April this year, setting up a creative business solutions agency called a.m. said a.m. director Nilesh Vaidya. He did not do alone – he roped in Nokia mobile payments marketing director Shreepad Shinde to take the ride with him. The duo has set up office in the Goregaon suburb of Mumbai and has a staff of eight currently. And plans are being to drawn up to aggressively expand to Gurgaon and Bangalore in just six months.

    Both have immense pedigree. They worked together in advertising 15 years ago before parting ways to follow their individual career graphs. While Shinde hopped over to the client‘s side, and rose to become director – marketing at Nokia Mobile Payments, Vaidya stayed rooted in advertising, rising to head Rediffusion Y&R’s Mumbai creative team, handling some premier accounts like eTata Motors, Sugar Free and Sahara Q Shop. Prior to that he had a stint with Euro RSCG, where he led with some memorable work on Dainik Bhaskar and HDFC Bank. Shinde, on the other hand, started out in advertising and went on to lead marketing and product functions in organisations like HDFC Bank and ICICI Bank.

    Nilesh Vaidya…

    Both Vaidya and Shinde believe that they want to build an organisation based on their values and beliefs, for the purpose of doing clutter-breaking work and building enduring relationships with clients.

    Says Vaidya ,“It‘s been three months since Shreepad and I came together to form a.m. Actually, Shreepad had started the agency a few months before under another identity, and we had been talking about getting together. We decided in February. I put in my papers at Rediffusion, and became a part of a.m. in the first week of April. After spending 20 and 19 years in our respective fields, both Shreepad and I felt ready to take the next big step, take on the entrepreneurial challenge. We had touched base after a 15 year gap but our philosophies and goals matched so perfectly that doing business together seemed the logical thing to do.”

    Shinde throws some light on what he believes sets am apart from other agencies. Says the soft-spoken former telecom executive: “Normally, when we talk about ad agencies, we talk about providing creative solutions, strategy, planning etc. I have been a client for years and agencies generally build a strategy born from a business objective to provide a communication model. With a.m., we have a holistic approach to drive the business, as we position ourselves as their business partner. Over here we will understand the distribution margin, how is the competition in the market, the selling price in the market, their loyalty programme for their dealers and distributors among many other things. We are looking at providing a holistic approach by stepping into our clients shoes and understanding the business.”

    … and Shreepad Shinde strongly believe in building enduring relationships with clients

    Consisting of a team of five creatives, a.m., the duo is offering radio, print, digital and online and offline services to clients and has handled projects for Reliance Life Insurance, Fiat Chrysler, Bajaj Auto, ACK Media (on the National Geographic brand), Intelligentia IT Solutions, Classic Marble Company, Rommel Developers and Health Assure.

    Both Vaidya and Shinde seemed to concur that being lean and mean on the human resources front gives you the sheen. “We‘re both very prudent people. We believe in getting business first, adding people and overheads later. And that‘s the way a.m. will always be run,” pipe up both of them at same time. “The gold will always come before the glitter. Of course, the ambition is to become really big and famous.. .to be known as a true marketing and communications partner, working as an extension of the client‘s marketing arm. The vision is to do work that‘s so strategically and creatively perfect, it produces results beyond a client‘s expectations. We‘d like to grow by growing the brands we handle.”

    That’s an Abby winning speech if ever there was one!

  • Wimbledon ad spots sold out: ESPN Star

    Wimbledon ad spots sold out: ESPN Star

    MUMBAI: As top tennis players in the world get ready to vie for the esteemed Wimbledon title, sports broadcaster ESPN Star is wide smiled as it has managed to sell out all the ad spots.

    Brands like Rolex, Thai Airways, Nokia and IBM are among the nine sponsors on board. Six others, including Red Bull, Pernod Ricard and Renault India, have also booked spots.

    “In the past 7-8 years, Wimbledon ad spots have always been sold out and this year the story is the same,” ESPN Software India executive VP Sanjay Kailash, told PTI.

    Asked about the ad revenue, he declined to comment but said the rates have gone up between five per cent and 10 per cent as against last year.

    According to media planners, the broadcaster is charging about Rs 20,000-Rs 25,000 for a 10-second spot.

    Kailash said the championship, which will be held from 24 June to 7 July this year, will be telecast on three channels, Star Sports 2, ESPN and ESPN HD in India.

    “There will be 150 hours of live matches, which is more than 25 per cent from last year. The number of different live matches will also increase,” he said, adding, viewership would also increase considerably.

    According to industry estimates, Wimbledon viewership in India last year was about 20-25 million.

    In an attempt to promote the event, the broadcaster has already rolled out campaigns on its different channels, and also during the ongoing ICC Champions Trophy, clearly leaving no stone unturned to make the grand slam event a grand success.

  • Man of Steel coming to life through Nokia

    Man of Steel coming to life through Nokia

    NEW DELHI: Nokia and Warner Bros Pictures have teamed up for global co-marketing partnership with this summer’s eagerly anticipated movie, ‘Man of Steel‘ from Warner Bros Pictures and Legendary Pictures, and Nokia’s imaging powerhouse, the Nokia Lumia720.

    The association is aimed at bringing the Superman franchise even closer to movie enthusiasts through a number of touch points – on air, digital, retail, theatre, mobile app – and through exclusive ‘Man of Steel‘ content, including merchandise.

    The Nokia Lumia720 is the latest in the Nokia Lumia smartphone range in India. Like the ‘Man of Steel‘, it boasts its own remarkable powers with its sleek and stylish form and best in class imaging capabilities.

    Superman fans have even more to celebrate with the partnership bringing a collection of exciting content. These include an immersive Man of Steel app, exclusive to Nokia Lumia Windows 8 smartphone’s, and the chance to win tickets to the movie premiere.

    “Nokia’s exclusive app and content for Zack Snyder’s fresh take on a loved classic provides fans around the world with the perfect opportunity to connect with The Man of Steel through Nokia Lumia720- the perfect smartphone for powerful imaging and entertainment,” said Nokia India director marketing Viral Oza.

    Through the partnership, fans will have access to the Official ‘Man of Steel‘ Hub by visiting www.Nokia.co.in/ManofSteel for a collection of exclusive content including: digital comics, video content, and images. The site will also host a photography challenge, giving fans the chance to win tickets to the film’s world premiere in New York, along with limited edition of official memorabilia.

    Man of Steel Mobile Application will bring Superman to life exclusive to Nokia Lumia Windows Phone 8. With an interactive challenge, mobile personalization content, official Superman Digital Comics from DC Comics. The app will also have NFC check in challenges at select Nokia Priority Stores in Delhi, Mumbai, Bangalore, Chennai and Kolkata to unlock comics and exciting content. Download the app at Nokia.co.in/Man of Steel

    Man of Steel Limited Edition Accessories will be available: Fatboy charging pad pillows and phone covers for the Nokia Lumia920 and Lumia720. For more information on what’s happening, please visit: www.nokia.co.in/manofsteel