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Tag: Niva Bupa

  • Niva Bupa cracks the ‘Girl Logic’ code to empower women with health cover

    Niva Bupa cracks the ‘Girl Logic’ code to empower women with health cover

    MUMBAI: Health insurance isn’t just a policy, it’s power. And this Women’s Day, Niva Bupa Health Insurance is giving women the nudge they need with its latest campaign, health insurance ka Girl Logic. While women are breaking barriers across education, careers, and lifestyle, many still shy away from financial decision-making especially when it comes to health insurance. Niva Bupa is on a mission to change that, one smart choice at a time.

    At the heart of this campaign is entrepreneur, philanthropist, and wellness advocate Shalini Passi, who redefines ‘Girl Logic’ as the ultimate life hack for financial and health security. In her signature style, she highlights how choosing health insurance should be as instinctive as any other self-care decision because true independence starts with being prepared for the unexpected.

    Niva Bupa EVP & CMO Nimish Agrawal explained, “Women are often the primary caregivers, yet their own health and financial security take a backseat. ‘Health Insurance ka Girl Logic’ is a reminder that protecting yourself is not just about health, it’s about empowerment. Partnering with Shalini Passi brings this message to life, inspiring women to take charge of their future with confidence.”

    The campaign takes a light-hearted yet impactful approach to encourage women to prioritise their own health, instead of leaving financial decisions to the men in their lives. With engaging digital storytelling, Niva Bupa simplifies health insurance, making it relatable, accessible, and essential.

    This Women’s Day, Niva Bupa invites women to embrace their ‘Girl Logic’ because when it comes to health and finances, being in control is the smartest decision of all.
     

  • Niva Bupa adds a fresh perspective to Diwali gifting with new campaign

    Niva Bupa adds a fresh perspective to Diwali gifting with new campaign

    Mumbai: Niva Bupa Health Insurance, formerly known as Max Bupa Health Insurance, has launched a digital campaign to kickstart the Diwali festivities. The campaign, conceptualised and executed by Leo Burnett, has been designed to celebrate the festival of lights with more enthusiasm and joy this year by giving a token of good health to our loved ones to enable them to live life to the fullest, without any financial constraints.

    Since the tradition of gifting is synonymous with Diwali, on this occasion, Niva Bupa is introducing a new concept of gifting this festive season and urging everyone to light up each other’s lives by gifting a comprehensive health policy to secure the near and dear ones against any kind of medical emergency.

    In the digital film, the protagonist, who is visiting home for his first Diwali since he started working, can be seen exploring Diwali gift options for his parents. He wants to give them something special to make the occasion memorable. He asks his friends for recommendations but is unable to decide on the perfect gift. Just then, a eureka moment strikes him when his mother is urging him to take care of his health. That’s when it occurred to him that the gift of health would be the best gift for his parents. Therefore, on the day of Diwali, he hands over a Niva Bupa health insurance policy to his parents so that they can live their life carefree without worrying about their medical expenses.

    Speaking of this campaign, Niva Bupa Health Insurance senior vice president and head of marketing Nimish Agrawal said, “We are happy to announce the digital campaign this Diwali, in our attempt to light up the lives of everyone around us. Let’s celebrate this festive season by securing the lives of our loved ones and special ones by gifting them health insurance to secure their health and wealth for the future. The campaign has been designed to add a new flavour to Diwali gifting and we hope it nudges everyone to give a gift of good health to the ones who gave us the gift of life. This Diwali, ‘Zindagi Ko Claim Kar Le.’”

    Sharing his thoughts on the creative front, Leo Burnett executive creative director Mayuresh Dubhashi said, “Usually communication around health insurance tends to be grim. With this campaign, we wanted to celebrate good health, and our film brings this forth with a heart-warming story. Gifting your loved ones an insurance plan which helps them live life to the fullest.”

  • Niva Bupa signs Leo Burnett as its advertising agency

    Niva Bupa signs Leo Burnett as its advertising agency

    New Delhi: Niva Bupa Health Insurance, formerly known as Max Bupa Health Insurance, has signed Leo Burnett as its advertising agency partner. The account was won following a multi-agency pitch.

    Niva Bupa is on a mission to democratise health insurance to make quality healthcare accessible for the masses. The company intends to bring a fresh perspective to the health insurance category by enabling consumers to live a carefree life, without worrying about the financial constraints related to hospitalisation. This partnership with Leo Burnett will aid the brand in fulfilling its vision of creating ground-breaking work to give people more control over their health and well-being.

    Speaking of this collaboration, Niva Bupa Health Insurance senior vice president and head of marketing Nimish Agrawal said, “At Niva Bupa, we are evangelizing insurance for freedom and not constraints and the brand philosophy around claiming life captures the brand mission. There is a massive need to simplify the category and lift the category narrative to be more positive and empowering. During our interaction, we found the approach of Leo Burnett to be bold yet extremely intuitive and in line with our vision for the brand and are delighted to partner with them.”

    BBH India chairman and Leo Burnett South Asia chief executive officer Dheeraj Sinha said, “Health insurance category has come into sharp focus owing to the pandemic. Niva Bupa being one of the leaders in this segment offers some of the most comprehensive products making health insurance more accessible to all. We look forward to partnering with them to enhance consumer understanding about the benefits of health insurance using data, technology and creativity; encouraging everyone to take a health-first approach.”

    Adding further, Leo Burnett head of North Samir Gangahar said, “This is a fantastic opportunity for us to create a conversation around a category that has immense growth potential. The brand needs a strong communication plan that addresses its business problems backed by new age thinking and creative solutions. We are looking forward to working together with the team.”

  • Niva Bupa’s new campaign encourages customers to enjoy life

    Niva Bupa’s new campaign encourages customers to enjoy life

    Mumbai: Niva Bupa Health Insurance Company Ltd (formerly known as Max Bupa Health Insurance Company Ltd) has announced a new brand campaign titled ‘Zindagi Ko Claim Kar Le.’ This is the first campaign from the company since it rebranded itself as Niva Bupa in July this year.

    With the new campaign, Niva Bupa brings a fresh perspective to the category narrative which implies that health insurance is for freedom and not constraints. The company aims to democratise health insurance and play the role of an enabler which would eliminate the fear element often associated with the health insurance category, it said in a statement.

    “At Niva Bupa, the brand philosophy is to humanise and de jargonise the health insurance category and play the role of an enabler that gives consumers the confidence and freedom to claim the countless magic moments that life has to offer,” stated Niva Bupa senior VP and head of marketing Nimish Agrawal. “‘Zindagi Ko Claim Kar Le’ is a way to urge our consumers to live life to the fullest and leave the worries to us, should any unfortunate incident happen.”

    The campaign has been created by Glue Creatives and captures real-life situations in the lives of consumers. It showcases how health insurance enables people to accumulate experiences and build memories. The TVCs comprise a series of three films, directed by Shlok Sharma. “It is rare to get a script that brings out such a sincere product in such an interesting way. Add to that, the range that we have covered in the films around the product makes it truly engaging. These films by Niva Bupa got me very excited at their approach of being light-hearted with such convenient, user-friendly features at their core,” said director Sharma.

    The brand campaign will kick off with a phygital media mix across traditional channels like TV, print, and radio along with digital platforms. The high decibel campaign covers 100+ town clusters with its radio reach. The TV plan covers 35+ channels which include leading news channels such and popular television shows. The print plan covers 15 cities and 35 town clusters across leading publications. The ad will also be run during primetime on movie channels such as Star Gold, Zee Cinema, with a total of 9300+ spots spread over three weeks, said the brand in a statement.

    “In the insurance category, what works more than the individual products is the brand promise. So, once we had cracked the proposition ‘Zindagi Ko Claim Kar Le,’ we knew we were onto something good,” said Glue Creatives founder and creative director Gautam Mehtta. “Co-creating the world of Niva Bupa where individuals are out pursuing life experiences was great fun with the very supportive clients at Niva Bupa and a fabulous director like Shlok, who understands the nuances of keeping the storytelling very relatable and real.”

  • Max Bupa Health Insurance rebrands as Niva Bupa

    Max Bupa Health Insurance rebrands as Niva Bupa

    Mumbai: Max Bupa Health Insurance on Friday announced that it has rebranded itself as Niva Bupa. Backed by True North and Bupa, the company will aim to provide financial assurance as well as healthcare access to its customers.

    Owing to a change in shareholding pattern, with the exit of Max India and entry of private equity firm True North, Max Bupa needed to create a new brand identity as part of the transition, the company said in a statement on Friday.

    Niva Bupa Health Insurance aims to become a Rs 2,500 crore company by FY21-22. The company will bring over 12 million people in India under the ambit of health insurance by FY25, it added.

    “The new brand will firmly stand at the intersection of financial services and healthcare to fulfill the needs and aspirations of millions of people in India,” said Niva Bupa MD and CEO, Krishnan Ramachandran. “The health insurance industry is poised for monumental growth, and we will take our new brand identity to our customers with a renewed promise of protection and care. As Niva Bupa, we will look to further strengthen our core brand ethos of customer-centricity.”

    “Health insurance is no longer looked upon as a financial instrument solely for tax saving purposes,” said Niva Bupa SVP and head of marketing, Nimish Agrawal. “It has repositioned itself as a self-investment product which will take care of all healthcare needs. This warranted a change in our positioning as well. With the new brand identity, we want to unravel the health insurance space and offer a humanised experience to our customers.”