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Tag: No Drama

  • Ekta shines in Dr.Rashel’s new Korean Glow act

    Ekta shines in Dr.Rashel’s new Korean Glow act

    MUMBAI: Move over K-dramas, it’s time for no drama. India’s TV czarina Ekta Kapoor is swapping plot twists for pore care in her latest starring role, fronting Dr.Rashel’s new campaign, No Drama, Only Flawless Glow.

    In a first-of-its-kind collaboration, Dr.Rashel, one of India’s fastest-growing skincare brands under PP Consumer Pvt. Ltd., has teamed up with Kapoor to launch its Korean glass skin series, a premium skincare range inspired by K-beauty rituals but designed especially for Indian skin.

    The campaign’s launch video has already gone viral, with Kapoor playfully calling herself the “original drama queen” before introducing her very own “K-series,” not another serial, but a skincare saga with no drama, just glow. In her trademark tongue-in-cheek style, she showcases each product, from the glow-boosting serum to the blackhead-busting nose strips, as part of a fuss-free routine that promises radiant, glass-like skin.

    “Ekta Kapoor represents ambition and authenticity, values that mirror what we stand for at Dr.Rashel,” said PP Consumer co-founder Pravin Bera. Fellow co-founder Devji Hathiyani, added that the collaboration is about “showing every individual that skincare can be simple, effective, and drama-free.”

    With Kapoor’s mass appeal and the Korean glass skin range already popular in metros, the brand now aims to take the glow revolution deeper into tier 2 and 3 markets.

    The No Drama, Only Flawless Glow campaign marks a bold new chapter for Dr.Rashel as it looks to make global-quality skincare accessible across India. The products are available at www.dr.rashel.in, and if Ekta’s promise is anything to go by, the only drama your skin will see is how flawless it suddenly looks.
     

  • Now ‘No Drama, Only Khaana’ at restaurants with Dineout

    Now ‘No Drama, Only Khaana’ at restaurants with Dineout

    MUMBAI: Dineout, India’s largest dining out and restaurant tech solutions company has launched a 360 campaign rolled out across 20 cities in India to promote their 5th edition of Great Indian Restaurant Festival (GIRF) starting from 31st January to 1st March. Driven from a simple insight of diners often using various influences, dramas or excuses such as knowing the owner or saying it’s their birthday to seek discounts at restaurants. Dineout wants their diners to experience the #JoyOfDiningOut with “No Drama Only Khaana” thanks to the biggest discounts on GIRF.

    In their digital film, Dineout takes a playful dig at social behaviors by storytelling through the lens of a restaurant waiter who entertains customers doing drama for discounts on a regular basis. This film features celebrities and social influencers like Atul Srivastava, Sahil Anand, Kusha Kapila and Ankush Bahuguna. Developed by Dineout’s in-house team and executed by their agencies Animal and Cellar Door, the film showcases a series of real-life incidents – social media influencer using her Instagram profile, a young man bragging his friendship with the owner and a jolly old man over dramatically using senior citizenship as a means to get a better deal on the bill. The full brand film can be watched here:

    Taking cues from digital trends, Dineout used popular meme formats in traditional mainline media like Newspaper ads, OOH, Airport branding, Corporate branding, Metros & more, using the same celebrities and social influencers from their digital film, thereby creating consistency, recall and consideration in a first of its kind format. 

    Dineout in their pre buzz phase also coined a new age millennial term – #JODO similar to YOLO and FOMO which received some curious conversations:

    To which Dineout which later revealed as Joy Of Dining Out, and is now a part of Urban Dictionary:

    https://twitter.com/dineout_india/status/1218461859289817088?s=20  

    Mr. Ankit Mehrotra, CEO & co-founder of Dineout comments, “Dineout has always been the custodian of value for money for its customers and restaurant partners. To further build on to this legacy and position ourselves, we simply said it out loud – With Dineout, experience the #JoyOfDiningOut with no drama, only khaana! With every edition of GIRF, we continue to put together a joint force of best deals from Sales, user experience from Product and experiment with newer formats from Marketing.”

    Founder and Creative Director at Animal – Kunel Gaur added, ‘This is such an incredible offer that we always knew we had space to do something cheeky—who doesn’t love half their bill off? It's an age-old desi tradition to pull our weight to snag a good deal, so this device of using everyday characters doing these tired things to get a simple discount became a fun, relatable device.’