ITV

Tag: Noida

  • Delhi Aaj Tak sets 29 May as launch date

    Delhi Aaj Tak sets 29 May as launch date

    MUMBAI: Finally the launch date of the proposed national capital region (NCR) channel from the Aroon Purie-promoted TV Today Network has been firmed up (at least targeted). The company has zeroed in on 29 May as the date for the channel’s debut.

    This has been confirmed to indiantelevision.com by senior sources from within the company.

    Targeting Delhi as well as the neighbouring satellite towns of Faridabad and Gurgaon in Haryana and Noida, Greater Noida and Ghaziabad in Uttar Pradesh, the fourth sibling from the stable will encompass various local issues of the regions aimed at attracting Hindi speaking audiences.

    While the sources refused to divulge any details on the programming front, offering only that while the channel would be a different product from market leader Aaj Tak, nonetheless it would maintain the essence of its established sibling.

    As reported earlier, the uplinking clearance for Delhi Aaj Tak came through last year. The channel’s tag line is ‘Delhi Aaj Tak’: aapka sehar, aap tak (Delhi Aaj Tak: your city, up close), it will be beamed off Insat 2E.

    The other news channels from the TV Today stable are however, likely to shift their beaming base from Insat-2E to Pas-10.

    Last year, the network has launched its second Hindi news channel Tez tracing the format of English sibling Headlines Today (pacy news format). The channel focuses on quick delivery of news.

    What needs to be seen is whether the company will also consider in its offering, other metro-centric products?

    The NCR region already has a few existing players including Sahara NCR, S1 and Total TV servicing the viewers’ news appetite. Meanwhile, NDTV is also proposing a new product to service the metros, including Delhi.

  • Sahara TV aims to bang the Hindi entertainment market

    Sahara TV aims to bang the Hindi entertainment market

    One more channel joins the entertainment bandwagon. Sahara TV was launched yesterday amidst much fanfare. And this one’s claiming freshness in its content too.

    The channel officials said that they have pre-tested each of their programmes before commissioning them. The channel which has hi-tech studio facilities at Noida as well as Mumbai, says that it will avoid reruns as far as possible as it has 11 hours of daily fresh content. Sahara is placing a lot of emphasis on the look as well as quality of the channel. Plus many reputed TV producers & directors have been commissioned to make programmes for Sahara TV. According to the officials, the channel has also tried to create new genres of programming in order to provide freshness to the channel.

    When asked about the distribution network of the channel, a senior official said that “Sahara TV has the largest distribution team in the television industry. We have worked out a comprehensive support plan for cable distributors, which include ready information on equipment upgradation, easy finance schemes and a helpline. Besides Sahara India Pariwar is a household name in the Hindi belt. Also our 6 lac committed workers as a part of the pariwar will help promote the channel all over the country. Thus we expect a cable penetration of 65% of the total 30-million C&S homes to start with.” The channel is also looking at forming their own DTO bouquet and forging alliances with other channels. But first it will concentrate on its main entertainment channel.

    The channel is also closely monitoring Internet as a powerful communication medium of the future.