MUMBAI: In a move aimed at addressing one of India’s most overlooked childhood health challenges, Danone India has unveiled Dexogrow, a nutrient-rich milk drink formulated for toddlers aged two to six. The product is powered by Iron Biotics, a proprietary innovation that supports up to three times better iron absorption—crucial for early-stage cognitive and physical development.
According to Danone, two in every three children in India suffer from iron deficiency or anaemia—conditions often linked to developmental delays, weakened immunity, and learning challenges. With Dexogrow, the company intends to not only plug a critical nutritional gap but also spark awareness about the essential role of iron in early childhood growth.
Dexogrow contains a blend of 36 essential nutrients, including vitamins A, C and Zinc to boost immunity, along with DHA, ARA, and iron to promote brain health. The formula also features prebiotics to support gut health and comes with a clean-label promise: no sugar, no preservatives, and no artificial flavours.
The new product sits squarely within Danone’s mission to deliver health through food to as many people as possible. With nationwide rollout across both physical and online retail channels, Danone aims to make Dexogrow accessible to all families, regardless of geography.
Positioned as a science-backed alternative for parents seeking both safety and efficacy, Dexogrow arrives at a time when consumer demand for nutrient-rich, transparent toddler foods is surging—particularly in India’s urban and semi-urban markets.
By leaning on innovation and iron, Danone isn’t just launching a new SKU. It’s entering the ring to challenge a nationwide nutritional crisis—one that begins in early childhood and, if ignored, lasts a lifetime.