ITV

Tag: NLP

  • GroupM banks on Vishal Jacob to choreograph its AI future

    GroupM banks on Vishal Jacob to choreograph its AI future

    MUMBAI: Digital marketing heavyweight Vishal Jacob has taken on a new role as president of AI & digital solutions at Choreograph India, part of the GroupM family, after nearly five years at Wavemaker India.

    The veteran, whose career has spanned the rollercoaster ride of India’s digital transformation from the dotcom crash to today’s data-driven marketing landscape, will now lead GroupM India’s artificial intelligence charter while crafting integrated digital solutions for clients.

    “I’ll be working closely with the digital leadership teams to drive smarter outcomes for clients,” said Jacob in his announcement. “I’m excited to be at the intersection of innovation and impact.”

    Jacob brings over two decades of digital marketing experience to the role, having served as chief digital officer and chief transformation officer at Wavemaker. His CV boasts an impressive list of past roles at GroupM, Maxus, The Upper Storey, Mindshare Interaction and Smile Interactive Technologies.

    His previous achievements include transforming an eight-member team into a 100-strong digital powerhouse that garnered recognition at global awards including the Festival of Media, M&M Global and World Media Awards.

    A certified coach from ICF with specialisations in transactional analysis and NLP, Jacob has built his reputation on connecting brands with consumers through integrated ecosystems of paid, owned and earned properties—a talent GroupM will now leverage as it dances into the AI era.

    As traditional agencies scramble to embrace artificial intelligence, Jacob’s appointment signals GroupM’s determination not to miss a step in the industry’s latest transformation jig.

  • Dish TV brings voice search to its app

    Dish TV brings voice search to its app

    MUMBAI: The innovations continue in the pay TV segment. This time it is at DTH provider Dish TV India. One of the pioneers in this ecosystem, has introduced a voice enabled search feature in its MyDishTV mobile app in addition to its already existing search features.

    The company’s tech team has relied on Google’s advanced voice recognition tech and natural language processing functionality, promising a seamless and intuitive experience for users says a company press release. It responds to the home viewer’s voice, offering tremendous convenience.

    The press release adds that “with the voice search, users can effortlessly navigate the application, accessing frequently used sections directly from the home page through simple voice commands. Subscribers will now be able to initiate a range of actions such as ‘recharge my account’ for convenient top-up or ‘change pack’ for a hassle-free subscription modification, among other capabilities. “

    “At Dish TV, we are committed to offering an exceptional entertainment experience to our valued subscribers,” said Dish TV CEO  Manoj Dobhal.  “As we strive to deliver best-in-class services, we recognize the continuous need to enhance user convenience, resulting in the launch of the voice search feature unique feature to make entertainment easily accessible and enjoyable. This feature will certainly redefine the distribution industry’s approach to user-friendliness.”

    The voice search feature is the latest enhancement which, the service provider says, will reinforce MyDishTV app’s status as the preferred choice for viewers by offering comprehensive account management capabilities with the added convenience of voice commands. 

  • WATConsult appoints Mahesh Nazare as Director – HR and L&D

    WATConsult appoints Mahesh Nazare as Director – HR and L&D

    MUMBAI: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN), has appointed Mahesh Nazare as its new Director – HR, Learning and Development (L&D).

    In his new role, Nazare will oversee the HR vertical at WATConsult with a strong focus on L&D. He will also mentor the team to build and ensure a robust and great organisational culture within the agency.     

    Armed with more than 18 years of experience across the Indian and Asian diaspora, Mahesh specialises in leadership and management development, creative thinking, communication and effective team building.

    A certified Neuro Linguistic Programming (NLP) practitioner, Nazare has built strong customer and delegate relationships with all his clients ranging from major multi-national companies to local SMEs. He has closely worked and trained mid-to-senior management teams across different industries and verticals.

    Speaking on his appointment, Heeru Dingra, CEO, WATConsult said, "Our people are single-handedly the most critical assets and the key differentiator of the company. Their growth and wellbeing are of paramount importance to us, making human resources a vital strategic partner. We are glad to welcome Mahesh to our leadership team. He brings a unique combination of deep L&D experience along with well-honed strategic and business capabilities. I am certain that he will be the right custodian of our company culture and will develop robust strategies to ensure a healthy and engaging workplace.”

    Talking about his new role, Nazare said, “I am elated about my new journey with WATConsult. My role is to introduce an agile and an innovative design approach to support the organisation in people development and engagement. Employee efficiency and personal growth is imperative. I am looking forward to interacting with the young and enthusiastic WATizens and create a knowledge sharing platform for them.”

  • Lookup launches merchant app Lookup Biz

    Lookup launches merchant app Lookup Biz

    MUMBAI: Lookup, a free chat-based local commerce app, has introduced a merchant app called Lookup Biz, which provides a free suite of tools to showcase a business and connect it to the Lookup shoppers’ community.

    With the help of this app businesses can track their customers, respond to their queries and product searches. Moreover businesses can push their offers through geo-targeted push notifications. Businesses can even re-market their products to customers who have made purchases from their stores earlier by re-engaging with them. A separate section gives important business analytics, which helps merchants understand customers better and receive feedback on their offerings.

    It also gives businesses a way to manage bill cycles, invoicing and online payments. Lookup is also introducing a hyper-local advertisement network for offline merchants across Delhi, Mumbai, Pune and Bengaluru to promote their brand and reach out to shoppers in their vicinity of five to seven kilometers. Merchants will be able to reach out to the right target, living and looking for product. Lookup is powered by NLP and a functional AI. The app offers recommendations of various shops, request matching, and competitive product suggestions based on trends, special sales of new arrivals.

    Lookup Biz founder and CEO Deepak Ravindran said, “Lookup Biz is aimed at assisting our partner merchants to come on board with greater facility and reach out to customers in more effective ways. Besides smoothening out daily business tasks like managing invoicing and payments, the app also allows businesses to foster greater engagement with existing and potential customers through their mobile profiles and more targeted offers.” Lookup Biz app is also planning to come up with a cloud-based POS so that businesses can manage all their operations. The POS will include menu management, real time analytics, and receipts and invoicing, apart from this, future enhancements include allowing owners of a chain of stores to claim multiple stores either as a chain of a brand or as independent stores.

  • Lookup launches merchant app Lookup Biz

    Lookup launches merchant app Lookup Biz

    MUMBAI: Lookup, a free chat-based local commerce app, has introduced a merchant app called Lookup Biz, which provides a free suite of tools to showcase a business and connect it to the Lookup shoppers’ community.

    With the help of this app businesses can track their customers, respond to their queries and product searches. Moreover businesses can push their offers through geo-targeted push notifications. Businesses can even re-market their products to customers who have made purchases from their stores earlier by re-engaging with them. A separate section gives important business analytics, which helps merchants understand customers better and receive feedback on their offerings.

    It also gives businesses a way to manage bill cycles, invoicing and online payments. Lookup is also introducing a hyper-local advertisement network for offline merchants across Delhi, Mumbai, Pune and Bengaluru to promote their brand and reach out to shoppers in their vicinity of five to seven kilometers. Merchants will be able to reach out to the right target, living and looking for product. Lookup is powered by NLP and a functional AI. The app offers recommendations of various shops, request matching, and competitive product suggestions based on trends, special sales of new arrivals.

    Lookup Biz founder and CEO Deepak Ravindran said, “Lookup Biz is aimed at assisting our partner merchants to come on board with greater facility and reach out to customers in more effective ways. Besides smoothening out daily business tasks like managing invoicing and payments, the app also allows businesses to foster greater engagement with existing and potential customers through their mobile profiles and more targeted offers.” Lookup Biz app is also planning to come up with a cloud-based POS so that businesses can manage all their operations. The POS will include menu management, real time analytics, and receipts and invoicing, apart from this, future enhancements include allowing owners of a chain of stores to claim multiple stores either as a chain of a brand or as independent stores.