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Tag: Nitin Mantri

  • ‘Digital India Conclave 2014’ to intensify the ‘Digital India’ initiative

    ‘Digital India Conclave 2014’ to intensify the ‘Digital India’ initiative

    MUMBAI: The Narendra Modi led Indian government officially clicked through the ambitious ‘Digital India’ programme a few months ago. The vision is simple: to usher India into the digital age where each and every citizen can experience the impact. But this simple vision will require a lot of hard graft and investment towards the right kind of infrastructure.

    As a bridge between this vision and reality, India Inc. along with FICCI, Invest India and Chase India is organising a ‘Digital India programme’, a series of online and offline activities pivoting around two roundtables in New Delhi and Washington DC.

    India Inc. has created its own ‘Digital India’ initiative which ties in with the India-US Partnership Hub to bring in a series of online and offline programmes. It will explore the ‘Digital India’ vision and trigger dialogue to plug into this bold new programme.

    This online-offline integrated programme brings in perspectives and participation from senior policy decision makers within government and industry around a discourse to achieve the following objectives:

     • Identify the challenges and opportunities in the ‘Digital India’ initiative
    • Identify synergies that can be created between industries and the government to successfully implement the initiative
    • Explore how the India US collaboration could help achieve the ‘Digital India’ vision
    • Involve key stakeholders in defining a roadmap that will lead to a truly ‘Digital India’
    • Produce a series of online and offline activities to facilitate discourse culminating in a bespoke online publication
    • India is finally coming of digital age and we aim to provide an incisive new digital hub for this new age.

     Commenting on the initiative, Avian Media CEO and Chase India director Nitin Mantri said, “We are proud of this association with India Inc and a key aspect of this initiative is our first Digital India Conclave to be held in New Delhi on 5 December 2014. The sessions will focus on the prominence of the digital advancement across sectors and the requirement to streamline digital with the core business in order to initiate the Digital India initiative.”

    The conclave is in association with Amazon.in, Google and Qualcomm is supported by TCIL and NIXI and is the first phase of the programme which will bring together around 100 -150 key stakeholders across government/public sector, the private sector as well as other influencers such as think tanks, media and specialist experts.

    The first conclave of the ‘Digital India’ Programme is on 5 December 2014 in Delhi while the second conclave will be held in Washington in January 2015.

     

  • Avian Media further strengthens leadership team in Mumbai

    Avian Media further strengthens leadership team in Mumbai

    MUMBAI: With an aim to further strengthen its consumer practice in Mumbai, Avian Media has appointed Shalmana Tendulkar as Group Business Director, Consumer practice.

     

    Shalmana brings wealth of knowledge and domain experience of over 17 years. Having worked as an independent consultant and with agencies, Shalmana has in-depth knowledge of the media and broadcast industry having consulted general entertainment channels (GEC), news channels, radio channels, as well as niche channels in the action, movie, music and kids genre. Shalmana has also led publicity of feature films and managed celebrity brands.

     

    Over the years, Shalmana has also worked on consumer brands, having handled campaigns for large FMCG companies like HUL, Kellogg’s and Colgate. Adding to her dynamic portfolio, Shalmana has a number of special events like the tours of Def Leppard, Ricky Martin and Elton John to her credit.

     

    Nitin Mantri, CEO, Avian Media, said: “We are very pleased to have Shalmana join our growing Mumbai office. With her vast experience and expertise, we hope to boost the capability of our already successful consumer practice. Over the years, while working with some of the leading consumer brands, we have built the right talent and expertise to deliver successful PR campaigns for our clients. Under Shalmana’s tutelage, we will continue to accelerate this growth and deliver impactful campaigns for our clients.”

     

    Commenting on the appointment, Shalmana Tendulkar, said, “I am really excited to be a part of Avian Media and its talented team that has a proven track record of delivering successful PR campaigns and servicing standards. Avian Media is currently well positioned to write a new chapter in the growth story and I look forward to contribute to the augmentation of the firm by expanding the Consumer practice offerings.”

     

    In her role as the Group Business Director of the consumer practice at Mumbai office of Avian Media, Shalmana will bring in a renewed focus and direction to the existing client campaigns, harnessing the in-house talent and growing client base in the vertical.

  • Avian Media ropes in Palin Ningthoujam

    Avian Media ropes in Palin Ningthoujam

    MUMBAI: Avian Media has appointed Palin Ningthoujam to spearhead its digital practice. The appointment will further strengthen Avian’s existing capabilities in the digital space.

    With more than a decade of experience Ningthoujam will be responsible for building the firms digital thought leadership, internal digital adoption and lead client strategy, execution and analytics. Besides, Ningthoujam will scout for opportunities to incorporate reputation management and digital marketing.

    Commenting on his new role, Ningthoujam, said, “Today, clients are looking at tighter integration of digital in marketing, communication and customer service initiatives with teams that understand business requirements, quality in execution and ideas with substance. My priority at Avian Media will be to work on these expectations and take the delivery a notch higher in the industry. Avian Media, with its strong leadership and passionate teams, has attracted good clients and industry accolades in the past few years. I believe this is the right place that offers the flexibility, creativity, and culture that will help me work towards industry priorities.”

    On the appointment, Avian Media CEO and business partner Nitin Mantri said, ‘In today’s era when social media is transforming the communication industry globally, companies are opting for an integrated PR and digital approach for brands. Online reputation management holds the key to building prominence, popularity and preference for companies. Hence, it is crucial for us to strengthen our base with talented professionals who will reinforce our ongoing strategic focus on delivering successful digital campaigns for clients. Palin has the experience of working across sectors and we will use his rich pool of knowledge to steer Avian’s growth on the digital front.”  

    Ningthoujam has led award winning digital campaigns for various organisations in auto, technology, food, and travel sectors. He founded the India PR Blog in 2006 which ranks among top PR blogs globally. He has also written extensively for leading US based social media blog, Mashable.com, reviewing and comparing online tools, and also has written for key blogs such as Desicritics and New Communications Review. He also founded the ‘Network of PR Professionals’ group on Linkedin.

  • Avian Media launches new financial vertical

    Avian Media launches new financial vertical

    MUMBAI: Avian Media, a specialist communications consultancy, has launched a specialised financial communications practice.

    Dedicated to supporting the investor relations and public relations needs of financial services companies, the company has appointed Mehul Mehta as the group business director to head the vertical.

    On the new vertical, Avian Media, CEO and business partner Nitin Mantri said, ‘The setting up of a dedicated financial communications practice is a logical and strategic next step for us. The new initiative leverages Avian Media‘s expertise and experience, including deep and varied industry knowledge, to offer clients innovative and result-oriented strategic communications campaigns. We are delighted to welcome Mehul on board to spearhead this exciting new vertical. His extensive experience in the IR and BFSI sector coupled with our experience in corporate PR, ideally positions this practice for growth and success.”

    A chartered accountant by qualification, Mehul has over 16 years of professional experience. He started his career as an equity research analyst with KenSource Information Services, after which he set up a company to deal with perception mapping for the Investor Community. Before joining Avian Media, Mehul was the Director at a research agency focusing on ‘Investor behaviour’.

    Commenting on his appointment, Mehta, said, “I look forward to developing and growing Avian Media’s financial services offering.The BFSI company’s need fresh thinking and strategic counselling while communicating with different set of stakeholders. Building on from Avian Media’s extensive expertise across various sectors, through this new offering, we hope to bring clients, deep insights and result-oriented financial communications campaigns.”