MUMBAI: Eyewear just got a whole lot sexier. Shahid Kapoor has officially joined the Vogue Eyewear style squad alongside longtime face Taapsee Pannu, in a campaign that throws the rulebook out the window and invites fans to live loud, look sharp, and wear their vibe with no apologies.
In a film dripping with gallery-chic aesthetics and playful chemistry, Shahid and Taapsee bring to life the spirit of Vogue Eyewear’s ‘No Rules Club’—a movement that champions bold self-expression over boring convention. Think edgy frames, eye-popping colourways, and a clear message: be you, all the way.
“Style to me has always been about self-expression without boundaries. I’m excited to join Vogue Eyewear and to be part of its campaign, that encourages people to be themselves, unapologetically and without rules,” said Shahid Kapoor.
Echoing this spirit, Taapsee Pannu added, “Working with Vogue Eyewear has always been about embracing who I am — unfiltered and free”. She also shared her excitement about the collaboration in the new campaign, “Together we hope to inspire more people to own their style, their way.”
From cat-eye drama to metal-cool classics, the new collection has it all. Shahid’s picks lean sleek, with minimalist gold frames and industrial-edge details, while Taapsee rocks bold silhouettes, vibrant lenses, and chunky temples that scream high fashion with heart.
Hero pieces from the collection include:
– Taapsee’s 0VO5637SU: retro cat-eyes in bold shades – Rs 5,890
– Shahid’s 0VO4322S: timeless square frames in luxe metal – Rs 7,090
– Taapsee’s 0VO5628: floral-detailed opticals with personality – Rs 5,990
– Shahid’s 0VO5617: faceted frames with fresh colour play – Rs 5,990
Prices range from Rs 3,090 to Rs 8,290 and are available at top stores and online platforms.
So whether you’re team bold or team understated cool, there’s a frame with your name on it. The only rule? There are no rules.