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Tag: Nokia MixRadio

  • Shemaroo Entertainment extends deal with The Orchard

    Shemaroo Entertainment extends deal with The Orchard

    MUMBAI: Shemaroo Entertainment has announced the extension of its alliance with the international distributor of digital content, The Orchard, for the distribution and marketing of Shemaroo’s music catalogue on iTunes in the Middle East and North Africa (MENA) region.

    Earlier this year, Shemaroo had entered into a strategic alliance with The Orchard to distribute its music content in Latin America, North America, Europe and Asia Pacific. This enabled them to utilise Shemaroo’s music catalogue on more than 100 international digital platforms like iTunes, Spotify, Rhapsody, eMusic, Virgin FR, Amazon Digital Services Inc, Xbox Music, rDio, MediaNet, etc. The vast repertoire of audio includes film, non-film across multiple genre like folk, pop, sufi, qawwalis, kid’s music and regional music.

    With this initiative, Indians living outside the country will no longer miss the desi (Indian) music. They can also enjoy a variety of regional music in more than 22 languages including Punjabi, Marathi, Bhojpuri, Gujarati and Bengali among others that are available on these platforms. Shemaroo Entertainment has been working with leading online streaming platforms in India like Saavn, Gaana, Hungama, Nokia MixRadio, etc to distribute content.

    Shemaroo Entertainment director Jai Maroo said, “Shemaroo has already been distributing its vast music catalog directly in India through all the telecom operators and music streaming services. For Global distribution of our content, we have already entered into a strategic alliance with The Orchard earlier this year. We are pleased to extend this partnership with the company to distribute our content on iTunes in the Middle East and North Africa (MENA). The development will empower audience from MENA with a variety of content across different genres.”

    “Shemaroo’s vibrant catalogue of Indian music is already available to consumers worldwide through our international network of digital retail outlets. This amendment will help us serve Shemaroo’s content in MENA also now. We look forward to a creative and inventive partnership with Shemaroo, given their foundation as an early adopter of digital media,” added The Orchard director South Asia, Clint Cabral.

     

  • Nokia MixRadio broadens the horizon for music lovers in India

    Nokia MixRadio broadens the horizon for music lovers in India

    MUMBAI: Nokia MixRadio, the popular global music streaming service today announced its collaboration with talented musician and popular artiste, Ustad Rahat Fateh Ali Khan. Ustad Khan joins a long list of celebrated artistes such as Lady Gaga and India’s very own Priyanka Chopra to collaborate with the popular music app – Nokia MixRadio.

     

    Ustad Rahat Fateh Ali Khan will also be exclusively curating playlists for Nokia MixRadio giving music lovers across 31 countries exclusive access and insight to the singer’s renditions and musical tastes. This service will be available across popular ranges such as the Nokia Lumia and the Nokia X family.

     

    Mr. Viral Oza, Director Marketing, Nokia India Sales, a subsidiary of Microsoft Mobile Oy says, “As Nokia MixRadio expands into the emerging market of digital global music streaming in developing markets, it is slated to see an upswing of growth resulting in one in every fifteen users coming from India. To cater to this rising user demographic we are slated to position Nokia MixRadio as the ultimate gateway to not only offer diversely curated domestic music but also the best of international music. Through our collaboration with an iconic artiste like Ustad Rahat Fateh Ali Khan we look to give our consumers across different platforms the best music experience at their fingertips”

     

    Speaking ahead of the occasion, Ustad Rahat Fateh Ali Khan said, “It is great to experience what Mix Radio is all about and being part of such a project is overwhelming. I want my album “Back 2 Love” to reach out to the masses and global audience. Mix Radio is surely the best way forward for this. The producer of this album, Salman Ahmed and MD of UMI, Devraj Sanyal both have been instrumental in making this happen. There are two amazing videos as well which I am sure will be loved by all my music lovers”.

     

    Devraj  Sanyal, Managing Director, Universal Music/EMI Music, South Asia said; “The long awaited new album ‘Back 2 Love’ from the legend Ustad Rahat Fateh Ali Khan is a collection of ten stunning new soulful songs and is easily his best work to date. Being his first new album in seven years, it needed a launch platform that will do justice on a global scale and we believe that there is no better place than to launch on MixRadio.”

     

    “Nokia has been and continues to be one of our most valued partners. After just launching Priyanka Chopra’s new International single globally on MixRadio, we are now ready to take our partnership with MixRadio further with the launch of Ustad Rahat Fateh Ali Khan’s new album ‘Back 2 Love’ to a worldwide audience”, concluded Sanyal.

     

    MixRadio is also equipped with a unique PlayMe feature allowing users to discover 30 million tracks and at the touch of a button, taking playlists offline. When data connection is not available, the feature offers users the opportunity to enjoy music anytime anywhere, by taking hours of music and mixes offline, perfect for commuting and avoiding data costs.

     

    As digital revenues show an increase of 43% in 2013 globally and are set to top $5.9 billion in 2014, MixRadio will deliver its personalized, unique listening experience, allowing listeners across the globe to access the most popular playlists created by musical experts and celebrities that are free of adverts, sign ups or subscriptions.