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Tag: Nitin Atroley

  • Star India corporate affairs president Nitin Atroley quits

    Star India corporate affairs president Nitin Atroley quits

    NEW DELHI: Star India’s president corporate affairs Nitin Atroley has decided to quit the organization to pursue new challenges.

    A Star India spokesperson confirmed that Atroley had resigned from the company. The 40-something Atroley, who came from management and audit firm Ernst & Young to oversee corporate affairs & communications and joint ventures, joined Star in January 2004.

    While Atroley was unavailable for comment at the time of filing this report, industry sources aver that he would be setting out on his own once he leaves Star, possibly in a consultative capacity.

    According to information available with Indiantelevision.com, Atroley put in his papers at Star some time back and his last day in the company will be 28 February.

    Atroley’s arrival in Star India had the industry buzzing that the company was charting out a bigger role for itself in the country, but trying to shield its top management, including CEO Peter Mukerjea and his deputy Sameer Nair, from dashing from Mumbai to Delhi and other cities to undertake political and corporate fire-fighting.

    At the moment, it’s unclear whether Star India will go in for a replacement for Atroley or the existing corporate affairs set-up would report to Mukerjea and/or Nair.

  • Ajay Vidyasagar is head of marketing, communications at Star India

    Ajay Vidyasagar is head of marketing, communications at Star India

    MUMBAI: Star India’s head of its Tamil language channel Vijay TV has been given a new portfolio.

    Ajay Vidyasagar, general manager (regional channels), now heads marketing and channel communications of the entire Star network.

    Reporting directly to Vidyasagar are the respective marketing and press relations (PR) heads Mubina Ansari, vice-president marketing and Shola Rajachandran, vice-president publicity and PR.

    Vidyasagar’s number two at Vijay TV, deputy general manager Harsh Rohatgi, is now overall head of Star’s regional language channel.

    With Vidyasagar’s appointment, there is now a clear demarcation between corporate communications and channel PR. While Vidyasagar will have overall responsibility for channel PR, Nitin Atroley, brought in as executive vice-president corporate affairs and communications in January this year, will manage corporate communications.

    Meanwhile, Star is still to fill in the vacancy left by the shifting of senior V-P Yash Khanna from corporate communications to head of client relations early last month.

  • Ernst & Young’s Nitin Atroley to oversee corporate affairs at Star

    Ernst & Young’s Nitin Atroley to oversee corporate affairs at Star

    NEW DELHI: The new year has brought with it a wave of new appointments at various media companies, be it at Star, Sony or Zee. Yesterday it was Sony which announced the hiring of former Star TV programming whizkid Tarun Katial. Today, it is the turn of Star India Pvt Ltd to loop in a new hire at the senior management level: Ernst & Young’s Nitin Atroley to oversee corporate affairs and communications.

    Atroley is joining the Rupert Murdoch-controlled Star India as an executive vice-president within the next ten days.

     
    The 40-something Atroley would be joining Star India from the management and audit firm. According to information available with indiantelevision.com, the present team responsible for corporate communications and public relations would report to him.

    Atroley’s arrival in Star India would indicate that the company is envisioning a bigger role for itself in the country’s corporate world, and could well include an impending initial public offer, which has been talked about for the last several years.

    It is also a pointer to the fact that Star India wants its top management, including CEO Peter Mukerjea and his deputy Sameer Nair, to concentrate on the big plans that are in the offing, rather than keep dashing from Mumbai to Delhi and other cities to undertake political and corporate fire-fighting.

    With the media scene hotting up, it seems unlikely that the new recruitment drive in television will ease off. Observers expect several other movements, corporate and editorial, in the next six months. This would include changes in Star News, which, under a new management team headed by ABP group’s Aveek Sarkar, is bracing itself for fierce skirmishes on the news channel front led by the likes of Aaj Tak and NDTV India.