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Tag: Nitin Passi

  • Lotus White Glow gel crème shines in new campaign

    Lotus White Glow gel crème shines in new campaign

    MUMBAI: Glow with the flow, Lotus White Glow steps into the spotlight. Lotus Herbals, India’s leading natural skincare brand, has unveiled a sparkling new campaign for its iconic White Glow gel crème, marking 15 years of innovation. India’s first-ever gel plus crème formula, White Glow has long been a cult favourite, trusted across generations for its lightweight, non-sticky texture and powerful brightening benefits.

    The refreshed campaign highlights niacinamide, the star ingredient that has been part of the formulation from the beginning, along with herbal extracts of saxifraga, milk enzymes, and grapes. Clinically proven to reduce dark spots, sun tan, and restore glow from within, the gel crème offers a practical, modern solution for today’s youthful, ingredient-conscious consumers.

    At the heart of the campaign is a relatable story: a young woman struggling to take the perfect selfie due to persistent dark spots. Enter White Glow gel crème, helping her regain confidence with radiant, even-toned skin. Emerging talent Heer Achchra brings the narrative to life with natural charm and relatable energy, embodying the confident, skincare-savvy consumer of today.

    The multi-platform campaign will run across television, OTT, digital, social media, and out-of-home, including co-powered sponsorship on West Bengal’s popular show Sa Re Ga Ma Pa, Zee5 integrations, and a pan-India CTV campaign on Jio Star. In-store POP activations across India will ensure strong on-ground visibility.

    Lotus Herbals CMD Nitin Passi said, “We are delighted to unveil our new campaign for the path-breaking Lotus White Glow gel crème. With refreshed packaging and renewed focus on niacinamide, we are proud to present this trusted formulation to a new generation. At Lotus Herbals, we evolve with our consumers, and this campaign ensures White Glow continues to shine across generations.”

    With this refreshed campaign, Lotus White Glow gel crème continues to cement its place as a go-to skincare essential for radiant, selfie-ready skin, proving that great glow never goes out of style. 
     

  • Lotus Herbals unveils a new digital campaign for its Safe Sun UltraRx Sunscreen Serum

    Lotus Herbals unveils a new digital campaign for its Safe Sun UltraRx Sunscreen Serum

    Mumbai: Lotus Herbals unveils a digital campaign for its Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++, a sun protection product. The digital campaign will be showcased on digital and social media platforms across the territory of India and international markets that include Nepal, Bangladesh and Dubai. The DVC focuses on the Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++, a water-based serum which is crafted with Cica and Hyaluronic Acid. The sunscreen serum provides broad-spectrum protection from UVA and UVB rays and pollutants.

    Through the digital campaign, the brand aims to target a younger consumer base who are demanding in nature. In the brand film, three protagonists representing modern women of today are seen. They want it all and they aren’t afraid to say so, whether it’s relationships or with products they consume. In the film, the three young girls make their demands to someone sitting across from them. Halfway through the film, it is revealed that these young women are expressing their desire for the Lotus Safe Sun UltraRx Sunscreen Serum SPF60++++.

    “At Lotus Herbals we strive to introduce cutting-edge products in the Sun protection category for our discerning consumers. We are excited about our latest innovation, Lotus Safe Sun UltraRx SPF60++++, a unique water-based sunscreen serum. Our new campaign targets a younger audience and highlights the modern women’s high expectations,” said Lotus Herbals chairman and managing director Nitin Passi.

    The brand will run the DVC on social media and digital platforms across India and international markets that include Nepal, Bangladesh and Dubai. Targeting a specific audience of Gen Z consumers, the brand will utilise programmatic advertising to deliver ads to audiences based on parameters such as shopping patterns. The campaign will also run on the brands’ social media platforms including Facebook, Instagram, YouTube and the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters to attract eyeballs and enhance brand visibility.

  • Jacqueline shines in Lotus Herbals White Glow Vitamin C campaign!

    Jacqueline shines in Lotus Herbals White Glow Vitamin C campaign!

    Mumbai: Natural beauty care company Lotus Herbals unveils a new campaign with its gorgeous Brand Ambassador Jacqueline Fernandez, for its WhiteGlow Vitamin C range of skin care products. As the face of the brand, Jacqueline will appear in a high-voltage multimedia campaign which will run across TV, digital, social media platforms and multiplexes PAN India. The new TVC primarily focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20. This unique gel+crème has a non-sticky, lightweight formulation which is packed with the goodness of Yuzu Lemon and Kakadu Plum extracts infused with the power of 100 more Vitamin C. It helps in skin brightening and locks in skin moisture for a fresh glowing appearance. It also reduces dark spots and pigmentation while providing deep hydration and protects the skin from sun damage with SPF 20.

    The brand messaging of the new TVC sets out to inform the consumer that all Vitamin C creams are not the same. The film unfolds with Jacqueline and her friend strolling into a cosmetic store looking for a Vitamin-enriched cream that would help remove dark spots.  Jacqueline enlightens her friend about the Lotus WhiteGlow Vitamin C Gel Crème a unique innovation that is a special blend of gel + creme that contains 100x more Vitamin C, enriched with Yuzu Lemon and Kakadu Plum extracts. Its non-sticky formula absorbs easily and reduces dark spots giving the skin an amazing glow. The film concludes with Jacqueline reaffirming her trust in Lotus White Glow Vitamin C Gel Crème for her skincare regime.

    Expressing his enthusiasm for the latest addition to the WhiteGlow range,  Lotus Herbals chairman and managing director Nitin Passi said “Lotus has been an innovator in beauty and we are happy to introduce the unique Lotus WhiteGlow Vitamin C Gel Creme, an innovative extension of our immensely popular WhiteGlow skincare series. Committed to formulating clean & transformative beauty solutions tailored for Indian skin, the WhiteGlow Vitamin C Gel Creme represents a true breakthrough with a unique Gel Creme formulation made to revolutionize the way you experience radiant beauty.”

    The brand ambassador for Lotus Herbals WhiteGlow actress Jacqueline Fernandez elaborated, “The last five years of my association with Lotus Herbals has been an absolutely delightful journey. I’m not only their biggest fan but also a very satisfied customer. Once again, they have managed to leave me spellbound with their new and innovative WhiteGlow Vitamin C range and I can vouch it’s going to be a game-changer in the skincare category. Now, get ready to experience a radiant transformation – the natural way. Your skin deserves this nourishing magic!”

    As the face for Lotus Herbals WhiteGlow, the stunning actress Jacqueline Fernandez will appear in multimedia campaigns spanning TV, digital, in-store, POP and social media platforms. With its biggest media plan for Lotus WhiteGlow Gel Creme, the brand will run a TVC with Jacqueline, on top-performing GEC channels and Mega Impact properties. Targeting a wider audience the TVC will be aired across top-performing regional channels and shows. The campaign will also run on the brands’ social media platforms including Facebook, Instagram and YouTube.  In-store branding and POP will include banners, danglers, table-tops and posters. Additionally, the brand film will play along with movie blockbusters across multiplexes PAN India to attract maximum eyeballs and enhance brand visibility.

  • TLC ties-up with Lotus Makeup to bring special programming ‘Lotus Make up Style Sutras’

    TLC ties-up with Lotus Makeup to bring special programming ‘Lotus Make up Style Sutras’

    MUMBAI: TLC, India’s go to lifestyle channel, has tied-up with Lotus Makeup, a leading brand in natural cosmetics category, to produce special programming series titled ‘Lotus Make up Style Sutras’’. As a part of the same, TLC will create multiple short form style chapters, each focussing on a specific aspect of the paring of Lotus Makeup with India Fashion Week. 

    “We are delighted to partner with Lotus Makeup to highlight emerging trends with specially curated programming produced to attract attention of keen and discerning consumers of fashion and makeup across the country,” said, Vikram Tanna, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India. “We will continue to innovate and create interesting ways of delivering value to our partners.”

    Nitin Passi, Joint Managing Director, Lotus Herbals Pvt Ltd, said, “‘Lotus Make up Style Sutras is an innovative and impactful way of presenting the effervescent pairing of Lotus Makeup with creations of varied designers at the India Fashion Week. We will explore the latest makeup trends, bridal styles for 2019, talented young turks be it models, designers, stylists etc, and Bollywood glamour on the ramp as a part of this series.”

  • Lotus Make-up brings out women’s inner shine

    Lotus Make-up brings out women’s inner shine

    MUMBAI: Lotus Make-up has created a new campaign with digital and social media agency WATConsult called #SparkleEveryday.

    The campaign showcases how modern women break all stereotypes in their life. It features a photographer, cricketer and a stand-up comedian who are fed up of dealing with stereotypes and justifying themselves in a male-dominated world.

    Lotus Herbals director Nitin Passi says, “This is our first amongst many upcoming films that targets a woman who is driven by passion, motivation and independence and Lotus Make-Up is an enabler in the process. It is a holistic digital campaign that calls out to women who shine despite all odds. We had a wonderful time working with the team at WATConsult and will be able to reach the relevant target audience for Lotus Make-up through this brand film.”

    WATConsult founder and CEO Rajiv Dingra adds, “Lotus Make-Up is a brand which stands for style and panache, and our challenge was to maintain that throughout in the video film. This video we created not only focuses on the style quotient of the brand but also portrays its involvement in breaking stereotypes when it comes to women.”