Tag: Nitin Gadkari

  • ABP news & Hindustan gear up for upcoming action in Hindi belt

    ABP news & Hindustan gear up for upcoming action in Hindi belt

    MUMBAI: What happens when two giants of Hindi news come together….What happens when the face of Hindi television news joins hands with the face of Hindi print media. What happens when this amalgamation happens in the Hindi heartland of UP and Bihar? The Political environment heats up further in the Cow belt where Bihar is going into elections from next month, while UP perpetually continues to be a high stake state given its size and place in Indian politics.

     

    Two most credible names in Hindi News, ABP NEWS and HINDUSTAN have come together to raise questions in the states of UP and BIHAR with their programmes, ABP News KAUN BANEGA MUKHYAMANTRI (KBM) and HINDUSTAN’s HINDUSTAN SHIKHAR SAMAGAM.

     

    ABP News Kaun Banega Mukhyamantri is the Highest Election Recall Programme in the country with the highest viewership. KBM aims at giving all the viewers holistic information about the state elections including various offerings like debates from various constituencies, opinion polls, exit polls, polling & counting day special etc. The programme will also have consumer connect with voters through on-ground activation in multiple cities, mini polls etc.

     

    The Hindustan Shikhar Samagam is set to convene on September 26th in Lucknow with its theme– Hindustan ki tarakki ka naya daur. This platform will have more than 300 distinguished guests from Politics, Bureaucracy, Industry, Public Life, Sports, Academia and Entertainment world. The galaxy of speakers include Akhilesh Yadav, Raj Nath Singh, Nitin Gadkari, Smriti Irani, Virendra Sehwag, Gautam Gambhir, Rajeev Shukla, Javed Akhtar, Shabana Azmi, Kangana Ranaut, Irrfan Khan and Amish Tripathi.

     

    Going beyond the regular tie ups of news organisations, this is one of the biggest CONTENT and MARKETING tie up in recent times.  A multi-media campaign consisting of TV, Print, outdoor and digital platforms will take this tie up to new levels. Hindustan’s property, Hindustan Shikhar Samagam will be telecast Live on ABP news channel with some of its mainstream anchors like Dibang, Kishor Ajwani and Abhisar Sharma hosting a few sessions. The Samagam will be available Live through video streaming on www.livehindustan.com as well as on www.abplive.in , the digital platform of ABP News Network.

     

    Hindustan will be the official print partner for KBM where one editorial representative from Hindustan will be part of the ABP News panel for all public debates, opinion polls, exit polls, counting day coverage and all election related analysis and the content will get leveraged in their Bihar edition.  Hindustan will also have the first right of information for polls results over others.

  • Diageo and NDTV partner to launch ‘Road to Safety’

    Diageo and NDTV partner to launch ‘Road to Safety’

    MUMBAI: Diageo and NDTV have joined hands to launch ‘Diageo-NDTV Road to Safety’ – a campaign aimed at addressing one of the biggest concerns for the Indian government and society today -the appalling state of road safety in our country. The campaign aims to make our roads safer and reduce the number of preventable accidents by encouraging citizens, specially the youth of India, to be more responsible behind the wheel.

     

     

    Bollywood actor Karisma Kapoor,, veteran cricketer Anil Kumble and Karnataka Transport Minister Shri Ramalinga Reddy all came together to lend their support to the ‘Diageo-NDTV Road to Safety’ campaign and inspire people to take a pledge to Never Drink and Drive. Also present were Dr. Rohit Baluja, President, Institute of Road Traffic Education and Praveen Sood, IPS, Additional Director General of Police and Principal Secretary, Home, Karnataka.

     

     

    Karisma Kapoor expressed her concerns on the state of road safety in the country and said, “I am proud to support the Road to Safety cause. So many lives are lost every year in India due to a casual approach and lack of knowledge about road safety. Initiatives like this will go a long way in educating people about road safety measures and in turn will help save lives.”

     

     

    Anand Kripalu, Managing Director of United Spirits (a Diageo group company) said “Diageo and USL are taking the lead to persuade consumers to take responsibility for their actions and put safety first.  Diageo’s Road to Safety initiative is a yearlong program of partnership with government, NGOs and educational institutes to cause a paradigm shift in people’s approach to Road Safety in India.”

     

     

    Union Minster for Road Transport & Highways, Nitin Gadkari, said that the Central government committed to improving national and state highways along with changing the law and bringing these in line with international standards. A new Motor Vehicle Act will be introduced in the next session of Parliament. He added that drivers and pedestrians have to take more responsibility for their actions and be aware of the rules of the road; and that suggestions from the public and the use of hi-tech equipment will also help in implementing a safer and healthier driving environment.

     

     

    Last year, over 1,37,000 people lost their lives on Indian roads, a number that is shockingly more than the fatalities reported in all our wars put together. Averaging an accident every minute, and a fatality once every 4, Indian roads are some of the most dangerous in the world.

     

    Launching the initiative Vikram Chandra, CEO, NDTV Group said, “The number of fatalities due to road mishaps is shocking and is a huge issue that we urgently need to address. NDTV has always been concerned about such issues and has tried to find practical solutions for these. We hope that with this campaign we are able to sensitize and educate citizens and create awareness about road safety.”

     

     

    The campaign aims to educate and inspire citizens to action by drawing attention to critical issues including lack of safety awareness, public apathy towards accident victims and a widening gap between legislation and enforcement. This campaign will be launched across the country and will address city specific road safety issues.

  • Aaj Tak announces 2nd Edition of Agenda

    Aaj Tak announces 2nd Edition of Agenda

    MUMBAI: Aaj Tak, the leading News Channel for 13 straight years, announced the 2nd Edition of Hindi Heartland Summit Agenda Aaj Tak. The event, scheduled to be held on 4th & 5th December in New Delhi will debate, discuss and ideate with the newsmakers of the country.

    In line with the last year, this year will bring the most powerful personalities and thought leaders together for setting a vision for 2014. The platform will delve into all aspects that occupy national attention and will be celebrating thought leadership across varied subjects.

    The day will also glitter with the two King Khans from Bollywood – Aamir Khan and Shahrukh Khan. Living Music legends like Ghulam Ali, Sonu Niigam, Kavita Krishnamurthy who have inspired generations will also be seen gracing the conclave. To add to the cheer, the top ambassadors of comedy Kapil Sharma and Sunil Grover (Gutthi) and the one and only desi girl- Priyanka Chopra will be spreading their charm.

    It will be interesting to see Malika-e-Parliament from Pakistan Hina Rabbani Khar participate at the award winning conclave. Innumerable political heavy weights – Sushma Swaraj, Nitin Gadkari, Digvijay Singh, Smriti Irani, Jairam Ramesh, Brinda Karat, Rajnath Singh, Jairam Ramesh, RPN Singh, Ajay Maken, Kamal Nath, Ravi Shankar Prasad, Rashid Alvi, Pravin Togadia and Shahnawaz Hussain will add to the stature of this unmatched platform.

    The Only Mahamanch of its kind in Hindi will also see Anna Hazare and Swami Ramdev thus making the occasion complete with Debate, Laughter, Music and most of all thoughts from leaders that can potentially change our country.

    Agenda AajTak had recently won the India Television Academy award as the best TV event of the year.

    Commenting on the initiative, Ashish Bagga, Group CEO, India Today Group said, “It is a matter of great pride for all of us to announce the second edition of Agenda Aaj Tak. As the nation exercises its right to Vote , it’s an apt time and platform to discuss the future of the country, ….esp as seen by the Hindi heartland’s most prominent personalities.”
    For further information please contact: Ketchum Sampark Public Relations

  • NDTV raises Rs 48.6 mn from Save Our Tigers Telethon

    NDTV raises Rs 48.6 mn from Save Our Tigers Telethon

    MUMBAI: 35 Rapid Rescue Teams (RRTs) to be deployed across Tiger Reserves of the country in partnership with Wildlife Conservation Trust with the funds raised.

    MUMBAI: NDTV has managed to raise Rs 48.6 million for its “Save Our Tiger” campaign by telecasting a 12-hour nonstop program -The Telethon on its network channels.

    The Telethon, in association with Aircel, saw wildlife champions from across the country coming forward to extend a hand in saving the national animal the Indian Tiger.

    Campaign ambassador Amitabh Bachchan along with NDTV chairman Dr Prannoy Roy and Vikram Chandra highlighted the key issues of tiger conservation and keenly monitored events across the country from the central hub at Pench, Tiger Reserve from 11 am to 11 pm on 12 December.

    NDTV said that people and organisation from across the nation come forward to contribute Rs 24.3 million for the cause, while investment banker, Hemendre Kothari matches the contribution with a donation of Rs 24.3 million.

    Apart from Kothari, some of the donors are Bhaichung Bhutia, Abhishek Bachchan, Nitin Gadkari, Diya Mirza, Manish Malhotra, Soli Sorabjee, Priya Dutt, industry body CII, and coporates such as Westside.

    Campaign ambassador Bachchan donated Rs 2.8 million and also auctioned his Cartier watch and two pairs of designer glasses which raised another Rs 845,000 million.

    According to Wildlife Conservation Trust director Dr Anish Andheria, the funds raised in this telethon are sufficient to create and deploy 35 Rapid Response Teams (RRTs) and cover all the Tiger Reserves across the country.

    Roy said, “NDTV is overwhelmed by the nationwide response. We are most pleased that the Tigerthon achieved three aims: to raise awareness and initiate action on the ground, to get Chief Ministers to pledge support to save the tiger and, most exciting, the full-day Tiger Conclave by CII, all political parties and tiger experts which hopefully will lead to Project Tiger 2.”

    Aircel COO Gurdeep Singh added, “We would like to thank each and everyone who came forward and supported the cause. The level of participation and support for our national animal, the Tiger is over whelming. Aircel‘s support to the cause is long term and we will continue to build on our efforts to save our tigers.”