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Tag: Noise

  • Noise wins best of IFA as Indian wearables brand takes Berlin by storm

    Noise wins best of IFA as Indian wearables brand takes Berlin by storm

    MUMBAI: Noise, India’s leading connected lifestyle brand, has scored a global breakthrough at IFA Berlin 2025, one of the world’s largest consumer electronics showcases.

    The homegrown firm unveiled its latest line of smartwatches and wearables, designed to rival global leaders, and walked away with Techradar’s coveted “best of IFA” award, a recognition shared by few Indian brands on the international stage.

    “When a bootstrapped Indian company can stand shoulder to shoulder with global giants and be celebrated for innovation, it speaks volumes about the strength of Indian ingenuity,” said Noise, co-founder, Gaurav Khatri.

    Founded as a bootstrapped venture and now backed by Bose as its first strategic investor, Noise has built its reputation on design, innovation and affordability. Its R&D arm, Noise Labs, is credited with several industry-first patents, while the brand also pushes domestic manufacturing under ‘Make in India.’

    With leadership in India’s smartwatch market and now a global award under its belt, Noise is positioning itself not just as a national champion but as a serious contender in the global connected lifestyle ecosystem.
     

  • Bose doubles down on Noise, pumps in $20 million

    Bose doubles down on Noise, pumps in $20 million

    MUMBAI:  Noise, the Indian gadget and wearables brand, has received a fresh $20 million injection from Bose Corp, marking a significant vote of confidence in its global aspirations. This second investment follows Bose’s initial backing in December 2023, solidifying their partnership and fueling Noise’s ambition to become a global tech powerhouse.

    “When Bose Corp backs you—not once, but twice—you know you’re onto something,” said Noise  CEO & co-founder Gaurav Khatri. “They came on board last year, backing our vision to push boundaries in audio and wearables. That belief gave us the push to level up. Now, they’ve doubled down with another $20 million investment. A clear sign they believe in what we’re building—out of India, for the world.”

    The new funding, structured as compulsory convertible debentures, will support Noise’s operational expenses, expansion plans, brand visibility, and working capital needs. This investment values Noise at approximately $470 million, a slight increase from its previous valuation.

    Noise, which primarily sells smartwatches and audio devices, reported a revenue of Rs 1,431 crore for the fiscal year ended March 2024. Despite a flat revenue compared to the previous year, the company experienced a net loss of Rs 20.1 crore.

    Bose’s continued investment underscores its belief in Noise’s potential to disrupt the global wearables market. Bose, known for its high-end audio products, brings not only capital but also expertise in product development, user experience, and global market strategy. This strategic partnership aims to accelerate Noise’s growth and enhance its product offerings.

    Noise, founded in 2014, has rapidly grown in the Indian market, competing with brands like boAt and Realme. With Bose’s backing, the company is poised to amplify its reach and establish itself as a major player on the international stage.

  • Airtel Payments Bank collaborates with Noise and NPCI

    Airtel Payments Bank collaborates with Noise and NPCI

    Mumbai: Airtel Payments Bank in collaboration with Noise, smartwatch and connected lifestyle brand, and the National Payments Corporation of India (NPCI), announced the launch of its upcoming cutting-edge NCMC (National Common Mobility Card)-enabled Smartwatch, integrated with the RuPay chip.

    The Bank showcased the prototypes of this state-of-the-art smartwatch at the Global Fintech Fest 2024. This innovative smartwatch, conceptualized by Noise, brings the future of payments to the user’s wrist, blending advanced lifestyle features with the convenience of NCMC-enabled tap-and-pay transactions.

    This launch marks the second phase of the successful partnership between Airtel Payments Bank and Noise, building on the initial efforts to redefine on-the-go payments directly from their smartwatches. Elevating the experience further, this NCMC-enabled smartwatch is set to augment the potential of smart wearables by integrating seamless transactions into daily lives and redefining the future of connected living.

    The Airtel Payments Bank Smartwatch is engineered to revolutionize payments, offering unparalleled ease and accessibility. With NCMC integration, users will enjoy the convenience of tap-and-pay transactions at merchant locations as well as NCMC-enabled transit payments across metro systems, buses, parking facilities and more nationwide. Additionally, it supports the issuance of transport concessions and monthly passes, where applicable, by transport operators, making daily commutes hassle-free.

    Crafted with an embedded RuPay chip in the dial, this smartwatch allows users to indulge in a more secure and flexible lifestyle experience. It offers effortless swapping of watchstraps, providing seamless customization to complement any occasion, personal style, or mood.

    Airtel Payments Bank chief operating officer Ganesh Ananthanarayanan said, “We are delighted to introduce the NCMC-enabled Smartwatch, a product that embodies our commitment to innovation and customer-centric solutions. This smartwatch not only simplifies financial transactions but also enriches the daily lives of our users with its advanced features. We believe this launch will set a new standard in the wearable payment devices market as well.”

    Noise co-founder Amit Khatri said, “At Noise, we are committed to transforming consumers’ lives meaningfully by relentlessly expanding the capabilities of smart wearables through future-forward innovation. As we enter this second phase of our partnership with Airtel Payments Bank, our collaboration with NPCI marks a significant step forward in this journey. By integrating NCMC into our smartwatch, we are not just unlocking new potential for wearables but also pioneering a new era of digital payments in India.”

    The Airtel Payments Bank Smartwatch is designed for a lifestyle, offering a range of functionalities tailored to modern needs. It will soon be available for purchase through both the online and retail platforms of the Bank. 

  • Noise launches Made of Noise campaign

    Noise launches Made of Noise campaign

    Mumbai: Noise, a connected lifestyle brand, released its latest brand campaign, “Made of Noise”, featuring its brand ambassadors and India’s youth icons, Virat Kohli, and Taapsee Pannu. As Noise celebrates a decade of innovation and leadership in the smart wearables industry this year, this campaign marks a significant elevation in the brand’s narrative, emphasizing the power of embracing outside voices too, to positively influence our journeys and propel us toward success while listening to our voices. Whether it is cheers, criticism, opinions, or feedback, the campaign focuses on how these external noises also shape an individual, making them stronger, more resilient, and ultimately more formidable.

    Over the past 10 years, Noise has carved a niche for itself on the global stage, guided by the belief in “listening to the noise within” while eliminating the external one. This inner voice has driven the brand’s relentless innovation and pursuit of excellence. Now, with “Made of Noise,” Noise is elevating its narrative to also recognize the power of external voices. The campaign emphasizes that the interplay between internal and external noise is essential to personal growth, shaping who we are and what we achieve.

    In a world constantly buzzing with sounds, from the cheers of supporters to the criticism, every voice plays a crucial role in shaping our journey. Noise recognises these external influences not just as background sounds, but as powerful as the inner voice that moulds our character and navigates us to achieve the unachievable. The “Made of Noise” campaign celebrates the idea that we are all made by the sounds that surround us—every voice, positive or negative, contributes to our development and drives us toward success.

    Conceptualised in-house, the campaign spotlights its brand ambassadors, who are showcased resonating their journey with the new brand message. While they echo the belief of “Listening to the Noise Within” to mark their success, at the same time, they have embraced external voices of encouragement and criticism to pave their path for relentless growth and newer milestones, truly representing that they are “Made of Noise.” While we often see an individual’s victory, we seldom explore the forces that shape them. Their journeys, marked by resilience and determination, mirror the spirit of millions striving for excellence. With a powerful voiceover by Taapsee Pannu, the film showcases the ambassadors as they navigate the pressure from the outside world and how they harness it to achieve success, creating their noise and a lasting impact in their respective fields.

    Commenting on the campaign, Noise co-founder Gaurav Khatri said, “At Noise, we’ve always believed in ‘Listening to our inner Noise.’ Over the past decade, this philosophy has driven us to innovate and lead. But as we celebrate 10 years, we also recognize that external voices play an equally important role in our growth when embraced positively. The ‘Made of Noise’ campaign embodies this philosophy, highlighting how every noise, whether internal or external, can drive us towards excellence. Our Noisemakers – Virat Kohli and Taapsee Pannu are not just ambassadors but epitomize this belief, perfectly reflecting the essence of harnessing every noise to fuel their pursuit of excellence. This campaign is a tribute to everyone who uses the world’s noise to rise above and succeed.”

    Through “Made of Noise,” the brand reaffirms its commitment to understanding and connecting with its audience on a deeper level. This campaign aims to inspire every Noisemaker to harness all the noise in their lives as a source of strength and potential, turning it into a driving force for achieving their dreams.

  • Noise launches NoiseFit Javelin

    Noise launches NoiseFit Javelin

    Mumbai: Noise, a connected lifestyle brand, launched its first limited-edition smartwatch, NoiseFit Javelin, co-created with India’s Golden Boy and brand ambassador, Neeraj Chopra. The exclusive smartwatch pays tribute to Neeraj’s #ArmOfGold, encapsulating the will, grit, and pride that have brought numerous glories to India. From its name to its design inspired by the nation’s colours, the NoiseFit Javelin encapsulates the pride of the nation, further personalised with Neeraj’s signature and unique serialization, marking a tribute to his legacy victory of 2021.

    The NoiseFit Javelin not only commemorates Neeraj Chopra’s journey of resilience but also integrates innovative features to assist users in maintaining fitness and training with equal determination. This limited edition smartwatch embodies the perfect alignment of Noise and Neeraj Chopra, uniting under a shared appreciation for embracing the Noise within and etching India’s name on the global map.

    Neeraj’s journey from a promising athlete to an Olympic champion resonates deeply with Noise’s brand ethos. It represents that from humble beginnings come great achievements if one never stops dreaming and persevering. As Neeraj continues to set records and inspire millions, Noise seized the opportunity to honour his accomplishments and connect with enthusiasts nationwide. This badge of honour capsulises Neeraj’s grit and determination on the global stage, showcasing how dedication and unwavering focus can transform ambitious dreams into reality. This special edition smartwatch not only pays homage to Neeraj’s historic Olympic gold medal but also invites users to personally celebrate his inspiring journey and future wins.

    Noise co-founder Gaurav Khatri said: “As a proud homegrown brand marking leadership at national and global levels, it is our privilege to create this limited edition alongside Neeraj Chopra, as we celebrate the sports icon. We don’t see it as just another smartwatch, but a badge of honour, embodying Neeraj’s indomitable spirit of a championship allowing a tangible connection to his lasting legacy. Neeraj has been integral to the Noise family, and with NoiseFit Javelin capsulizing his signature glory and essence of our core values, we are excited to give fans an opportunity to connect and celebrate India’s golden boy’s remarkable journey, together.”

    “When I teamed up with Noise, I was certain we had a strong synergy. Inspired by their journey of bringing global pride to India and empowering lives through innovation, I am thrilled to bring this special edition smartwatch, the NoiseFit Javelin, that embodies the grit, will, and trust that inspire us all to push our limits every day. Each watch bears my signature, offering a chance to own a unique piece of my journey from 2021. As we continue to take India to great heights, this smartwatch allows us to celebrate the glory together with our fans.” said Neeraj Chopra

    This limited edition smartwatch not only celebrates Chopra’s grit, pride, and will but also delivers a powerful array of features to enhance the user’s lifestyle.

    Beyond its distinctive design, the NoiseFit Javelin packs a powerful punch. The smartwatch features a stunning 1.46” AMOLED display, Bluetooth calling capabilities, and a robust 3-layer build with a screw dial crown. Inspired by Chopra’s dedication and focus, the Javelin boasts a “Scheduled DND” mode, allowing users to silence distractions and achieve peak performance. Additionally, an SOS feature ensures safety and security for users on the go.

    The NoiseFit Javelin prioritizes user well-being with the comprehensive Noise Health Suite, including heart rate monitoring, SpO2 tracking, sleep monitoring, stress measurement, and even a female cycle tracker. The NoiseFit Javelin is built to withstand the elements with its IP68 water and dust resistance rating.  Furthermore, the device boasts a long-lasting battery life of up to 7 days, keeping users connected and on track throughout their busy days.

    Featuring over 100 sports modes, the NoiseFit Javelin caters to a variety of fitness enthusiasts. Users can stay stylish and informed with over 100 customizable watch faces. The smartwatch also integrates a productivity suite with reminders, weather updates, a built-in calculator, music control, and a multi-functional clock with alarm, timer, and stopwatch features.

    As a tribute to Neeraj’s remarkable achievement in 2021, the watches are serialized exclusively for that year, making each piece a unique collector’s item. The NoiseFit Javelin limited edition smartwatch is priced at Rs. 3,999 and available for purchase on gonoise.com, Amazon and Myntra starting today. With its unique design, advanced features, and focus on well-being, the NoiseFit Javelin is the perfect way for users to celebrate his victory and embrace an active lifestyle.

  • Noise sees 4x surge in sales on quick commerce this Father’s Day

    Noise sees 4x surge in sales on quick commerce this Father’s Day

    Mumbai: Noise, a connected lifestyle brand, witnessed a remarkable surge in sales this Father’s Day. Consumers’ strong preference for Noise’s celebrated products across smartwatches and audio led to an impressive 4x increase in sales through quick commerce platforms and a 1.6x rise on its own website. Noise has consistently been a leading choice for wearables, and this surge further substantiates this, elevating its position as the preferred brand when sharing advanced tech with loved ones ensuring their well-being.

    Father’s Day has provided an ideal opportunity for customers to purchase gifts that combine technology and style, making it a perfect gift to ensure fathers’ well-being. Moreover, it reflects the level of trust the customers have placed in the brand. Noise reinforced its leadership in Quick Commerce while underscoring its rapid growth. The overwhelming response on quick commerce hints at customers seeking convenience, and how it caters to their requirements seamlessly at the eleventh hour.

    Noise’s collection of smartwatches and audio products stood out during this Father’s Day, appealing to customers with their blend of cutting-edge features and varying use cases. From monitoring health metrics, and enabling BTcalling, to providing seamless auditory experiences, the products including Noise ColorFit Ultra 3, Noise ColorFit Icon 2, Noise ColorFit Thrive, Noise ColorFit Pro 5 Series, Noise Buds X Prime, Noise Buds VS102+, and Noise Pure Pods, respectively catered to consumers’ choice and hence the spike in sales during father’s day. The success of the initiative underscores the brand’s versatility to meet the dynamic demands of its consumers.

    As Noise continues to celebrate its market leadership, the brand reaffirms its dedication to democratizing technology and delivering high-quality products that resonate with a diverse audience. The success of the Father’s Day campaign exemplified how Noise has been providing technological solutions to cater to one’s lifestyle needs.

  • Noise’s flagship Luna Ring now comes to select offline retail stores

    Noise’s flagship Luna Ring now comes to select offline retail stores

    Mumbai: Building on the online success of its Luna Ring, Noise, India’s leading smartwatch and connected lifestyle brand, now extends its flagship product’s accessibility and premium experience to select Reliance Digital, and Vijay Sales stores across 6 cities – Delhi-NCR, Mumbai, Pune, Bengaluru, Chennai and Hyderabad. Committed to harnessing the power of technology for good, this expansion will allow consumers to experience the premium design and advanced features of Luna Ring firsthand, thereby gaining a deeper understanding of how this innovative wearable can empower them to take control of their health and well-being.

    To further expand its reach, Luna Ring’s entry into offline stores marks a strategic move. This in-store presence allows Noise to cater to a wide consumer base, extending beyond the online tech-savvy population and tapping deeper into Bharat. Additionally, by offering a hands-on experience in stores, customers can now explore Luna Ring firsthand, fostering a deeper understanding and appreciation for its features. This in-store presence not only reinforces Noise’s dedication to offering premium products at aspirational prices but also provides a premium touchpoint for potential customers to experience the product immersively.

    Commenting on the expansion, Noise co-founder Amit Khatri said, “We take immense pride in introducing the much-awaited Luna Ring at select brick-and-mortar stores, bringing the premium experience to our community of Noisemakers. Through Luna Ring, we want to empower consumers to elevate their lifestyle through seamless technological integration, allowing them to take complete control of their well-being and performance. By joining forces with leading retail partners, we can provide an immersive experience for customers who prefer to explore technology before they buy.”

    Engineered to catalyze a transformative lifestyle shift, the Luna Ring is an ideal wearable to augment your daily performance with the best-in-class features in the category. With 98.2% accuracy [validated by IIIT-Hyderabad and Olympics coaches] and a fighter jet grade titanium body, Luna Ring tracks over 70 body metrics, guiding the users towards their full potential with meaningful insights into their activity, readiness, and sleep. Beyond being a smart ring, the new form factor embodies a philosophy of self-discovery, sparking a transformative shift in lifestyle. It encourages users to rise to brilliance by understanding their bodies, recognising their limits, and overcoming challenges. Seamlessly integrating technology into a minimal yet meaningful form factor, Luna Ring transforms data into actionable intelligence for a productive lifestyle. Recently, the brand has also brought the power of Artificial Intelligence to Luna Ring to elevate it as a personalized all-time health companion. Moreover, Noise acquired the AI-powered women’s wellness platform SocialBoat to enhance Luna Ring’s advanced health and fitness metrics and accelerate its innovation trajectory in the smart rings space.

    Available in seven-ring sizes and a range of five colours – Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black – customers can now choose their preferred option from the retail stores.

  • Noise’s Luna Ring wins 2024 Red Dot Design Award

    Noise’s Luna Ring wins 2024 Red Dot Design Award

    Mumbai: Noise, a connected lifestyle tech brand, has been honoured with the prestigious Red Dot Award in the category of Product Design for its flagship wearable Luna Ring wearable device. This globally-renowned award recognizes Noise’s excellence in design quality and innovation.

    Launched last year as the segment’s first smart ring, the Luna Ring represents Noise’s dedication to design-driven innovation in wearable technology. Conceptualized and crafted in-house, this compact and comfortable device blends advanced health monitoring capabilities with a stylish, discreet form factor.

    The Luna Ring elegantly houses research-grade PPG, motion, and body temperature sensors within its durable titanium casing – a feat of miniaturization that marries cutting-edge biometrics with premium materials. Beyond its sleek aesthetics, this smart ring tracks over 70 biometric signals, providing valuable insights into sleep quality, activity levels, and overall well-being. The product’s design focuses on elevating both functionality and wearability for a seamless user experience.

    The Luna Ring represents the perfect symbiosis of Noise’s innovative spirit and design prowess. Packed with advanced sensors and intuitive user interfaces, it allows users to conveniently track their health, fitness, and daily metrics while making a bold statement with its sleek, minimalist aesthetics.

    Established in 1955, the Red Dot is an internationally respected mark of excellence that has become a coveted seal for exceptional design works across product, communication, and concept categories. By securing this distinction in the Product Design segment, Noise has cemented its position among the global vanguards of design leadership. For 2024, an international jury meticulously evaluated thousands of product designs from companies across the globe before bestowing the ‘Red Dot’ distinction upon Noise’s Luna Ring – a seal reserved only for products featuring truly outstanding designs.

    “Design thinking has been the guiding force behind our product vision at Noise,” said Amit Khatri, co-founder at Noise. “We blend cutting-edge features according to user needs while packaging them in an exquisite design language. Being named a Red Dot winner for the Luna Ring validates our brand’s relentless commitment to this design philosophy. This prestigious award recognizes our ability to develop connected wearables that not only offer superior functionality but also elevate the user experience through an exceptional design crafted around their needs and preferences.

    As a Red Dot laureate for 2024, Noise’s Luna Ring will be featured in the Red Dot Design Yearbook, online exhibitions, and museums. The company is also invited to celebrate this milestone at the Red Dot Award Ceremony and Designers’ Night in June 2024.

  • NoiseMAAker encourages activity on Mother’s Day via NoiseFit app

    NoiseMAAker encourages activity on Mother’s Day via NoiseFit app

    Mumbai: This Mother’s Day, Noise, a smartwatch and connected lifestyle brand, surprised its users with a heartwarming and engaging campaign called “NoiseMAAker.” Centred around the theme of maternal love and support, the campaign took a delightful twist by sending notifications in ‘mom’s tone’ making users feel like their mom had taken over the NoiseFit App’s push notification. These playful notifications, infused with motherly wits, concern and affection, nudged users to actively think towards adopting a healthier lifestyle.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Noise (@go_noise)

    With over 10 million active downloads, the NoiseFit App is a central hub for users, fostering a community that connects, inspires, and motivates them towards a healthier lifestyle. This Mother’s Day, Noise wanted to acknowledge the unwavering support and encouragement mothers provide, highlighting their role as our biggest cheerleaders. As part of the campaign, NoiseMAAker took over push notifications on the app, infusing them with their unique blend of love, care, and a hint of wit. Over the weekend, users received notifications in a familiar, “mom-like” tone, reminding them to prioritise health and wellness with gentle nudges to eat, sleep, and stay active.

    The campaign unfolded across various channels, beginning with the app’s push notifications. Subsequently, the brand introduced a teaser notice hinting at a change in the notification tone and addressing its investigation into the matter. This was followed by engaging content on social media, including investigative posts and participation from the audience to guess the mysterious figure behind the altered notifications. This strategy garnered widespread attention, with users and celebrities like actor Taapsee Pannu adding an extra layer of excitement by joining the fun and expressing curiosity about the changes in the notifications.

    The reveal video showcased the heartwarming reason behind the modified notifications and unveiled the identity of the mystery NoiseMAAker – none other than ‘Maa’ herself. The campaign culminated in a touching Mother’s Day wish, reminding users to “Listen to Mom” – a sweet nod to appreciating a mother’s love and guidance.

    The campaign’s success was evident in the enthusiastic response from the NoiseFit App community. Users actively interacted with the personalised notifications, sharing their experiences on Instagram. The campaign generated a 40 per cent increase in user engagement on the NoiseFit App during the Mother’s Day weekend. Additionally, social media impressions saw a 100 per cent spike during the campaign period.

  • Noise launches Noise for Nature campaign with Angad Achappa on Earth Day

    Noise launches Noise for Nature campaign with Angad Achappa on Earth Day

    Mumbai: Noise, a leading smartwatch brand that resonates with the pulse of India evokes a sense of responsibility to care for Mother Nature on this International Earth Day – a vibrant biodiversity that is the true essence of our planet’s beauty and vitality. The brand launches the ‘Noise For Nature’ campaign, raising awareness about the crucial need to protect and nurture the Earth’s diverse ecosystems. Under the overarching umbrella of the ‘Noise Of India’ initiative, Noise has joined forces with renowned wildlife photographer Angad Achappa to showcase the beauty of nature. The campaign urges people to march together to celebrate Earth Day by reminding them to conserve nature’s beauty which is the rich tapestry of life that Mother Nature has woven for us.

    With the Noise For Nature campaign, the brand pays tribute to the incredible diversity of life that surrounds us, echoing the heartbeats of countless species that coexist in nature’s delicate balance. From the majestic roar of the tiger to the melodious symphony of birds, every living creature contributes to the harmonious rhythm of the natural world. To celebrate this, people can download the exclusive wildlife-themed watch faces, featuring his captivating photographs, through the Noise Smartwatches via the NoiseFit app that brings together India one watch face at a time. These stunning watch faces not only add a touch of natural beauty to one’s wrist but also serve as a constant reminder of the need to cherish and safeguard the Earth’s precious ecosystems.

    Angad Achappa’s talent for capturing the raw beauty and intricate details of wildlife made him the perfect collaborator for Noise. His awe-inspiring photographs not only showcase the marvels of biodiversity but also serve as a powerful reminder of our collective responsibility to protect and preserve these wonders for future generations.

    https://www.instagram.com/angadachappaphotography/?hl=en

    By wearing these watch faces, Noise encourages its users to embrace the spirit of environmental stewardship and become ambassadors for the preservation of biodiversity. Together, we can ensure that the rhythms of life continue to resonate in harmony and that Mother Nature’s bounty remains a source of wonder and inspiration for generations to come.