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Tag: No Talkies

  • Sony Max’s ‘No Talkies Returns’ a box-office hit with media agencies

    Sony Max’s ‘No Talkies Returns’ a box-office hit with media agencies

    MUMBAI: ‘No talkies Returns’- the national level dumb charades competition between media agencies organized by Sony Max, the premium Hindi movies channel concluded on an entertaining note on Friday, 19th September with Mumbai’s Red Fuse team taking away the trophy.

     

    With engaging regional rounds held across the cities of Bangalore, Delhi and Mumbai, the grand finale in Mumbai received a thumping response from media agencies and saw them battle it out to win the much coveted title of ‘No Talkies Returns’2014. Participants put their acting skills to the test as they competed against each other in a series of exciting rounds.  Teams that qualified for the finale round included MEC from Bangalore; Maxus and Lintas from Delhi; and OMD and Red Fuse from Mumbai.

     

    With a quest to find the ‘filmi deewana’ amongst media agencies, the channel carried out this interactive and entertaining initiative for the second year. With registrations having begun from 19th August onwards and lasting for 10 days, the channel received an overwhelming response from media agencies, with more than 150 teams registering this year as compared to a 100 teams in year one. Media agencies that signed up for the event included Maxus, MEC, Mindshare, Motivator, Madison, Zenith Optimedia & OMD to name a few.

     

    Commenting on the success of the event, Vaishali Sharma, VP Marketing, MAX commented, “We are immensely glad with the success of our initiative which had media agencies display their ‘filmy deewanapan’ side.  Seeing how well received this competition was, encourages us to bring it back year on year. We as a channel hope to keep the Bollywood spirit high by inspiring people through our unique endeavors.”

  • Max hunts for film buffs in media agencies

    Max hunts for film buffs in media agencies

    MUMBAI: Media agencies are busy scratching their heads as they prepare themselves for not some planning for a client, but to take up the challenge thrown by Sony Max’s ‘No Talkies.’

     

    This ‘Guess the Movie’ challenge will see media agencies, buyers and planners competing, while also showcasing their acting prowess.

     

    The event which will culminate in Mumbai on 19 September, seeks to find the filmy deewanas across three big markets – Mumbai, Delhi and Bengaluru.

     

    Speaking about the differentiator this year, Sony Max VP marketing Vaishali Sharma says that the channel has stepped up the challenges and has made the competition more competitive. With the intention of creating a buzz for inviting registrations, the channel had pulled out all stops to amplify noise around the event.

     

    Online registrations for the event took place on its microsite notalkies.sonymax.tv, on 19 August with total of three deewanas forming one team. Registrations were open for 10 days with more than 150 teams registering this year.

     

    “We received an overwhelming response for our initiative last year and believe in going above and beyond movies to captivate our audiences,” opines Sharma.

     

    It received entries from media agencies such as Maxus, MEC, Mindshare, Motivator, Madison, Zenith Optimedia, OMD amongst others participating.

     

    This edition, all the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the games. The city round of the activity has already taken place in Bengaluru on 3 September followed by Delhi on 5 September. It will take place in Mumbai on 12 September. The finale will be based on the theme Bollywood.

     

    Maxux, Mumbai general manager Mangesh Korgaonkar believes that the initiative is in sync with the channel’s positioning. “It is great to see the channel bring back the competition as we thoroughly enjoyed the last season and are looking forward to our participation this year.”

     

    Agreeing with Kargaonkar, Mindshare principle partner Jignesh Ghelani says, “It is a kind initiative by Max as it is specially crafted for engaging with media agencies. It is a lot of fun as it provides us with an opportunity to let our hair down and celebrate our love for Bollywood.”

     

    In order to boost the agencies response for participation, the channel undertook a range of prebuzz promotions. These were: setting up popcorn stalls in media agencies and also distributing banarasi paans to generate sufficient buzz around its B2B marketing initiative.

     

    Last year the finale was hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor. This year, the channel is yet to finalise the host for the event.

     

    Although Sharma refused to divulge any details on the prize money, last year it had honoured with Rs 25,000 cash voucher. “All I can say is that it is a generous voucher which will enable the winning team to make good purchases at an electronic store,” laughs Sharma.

  • No Talkies returns on Sony MAX

    No Talkies returns on Sony MAX

    MUMBAI: Excitement is mounting as media agencies get ready to showcase their acting prowess at the 2nd edition of ‘No Talkies.’ An exclusive property of the premium Hindi movies and special events channel SONY MAX, ‘No talkies’ is a nation level dumb charades competition exclusively organized for media agencies. The event which will culminate in Mumbai, seeks to find the filmy deewana in media agencies, buyers and planners across Mumbai, Delhi and Bengaluru.

     

    Through its annual property ‘No Talkies’, MAX provides a unique engaging platform for media agencies to have fun – ‘Bollywood’ style. With the media industry being highly fragmented, people do not have the time to interact and get to know each other.  Dumb charades essentially being a very interactive and entertaining game, brings together media agencies from different cities under one roof enabling them to get know one another in a fun and informal setting. The channel which received an overwhelming response for its initiative last year, believes in going beyond movies to captivate its audiences. With the intention of creating a buzz for inviting registrations, MAX will be pulling out all stops to amplify noise around this event.

     

    Commenting on the channel’s initiative Vaishali Sharma, VP Marketing, MAX says, “With all of us harboring a love for movies, this unique initiative aims at celebrating our love for Bollywood through the fun and interactive game of ‘Dumb Charades’. We are pleased with the success of our event last year and are bringing back this property for a second time around to generate excitement around Hindi movies. After all, who doesn’t love a game of ‘Dumb Charades’?”

     

    Online registrations for the event will begin from 19th August onwards and a total of three deewanas can form one team. All the participating teams will be slotted into different groups and they will have to compete against each other over a few exciting rounds of the game. The city rounds of the activity will take place in Bangalore on 3rd September, followed by Delhi on 5th September and Mumbai on 12th September. The finale scheduled on 19th September in Mumbai will have a Bollywood theme and is set to provide MAXimum entertainment guaranteed to delight.

     

    So if you are from a media agency and are a Bollywood aficionado, then ‘No Talkies’ is your time to shine. Register now and showoff your deewanapan!