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Tag: Nodwin Gaming

  • NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    NODWIN Gaming ropes in Android as title partner for BGMS Season 3

    Mumbai: NODWIN Gaming, a gaming and esports company has announced Android as the title partner for India’s premier esports event Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be powered by men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

    The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out for glory. The entire tournament will be played on high performance Android devices.

    Moreover, Crunchyroll, a destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the official energy drink partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.

    Garnier, L’Oréal India – general manager, marketing Anshuman Wanchu said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”

    The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the official mobility partner and Philips OneBlade, the male grooming product of Philips India as the competition’s official styling partner.

    Commenting on the partnership, SVP (marketing) – commuters, media and corporate brand Aniruddha Haldar commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”

    “We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated NODWIN Gaming co-founder and MD Akshat Rathee.

    The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and four qualified— were in action at the Android Arena in Chhatarpur, New Delhi.

    The top 18 teams led by table toppers team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark  progressed to the League Week. They were joined by team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.

    During the league week from 22 July to 4 August, the 20 teams will compete in the survival week and domination keague stages. The top four teams will secure direct qualification for the finals, while the remaining 16 teams will participate in the playoffs scheduled for 6 and 7 August. In the grand finale from 9 to 11 August, the top 12 teams from the playoffs, along with the four best teams from the league week, will compete to fight for the BGMS Season 3 title.

    Adding a touch of innovation, this season also includes three exciting formats –

    1.   Powerplay (active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.

    2.   Bounty (active during the league weeks – survival week and domination week) – The top four squads from the overall standings of league week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.

    3.   Impact player (active during the weekend matches of the league stage:  27-28 July and 3-4 August) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.

    “Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.

    The teams who will be  advancing to the League Week of Android BGMS Season 3 are as follows: Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z and Godlike Esports.

    Fans can catch all the action of Android BGMS Season 3 on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi from Monday to Saturday from 7:00 pm. On league week Sundays, playoffs and finals, the broadcast will be from 6:30 pm. Fans will also have the option to switch to Tamil & Hindi commentary on SS2 using the blue button.

    The tournament will also be streaming on the YouTube channels of Star Sports and NODWIN Gaming.

  • BGMI Masters Series season three to launch on the Star Sports Network

    BGMI Masters Series season three to launch on the Star Sports Network

    Mumbai: The BGMI Masters Series (BGMS) is back with its highly anticipated third season. Season three will begin on Friday, 19 July at 7:00 pm and will run until 11 August on the Star Sports Network. This season promises to be the most thrilling yet, with several innovative features for an esports experience like never before.

    Broadcast schedule:

    . Monday to Saturday: 7:00 pm – 9:00 pm

    . League week Sundays; playoff & finals: 6:30 pm – 9:00 pm

    Channel mix:

    Fans can catch all the action on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi. Fans will also have the option to switch to Tamil & Hindi commentary on SS2 using the blue button.

    Digital streaming:

    The entire BGMI Masters Series will also be streamed on Star Sports & Nodwin Gaming’s YouTube, making it accessible to a broader audience.

    Exciting new features for season three:

    1. Powerplay:

     . Returning from season two to make the game action-packed from the get-go, this feature rewards double the points to squads for each finish they achieve in the first circle of each match.

    2. Impact player:

    . For the first time, the in-game leader will conduct a random draw to select the Impact Player. This player will earn double points for each finish.

    3. Bounty:

    .  Also debuting this season, the top four teams based on the standings of the league week’s first match will carry a bounty. In subsequent matches, the top four teams overall will carry a bounty, with ten bounty points awarded for wiping out an entire squad.

    Impact and reach:

    Over the first two seasons, BGMS has garnered an impressive reach of over 100 million across linear and digital platforms. As the biggest esports IP in the country, BGMS continues to play a pivotal role in bringing esports into the mainstream.

    Fan engagement initiative: play with the masters:

    BGMI fans now have the unique opportunity to play the game directly with top BGMI gamers featured in BGMS everyday through the ‘Play with the Masters’ initiative. This exciting feature, introduced by Star Sports and Nodwin Gaming, encourages viewers to follow Star Sports’ & Nodwin Gaming’s social handles and tune into the BGMS broadcast for updates on how to participate.

  • Olympic Esports Games to take place in 2025

    Olympic Esports Games to take place in 2025

    Mumbai: In a historic move, the International Olympic Committee (IOC) has announced that the inaugural Olympic Esports Games will take place in Saudi Arabia in 2025. This decision follows the recent proposal by the IOC’s executive board and will be presented at the IOC session ahead of the Paris 2024 Olympic Games.

    The IOC has entered a 12-year partnership with the National Olympic Committee (NOC) of Saudi Arabia to host the Olympic Esports Games. As per the official announcement, minister of sport and Saudi Arabian Olympic and paralympic committee president HRH Prince Abdulaziz bin Turki Al Faisal remarked, “The world is invited to join us in 2025 and celebrate this moment together.”

    Indian esports, already on the rise, stands to gain significantly from this development. Following a bronze medal win in DOTA 2 at the 2022 Commonwealth Games in Birmingham and competing in five titles at the 2022 Asian Games in Hangzhou, the nation’s esports landscape is on track for further growth.

    Expressing his enthusiasm for the groundbreaking development, NODWIN Gaming co-founder and MD Akshat Rathee said, “NODWIN Gaming is thrilled that esports has earned its place in the Olympics with its own standalone event, akin to the Summer, Winter, and Paralympics. This recognition allows countries to develop independent esports programs. Together with our partners in the GEF and the EWC, NODWIN Gaming is eager to build esports in our core growth markets, seizing this opportunity for hope and glory.”

    The IOC launched its first esports pilot, the Olympic Virtual Series, in 2021 followed by the Olympic Esports Week in Singapore in June 2023. This event brought together over 130 players from around the world, competing in 10 mixed-gender categories, attracting over 500,000 unique participants and six million views, with 75 per cent of the audience aged 13 to 34.

    “The IOC’s embrace of the Olympic Esports Games honors the dedication and skill of millions of gamers worldwide. It goes beyond just competition; it elevates esports to a global platform, encouraging international collaboration and potentially ushering in a new generation of athletes. This initiative truly is a landmark moment for esports, bringing it the global recognition it has long earned. The inclusion of esports in the Olympic movement demonstrates its growing influence and cements its place in the future of sports,” commented SuperGaming CEO and co-founder Roby John.

    The introduction of the Olympic Esports Games is set to further enhance the credibility of esports in India, establishing it as a viable sport and career option.

    “This recognition will further legitimise esports as a career option, more parents will now support their children in pursuing careers in this field, elevating the professional landscape of competitive gaming. We are proud to support the growth of esports in India, giving our players the chance to shine on this prestigious international platform,” further added Roby John.

    With the official announcement of the Olympic Esports Games, work will now begin on selecting the host city and venue, determining the event’s timing, selecting titles, and establishing the qualification process for players. The IOC has emphasised collaboration with International Federations already engaged in e-sports and National Olympic Committees that include esports in their activities.

    While the titles for the Olympic Esports Games have not been officially announced, the potential inclusion of games across diverse platforms is expected to stimulate growth in India’s gaming industry. This could lead to a rise in PC and console gaming, diversifying India’s predominantly mobile gaming market as players aim to represent their nation at the largest international multi-sport event.

    “We are absolutely elated by the announcement of the Olympic Esports Games which is being hosted in the Kingdom of Saudi Arabia. This marks a monumental step for the industry and all its stakeholders. The Indian esports sector is on an upward trajectory and this will further empower it. Esports being integrated under the banner of the pinnacle of sports events in the world will bring further legitimacy to this form of sport and encourage a new generation of esports talent to rise from the country. We’re excited and look forward to extending our support to the esports community of India so they make a mark at the global event!” said CyberPowerPC India COO Vishal Parekh.

    Additionally, the IOC will establish a dedicated structure for the Olympic Esports Games, distinct from the traditional Olympic Games model, to address the unique aspects of esports financing and organization.

  • Revenant Esports wins OMEN VALORANT Challengers South Asia

    Revenant Esports wins OMEN VALORANT Challengers South Asia

    Mumbai: Putting up stellar performances, Revenant Esports emerged victorious in the LAN playoffs of the OMEN VALORANT Challengers South Asia Split 2, securing their spot at the VALORANT Champions Tour (VCT) Ascension: Pacific.

    Organized by NODWIN Gaming, the leading South Asian gaming and esports company, in collaboration with Riot Games, the tournament’s playoffs witnessed fierce competition amongst Revenant Esports, Velocity Gaming, True Rippers, and Orangutan at the NODWIN Gaming Arena in Chattarpur.

    Revenant Esports, featuring India’s top VALORANT players including in-game leader (IGL) Jayanth Ramesh (skillZ), Ganesh Gangadhar (SkRossi), Kasif Sayyed (Paradox), Prish Valvani (Tricky) alongside Kazakhstan’s Dastan Zhumagali (dos9) and Sultan Akbay (sultan), remained unbeaten throughout Split 2. After winning three straight games in the league stage, the team sustained their momentum in the LAN playoffs.

    They defeated Orangutan 2-0 in the upper bracket semi-finals, followed by a 2-1 win over True Rippers in the upper bracket final. In the grand finale, Revenant Esports secured another decisive victory over True Rippers with a commanding 3-0 win. The LAN playoffs were contested in a double elimination bracket, with all matches played in a best-of-three format, except the lower bracket final and grand final, which were best-of-five.

    Expressing his enthusiasm for the victory, Ganesh Gangadhar aka SkRossi of Revenant Esports stated, “Winning the OMEN VALORANT Challengers South Asia Split 2 is an incredible milestone for us at Revenant Esports. We faced numerous hurdles in Split 1, but those results only made us stronger and more determined to prove ourselves on the main stage again. Personally, returning to the South Asia circuit after competing internationally was a rollercoaster journey, but I have always believed in the potential of our region. This win reinforces that belief and motivates us to aim even higher. A huge shoutout to all our fans for their constant support. We promise to keep pushing our limits and make you proud at VCT Ascension.”

    OMEN VALORANT Challengers South Asia 2024 boasted an overall prize pool of $130,000 (approx. Rs 1 crore) across Split 1 and Split 2. The total prize pool of Split 1 was $66,000 (approx Rs 55.11 lakhs) distributed evenly across Cup 1 and Cup 2.

    In Split 2, Revenant Esports took home $ 20,000 (approx. Rs 16.68 lakhs) from the overall $ 64,000 (approx. Rs 55 lakhs) prize pool while fellow finalists True Rippers secured $12,500 (Rs 10 lakhs). Velocity Gaming were awarded with $10,000 (approx. Rs 8.34 lakhs), and Orangutan received $7,000 (approx. Rs 5.84 lakhs). OMEN by HP was the tournament’s title partner and Philips was the styling partner.

    “Congratulations to Revenant Esports for demonstrating their prowess against the top teams in the region. Through OMEN VALORANT Challengers South Asia, NODWIN Gaming and Riot Games have dedicated themselves to establishing a sustainable ecosystem for the title, providing a platform for the nation’s best talent to shine. The invaluable support from our partners and the overwhelming response from fans has made this event truly unforgettable. We are proud to have played a role in elevating the VALORANT esports scene in the region and look forward to Revenant Esports representing South Asia on the global stage,” said NODWIN Gaming co-founder and CEO Gautam Virk.

    The dual split format of the OMEN VALORANT Challengers South Asia 2024, initiated earlier this year by NODWIN Gaming and Riot Games, has been instrumental in showcasing the skills of South Asian teams and players. The tournament saw an impressive online viewership of 8 million across Split 1 and 2, recording a total footfall of 30,000.

    “The OMEN VALORANT Challengers South Asia 2024 has been an incredible journey. The intense competition and high level of gameplay we have witnessed has been truly inspiring for the viewers as well as the next generation of esports athletes. We are excited to see Revenant Esports take on the best teams from across APAC at the VCT Ascension Pacific and wish them the very best. We look forward to continuing our support for the region’s growing esports ecosystem,” commented  Riot Games esports lead, India & South Asia Sukamal Pegu.

    As the sole Indian representative, Revenant Esports will compete against nine other leading teams from the continent at the VCT Ascension: Pacific which is set to take place in Tokyo, Japan, this September. The winner will secure a coveted spot in the Pacific League 2025.

  • NODWIN Gaming to acquire full ownership of Freaks 4U Gaming in Rs 271 crore share swap

    NODWIN Gaming to acquire full ownership of Freaks 4U Gaming in Rs 271 crore share swap

    Mumbai: NODWIN Gaming Pvt Ltd (A material subsidiary of Nazara Technologies Ltd, BSE:NAZARA) announced that its Singapore based subsidiary, NODWIN Gaming International Pte Ltd, (NODWIN Pte) has signed definitive agreements to increase its existing 13.51 per cent stake in Freaks 4U Gaming GmbH, a Berlin-based Global full-service gaming and esports agency to 100 per cent in tranches through a share swap valued at upto Rs 271 crore (Euro 30.3 million)

    NODWIN Pte will initially increase its existing stake in Freaks 4U Gaming to 57 per cent and the remaining 43 per cent held by the founders Michael Haenisch, Matthias Remmert and Jens Enders will be swapped at a later time at its option. Existing investors of Freaks 4U Gaming (co-investor FRE and Game.Fin S.R.L) will become shareholders of NODWIN Pte.

    Freaks 4U Gaming offers a multitude of agency services and best-in-case solutions to brands and publishers and generated Rs 223 crores (Eur 26.9 mn unaudited) in 2023.This acquisition will significantly enhance NODWIN Gaming’s capabilities, bringing in the expertise, experience and network of the Freaks 4U Gaming team and is expected to contribute materially to NODWINs revenues going forward.

    Since the acquisition of a minority stake in Freaks 4U Gaming in January 2024, NODWIN has been working with the Freaks 4U Gaming management on integration of the two businesses and evaluating the synergies they present. The two teams have already worked on jointly delivering high-profile projects such as the PUBG Mobile Global Open and Esports World Cup (EWC) and have jointly explored new business vertical opportunities. Based on the outcomes of this exercise and early traction on potential synergies, NODWIN Gaming and Freaks 4U Gaming have decided to proceed with this transaction.

    This move is set to bolster NODWIN Gaming’s access to developed markets, in addition to execution and planning capabilities in PC gaming and publishing support services. The integration of Freaks 4U Gaming’s capabilities, along with its presence in key developed markets, will serve as substantial revenue drivers. This strategic alignment will complement NODWIN Gaming’s strong execution capabilities in emerging markets, enabling the establishment of a global delivery model – a pioneering achievement in the esports sector.

    NODWIN Gaming co-founder Akshat Rathee stated, “This acquisition is a pivotal step in our global growth strategy. By integrating Freaks 4U Gaming’s expertise and resources, we are poised to deliver unparalleled services and expand our global footprint in the gaming and esports industries. In Michael, we have a person who is highly regarded across the world for his wealth of experience and expertise in the sectors. We also welcome all existing shareholders of Freaks 4U Gaming as NODWIN Gaming’s shareholders.”

    Freaks 4U Gaming CEO Michael Haenisch, expressed enthusiasm about the acquisition, stating, “We are thrilled to be joining forces with NODWIN Gaming to create a robust network and synergies unprecedented in our industry. Akshat is an incredible visionary and leader, our partnership has been quite the ride so far and we know the best has yet to come. With our shared vision and ambition, we look forward to driving our global expansion while spearheading innovation and growth for gaming and esports.”

  • Philips India launches the OneBlade Cup

    Philips India launches the OneBlade Cup

    Mumbai: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly announces the launch of the OneBlade Cup – a thrilling tournament dedicated to discovering the next top BGMI team in India. This competition offers gamers and enthusiasts the chance to showcase their skills and compete for glory.

    With this initiative, Philips continues to empower budding gamers to #MoveFearlessly both in their grooming routines and their gaming endeavors. The OneBlade Cup is more than just a tournament; it’s a celebration of talent, ambition, and innovation, encouraging Gen Z to push their limits and chase their dreams without hesitation.

    Recognizing the potential in students across the nation who turn to gaming and esports, Philips aims to bridge the gap by offering a platform for those who aspire to excel in the professional gaming world. This tournament is open to all, giving everyone the opportunity to compete against the best and prove their mettle.

    Commenting on the launch, Philips Indian subcontinent’s business head – personal health Deepali Agarwal said, “At Philips, innovation is our driving force. We are not just about products; we are about experiences that resonate deeply with our audience. With the OneBlade Cup, we are diving headfirst into the world of dynamic youth, those who live life fearlessly and demand solutions that match their pace. Our commitment to empowering them is unwavering. The OneBlade Cup is more than just a tournament; it is an opportunity for participants to showcase their talent, take on new challenges, and achieve greatness.”

    Commenting on Philips’ entry into one of India’s biggest esports IPs, BGMI Masters Series (BGMS), NODWIN Gaming co-founder and MD Akshat Rathee said “Philips is one of the largest legacy brands globally, and for them to integrate further into the esports space with their own tournament, recruitment of young talent and giving them a chance to compete on a large platform like BGMS 2024 is a testament to their commitment. This development is monumental and will have a notable impact on the overall Indian esports ecosystem. We at NODWIN are thrilled to partner with Philips in facilitating the tournament and look forward to hosting Team OneBlade at BGMS 2024!”

    Philips has a longstanding commitment to innovation, continuously offering cutting-edge solutions to its consumers. By partnering with prominent gaming brands for OneBlade, Philips is dedicated to inspiring today’s youth to #MoveFearlessly, embracing their unique identities and passions through gaming and grooming.

    The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. The competition is fierce, and only the best team will earn the Philips sponsorship and qualify for BGMS.

    Register yourself and your team now for the OneBlade Cup 2024 by clicking on the microsite: https://philips.nodwingaming.com/

  • India’s top teams to compete for VCT ascension slot & $66k prize pool at NODWIN Gaming arena

    India’s top teams to compete for VCT ascension slot & $66k prize pool at NODWIN Gaming arena

    Mumbai: NODWIN Gaming, the leading South Asian gaming and esports company, in collaboration with Riot Games, are set to bring the electrifying LAN playoffs of the OMEN VALORANT Challengers South Asia Split 2 to Delhi’s NODWIN Gaming Arena in Chattarpur from June 25-28. Get ready for South Asia’s top VALORANT teams to battle it out for a shot at VCT Ascension!

    After the high-octane league stage, Revenant Esports and Velocity Gaming emerged as the top two finishers from Group A, while True Rippers and Orangutan led the standings in Group B. Now, these four leading VALORANT teams representing South Asia will compete in the LAN playoffs for not only a chance to secure a spot in the VALORANT Champions Tour (VCT) Ascension in Japan this year but also for a share of the $66,000 (approximately Rs 55 lakhs) prize pool. The champions will claim $20,000 (approximately Rs 16.7 lakhs) in prize money.

    This electrifying LAN event at the NODWIN Gaming Arena promises to be an exceptional and unforgettable experience, bringing fans and players together for an action-packed, heart-pounding fight to the top. Additionally, the action will also be broadcast live on NODWIN Gaming’s YouTube channel. OMEN by HP is the tournament’s title partner and Philips is the styling partner.

    Expressing his excitement, NODWIN Gaming co-founder and MD Akshat Rathee stated, “We are ecstatic to bring the LAN playoffs of OMEN VALORANT Challengers South Asia Split 2 to the NODWIN Arena which will have the region’s most talented VALORANT athletes competing to bolster India’s presence in the global landscape. This event represents the pinnacle of VALORANT esports in India, and NODWIN Gaming is proud to provide a platform for these talented teams to showcase their skills. We would like to express our sincere gratitude to our partners and look forward to elevating the esports experience for both players and fans.”

    The OMEN VALORANT Challengers South Asia 2024, organised by NODWIN Gaming and Riot Games, began earlier this year and marked the beginning of an exciting competitive season. With a dual-split format, this tournament serves as a pivotal milestone for South Asian teams aspiring to qualify for the VCT Ascension 2024: Pacific.

    “The OMEN VALORANT Challengers South Asia 2024 has served as a crucial platform for teams and players in the region to demonstrate their skills. So far, throughout Split 1 and the league stage of Split 2, this tournament has not only showcased some incredible VALORANT plays, but also reinforced our commitment to providing competitive opportunities for the region. We are now eager to witness some amazing matches and memorable moments as South Asia’s top four teams battle it out for a coveted spot in the VCT Ascension Pacific,” said Riot Games’ esports lead, India & South Asia, Sukamal Pegu.

    The Split 1 of the OMEN VALORANT Challengers South Asia 2024 garnered significant success, drawing 30,000 attendees to the offline cup final one and two, alongside an impressive online viewership of 3.2 Million across. The upcoming Split 2 LAN Playoffs are set to be a leap forward for VALORANT in India, building on past successes and propelling the game’s competitive scene to new heights.

    For further updates and information about the VALORANT Challengers South Asia, follow NODWIN Gaming on social media.
     

  • NODWIN Gaming appoints Ishaan Arya as VP of sales & partnerships

    NODWIN Gaming appoints Ishaan Arya as VP of sales & partnerships

    Mumbai: NODWIN Gaming, the leading South Asian gaming and esports company, has appointed esports veteran Ishaan Arya, as vice president of sales and partnerships to bolster its leadership team.

    With over a decade of experience, the former co-founder of The Esports Club has played a pivotal role in spearheading some of the country’s largest gaming and Esports events, including The Arena, India’s premier consumer gaming event. His guidance not only propelled The Esports Club to unprecedented heights but also facilitated its expansion beyond India into the markets of the Middle East and Southeast Asia.

    In his new role at NODWIN Gaming, Ishaan will focus on enhancing the value of the company’s existing IPs, such as BGMS, DreamHack India, NODWIN India Premiership, Valorant Challengers South Asia, and Comic Con India, ensuring their sustained growth and global audience engagement. He will be working on new brand partnerships, initiatives and innovating IPs as NODWIN Gaming pushes the boundaries in the gaming, esports, and lifestyle segments.

    Sharing his thoughts, NODWIN Gaming’s VP of sales and partnerships Ishaan Arya stated, “I am excited to join NODWIN Gaming to contribute to their massive roster of global gaming, esports, and lifestyle events. As one of the top new-age sports media organizations in the world, NODWIN Gaming’s visionary approach and global roadmap have always been top-notch. Alongside a fantastic team, I am eager to utilize my expertise in large-scale gaming events and publisher partnerships to elevate the company to new heights.”

    “At NODWIN, we pride ourselves in encouraging our leaders to take ownership in various aspects of the business. As a founder himself, Ishaan not only brings a wealth of knowledge and experience but will also drive innovation and growth across key verticals of our gaming and entertainment segments,” said NODWIN Gaming co-founder and MD Akshat Rathee.

    Since its inception, NODWIN Gaming has cemented its position as a frontrunner in the global gaming and Esports industry. The company has been making significant strides in venturing beyond Esports, recently acquiring Comic Con India, alongside obtaining a 51 per cent stake in the Singapore-based media company Branded.

    With experience working with Comic Con India as well as industry giants like NVIDIA, Intel, LG, Lenovo, Dell, JBL & Amazon, in the past, Ishaan will be a key addition to NODWIN Gaming as they drive innovation and progress in the gaming and esports sector.

  • NODWIN Gaming partners with the Global Esports Federation

    NODWIN Gaming partners with the Global Esports Federation

    Mumbai: NODWIN Gaming, the South Asian gaming and esports company, announced the agreement with the Global Esports Federation (GEF) to become the Portfolio Management Company (PMC) for key global emerging markets across South and Central Asia, Africa, the Middle East, and parts of Southeast Asia. This collaboration marks a significant milestone in NODWIN Gaming’s ambition in driving the growth of gaming and esports globally, by leveraging its expertise and leadership position in emerging markets worldwide.  

    The GEF convenes the dynamic, ever-evolving esports ecosystem including the adjacent industries and diverse network of global impact partners. Established in 2019, GEF has flourished to over 155 member federations engaging billions of #worldconnected athletes, players, and fans.

    Firmly dedicated to its mission and universal values, the GEF has evolved to become an authentic voice of the esports community, elevating the industry’s legitimacy and credibility at a global scale. Furthermore, the GEF plays a pivotal role in cultivating emerging technological development, and user, fan, and brand experiences that enable innovation in gaming while ensuring sustainable growth for esports and limitless opportunities that inspire the world’s hyper-connected youth.

    With strategic partnerships with industry giants and a proven track record of organizing gaming events and lifestyle festivals, NODWIN Gaming has now acquired exclusive rights to create and market GEF-licensed esports events in more than 20 countries such as India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand, Vietnam, in addition to the entire continent of Africa.

    As a PMC, NODWIN Gaming also secures non-exclusive rights to host GEF-licensed events globally, which paves the way for synergistic collaborations amongst the company’s subsidiaries and strategic partners worldwide. NODWIN Gaming’s recent acquisition of the Turkey-based Ninja Gaming readies the company for endeavours in Turkey, the Middle East, and North Africa, while its Singapore-based experiential marketing powerhouse Branded focuses on the Asia Pacific region. With its equity investment earlier this year into Freaks 4U Gaming, a leading full-service gaming and esports agency in Germany, NODWIN Gaming will tap into potential opportunities in developing GEF-licensed events in non-exclusive regions through the agency’s European as well as endemic and non-endemic network.

    NODWIN Gaming co-founder and managing director Akshat Rathee shared his insight on the partnership with GEF: “The world of esports is evolving towards a true global celebration of esports titles across the world. GEF truly epitomizes the hopes and aspirations of all the developing world markets that NODWIN seeks to develop. We believe our partnership with GEF will bring the best of esports opportunities to the youth of the emerging world.”

    GEF chief operating officer Mario Cilenti commented on the partnership: “We are thrilled to have NODWIN Gaming on board as our Portfolio Management Company for the South Asia, Central Asia, and Africa markets. Their capabilities and extensive experience make them ideal partners to advance the Global Esports Federation’s mission and further engage with esports communities across key growth regions.”