ITV

Tag: Nitin Sabharwal

  • iProspect India wins Monster.com’s digital mandate

    iProspect India wins Monster.com’s digital mandate

    Mumbai: Dentsu India’s media agency iProspect has won the digital mandate for Monster.com. The account was won following a multiagency pitch and will be handled out of the agency’s Gurgaon office.

    iProspect India will handle the entire gamut of digital duties for Monster.com, with a focus on performance-based marketing. The agency will utilise its proprietary tools and solutions to help the brand achieve its digital marketing objectives via innovative digital campaigns. The agency will manage the brand throughout India, Southeast Asia, and the Middle East.

    Commenting on the win, Monster.com, APAC & ME CMO Saurabh Srivastava said, “Monster is bracing itself for a new growth journey as it evolves into an end-to-end talent management platform in the months to come. A household name for job seekers across countries and a preferred talent discovery platform for recruiters, Monster continues to invest in innovative tech product offerings and services that are continuously improving the experience of its users across the web and mobile app. As we move ahead with our renewed aspiration of catering to the diverse requirements of an evolving job market, we are confident that partnering with the best of minds from the digital marketing space will help us create the much-needed brand resonance and equity with our existing and prospective users across emerging markets.”

    iProspect CEO and Dentsu Media chief digital growth officer Vinod Thadani commented, “Monster is a great brand that has been in the market for many years and has established itself as a great engagement platform for users who are looking for jobs and progressing in their careers. At iProspect, we look forward to deploying our innovative and data-driven digital marketing solutions to deliver the right engagement for the brand with its digital audience.”

    iProspect India managing partner Nitin Sabharwal added, “We, at iProspect India, believe that the new avatar of Monster that is in the making has the right appeal to the new-age audience. We are looking forward to the new innovations on the platform. The team will work closely with the brand stakeholders to deliver on digital distribution and customer engagement.”

  • iProspect India appoints Nitin Sabharwal as managing partner-North

    iProspect India appoints Nitin Sabharwal as managing partner-North

    Mumbai: iProspect, the digital-first end-to-end media agency from the house of dentsu India, has appointed Nitin Sabharwal as managing partner, North. He will also lead the agency’s affiliate marketing function, nationally.

    As per the mandate, Sabharwal will be responsible for client relationship management, business operations and new channel development. He will report into Vinod Thadani, CEO iProspect India & digital growth officer India, dentsu Media.

    In his new role, Sabharwal will bring on board a vast depth of knowledge and real-world experiences, which will be further combined with data-driven insights from across industry implementations, said the company.

    Armed with 25 years of experience, Sabharwal has worked with some of the first digital marketing ecosystems in India, especially in the performance marketing space. Digital customer acquisition is one of his key specialisations, using 360-degree digital demand generation. Additionally, Sabharwal has been instrumental in developing full-funnel digital marketing ecosystems for some of the largest advertisers in the performance space.

    Speaking on the appointment, Vinod Thadani said, “Nitin embodies iProspect’s vision efficaciously. With his understanding of our clients, industry and the market, he is undoubtedly the successor for the role. We look forward to welcoming him at iProspect and working with stakeholders to unlock greater potential and empowering our clients to make better and swifter decisions. I am confident that he will lead the organisation to greater heights and accelerate the momentum of growth.”

    Sabharwal’s first stint with dentsu India was for seven years wherein he held the position of chief operating officer with SVG Media and also led the network’s Columbus brand, nationally. He moved on from dentsu in January 2021 to join Optimise Media, a UK-based performance marketing ecosystem, as chief operating officer. Some of the other companies that Sabharwal has worked with include DGM India, IndiaHomes.com and MediaTurf.

    Commenting on his new role, Nitin Sabharwal stated, “I am really excited to work with the leadership team at iProspect. This is a great opportunity to carry forward the torch of digital performance marketing for brands in India. I am also looking forward to building new channels of performance delivery via strategic partnerships along with creating a robust team that is client-focused, data-driven, and insight-oriented.”

  • Sohail Khan appointed Columbus India’s business head – West

    Sohail Khan appointed Columbus India’s business head – West

    MUMBAI: Columbus India, the digital agency of Dentsu Aegis Network, has appointed Sohail Khan Qadri as business head – West. 

    Khan joins the agency to lead Columbus India’s digital agency on record (AOR) business in western India. He will report to Nitin Sabharwal, chief business officer, Columbus India.

    Khan has 18 years of experience in digital communication, digital AOR, content marketing solutions, social media optimisation and marketing, search engine marketing, digital media planning and buying, mobile media, and technology and start-ups. 

    Khan has worked with vMobo Mobile, DGM India, R K Swamy BBDO, Tribal DDB India, Lintas and Interactive Realities. He has worked across businesses into telecom, consumer electronics, retail, auto, FMCG, BFSI, sports, healthcare, public policy and governance. His last stint was at iRealities where he was appointed as business director. 

    In his current role, Khan will focus on building the digital AOR business for Columbus India. As business head for western India, he will be actively involved in crafting a roadmap for the growth of the digital AOR business across key categories such as BFSI, e-commerce, brand commerce, education and FMCG.

    Commenting on his assignment, Khan said, “The digital consumer is evolving, and so are the channels to reach them online. Traditional AOR business has been more focused on being campaign driven with digital coming at the far end of the planning process, largely implementing the strategies driven by a much larger mainline agenda. We are seeing that often the digital strategy lacks cohesion between key elements such as business objective, communication objective, campaign objective, channels of execution, consumer experience, content, technology and brand performance. Columbus is in a unique position to stitch all these pieces together to offer brands a digital AOR that blends the elements of communication, content, creative, media, social, search, performance and finally sales through a cohesively designed and executed digital strategy”

    Sabharwal added, “We have set up Columbus to continuously adapt and adopt the latest digital trends and practices and give a holistic and seamless solution to our clients. With Sohail joining us, we are sure of pushing the envelope even further with much deeper insights and solutions to deliver against the client’s objectives.”