ITV

Tag: Nitin Agarwal

  • Choice Equity Broking launches #BharoseKiChoice campaign

    Choice Equity Broking launches #BharoseKiChoice campaign

    Mumbai: Choice Equity Broking, part of Choice International, has launched the #BharoseKiChoice campaign to highlight its legacy of trust in financial services. The campaign focuses on the Choice FinX App, which has reshaped how Indians engage with financial markets.

    #BharoseKiChoice emphasises trust in financial decision-making, positioning Choice as a reliable, transparent guide amid a crowded investment landscape. The campaign includes three commercials using humor and unexpected twists to stress the importance of choosing trustworthy professionals for critical financial decisions.

    “Trust is the cornerstone of financial relationships,” said Choice head of marketing Nitin Agarwal. “These light-hearted scenarios carry a powerful message – just as you wouldn’t trust a painter with your wedding makeup or a tailor with medical care, you shouldn’t entrust your financial future to anything less than proven expertise. Through #BharoseKiChoice, we’re not just promoting a service—we’re celebrating our fundamental promise to investors: absolute trust, transparency, and reliability in every interaction. The Choice FinX app embodies this commitment, offering users not just cutting-edge technology, but peace of mind.”

    Choice continues to lead the financial services sector with its comprehensive suite of services spanning stock broking, wealth management, mutual funds, insurance, investment banking, and financial education. The company’s dedication to innovation and customer-first approach has established new industry standards for trust and transparency.

  • Iconic soap brand Camay launches TVC starring Ananya Panday

    Iconic soap brand Camay launches TVC starring Ananya Panday

    Mumbai: Camay, the iconic beauty brand renowned for its luxurious soaps, launched a brand film featuring Bollywood sensation Ananya Panday.

    The film opens with Ananya amidst a backdrop of Paris. As the story unfolds, we see her walking the streets of the city; captivating onlookers with the fragrance of fine French perfume infused in her Camay soap bar. In essence, a Pied Piper of scent!

    Commenting on the launch of the film, Unilever International Nitin Agarwal, chief marketing officer, said, “Ananya’s magnetic presence effortlessly shines through, portraying a narrative of elegance & confidence. Camay stands for luxury, serenity and indulgence and her persona aligns seamlessly with  the brand.”

    Speaking about her collaboration with Camay, Ananya Panday shared, “It has been an absolute pleasure to work on Camay. It’s an iconic brand with a legacy of elegance and sophistication that resonates with me deeply, and I am thrilled to be a part of this journey.”

  • Locobuzz unveils advanced product enhancements to CX Suite

    Locobuzz unveils advanced product enhancements to CX Suite

    Mumbai:  Locobuzz, India’s digital customer experience platform, announces its new AI-powered product innovations across its suite of solutions that allow customers to streamline operations, elevate agent performance, and deliver exceptional customer experiences.

    This upgrade includes cutting-edge AI capabilities such as actionability detection, AI-based categorisation, ticket summarisation and automated response generation, all of which are intended to provide brands with a 60 per cent increase in the productivity of their service teams.

    With this latest release, Locobuzz has solidified its leadership in AI innovation. Bringing cutting-edge features to analyse conversations with precision, optimise ticket routing and categorisation, save time with automated responses, and gain actionable insights to make data-driven decisions without manual intervention.

    Locobuzz co-founder & CTO Nitin Agarwal said, “Our aim is to empower CX leaders with the tools and insights they need to unlock exceptional customer experiences and drive business growth. Each enhancement is meticulously designed to simplify their lives, providing richer analytics, faster time to value, and a unified platform to help teams to gain the time and resource savings they need to make a difference.”

    The new enhancements provide more value to Locobuzz customers. The key features and benefits of these enhancements include: –

    Smart Ticket Creation –

    Not all conversations on social media need to become customer support tickets. The AI-led smart ticket creation cuts through the noise, automatically identifying the key issues and opportunities that really matter in the consistent stream of questions, complaints and requests from the pool of social media conversations to support tickets. It dramatically reduces agent workload by filtering out non-essential interactions, allowing them to focus on genuine customer concerns.

    The effectiveness of this feature is evident in the experience of a leading consumer electronics brand, which saw a remarkable 63 per cent improvement in FLR (First Level Response) and a staggering 94 per cent reduction in direct close tickets within the first week of usage.

    AI Conversation Tags –

    This powerful feature harnesses artificial intelligence to automatically identify different types of conversations and categorises them into customer intent tags, such as requests, appreciation, complaints, etc. It provides a clear context for each message and empowers agents to swiftly understand the issue and respond effectively. These tags can also be utilised to route specific types of conversations to specialised teams and agents. Such streamlined workflows not only simplify the handling of social media interactions but also enable better customer responses to each message.

    Ticket Summarisation-

    Ticket Summarisation feature provides a swift and efficient way for agents to get up to speed with customer interactions. With the ability to instantly create concise summaries, this tool emphasises the critical points of conversations, offering agents a quick reference to customer history and current concerns. Designed to expedite the resolution process, Ticket Summarisation significantly cuts down on agent handling time, boosting customer service productivity by up to 40 per cent while ensuring all agents stay updated and make informed decisions.

    ResponseGenie –

    ResponseGenie, a game-changing addition to the CX suite that equips support agents with AI-powered response suggestions. Leveraging ChatGPT’s advanced capabilities and a robust brand knowledge base, ResponseGenie delivers precise, real-time replies to social media inquiries, enhancing response quality and agent efficiency. This leads to marked improvements, a notable 45 per cent reduction in average handling times and customer satisfaction within weeks.

  • Nitin Agarwal joins Purplle.com as chief marketing officer

    Nitin Agarwal joins Purplle.com as chief marketing officer

    NEW DELHI- Former Hotstar VP marketing and user growth Nitin Agarwal has joined Purplle.com as a chief marketing officer. He will be in charge of Purplle’s marketing and growth.

    Prior to this, Agarwal was associated with Sarva, an omnichannel fitness startup where he was leading the role of CMO and head of the digital business.

    He has over 11 years of experience in creating new categories, building inspiring brands, and driving revenues across high growth, PE/VC backed businesses.

    He worked with Hotstar for more than two years. Agarwal was instrumental in building ShopClues. He joined the brand in 2013 and helped it become the eighth unicorn in 2016. Apart from this, he led all marketing initiatives at ShopClues including branding & communication, media planning & buying, performance marketing, and mobile user acquisition.

  • ShopClues rolls out ‘Itne Kum Mein’ TVC

    ShopClues rolls out ‘Itne Kum Mein’ TVC

    MUMBAI: ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price).  A series of fresh catalogue digital films that illustrate the spread of high-value products along with discounted prices are showcased so that customers can make the best of the festive season sale from 1–10 October 2016. 

    Conceptualized and created by Enormous Brands, the TVC captures how a large assortment of products at never-before prices are being made available for ShopClues customers.

    One of India’s first and largest managed marketplace, ShopClues ad film opens with two girls having a conversation about how one of them enjoyed an incredible buying experience on ShopClues. She starts to describe the prices on ShopClues as “Itne Kum Mein, Itne Kum Mein, Itne Kum Mein” and the repetition continues.  The frame zooms out to reveal this conversation actually being shown on TV. The couple watching the TVC wonders if the visual is stuck, and taps the TV a few times, a husband struggling to fix the antenna, salesman watches as all the TV sets in an offline store play the same thing, the director at the shoot gets puzzled. The dialogue ends with the girl concluding, “Itne Kum Mein, ki kya bataun.” 

    ShopClues AVP-marketing Nitin Agarwal, said, “Through the TVC, we want to communicate to people that they can revel in the feeling of fulfillment this festive season and lay their hands on anything their heart desires as everything is available ‘Itne Kum Mein’.”  

    Enormous Brands’ managing partner Ashish Khazanchi, said, “The coveted products and unbelievable prices at ShopClues have always appealed to all the value-conscious buyers in the country. And that’s the reason we have introduced the colloquial phrase ‘Itne Kum Mein’ . Its recall value is instant.”

    The campaign also uses Outdoor, Facebook and YouTube along with Radio as support media to bring to life the amazing bargains. 

    Check out the ad:

  • ShopClues rolls out ‘Itne Kum Mein’ TVC

    ShopClues rolls out ‘Itne Kum Mein’ TVC

    MUMBAI: ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline “Itne Kum Mein” (at such a low price).  A series of fresh catalogue digital films that illustrate the spread of high-value products along with discounted prices are showcased so that customers can make the best of the festive season sale from 1–10 October 2016. 

    Conceptualized and created by Enormous Brands, the TVC captures how a large assortment of products at never-before prices are being made available for ShopClues customers.

    One of India’s first and largest managed marketplace, ShopClues ad film opens with two girls having a conversation about how one of them enjoyed an incredible buying experience on ShopClues. She starts to describe the prices on ShopClues as “Itne Kum Mein, Itne Kum Mein, Itne Kum Mein” and the repetition continues.  The frame zooms out to reveal this conversation actually being shown on TV. The couple watching the TVC wonders if the visual is stuck, and taps the TV a few times, a husband struggling to fix the antenna, salesman watches as all the TV sets in an offline store play the same thing, the director at the shoot gets puzzled. The dialogue ends with the girl concluding, “Itne Kum Mein, ki kya bataun.” 

    ShopClues AVP-marketing Nitin Agarwal, said, “Through the TVC, we want to communicate to people that they can revel in the feeling of fulfillment this festive season and lay their hands on anything their heart desires as everything is available ‘Itne Kum Mein’.”  

    Enormous Brands’ managing partner Ashish Khazanchi, said, “The coveted products and unbelievable prices at ShopClues have always appealed to all the value-conscious buyers in the country. And that’s the reason we have introduced the colloquial phrase ‘Itne Kum Mein’ . Its recall value is instant.”

    The campaign also uses Outdoor, Facebook and YouTube along with Radio as support media to bring to life the amazing bargains. 

    Check out the ad:

  • ShopClues’ exclusive launch of Sunday Flea Market on 9XM

    ShopClues’ exclusive launch of Sunday Flea Market on 9XM

    MUMBAI: ShopClues makes a grand move towards Television through its recent tie-up with India’s leading Bollywood Music Channel, 9XM. The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market’. Airing every Sunday from 11 am to 1 pm, ‘Shopclues.com presents Sunday Flea Market’ proffers an exciting shopping experience to the tunes of Bollywood Chartbusters.

    The show rides on the popular concept of Online Flea Market pioneered by ShopClues, with the same name. Since inception, ShopClues’ Sunday Flea Market has been a real game changer in the Indian Ecommerce space. This merchandizing property curates a mix of Products Under Rs. 1000 to replicate the experience of a ‘Shani Bazaar’ or ‘Mangal Bazaar’, hence it is modelled to the frame of local neighbourhood bazaars. Featuring Unstructured Product Categories like Daily Utilities, Garden Needs, Kitchen Storage, Hardware, Electronics & Automotive Accessories etc., it caters to the needs of consumers of every age group.
    This prized proposition brings the serendipity of finding Unusual Products online such as a Skipping Rope or a Mosquito Killer Racket, which are often pursued in a local street market on a Sunday. The eagerness to explore and buy all the day-to-day utilities at home triggers the impulse shopping behaviour of consumers. Its Low Price Point coupled with Unit Quantity element propels merchants to sell such products at amazingly low prices. Tapping the curiosity and excitement of consumers, it brings the most Paisa-Vasool Deals to the table, every Sunday. This first-ever Online Flea Market is now streaming on TV to entice the large viewer base of 9XM.

    ‘Shopclues.com presents Sunday Flea Market’, is an anchor-based show where viewers get to watch the latest Bollywood songs along with introduction to the Aflatooni Products of Sunday Flea Market. Now, shoppers across India have another medium to access the Best Deals on almost everything they need in their daily life.

    Speaking about the association ShopClues marketing AVP Nitin Agarwal said, “Sunday Flea Market has been one of the most successful merchandising propositions in the Indian e-commerce segment and now we bring this amazing offering on TV. Our consumers and viewers of 9XM can now enjoy a delightful cocktail of shopping and entertainment with ‘Shopclues.com presents Sunday Flea Market’. The partnership with 9XM is certainly going to be a mutually beneficial one as both brands are very popular and have a massive appeal.”

    Commenting on the initiative 9X Media chief revenue officer Pawan Jailkhani said “Shopclues.com presents Sunday Flea Market, is a first of its kind show on Indian television where viewers get to shop while getting entertained with the latest chart buster Bollywood songs. We are pleased to partner with Shopclues.com in this endeavour. Sunday Flea Market will definitely resonate with the young music lovers across India.”

  • ShopClues’ exclusive launch of Sunday Flea Market on 9XM

    ShopClues’ exclusive launch of Sunday Flea Market on 9XM

    MUMBAI: ShopClues makes a grand move towards Television through its recent tie-up with India’s leading Bollywood Music Channel, 9XM. The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market’. Airing every Sunday from 11 am to 1 pm, ‘Shopclues.com presents Sunday Flea Market’ proffers an exciting shopping experience to the tunes of Bollywood Chartbusters.

    The show rides on the popular concept of Online Flea Market pioneered by ShopClues, with the same name. Since inception, ShopClues’ Sunday Flea Market has been a real game changer in the Indian Ecommerce space. This merchandizing property curates a mix of Products Under Rs. 1000 to replicate the experience of a ‘Shani Bazaar’ or ‘Mangal Bazaar’, hence it is modelled to the frame of local neighbourhood bazaars. Featuring Unstructured Product Categories like Daily Utilities, Garden Needs, Kitchen Storage, Hardware, Electronics & Automotive Accessories etc., it caters to the needs of consumers of every age group.
    This prized proposition brings the serendipity of finding Unusual Products online such as a Skipping Rope or a Mosquito Killer Racket, which are often pursued in a local street market on a Sunday. The eagerness to explore and buy all the day-to-day utilities at home triggers the impulse shopping behaviour of consumers. Its Low Price Point coupled with Unit Quantity element propels merchants to sell such products at amazingly low prices. Tapping the curiosity and excitement of consumers, it brings the most Paisa-Vasool Deals to the table, every Sunday. This first-ever Online Flea Market is now streaming on TV to entice the large viewer base of 9XM.

    ‘Shopclues.com presents Sunday Flea Market’, is an anchor-based show where viewers get to watch the latest Bollywood songs along with introduction to the Aflatooni Products of Sunday Flea Market. Now, shoppers across India have another medium to access the Best Deals on almost everything they need in their daily life.

    Speaking about the association ShopClues marketing AVP Nitin Agarwal said, “Sunday Flea Market has been one of the most successful merchandising propositions in the Indian e-commerce segment and now we bring this amazing offering on TV. Our consumers and viewers of 9XM can now enjoy a delightful cocktail of shopping and entertainment with ‘Shopclues.com presents Sunday Flea Market’. The partnership with 9XM is certainly going to be a mutually beneficial one as both brands are very popular and have a massive appeal.”

    Commenting on the initiative 9X Media chief revenue officer Pawan Jailkhani said “Shopclues.com presents Sunday Flea Market, is a first of its kind show on Indian television where viewers get to shop while getting entertained with the latest chart buster Bollywood songs. We are pleased to partner with Shopclues.com in this endeavour. Sunday Flea Market will definitely resonate with the young music lovers across India.”

  • ShopClues’ new campaign aims at creating experience of market against mall shopping

    ShopClues’ new campaign aims at creating experience of market against mall shopping

    NEW DELHI: A quirky brand campaign has been launched by the marketing app ShopClues to break the clutter in the realm of e-commerce with its value-for-money shopping experience.

    #MallNahiMarket is a 360-degree media campaign, which reinforces ShopClues’ market positioning as a mass brand. The campaign offers shoppers an experience of an Indian street market with competitive pricing and a wide assortment. 

    ShopClues’ latest TVC depicts a happy Indian shopper who dances to the tunes of “Yeh Mall Nahi Hai, Market Hai, Yeh Good for the Pocket Hai.” This happy-go-lucky character celebrating bargains at ShopClues represents the company’s shoppers who are bargain-hunters and love a bazaar-like experience.

    The communication route is meant to strike a chord with ShopClues’ consumers who rely on pricing across the ShopClues website and mobile app.

    The TVC illustrates that the ShopClues’ app is perfectly poised to give customers the most authentic market experience online which reiterates its communication – “Market in your Pocket.”

    ShopClues plans to roll out three TVCs for its leading categories namely Fashion, Home & Kitchen, and Electronics. The ad films have been created and conceptualised by Mumbai-based Enormous Brands.

    As a part of the promotions, ShopClues is also the co-presenting sponsor for the Asia Cup 2016 and will be running its new brand campaign across all channels to maximise visibility. 

    Talking about the new brand campaign, ShopClues AVP Marketing Nitin Agarwal said, “Through the new ad campaign, our key endeavour is to reinstate ShopClues’ brand positioning as the ultimate marketplace for the value-conscious shoppers. We want to emphasise on replicating the Bazaar-like familiarity & experience on the online and mobile platforms. On our platform customers can expect the biggest product range & price points that remind them of their favourite markets. This USP of our brand is what we wish to drive home through our latest TVCs.”

    Enormous Brands managing partner Ashish Khazanchi added, “While shopping at a mall is a concept from the west, shopping at a market isa more culturally-rooted experience for most Indians. To cut through the clutter of online malls, ShopClues has always drawn a parallel to bazaar experiences that appeal to the masses. #MallNahiMarket aims to meet the consumer expectations and does so in a relatable and colloquial tone and manner.”

  • ShopClues’ new campaign aims at creating experience of market against mall shopping

    ShopClues’ new campaign aims at creating experience of market against mall shopping

    NEW DELHI: A quirky brand campaign has been launched by the marketing app ShopClues to break the clutter in the realm of e-commerce with its value-for-money shopping experience.

    #MallNahiMarket is a 360-degree media campaign, which reinforces ShopClues’ market positioning as a mass brand. The campaign offers shoppers an experience of an Indian street market with competitive pricing and a wide assortment. 

    ShopClues’ latest TVC depicts a happy Indian shopper who dances to the tunes of “Yeh Mall Nahi Hai, Market Hai, Yeh Good for the Pocket Hai.” This happy-go-lucky character celebrating bargains at ShopClues represents the company’s shoppers who are bargain-hunters and love a bazaar-like experience.

    The communication route is meant to strike a chord with ShopClues’ consumers who rely on pricing across the ShopClues website and mobile app.

    The TVC illustrates that the ShopClues’ app is perfectly poised to give customers the most authentic market experience online which reiterates its communication – “Market in your Pocket.”

    ShopClues plans to roll out three TVCs for its leading categories namely Fashion, Home & Kitchen, and Electronics. The ad films have been created and conceptualised by Mumbai-based Enormous Brands.

    As a part of the promotions, ShopClues is also the co-presenting sponsor for the Asia Cup 2016 and will be running its new brand campaign across all channels to maximise visibility. 

    Talking about the new brand campaign, ShopClues AVP Marketing Nitin Agarwal said, “Through the new ad campaign, our key endeavour is to reinstate ShopClues’ brand positioning as the ultimate marketplace for the value-conscious shoppers. We want to emphasise on replicating the Bazaar-like familiarity & experience on the online and mobile platforms. On our platform customers can expect the biggest product range & price points that remind them of their favourite markets. This USP of our brand is what we wish to drive home through our latest TVCs.”

    Enormous Brands managing partner Ashish Khazanchi added, “While shopping at a mall is a concept from the west, shopping at a market isa more culturally-rooted experience for most Indians. To cut through the clutter of online malls, ShopClues has always drawn a parallel to bazaar experiences that appeal to the masses. #MallNahiMarket aims to meet the consumer expectations and does so in a relatable and colloquial tone and manner.”