ITV

Tag: Nitish Bajaj

  • Piramal Pharma Ltd (PPL) launches new campaign for ‘Polycrol’

    Piramal Pharma Ltd (PPL) launches new campaign for ‘Polycrol’

    Mumbai: Piramal Pharma Ltd’s consumer products division (CPD) announced the launch of its new digital campaign for ‘Polycrol,’ its trusted antacid brand, featuring actor, Jisshu Sengupta as the brand ambassador. This collaboration marks a significant milestone in Polycrol’s journey to redefine the narrative surrounding digestive wellness.

    With a rich legacy spanning over four decades, Polycrol has earned the trust and confidence of millions, establishing itself as the go-to solution for those seeking quick and long lasting relief from acidity. Available in a mint and orange flavor, Polycrol is one of India’s leading liquid antacid brands, and is amongst the top 3 in Eastern India, including West Bengal, Assam and Odisha. It is also available in chewable tablets form.

    The campaign’s central narrative revolves around a relatable scenario featuring Jisshu Sengupta as a corporate professional constantly prioritizing work over meals, leading to an inevitable encounter with acidity during a crucial presentation. In an era marked by fast-paced lifestyles and erratic eating habits, the campaign emphasizes the brand’s reliability and effectiveness in providing timely relief, highlighting its role as a trusted companion in moments of need. Its high action formula starts action in 10 seconds and its highest ANP (Acid Neutralizing Potential) keeps a person relieved for long period of time.

    Commenting on this collaboration, Piramal consumer products division CEO Nitish Bajaj said, “We are pleased to welcome Jisshu Sengupta into the Polycrol family. His authentic connection with the people of Eastern India and his widespread appeal aligns perfectly with our brand’s ethos of trust and reliability. Given his deep resonance with our objective, we look forward to an incredibly fulfilling association.”

    Indian actor, producer, and television presenter Jisshu Sengupta expressed, “As someone who understands the importance of balancing a hectic schedule with proper self-care, I am happy to represent Polycrol. The brand has made significant strides in its commitment to redefining digestive wellness, and I look forward to contributing to its journey of providing relief and comfort to millions across the region.”

    Aligned with its dedication to innovation and consumer satisfaction, the campaign aims to underscore Polycrol’s superior efficacy in providing quick and long-term relief from acidity and positions the brand as the ultimate solution for individuals leading busy lifestyles.

  • Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres

    Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres

    MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain-powered campaign to enable transparency throughout campaign delivery and performance for CEAT Tyres.

    By leveraging blockchain technology to create, deliver, and measure the campaign, CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression. This will enable them to be assured with confidence that the KPIs of their campaign are met and reported unambiguously. Thus, allowing for reconciliation of their data with an independent ledger which is verified by multiple unbiased parties.

    Commenting on the launch, CEAT Tyres senior vice president, marketing Nitish Bajaj said, “CEAT Tyres focuses on building best-in-class trusted products through a culture of continuous innovation. With that belief, and the promise of this platform powered by Blockchain technology to reach out to a targeted audience is an absolute win-win situation where we put our media investments to maximum use without any spillage, in addition to tracking the campaign at every stage.”

    Isobar, India executive vice president Shekhar Mhaskar said, “ Isobar has always been pioneering in putting to use the latest technological innovation in all spheres of its business, and for the ultimate benefit of its clients. Blockchain, which is making waves in every industry, couldn’t be left behind when it comes to offering an absolute unambiguous view of transactions, deliveries, and measurement of a digital media campaign. We are proud to introduce this as the first digital media campaign in the auto industry with CEAT Tyres.”

    Isobar India senior director, media Prachi Karan said, “This is an auto industry first initiative and we are extremely proud to have introduced this with CEAT Tyres. Staying ahead of the curve, using a creative application of new technology & innovation is something that as a brand both Isobar and CEAT stand for.”

  • CEAT Tyres & Isobar India’s latest campaign focuses on Road Safety

    CEAT Tyres & Isobar India’s latest campaign focuses on Road Safety

    MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network that handles the digital duties for CEAT Tyres, recently released a campaign to spread awareness on road safety during the road safety week. The campaign took forward CEAT Tyres’ ‘Safety First’ objective by adopting a sarcastic-yet-amusing route of communication.

    To strengthen brand recall and to build relatability, Isobar India struck a resonating chord with their social media audiences by personifying daily objects that are used in an unsafe manner while driving.   

    Attracting commendable engagement across all social media platforms, the campaign garnered more than 200% engagement on the page with an average reach of over 1 lakh across a week-long activation.

    Commenting on the association, Nitish Bajaj, Senior Vice President – Marketing, CEAT Limited says, "Our brand purpose is to make mobility safer and smarter. Everyday. Road Safety Week is an apt and a great platform to educate our community about safety. Also, this content helps in building better engagement with our consumers.”

    Speaking on the launch of the Campaign, Shekhar Mhaskar, Executive Vice President, Isobar states, “It's been a journey of more than a year with CEAT Tyres. A journey during which we have embarked upon several integrated campaigns upholding the prime promise of the brand – that of safety for drivers, riders, and equally for pedestrians. As part of this continuum, there wouldn't have been a better time than the Road Safety Week to heighten the impact of the message in a manner that can be easily received by the audience.”

  • CEAT tyres’ new TVC campaign “For the Game called Road”

    CEAT tyres’ new TVC campaign “For the Game called Road”

    MUMBAI: India’s leading tyre manufacturer CEAT Ltd has released new television commercial today, which aims at communicating the importance of superior grip tyres in keeping the scooter users safe. This is a part of its ongoing two wheeler campaign “CEAT It Help” which is based on real road insights wherein tyres play an important role in keeping the rider safe from unavoidable obstacles during daily commute on Indian roads.

    CEAT TV campaigns are mainly based on issues of road safety to drive home the importance for its tyres and this TVC is no different in delivering the brand purpose of making mobility safer and smarter every day.

    CEAT marketing vice president Nitish Bajaj said, “Scooter tyres are an important and a fast growing category for CEAT. We are launching the campaign in Tamil Nadu on TV and digital mediums and plan scaling it up pan India henceforth. Women users are a key growth driver for the scooter sales and this will the first time a major tyre manufacturer has singularly focused on women users in the category.

    The brand communication for CEAT always focusses on smart and safe mobility on Indian roads and you will see that all our TV campaigns come together to convey the same message to our consumers from different walks of life.”

    The half a minute video showcases a progressive woman riding her scooter in a crowded market with her kid, when all of a sudden, ‘Kamla’ a rogue cow comes in her way. Kamla is a pivotal character in the film that adds humour and catches viewer’s attention, and this is the first time CEAT has moved its attention from human jaywalkers to street animals. A freeze frame effect is used to build the anticipation of a collision, which is safely avoided in time due to CEAT tyres’ superior grip.

  • CEAT signs cricketer Shubman Gill for bat endorsement deal

    CEAT signs cricketer Shubman Gill for bat endorsement deal

    MUMBAI: CEAT Ltd has got into a bat endorsement deal with Shubman Gill, one of the rising stars of the Indian men’s U- 19 cricket team. 

    This deal makes Shubman a valuable addition to team CEAT which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan and women cricketer Harmanpreet Kaur. He will now be seen playing with a bat prominently displaying CEAT insignia in all formats of the game. Shubman Gill, India U-19 teams was the most consistent batsman during the recent U-19 world cup and received the ICC World Cup player of the tournament award.

    CEAT vice president of marketing Nitish Bajaj says, “We are glad to sign the endorsement deal with the U-19 world cup star performer Shubman Gill.  At CEAT we strive to recognise fresh talent and encourage them in their cricketing journey. We believe that Shubman has all the required qualities to become a future cricketing superstar of India. We wish him all the very best and welcome him to the CEAT family.” 

    Gill adds, “I feel privileged to be part of the CEAT cricketing family, which is home to some of the finest names of Indian Cricket like Rohit Sir and Ajinkya Sir. I look forward to playing a long innings with CEAT!”

    CEAT has its roots gripped with cricket, including its partnership with IPL for the strategic time out segment and the CEAT cricket ratings that recognises and rewards the exceptional performances of players on the international stage.

  • CEAT gets children to ensure parents follow road safety

    CEAT gets children to ensure parents follow road safety

    MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018, i.e., 11-17 January 2018. The campaign, ‘drive safe dad’ originates from an innovative idea that blends emotions and technology in one package.

    The campaign film showcases a dad receiving a personalised bobblehead which is connected to the odometer of the vehicle. On over speeding, the device plays the recorded personalised message from their sons or daughters asking them to slow down. To take this initiative to the masses CEAT has launched the bobblehead on Amazon.

    CEAT vice president of marketing Nitish Bajaj says, “The campaign taps into the love and bond shared between a father and his child, encouraging parents to be more responsible on the road and follow the rules, more diligently. The crux of this concept comes from the fact that parents tend to take road safety more seriously when they hear it directly from their kids.”

    CEAT’s core idea of making mobility safer and smarter every day is reflected by this campaign which restrains dads from over-speeding their vehicles which had taken more than 73,896 lives in the year 2016 in India.

  • Ceat’s satirical take on how commuters & drivers act during monsoons

    MUMBAI: To ensure safe travel for bike riders against uncertainties during the monsoon season, Ceat Limited, a leading tyre manufacturer, has launched its latest TVC ‘Nehlau’.  Conceptualised by ‘Ogilvy and Mather’, the TVC addresses the core issue faced by bike riders of water splashes and getting drenched owing to the onslaught of larger vehicles moving past at high speeds. Such scenario can lead to slippage of vehicle or an accident. In order to prevent slippage of vehicles and ensure stronger tyre grip on wet roads, Ceat TVC announces the launch of its monsoon smart range of tyres.

    With its tongue-in-cheek humour, the TVC sets the narrative keeping its character “Mr. Nehlau” in the limelight. The story depicts the common incident observed on the roads during rainy season, wherein a super-fast vehicle driven by Mr. Nehlau takes an immense pleasure in splashing water on the passing by vehicles and pedestrians. At the end of the TVC, Ceat tyres save the biker from the huge water splash while conveying the strong message of ensuring safety of bike rider in difficult rainy situations.

    Ceat VP marketing Nitish Bajaj said, “Our attempt is to ensure safety of bike riders from all the hazards that come along during the monsoon season, which can challenge the riding experience. Tyre plays a crucial role in holding the ground, which is direly needed for bike riders in such season.”

    According to Ogilvy and Mather senior creative director Rohit Dubey, “Modern consumer has an attention span of a mayfly and commercials are watched on mute in gyms, lounges and lobbies. Just an insight is not enough. And that’s the raison d’être of our time-slice treatment.”

    “At a sub-cutaneous level, this campaign is not just about sensitizing the consumer to Ceat’s ‘all season tyres’, it’s also an attempt in bolstering our brand voice. We intend to strike a chord with bikers not just as a tyre manufacturer, but as a riding mate who knows what they go through”, he added. The film has been shot in Film city Mumbai and directed by Arun Gopalan.

    Ceat’s brand positioning has always been geared towards focusing on the tyres’ superior grip which provides a safer travelling experience. This is one of the many initiatives Ceat has undertaken to reiterate its audience connect. 

  • Play ‘Game of Roads’ on CEAT

    Play ‘Game of Roads’ on CEAT

    MUMBAI: CEAT was always a brand that reflected road insights in its communication. That coupled with the core brand promise of safety got us thinking on the current brief. While the ‘idiots’ campaign reflected common road behaviour, this rendition aims to focus more on the person who makes every rider / driver’s worst nightmare come true – be it the guy who runs and stops ahead of your bike without any warning, or the one who thinks his hand can stop any vehicle with just a gesture. The space is potent enough for multiple personality renditions as India is full of such people. In portraying them, we aim to also educate on road sense.

    In the new TVC, “In the Game of Roads, CEAT Helps”, the concept of “Be Idiot Safe” campaign was evolved to the next level. TVC shows a jaywalker sprint through traffic, forcing the vehicle to brake instantaneously. This creates a ripple effect as everyone stops what they are doing busy staring at the jaywalker anticipating a collision—all in freeze frame. Amidst the chaos, a motorcyclist screeches to a halt gaining attention of the crowd causing a series of mishaps in the background; however, the motorist and the jaywalker remain to be safe with the help of CEAT Superior Grip Tyre.

    CEAT Limited ED-Operations Arnab Banerjee said, “CEAT’s purpose is to make mobility safer and smarter every day, and the chaos caused by jaywalkers creates the context for delivering the message that CEAT is the safest bet on Indian roads. As a brand we have been evolving our association and brand communication related to safety which was prevalent in the past Idiot safe and Tubeless campaigns. We wish to fortify and strengthen our market share in both the two wheeler and four wheeler segments and the TVC campaign is aligned to these objectives.

    CEAT Tyres VP marketing Nitish Bajaj, “The TVC campaign revolves around communicating CEAT as a safe brand in the two wheeler segment. The brand communication for CEAT is geared towards safety on Indian roads and you will see the same across our other product categories as well. The campaign is well aligned with our objective to have a long-lasting association with safety. Going forward, we wish to achieve a strong brand equity linked to safety along with realising our business goals.”

    Ogilvy Advertising ECD Kiran Anthony said, “The most heart wrenching moment for any rider or driver on the road is a pedestrian in front of his vehicle. While the pedestrian is cool, calm and composed with the knowledge that his antics will save him from accidents. Fact is, antics didn’t. The tyres did. And that’s what we tried to highlight in the commercials. When the world around reacts to the pedestrians foolishness, all he does is sheepishly grin and walk away, thanks to CEAT tyres.”

  • Play ‘Game of Roads’ on CEAT

    Play ‘Game of Roads’ on CEAT

    MUMBAI: CEAT was always a brand that reflected road insights in its communication. That coupled with the core brand promise of safety got us thinking on the current brief. While the ‘idiots’ campaign reflected common road behaviour, this rendition aims to focus more on the person who makes every rider / driver’s worst nightmare come true – be it the guy who runs and stops ahead of your bike without any warning, or the one who thinks his hand can stop any vehicle with just a gesture. The space is potent enough for multiple personality renditions as India is full of such people. In portraying them, we aim to also educate on road sense.

    In the new TVC, “In the Game of Roads, CEAT Helps”, the concept of “Be Idiot Safe” campaign was evolved to the next level. TVC shows a jaywalker sprint through traffic, forcing the vehicle to brake instantaneously. This creates a ripple effect as everyone stops what they are doing busy staring at the jaywalker anticipating a collision—all in freeze frame. Amidst the chaos, a motorcyclist screeches to a halt gaining attention of the crowd causing a series of mishaps in the background; however, the motorist and the jaywalker remain to be safe with the help of CEAT Superior Grip Tyre.

    CEAT Limited ED-Operations Arnab Banerjee said, “CEAT’s purpose is to make mobility safer and smarter every day, and the chaos caused by jaywalkers creates the context for delivering the message that CEAT is the safest bet on Indian roads. As a brand we have been evolving our association and brand communication related to safety which was prevalent in the past Idiot safe and Tubeless campaigns. We wish to fortify and strengthen our market share in both the two wheeler and four wheeler segments and the TVC campaign is aligned to these objectives.

    CEAT Tyres VP marketing Nitish Bajaj, “The TVC campaign revolves around communicating CEAT as a safe brand in the two wheeler segment. The brand communication for CEAT is geared towards safety on Indian roads and you will see the same across our other product categories as well. The campaign is well aligned with our objective to have a long-lasting association with safety. Going forward, we wish to achieve a strong brand equity linked to safety along with realising our business goals.”

    Ogilvy Advertising ECD Kiran Anthony said, “The most heart wrenching moment for any rider or driver on the road is a pedestrian in front of his vehicle. While the pedestrian is cool, calm and composed with the knowledge that his antics will save him from accidents. Fact is, antics didn’t. The tyres did. And that’s what we tried to highlight in the commercials. When the world around reacts to the pedestrians foolishness, all he does is sheepishly grin and walk away, thanks to CEAT tyres.”

  • Ceat takes one more step towards road safety; teams up with Party Hard Drivers

    Ceat takes one more step towards road safety; teams up with Party Hard Drivers

    MUMBAI: Ceat Ltd. has roped in a chauffeur’s service, Party Hard Drivers (PHD), taking forward their aim to make Indian roads safer, reducing road mishaps and drink-drive cases. As part of their association, Ceat will effectively engage with PHD customers through calls and SMS when they register to the service.

     

    Party Hard Drivers ensure that party-goers are driven home safely in their car after parties. PHD will provide their reliable and secure service to citizens; thereby playing a key role in spreading the road safety message.

     

    Speaking about the new initiative, Ceat Ltd VP marketing Nitish Bajaj asserted, “With increasing drink and drive instances in cities like Mumbai and Pune, driving awareness on the importance of safety is clearly a need of the hour. We are yet again taking to the target audience, our core focus of staying safe while driving by associating with Party Hard Drivers. We hope to create a positive impact through this initiative.”

     

    Ceat has also initiated a nationwide road safety drive under the name of Drive Safe Dad aligned with the Road Safety Week. The campaign engaged with 500 children in Mumbai across the 5-10 year age group aiming at educating children on the nuances of safe driving in a fun manner.