MUMBAI: TVS Motor Company area manager sales Ajay Gupte has joined Maxus as the head of the Nokia account.
Gupte joined Maxus today (3 April) and will be based in Delhi.
Maxus Delhi general manager Debraj Tripathy said, “We are thrilled to have Ajay on board. His all round experience is sure going to be an asset in helping us deliver a high quality media product for Nokia.”
The Rs 1.2 billion Nokia account in India fell into Maxus’ lap in February this year after Group M’s newest agency MediaCom was awarded the account globally.
Maxus India has been in an expansion mode across its offices after picking up accounts like Nokia, Perfetti and TataSky in the last few months. Maxus Delhi alone will be nearly doubling its team strength in the coming days.
Gupte began his career with Mudra Bangalore, after his post graduation from MICA Ahmedabad in 1998. He spent two years in Mudra, before moving to Madison Media in 2000 where he worked on the BPL business.
Gupte joined TVS Motor Company in 2002 as manager communications, where he was responsible for media investments, TVS’ presence on cricket, including managing the TVS Cup brand, promotions and the TVS retail identity. For the last two years, he was handling sales for the company, his most recent stint being in Kolkata as area manager.