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Tag: Nitin Karkare

  • Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    MUMBAI: FCB Ulka Group has appointed Mahendra Bhagat as the national creative director. Bhagat will be based in Bengaluru and will support all FCB Ulka’s south India offices. Mahendra was earlier with JWT Mumbai as the vice president and creative head.

    FCB Ulka CEO Nitin Karkare said, “Mahendra is a heady mix of creative, business acumen [he headed an office for a few years] and team building”.

    FCB Ulka CCO Swati Bhattacharya said, “By his own admission, Advertising is his first love and he couldn’t stay away from it too long. Mahendra is a powerhouse of talent”.

    Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form”.

    In his last assignment, he created some landmark work for brands like Times of India, Kellogs, Rin, Nakshatra Jewelry and Godrej Appliances amongst others. Before JWT, Mahendra has worked in Mumbai, Bengaluru, Kolkata and Delhi with SSC & B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto. He has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious Advertising festivals including the New York Festival.

  • FCB Ulka designates John Thangaraj as executive planning director for north

    FCB Ulka designates John Thangaraj as executive planning director for north

    MUMBAI: FCB Ulka Advertising today announced the appointment of John Thangaraj as Executive Planning Director – North. Thangaraj joins FCB Ulka from Mindshare, where he was Head of Strategy for the North. In his 14 year career he has worked across research, marketing, account planning and media at companies like Quantum, Adidas, Rediffusion, Lowe Lintas and GroupM.

    Speaking on his new role, John Thangaraj said, “Most people think of FCB as a legacy agency, with a rich heritage of strategic thinking and a strong base of long term clients. Which of course it is. But it’s also an agency that is reinventing itself for today with a strong focus on media neutral, idea out thinking that impacts consumer behavior in multiple ways across multiple contexts. One of my biggest mandates will be to drive this agenda and in Rohit, Suman and Debbie I have the perfect support system in which to do so.”

    FCB Ulka vice chairman and chief strategy officer, strategy planning Suman Srivastava said, “Modern marketing is all about integration. While today’s marketing communications landscape is woefully fragmented. As we strive towards providing our clients truly integrated brand solutions, we need people who have experience across diverse fields. That is why John’s experiences fits in so well with us. He has worked on a wide range of brands and categories from the creative agency side as well as the media agency side. He is a truly all round thinker and that is essential for integrated strategies.”

    FCB Ulka CEO Nitin Karkare said, “I am looking forward to working with John. He comes in at time when we have a great new team in Delhi with Debbie, Vasudha and Arijit. He will be our key resource in providing a larger strategic and business perspective to our clients through his varied experience across categories. His fresh thinking, enthusiasm and exposure will help us as we device integrated communication and engagement platforms to connect with the new changing consumers.”

    Beyond his work, John is an ardent animal lover, spends his free time playing with this two Labrador Retrievers and reading anything he can get his hands on – though with a remarkable bias towards horror, fantasy, sci-fi and comics.

  • FCB Ulka designates John Thangaraj as executive planning director for north

    FCB Ulka designates John Thangaraj as executive planning director for north

    MUMBAI: FCB Ulka Advertising today announced the appointment of John Thangaraj as Executive Planning Director – North. Thangaraj joins FCB Ulka from Mindshare, where he was Head of Strategy for the North. In his 14 year career he has worked across research, marketing, account planning and media at companies like Quantum, Adidas, Rediffusion, Lowe Lintas and GroupM.

    Speaking on his new role, John Thangaraj said, “Most people think of FCB as a legacy agency, with a rich heritage of strategic thinking and a strong base of long term clients. Which of course it is. But it’s also an agency that is reinventing itself for today with a strong focus on media neutral, idea out thinking that impacts consumer behavior in multiple ways across multiple contexts. One of my biggest mandates will be to drive this agenda and in Rohit, Suman and Debbie I have the perfect support system in which to do so.”

    FCB Ulka vice chairman and chief strategy officer, strategy planning Suman Srivastava said, “Modern marketing is all about integration. While today’s marketing communications landscape is woefully fragmented. As we strive towards providing our clients truly integrated brand solutions, we need people who have experience across diverse fields. That is why John’s experiences fits in so well with us. He has worked on a wide range of brands and categories from the creative agency side as well as the media agency side. He is a truly all round thinker and that is essential for integrated strategies.”

    FCB Ulka CEO Nitin Karkare said, “I am looking forward to working with John. He comes in at time when we have a great new team in Delhi with Debbie, Vasudha and Arijit. He will be our key resource in providing a larger strategic and business perspective to our clients through his varied experience across categories. His fresh thinking, enthusiasm and exposure will help us as we device integrated communication and engagement platforms to connect with the new changing consumers.”

    Beyond his work, John is an ardent animal lover, spends his free time playing with this two Labrador Retrievers and reading anything he can get his hands on – though with a remarkable bias towards horror, fantasy, sci-fi and comics.

  • Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    MUMBAI: Tata Salt has launched its 360 degree communications and marketing campaign, which talks about “Desh ki Rag Rag mein Iron.” Along with a TVC, the campaign has been launched across print, innovative outdoor, radio, on ground activation as well as an integrated marketing plan. The brand has partnered with FCB Ulka for the creation of this new campaign.

    The new Tata Salt Plus TVC is anchored by women who, through unfailing perseverance, do their best both at home and in their professions. They are driven and want to make a difference to the lives around them. They are inspiring and symbols of hope and motivation to a nation that wants to be seen as modern and progressive. Produced by Firecracker and shot by Sujoy Ghosh, the TVC shows a day in the life of what turns out to be a metro pilot. She represents millions of women who are breaking new grounds to multitask and balance homemaking with successful careers in a rising India.

    While the brand tagline of ‘Desh ka Namak’ has resonated with consumers over the past few decades, the brand takes one step forward with this campaign towards its mission of being health keepers of the nation and providing healthy and nutritious product offerings.

    Speaking on the campaign launch, Tata Chemicals consumer products business marketing – head Sagar Boke said, “Tata Salt Plus, complete with Iron & Iodine, is the very embodiment of our company’s vision of serving society through science. Our new campaign focuses on communicating the importance of iron in everyday lives to our consumers, especially to women. Lack of iron significantly hinders your capacity to stay active – and to women who balance many roles in life, staying fit and active is very critical. This was the consumer insight around which the campaign has been woven. Through this campaign, we will be targeting our consumers through multiple platforms, both online and offline, to multiply reach and magnify impact.”

    FCB ULka CEO Nitin Karkae added, “Tata Salt is an iconic brand and ‘Desh Ka Namak’ is a property that is etched in every Indian’s heart. The opportunity was in marrying the strong health benefits of the new iron fortified salt with ‘Desh Ka Namak,’ which led to the creation of ‘Desh Ki Sehat, Desh Ka Namak,’ and the TVC that is about empowering the new women of India.”

  • Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    Tata Salt Plus: From ‘Desh Ka Namak’ to ‘Rag Rag Mein Iron’

    MUMBAI: Tata Salt has launched its 360 degree communications and marketing campaign, which talks about “Desh ki Rag Rag mein Iron.” Along with a TVC, the campaign has been launched across print, innovative outdoor, radio, on ground activation as well as an integrated marketing plan. The brand has partnered with FCB Ulka for the creation of this new campaign.

    The new Tata Salt Plus TVC is anchored by women who, through unfailing perseverance, do their best both at home and in their professions. They are driven and want to make a difference to the lives around them. They are inspiring and symbols of hope and motivation to a nation that wants to be seen as modern and progressive. Produced by Firecracker and shot by Sujoy Ghosh, the TVC shows a day in the life of what turns out to be a metro pilot. She represents millions of women who are breaking new grounds to multitask and balance homemaking with successful careers in a rising India.

    While the brand tagline of ‘Desh ka Namak’ has resonated with consumers over the past few decades, the brand takes one step forward with this campaign towards its mission of being health keepers of the nation and providing healthy and nutritious product offerings.

    Speaking on the campaign launch, Tata Chemicals consumer products business marketing – head Sagar Boke said, “Tata Salt Plus, complete with Iron & Iodine, is the very embodiment of our company’s vision of serving society through science. Our new campaign focuses on communicating the importance of iron in everyday lives to our consumers, especially to women. Lack of iron significantly hinders your capacity to stay active – and to women who balance many roles in life, staying fit and active is very critical. This was the consumer insight around which the campaign has been woven. Through this campaign, we will be targeting our consumers through multiple platforms, both online and offline, to multiply reach and magnify impact.”

    FCB ULka CEO Nitin Karkae added, “Tata Salt is an iconic brand and ‘Desh Ka Namak’ is a property that is etched in every Indian’s heart. The opportunity was in marrying the strong health benefits of the new iron fortified salt with ‘Desh Ka Namak,’ which led to the creation of ‘Desh Ki Sehat, Desh Ka Namak,’ and the TVC that is about empowering the new women of India.”

  • FCB Ulka Advertising promotes Nitin Karkare as CEO

    FCB Ulka Advertising promotes Nitin Karkare as CEO

    MUMBAI: FCB Ulka Advertising COO – Mumbai & Bengaluru Nitin Karkare has been elevated as CEO.

     

    Speaking on his new role, Karkare said, “From starting out as a management trainee at Ulka Advertising to becoming the CEO of FCB Ulka Advertising, it has been an exhilarating journey. FCB Ulka has been built on the foundation of long term partnerships with its clients and its people. I would like to build on this legacy while infusing a new creative energy into the system.”

     

    Karkare has been with FCB Ulka since 1986, when he joined the agency as a management trainee.

     

    FCB Ulka Group chairman and CEO Rohit Ohri added, “My first priority in my new assignment is to ensure that we have the right people in the right leadership roles. Nitin’s passion for advertising, his love for the company, his deep bonds with our clients and, of course, his charming, and affable work style make him the right person for the position of CEO, FCB Ulka Advertising. He has an impressive track record of building some of India’s most loved brands. His commitment to our clients is true testimony to FCB’s spirit of partnership. I’m confident that Nitin will lead FCB Ulka Advertising to new heights and will be a great partner to me in realising our vision for the Group.”

     

    IPG Media Brands India CEO Shashi Sinha added, “I have worked with Nitin from 1986 and am thrilled that he will lead FCB Ulka Advertising – he knows the clients, the people and more importantly the culture. This is true testimony to growth from within.”

  • FCB Ulka Advertising promotes Nitin Karkare as CEO

    FCB Ulka Advertising promotes Nitin Karkare as CEO

    MUMBAI: FCB Ulka Advertising COO – Mumbai & Bengaluru Nitin Karkare has been elevated as CEO.

     

    Speaking on his new role, Karkare said, “From starting out as a management trainee at Ulka Advertising to becoming the CEO of FCB Ulka Advertising, it has been an exhilarating journey. FCB Ulka has been built on the foundation of long term partnerships with its clients and its people. I would like to build on this legacy while infusing a new creative energy into the system.”

     

    Karkare has been with FCB Ulka since 1986, when he joined the agency as a management trainee.

     

    FCB Ulka Group chairman and CEO Rohit Ohri added, “My first priority in my new assignment is to ensure that we have the right people in the right leadership roles. Nitin’s passion for advertising, his love for the company, his deep bonds with our clients and, of course, his charming, and affable work style make him the right person for the position of CEO, FCB Ulka Advertising. He has an impressive track record of building some of India’s most loved brands. His commitment to our clients is true testimony to FCB’s spirit of partnership. I’m confident that Nitin will lead FCB Ulka Advertising to new heights and will be a great partner to me in realising our vision for the Group.”

     

    IPG Media Brands India CEO Shashi Sinha added, “I have worked with Nitin from 1986 and am thrilled that he will lead FCB Ulka Advertising – he knows the clients, the people and more importantly the culture. This is true testimony to growth from within.”

  • Draftfcb+Ulka Group appoints Bambi Diventryas the Head- New Business Initiatives

    Draftfcb+Ulka Group appoints Bambi Diventryas the Head- New Business Initiatives

    MUMBAI: Bambi Diventry has been appointed as the Head of New Business Initiatives at Draftfcb+Ulka Group.Prior to this she was Client Servicing Director at Interface Communications, the DFCBU Group agency.
     

    Bambi is a management graduate from Chetana Institute of Managementwith around 15 years’ experience in the industry. She started her career as a management trainee in advertising working on brands such as Siemens Home Appliances, ITC Foods and Tips & Toes. Later moved on to become a part of the teams that handled Orange and Castrol, Dell computers and Friesland Food, thereby gaining experience across various sectors.

    For the past 5 years she has been working with Interface Communications blue-chip clients like Mahindra Automotive, Nivea, Mahindra Truck & Bus, Jyothy Laboratories Limited and Blue Star Air Conditioners. 

    In her current position, Bambi will head the business development efforts of Draftfcb+Ulka and work closely with the business heads of the various divisions, many of whom she knows and has previously worked with during her Interface stint. With Bambi board, Draftfcb+Ulka Group gets her enriched and diverse experience across a spectrum of clients. 

    Talking about her new role Bambi enthused“It’s a special feeling to be entrusted with this critical role at DraftfcbUlka. I am extremely excited and look forward to this challenge”

    Commenting on Bambi’s appointment for this critical role Nitin Karkare, COO Draftfcb+Ulka said “New business is a key growth driver for us. We are happy to have Bambi in this role. I am sure she will bring a lot to table with her experience and enthusiasm”