ITV

Tag: Nitin Karkare

  • FCB Ulka appoints Theresa Ronnie as head of Bangalore office

    FCB Ulka appoints Theresa Ronnie as head of Bangalore office

    MUMBAI: FCB Ulka has appointed Theresa Ronnie as the new head of office for Bengaluru.

    In her role, Theresa will be responsible for upping the ante for the Bangalore office.

    Theresa will report to FCB Ulka CEO Nitin Karkare and will be based out of the Bangalore office.

    Theresa is a brand communications specialist with over 16 years in the business of shaping brands. She joins from Publicis, where she was heading the Bengaluru operations. Theresa has worked at agency teams in JWT and Rediffusion in India and with Bates, M&C Saatchi and Leo Burnett in Dubai and Malaysia respectively.

    Some of the brands she has shaped in the past include Ford, Citibank, Swatch, MontBlanc, Volkswagen, PETRONAS, Heineken, Amstel, Kingfisher Ultra and Ultra Max.

  • Wipro highlights importance of bright light

    Wipro highlights importance of bright light

    MUMBAI: Wipro consumer care and lighting has launched its new TV ad campaign – wider light for brighter homes.

    The ad campaign highlights the importance of choosing Wipro Garnet LED bulb, which claims to be 70 per cent wider than ordinary LED bulbs giving more brightness for homes.

    Featuring two 30-second ad films, the campaign focuses on common life situations of the difficulties faced by individuals with a low beam ordinary LED bulb and the transformation to a better life with a wider and brighter light through wide beam Garnet LED bulb.

    Wipro consumer care and lighting senior vice president and business head of consumer lighting and switches Sanjay Gupta says, “Our endeavour is to provide better benefits and comfort to our consumers. We were the first to launch colour changing LED tube lights in which one can change the colour as per the mood. With wider lights for brighter homes campaign for Garnet we are confident that we will further enhance our connect with consumers, emphasising the unique value proposition and innovative offerings.”

    FCB ULKA chief executive officer Nitin Karkare adds, “When we were tasked with working on the lighting business, we couldn’t have been more excited. In the case of this campaign, the fact that the product had such a clear differentiator made our job that much easier. We used family dynamics to bring to light the trouble that the wrong light can create for one, and how the simple act of switching to Wipro Garnet can make such a big difference to seeing things right.”

  • Amul’s ode to Indian mothers, by FCB Ulka

    MUMBAI: FCB Ulka recently created a heart-warming campaign for Amul, around the theme of ‘Mothers For Mothers’. This campaign is about celebrating mothers and their love. The campaign is live on digital mediums.

    The campaign launched the theme of ‘Mothers For Mothers Network’ with a story that subtly brings out the similarity in the lives of rural and urban mothers and how they are connected through the Amul network.

    It is the world’s first ‘Mothers for Mothers’ Network, a network of love and caring, where the rural mother nourishes the family of the urban mother by providing her with the goodness of fresh Amul milk. She wakes up at the break of dawn, every single day, milks her cows, travels to deliver the milk to Amul. The urban mother starts her day with milk for her family and shows gratitude towards the rural mother for all the warmth and care.

    The film opens with the audience viewing the waking up of two mothers (urban and rural), as they gently caress their still sleeping child. It moves forward as they both are shown making their respective morning beverages, using Amul Milk and savouring it at their favourite spots in the house. Both mothers then mark the onset of the day with their respective tasks. The rural mother is up and about as she makes her way to the cow shed where she milks the cow, takes the milk to the testing center – where it is tested, packed and then proudly advances on her bicycle to deliver it to every mother in the city. The pack of milk is happily received by the urban mother, after the doorbell, while the little girl (daughter) in the house willingly sips on her fresh glass of milk, at the breakfast table. The film ends with the urban mother waving goodbye to the rural mother, with a deep sense of thankfulness and trust.

    An ‘Ode to Indian Mothers’ and the untold relationship they share, is what forms the crux of this film.

    The lyrical and musical credits for the campaign attribute to Keegan Pinto, Creative Head – FCB Ulka (West) and National Creative Director – Branded Content.

    GCMMF MD R S Sodhi said, “In Gujarat — Over 36 lakh women farmers wake up before dawn just to supply the freshly milked milk to their village co-operative society, a quantum of approx. 200 lakh litres everyday. The goodness of this Amul Milk is enjoyed by over 200 lakh families across India. If we take a closer look, it is a network of rural mothers offering milk to urban mothers across India.”

    FCB Ulka CEO Nitin Karkare: “Amul championed the cause of women empowerment well before it became fashionable to do so. This film captures the story of the invisible connect between the urban and rural mother that is the story behind the success of Amul.”

    FCB Ulka CCO Swati Bhattacharya, “Being a mother, I know that mothers are the same everywhere. The same issues, the same concerns, no matter what the geography or socio-economic background may be. So, there are these mothers who are milk farmers & there these city mothers who are dependent on them for milk to nourish their families.”

  • Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    Art forms influence advertising: FCB Ulka’s new NCD Mahendra Bhagat

    MUMBAI: FCB Ulka Group has appointed Mahendra Bhagat as the national creative director. Bhagat will be based in Bengaluru and will support all FCB Ulka’s south India offices. Mahendra was earlier with JWT Mumbai as the vice president and creative head.

    FCB Ulka CEO Nitin Karkare said, “Mahendra is a heady mix of creative, business acumen [he headed an office for a few years] and team building”.

    FCB Ulka CCO Swati Bhattacharya said, “By his own admission, Advertising is his first love and he couldn’t stay away from it too long. Mahendra is a powerhouse of talent”.

    Speaking on his new role, Bhagat said, “Advertising has always been influenced by other art forms, from cinema, literature, theatre, folk art to paintings, installations etc…in my second innings I would like to bring in some new practices that I followed while exploring art in its pure form”.

    In his last assignment, he created some landmark work for brands like Times of India, Kellogs, Rin, Nakshatra Jewelry and Godrej Appliances amongst others. Before JWT, Mahendra has worked in Mumbai, Bengaluru, Kolkata and Delhi with SSC & B, Enterprise, Clarion and Lintas, providing creative partnership to giants like Titan, ITC and Bajaj Auto. He has many national and international awards to his credit including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the jury of most prestigious Advertising festivals including the New York Festival.