JAKARTA: Chetan Shetty, a seasoned advertising executive, has switched allegiances from McCann Worldgroup to Publicis Groupe, taking up the role of managing director at the French advertising conglomerate’s Jakarta office in September.
The move marks the end of Shetty’s five-and-a-half-year stint at McCann Worldgroup, where he served as managing director since March 2020. During the same period, he also held the managing director position at FCB Global, suggesting he juggled dual roles across the Interpublic group agencies.
Before his McCann days, Shetty spent nearly two years as partner for content at WPP’s Wavemaker, following a substantial five-and-a-half-year tenure at FCB Global where he climbed from group account director to head of digital.
His career portfolio reads like a who’s who of multinational brands. At FCB Global, Shetty orchestrated campaigns for Beiersdorf’s Nivea and Mondelez’s Oreo across southeast Asia, whilst winning new business from Unilever (Pepsodent, Zwitsal), Fonterra (Anlene, Anmum), and Standard Chartered Bank. His digital-led integrated campaigns earned him the Citra Pariwara Indonesia award for best digital campaign.
Earlier in his career, Shetty cut his teeth at MEC (now part of GroupM) during the inaugural seasons of the Indian Premier League, managing Citibank’s sponsorship for the tournament’s first five editions. He also crafted partnerships for Mercedes-Benz, HDFC, and Colgate across television and digital platforms.
The appointment signals Publicis Groupe’s continued push to strengthen its southeast Asian operations with experienced local talent who understand both global brand strategies and regional market dynamics.
Mumbai: Geetika Mehta has been appointed as the new managing director of Nivea, bringing with her a proven track record in the development of small businesses and the management of large-scale corporations across diverse markets, including South Asia, Thailand, Brazil, and South Africa.
Her extensive experience and strategic vision align seamlessly with Nivea India’s goal of delivering superior product quality in line with its care proposition. Geetika has excelled in key leadership roles, successfully managing cross-functional teams and making significant contributions to the success and profitability of the brands she has been associated with.
Noteworthy positions in her career include a 2.5-year tenure as managing director at Hershey India and an impressive 18-year journey at Hindustan Unilever Ltd. Geetika’s achievements have earned her recognition, including prestigious awards such as The Economic Times 40 Under Forty 2021, ET Prime Women Leadership DEI Ally of the Year 2023, and IMPACT 50 Most Influential Women for Women 2023. Her appointment underscores Nivea’s commitment to leadership that drives excellence and innovation in the competitive consumer care industry.
Commenting on her new role, Mehta added, “I am thrilled to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA’s position as the skincare brand of choice for millions of Indians.”
Mumbai: Skincare brand Nivea has introduced its latest skincare innovation – ‘Nivea Naturally Good’. The brand has unveiled its latest campaign featuring Bollywood actor Taapsee Pannu. The all-new product range has more than 95 per cent natural origin ingredients and eco-friendly packaging, said the company.
The film, conceptualised by Publicis One Touch, showcases the actor talking about all the things that Nivea’s new product lacks with the statement “Naturally Good mein kaafi cheezon ki kami hai”. She then goes on to reveal what it lacks: From no harmful chemicals to 50 per cent less plastic. The new Nivea Naturally Good body lotion is then unveiled, with 98 per cent natural origin ingredients & eco-friendly packaging making it a dual favourite that is “Good for Nature & Great for Skin”.
“Nivea always aims to establish the promise of care in every product and campaign. Our new range of Nivea Naturally Good products embodies our corporate purpose of ‘Care Beyond Skin’,” said Nivea India marketing director, Ajay Simha. “Through the new campaign, we want to reach out to our young consumers who believe in the strength of natural ingredients & are conscious of nature while selecting their products.”
The New Nivea Naturally Good range consists of body lotions, deodorants, roll-ons and shower gels. The 360-degree campaign is launched on television and digital platforms and will further be amplified through various other media.
“We have all seen the surge of skincare products that use natural ingredients. But what sets Nivea Naturally Good apart is that while it takes 95 per cent+ of its ingredients from nature, it also gives back with eco-friendly packaging,” said Publicis One Touch, executive creative director, Chandani Samdaria. “We wanted the campaign to be as honest as the range and that’s how the campaign idea ‘Good for nature, Great for skin’ was born. And thereafter Taapsee’s genuinely effervescent personality just makes it come alive.”
Nivea had also taken a step further in Caring Beyond Skin, starting with the World Environment Day, to partner with SankalpTaru in planting more than 10,000 trees in the rural areas of Karnataka and Assam, encouraging consumers to virtually adopt a tree of their own on the purchase of every Nivea Naturally Good combo. The brand’s latest range of products is now available in general stores, chemists, retail chains, and online stores across India.
NEW DELHI: Hershey India has appointed Rajeshwari Jayaraman as general manager – marketing (category lead).
"Excited about this journey… Onward and upward," she wrote on professional networking site LinkedIn on her new role.
Jayaraman joins the company from Nivea, where she was serving as senior product manager for around two years. She has more than 10 years of experience in the FMCG industry across personal care and foods categories.
Prior to joining Nivea, she also worked with General Mills for around four years as associate marketing manager. In the past, she has had stints with Cavinkare and Marico.
Rajeshwari pursued her MBA in marketing/marketing management from SP Jain Institute of Management & Research.
NEW DELHI: Every individual wants to look good and smell good when they walk out of their homes and are in the vicinity of other people. It leaves a strong impression among others about their personality and helps create a strong recall about them. While there is a huge market for apparel to satiate consumer demand, there is an equally wide range of products – colognes, deodorants, and perfumes – available in the latter category to help people smell good when they are out.
The fragrance category in India was estimated at Rs 66.58 billion, as per a Business Wire report, and is expected to touch Rs 139.44 billion by 2024. The largest share of the segment was held by deodorants (60.65 per cent), followed by perfumes (32.14 per cent). This category includes several homegrown and international brands – Fogg, Nivea, Engage, Park Avenue, Axe, Wild Stone, Denver, that are vying for a bigger slice of the sales pie.
Interestingly, most of these brands started with deodorants and created a strong top-of-the-mind recall before entering into the perfume category. They relied on heavy advertising to create this impact and have leveraged the halo impact of their brand into the perfume category.
Now, in its first foray into the unisex perfume category, Wild Stone – a well-known male grooming-personal care brand from the house of Mcnroe consumer products – has launched ‘Sense’, a one-of-a-kind fragrance as an ode to visually challenged people.
It is meant to celebrate the sense of smell as a great unifier experience as felt by both visually challenged as well as sighted individuals. It is not unusual that in the absence of visual information, the brain rewires itself to enhance other senses, like the sense of smell.
The thought behind Sense is to present a unique offering which represents an idea of a positive and happy world as perceived by every individual, whether by seeing or by smelling and feeling it.
Mcnroe joined hands with Givaudan (the world’s largest company in the flavour and fragrance industries) to create ‘Sense’ – a fragrance that celebrates the power of perfume to evoke strong and emotional reactions, memories and associations.
Mcnroe Consumers Product head – business development Ankit Daga said, “We are living in an unprecedented time today which the world has never witnessed. In times like these, people are looking for positivity and hope, and we thought it made sense to launch ‘Wild Stone Sense’ as a product that cuts across all barriers of sight and unifies every individual in our sense of smell. We are grateful to Givaudan for their help and expertise in creating this wonderful fragrance for a wonderful cause. Itu Chaudhuri Design (ICD) has done a fabulous job by strategising and creating a pack that speaks for the Sense campaign. What makes this initiative special is that Sense has been co-created with some gifted visually challenged individuals from NGO Saksham as a fragrance that is a testimony to positivity and hope in today’s time”.
The brand believes that perfumes are a language of their own; they speak of different memories, a symphony of experience which are felt and experienced in different ways by every individual, making it unique but universal in its nature. Wild Stone Sense is a fragrance offering made to celebrate the universal language of smell. Through this association, Wild Stone will help towards the welfare and upliftment of the visually challenged community as proceeds from the sales will be donated.
The product’s packaging of rainbow-inspired colours indicates the joyous nature of life. The branding is written in Braille for use and appreciation by the visually challenged consumers.
“Wild Stone, through the unique fragrance, not only aims at imparting a sense of optimism and happiness to the wearer but also a sense of responsibility and pride to the buyer for having contributed to the noble cause of the welfare of the visually challenged. The packaging is unique in itself – it is, in fact, the first-of-its-kind Braille typography on a perfume bottle in India,” added Daga.
In the past, the brand has promoted its perfume products with an extremely impactful campaign – ‘Log toh notice karenge’. Focused on showcasing the cons of smelling good, the film’s about a party where a boss is introducing his employees to his daughter. The boss also happens to notice one particular employee and compliments him on his perfume. The scene then shifts to the next day morning where the boss goes to wake his daughter up. As he hugs her, he smells the same scent on her as he did on his employee. The spot ends with the message ‘Log toh notice karenge’.
Wild Stone had released several films as part of the campaign to build upon the idea and create buzz for its perfumes and connect with audiences.
NEW DELHI: Nivea has launched a video campaign Taapsee Pannu to promote the revamped Nivea Milk Delights Face Wash, which encourages consumers to not just “face wash” but “milk wash” instead for a natural, healthy glow.
The digital film showcases the importance of milk as an ingredient that is more beneficial than a regular face wash in a fun tête-à-tête between two friends. Taapsee and her friend are hanging out together, when the latter asks the actor the secret behind her healthy glowing skin.
The 360-degree campaign conceptualised by FCB will be launched on digital platforms and will be further amplified through various other mediums.
FCB Interface ECD – Mumbai Rakesh Menon said, “Most face washes cleanse well but take moisture away from the skin, leaving it feeling dry. But Nivea Milk Delights adds nourishment and moisture to the skin, thanks to the milk. Through this campaign, we simply wanted to urge people to upgrade to this ‘Milkwash’ that is so much better for their face.”
Nivea marketing director Sachin Killawala said, “Friends are one of the biggest influencers in our lives while choosing personal care products and this campaign brings that alive in a playful manner. Through this communication, both visually and verbally, we wanted to showcase how Milk Delights facewash brings together the goodness of milk & home remedies for a natural, healthy glow.”
MUMBAI: Personal care brand Nivea is foraying into the face wash segment with its new range of Milk Delights Face Wash. With the launch of its latest campaign ‘Don’t Face Wash, Milk Wash!’ the body care label is encouraging consumers to not just wash their faces with generic cleansers but to use their product, enriched with the benefits of milk, for a natural healthy glow.
Milk is a natural cleanser that offers unmatched cleansing and keeps skin healthy and moisturised throughout the day. It is an ingredient that is traditionally revered for its healthy and nutritional properties.
Nivea’s Milk Delights range comprises four traditional variants: rose, besan (gram flour), saffron, and honey to address the needs of sensitive, oily, normal and dry skin with the goodness of milk and local home-remedy ingredients. The brand claims the product to be soap free, is pH-balanced, and suited for everyday use.
Adding another variant into the mix, the brand has also introduced the new Nivea Milk Delights Turmeric Face Wash. It has the goodness of milk combined with turmeric which helps reduce acne-causing bacteria.
The new line of face washes is available in the market in a refreshed packaging and will be sold across India. The price of the product starts at Rs. 90.
Nivea India marketing director Sachin Killawala said the brand has developed this range to suit every Indian skin-type.
“A great cleanser is a one which has pH best suited to your skin. One such natural cleanser which has pH similar to your skin is Milk. We packed the goodness of milk into Nivea’s Milk Delights Face wash range, which cleanses the skin deeply to give you a natural healthy glow. With pH best suited to your skin Milk Delights Facewash isn’t harsh on your skin,” he said.
German body care brand Nivea started its operations in 2006 in India. It recently forayed in the hand sanitisers segment during the lockdown after demand for the product went through the roof.
MUMBAI: With the festival of lights around the corner, many people go out of their way to take care of themselves in order to look and feel their best. While everyone is busy prepping themselves from head to toe, one of the busiest parts of the body – our hands are often neglected. Keeping the festive cheer going, the world’s no 1 skincare brand NIVEA has launched its first ever hand cream range in India with a new digital film called ‘Busy Hands’ focusing on the importance of hand care this Diwali.
One of the most significant festivals of the year has arrived with the fervor of its preparations in full swing. There are tons of activities that take place during this time – from cleaning, tidying, whitewashing the house to putting rangoli, making sweets and shopping for new clothes. In the midst of all this, every person has a desire to look their festive best from top to bottom. However, our hands which are the first in contact for everything we do – are often forgotten. Additionally, while they are busy doing all the work, our hands go through a lot which leaves them dry and rough. Taking cognizance of this, Nivea has launched a hand cream with Deep Restore Serum which restores the lost moisture to give you soft smooth hands this festive season. And to convey this message in a contextually relevant manner Nivea launches a new digital film which tells us that it’s time to care of our incredibly busy hands too this Diwali.
Speaking on the new campaign, Sachin Killawala, Director Marketing, NIVEA India said, “Our hands are how we interact with the world around us. They are exposed to more sun, weather, rough surfaces and other harsh cleansing products than any other part of our body. We also express ourselves the most with our hands and yet we tend to neglect them. As we move into the time of festivities with an abundance of planning and bonding with family and friends, the hands are the most exposed yet, not cared for part of the body. With this, NIVEA, as a complete skincare brand, is enabling consumers to take care of the most important part of our body during the most important festival of our lives.”
The digital film showcases the several instances we put our hands to use especially during the festive time. From making sweets, creation of rangolis to celebrating with family and friends, the visual imagery of the film depicts how busy our hands get, thereby showcasing the importance of essential hand-care by applying the Nivea Hand Cream for soft & smooth hands.
Robby Mathew, National Creative Director – Interface Communications adds, “Our attempt with the NIVEA Hand Cream film was not to celebrate the festivals, but to celebrate the hands that are so busy making those festivals special. Since we were launching the hand cream category in India, we wanted to create something that was visually stark and stood out from a sea of other festive ads. The treatment of super-slow motion shots of the hands juxtaposed against quick, high energy festive shots give the film a fresh energy and make it an interesting watch.”
MUMBAI: FCB Interface has launched a campaign for NIVEA MEN with the brand’s new face, Ranveer Singh.
It’s a first-of-its-kind innovation in the deodorant category, a unique dual-phase deodorant with two layers floating one on top of the other. A blue layer that gives freshness and a clear layer that guards the freshness. When the two layers are mixed, the Freshness Guard Technology is activated. And once sprayed, it makes sure your freshness doesn’t escape for hours.
The quirky campaign aims to get consumers to ditch their regular deodorants and try the cool new NIVEA MEN Duo.
FCB Interface chief creative officer Robby Mathew says, “When the idea is in the product itself, the task then is to show it as it is. And Ranveer, despite his larger than life personality, makes the product the undisputed hero of the film.”
NIVEA India managing director Neil George adds, “NIVEA India is addressing needs of young consumers by tapping into the trend of ‘modernity’ and Ranveer is the perfect evangelist for the brand to increase its engagement with young India. Just like him, our innovations are hard-working, modern and care for you. We are confident that NIVEA MEN DUO is an innovation that will create a strong disruption in the extremely cluttered deodorants category.”
MUMBAI: FCB Interface recently rolled out an endearing new campaign for the launch of Nivea’s body deodorizers for women.
Featuring brand ambassador Anushka Sharma, the TVC comically highlights the deodorant’s promise of day-long odour control. Based on the insight that body odour leads to socially awkward situations, the commercial shows adorable little children holding their breath in a kindergarten classroom as their teacher suffers from body odour. Anushka, another kindergarten teacher, helps her out by offering her the Nivea Body Deodorizer.
The campaign is on air across leading television channels, supported by digital presence.
The film opens on a montage of adorable little children holding their breath whilst looking into the camera. With puffed up cheeks, wide eyes and endearing expressions on their faces, they appear to be in some sort of discomfort. We find out the reason soon enough. It is revealed that they’re in a kindergarten classroom, listening to their teacher tell a story. The kids are getting a whiff of her body odour as she gesticulates with raised arms. Anushka, another kindergarten teacher, notices this and helps her out by handing her the new Nivea Body Deodorizer that gives day-long odour control.
Robby Mathew, Chief Creative Officer, FCB Interface said, “Unlike adults, kids are quite transparent with their feelings. They don’t hesitate to express them, no matter who they are with. And this is the behavioral insight is what we latched on, to bring alive Nivea’s day-long odour control properties.”
Sachin Killawala, Category head – personal care, Nivea India said, “The new Body Deodorizer with Pro Vitamin B5 addresses the core category need of the women consumer to get day long odour control in just one use. While body odour is a well understood topic, most people do not realise that they have the problem as we tend to not discuss it or point it out. The TVC addresses this challenge by showing an intriguing situation in which the body odour issue is evident, without the social embarrassment associated with it.”
