MUMBAI: Times Network, the broadcast arm of India’s Times Group, has appointed NKN Media FZC as its exclusive advertising sales partner for the Middle East. The deal gives NKN the reins to bring in ad revenue for the international feeds of Times Network, ET Now and Zoom, all of which already beam into regional homes via Etisalat, DU, Ooredoo and Starzplay.
For Times Network, the tie-up is more than just business, it’s a bridge. With millions of Indians living and working across the Gulf, the network sees fertile ground for both connection and commerce. By leaning on NKN Media’s local expertise and market know-how, Times hopes to create fresh avenues for advertisers eager to reach a diaspora that is both sizeable and influential.
The bouquet on offer is varied: Times Now, synonymous with sharp debates and global news; ET Now, trusted for market insight; and Zoom, Bollywood’s glossy home for film, music and celebrity sparkle. Together, they promise brands a stage where credibility meets entertainment.
“This partnership deepens our connection with one of the most dynamic Indian communities overseas,” Times Network said, adding that the collaboration offers advertisers “a robust platform to engage with a highly influential audience.”
NKN Media, ceo and md, Abdul Majid Khan was equally upbeat and said, “Partnering with Times Network, India’s leading media house, is a proud moment. With our global ad-sales experience, we’re confident of unlocking strong growth opportunities for both partners in the Middle East.”
In short, the network that prides itself on making headlines has just made one of its own, by giving its Middle East audience (and the brands chasing them) a reason to stay tuned.
