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Tag: Nitin Sawhney

  • Best Foodworks invests in online fresh food store iOrderFresh

    Best Foodworks invests in online fresh food store iOrderFresh

    MUMBAI: iOrderFresh, the mobile-first, fresh food and grocery retail brand from Supply Chain Analytics and Technologies has received a strategic investment of an undisclosed amount from Best Foodworks. 

     

    Brainchild of Nitin Sawhney, iOrderFresh currently operates in the Delhi-NCR region with a key proposition of ‘Fresh Produce from Farm to Kitchen’. Sawhney, who is the former COO of India Today Group’s lifestyle marketplace BagItToday.com, had successfully mobilised strategic funding from Axel Springer AG for the BagIt venture in 2010. 

     

    Best Foodworks is founded by Alkesh Tandon, who is the executive director of Nelson India, a reputed corporate design firm providing architecture, interior planning and space management solutions. Following this investment, Tandon will join the Board of iOrderFresh and provide strategic guidance to grow the business exponentially.

     

    Tandon said, “The smartphone is ubiquitous in modern India and slated for tremendous growth. We are seeing how online shopping has shifted from a trend to a lifestyle. The m-Commerce tide is yet to sweep the country and we are certain that grocery shopping will be on top of the list, given our fast-paced lives. We are excited to partner with iOrderFresh, which we believe will redefine the food consumption supply chain of NCR and progressively across India. At Best Foodworks, we are constantly looking at opportunities which are aligned to the consumption story of the Indian economy.”  

     

    Sawhney added, “Online grocery though still nascent, is at a sunrise stage in India. In the past three months alone we have seen volumes double with negligible marketing spends. We are committed to delivering the best quality Fresh Produce to our customers day after day. Our action plan is to emerge as the leading player in the NCR region and then expand to other cities. We will be expanding our product offerings with the inclusion of new categories very soon. The money raised in this round will be invested in bolstering our technology, supply-chain, customer acquisition and services.”

  • Havas Media Group wins Integrated Media mandate for iOrderFresh

    Havas Media Group wins Integrated Media mandate for iOrderFresh

    MUMBAI: Havas Media Group has won the integrated media duties of iOrderFresh, a mobile-first commerce venture in the fresh perishable foods and groceries retail space. 

     

    The mandate includes integrated media buying and planning across traditional media and digital solutions for search, social and mobile. The account will be handled by Havas Media’s New Delhi office. 

     

    iOrderFresh, founder and CEO Nitin Sawhney said, “iOrderFresh has a simple promise to the consumer; fresh produce directly from the farm to your kitchen in a few hours. The business is built on the premise of freshness and convenience. It aims to create a whole new experience for shopping for food and groceries available at your doorstep by just downloading the app from any smartphone. Currently available in Delhi and Gurgaon, on both Android and iOS platforms, we are looking to consolidate our presence in the NCR region before expanding to other cities. Havas Media carved out a compelling mobile-first, integrated media strategy to get more people to download the app and also to scale the brand.”

     

    Havas Media Group India and South Asia CEO Anita Nayyar added, “Getting home delivered fresh fruits and veggies in our hurried lifestyle and traffic bound commute is a blessing. The Indian shopper’s attitude to online retail is very positive today so the perishable retail space is only set to grow. Havas Media with its digital strengths and integrated media offering is well geared to engage this shopper and add to the shopper basket.”

     

    Havas Media India managing director Mohit Joshi said, “It is a good win in a challenging category. We are happy that our rich experience in the dotcom domain is helping us get more clients in the category. We look forward to a great association with them.”