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Tag: Nitin Kamat

  • Kantar Insights & Airtel bag top honour at MRSI’s 33rd research seminar

    Kantar Insights & Airtel bag top honour at MRSI’s 33rd research seminar

    MUMBAI: Held in Mumbai, the event crowned Kantar Insights and Bharti Airtel Ltd as winners for their paper, ‘Reconstructing Bharat: A scientific approach to estimating India’s population demographics at a district level.’ The research tackled the challenge of building a sharper, district-level picture of India’s vast and varied population.

    The runner-up slots went to Knowledge Excel for ‘Guardians of the survey: Fighting fraud to protect research integrity and data quality benchmarking’ and to Zee Entertainment Enterprises with Third Eye Integrated Services for ‘Streaming the paradox: Gen Z and the intergenerational remix.’

    This year’s theme, ‘The Power of And’ attracted over 100 submissions, with 22 shortlisted papers presented on stage.

    The seminar opened with a keynote by Ministry of statistics & programme implementation, secretary, dr Saurabh Garg, who underlined the importance of data-driven policymaking in India’s journey towards Viksit Bharat. He highlighted innovations in AI, machine learning, and geospatial data as tools that are strengthening decision-making.

    Panels through the day kept conversations lively, from the ‘Joys and dilemmas of insight in the age of technology’ to candid discussions on how brands can authentically connect with India’s cultural and economic diversity.

    MRSI, president, Nitin Kamat set the tone and said, “The industry must embrace integration between technology and creativity, data and human stories, clients and agencies to shape the future of market research.”

    Committee chair Rituparna Dasgupta added, “The diversity of ideas, from academic breakthroughs to brand case studies, reflects the ambition of India’s insights industry.”

    With thought leaders from healthcare, hospitality, FMCG, and media in attendance, the seminar reinforced MRSI’s role as the beating heart of India’s research ecosystem and a champion of ethical, future-ready insights.

     

  • Market Research Society of India elects new managing committee

    Market Research Society of India elects new managing committee

    Mumbai: Market Research Society of India (MRSI), India’s foremost industry-led market research body today announces the formation of the Managing Committee for the tenure of 2024-2027. TAM Media Research Pvt. Ltd. chief growth & partnerships officer Nitin Kamat was elected as the new President and takes over from Kantar managing director, South Asia, Insights Division,Pari Minocha. Nitin worked as the treasurer for MRSI’s Managing Committee 2022-2024. He was also part of the MRSI’s ISEC Committee.

    Additionally, Puneet Avasthi and Shuvadip Banerjee were elected as vice-presidents, Anila Vinayak as the secretary, and Parijat Chakraborty as the treasurer for MRSI. The new Managing Committee was announced at MRSI’s 36th Annual General Meeting held on 27 June 2024 in Mumbai.

    MRSI’s Managing Committee is represented by companies across Research Agencies, Research Users and Service Providers in the market research industry. The newly elected Managing Committee continues to stay committed to promote, protect, improve and propagate the highest quality standards in all branches of market research, thereby establishing India as a dominant force in the global market research industry. For the next couple of years, MRSI aims to capitalize on its recent successes while fostering a more collaborative network for its members, resulting in effective knowledge and resource sharing. Additionally, MRSI will continue to develop the next generation of market research professionals and instil a deep sense of pride in the impactful work being done by the Indian market research industry.

    Congratulating the newly elected president, Minocha said, “I am grateful for the unwavering trust MRSI members placed in the current Managing Committee. Key initiatives like the launch of the Socio-economic Classification System, ‘ISEC’, and the Market Sizing report of FY 2022-23, have given a new direction and scale to the vision of the association going forward. As I pass on the baton, I wish the incoming Managing Committee under the leadership of Nitin Kamat all the best.”

    Soon after its inception, the former Managing Committee adopted the strategy of focusing on three broad pillars- building Profile, building Pride and building the Network and reach. The committee was responsible for the successful implementation and adoption of the new Socio-economic Classification System, ‘ISEC’. Among the various industry stakeholders that adopted ISEC are The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, HUL, Marico, Dabur India, etc., research agencies including Kantar, IPSOS, as well as key media agencies. Additionally, MRSI also indicated that the market research sector, once again recorded positive growth, and will formally announce The Indian Research & Insights Industry 2024 Update in September 2024.

    On being announced as the newly elected president of MRSI, Kamat said, “I am honoured to take forward the role of MRSI President. The market research industry has seen a seismic shift, making it crucial to stay ahead of the curve. My focus will be to engage new minds, to not only maintain existing standards but also implement a new set of ideas and initiatives. In addition to building MRSI’s 3 Pillars – Profile, Pride, and Network, I firmly believe, ‘Building Trust’ is another crucial pillar that we will work upon. I look forward to strengthening global connects, deepening government connects and driving more initiatives for active participation from regional players. I am confident of achieving these goals along with the new elected managing committee members.”

    MRSI’s Managing Committee for the term of 2024-2027

    Sr. No 

    Name 

    		 Organization 
    1

    Abhinav Goel

    Nestle India
    2

    Amitabh Mishra

    Dr. Reddy’s Laboratories
    3

    Anila Vinayak

    Hindustan Unilever Limited
    4

    Ankit Dhanuka

    Robas Research
    5

    Arindam Bhattacharya

    Lucid (A Cint Group Company)
    6

    Dixit Chanana

    Toluna | MetrixLab – India
    7

    Geetika Kambli

    Future Factory
    8

    Girish Upadhyay

    Axis My India
    9

    Nandita Singh

    Purple Audacity
    10

    Nitin Kamat

    TAM Media Research Pvt. Ltd.
    11

    Parijat Chakraborty

    Ipsos Research Pvt. Ltd.
    12

    Paru Minocha

    		 Kantar
    13

    Prashant Kolleri

    NielsenIQ India Pvt. Ltd
    14

    Preet Doshi

    Amazon India
    15

    Puneet Avasthi

    Kantar
    16

    Sathyamurthy Namakkal

    AIMO Marketing Services LLP (DataPOEM)
    17

    Saurabh Aggarwal

    Knowledge Excel
    18

    Saurin Shah

    Godrej Consumer Products Ltd
    19

    Shuvadip Banerjee

    ITC Limited
    20

    Vishal Anam

    		 Datamatics
    21

    Vivek Malhotra

    TV Today Network Ltd.
  • MRSI elects new managing committee with Manish Makhijani as president

    MRSI elects new managing committee with Manish Makhijani as president

    Mumbai: India’s foremost industry-led market research body Market Research Society of India (MRSI) on Friday announced the formation of the managing committee for the tenure of 2022-2024. Hindustan Unilever global insights director Manish Makhijani was elected as the new president and took over from Datamatics Global Services executive vice president and global head – research & analytics solutions Sandeep Arora. 

    Manish worked as the Vice President of MRSI for the last three years and has been instrumental in creating and delivering several initiatives like the Golden Key Awards, Hackathon event at the Annual Seminar, etc. Manish is also a passionate advocate of nurturing talent and has been at the forefront of inspiring new talent to come to the industry and contribute toward business growth.

    Additionally, Paru Minocha and Saurin Shah were elected as Vice-Presidents, Prashant Kolleri as the Secretary, and Nitin Kamat as the Treasurer for MRSI. The election of the new managing committee members was held at MRSI’s 34th Annual General Meeting on 7 July 2022 in Mumbai.  

    MRSI’s managing committee is represented by companies across research agencies, research users and service providers in the market research industry. The newly-elected managing committee continues to stay focussed on maintaining and ensuring the highest quality standards thus establishing India’s dominant position in the global market research industry.  The focus of MRSI for the next couple of years would be to build on the momentum it has created in the last few years and focus on building a stronger network where all the members can benefit from each other, building a talent pipeline in the industry and instilling a sense of pride in the work being done.

    Congratulating the newly elected president, Datamatics Global Services executive vice president and global head – research & analytics solutions and Market Research Society of India’s outgoing president Sandeep Arora said, “I thank the MRSI members for supporting the current managing committee with their trust, especially when we had to change our course and plans drastically during the unprecedented Covid period. Thankfully, most of the key initiatives (locally and globally) we launched during that time have given a new direction and scale to the vision of the association going forward. I wish the incoming managing committee under the leadership of Manish Makhijani all the best to carry this momentum forward.”

    The 2019-2021 managing committee took on some of the MRSI’s most significant initiatives till date. The committee was responsible for the successful release of India’s first-ever comprehensive market sizing report titled ‘The Indian Research & Insights Industry 2021’. The report stated that the approximately $2.3 billion Indian research and insights industry is expected to grow at a CAGR of 12 per cent to 14 per cent to reach $4.2 billion by 2025-26. Rising to the numerous challenges on account of the Covid-19 pandemic, the former managing committee under the leadership of Sandeep Arora embraced online and hybrid formats to drive engagement. The committee also supported fieldwork investigators who are the foot soldiers of the industry through the MRSI Freelance Investigator Fund in 2020.

    On being elected as MRSI’s president for the next two years, Hindustan Unilever global insights director Manish Makhijani said, “I am incredibly privileged to carry forward the legacy of so many stalwarts in the industry. Our industry has come a long way and sits at the intersection of changing consumer behaviour, technology, and marketing solutions. It is now up to us to really bring out the contribution of insights into the growth of the business in this complex and evolving world.”

    Here’s the list of MRSI’s managing committee member for the term of 2022-2024:

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