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Tag: Niti Aayog

  • India’s tourism ministry strikes deal with Netflix to showcase destinations through film

    India’s tourism ministry strikes deal with Netflix to showcase destinations through film

    NEW DELHI: India’s ministry of tourism has signed a memorandum of understanding with Netflix to promote the country’s destinations through cinematic storytelling, marking a bold digital pivot in the government’s tourism strategy.

    The partnership, announced at a World Tourism Day celebration in New Delhi, will use curated trailers and global outreach to showcase Indian locations to Netflix’s worldwide audience. The streaming giant’s involvement signals India’s recognition that modern tourism marketing requires Hollywood-scale production values and global distribution networks.

    The ministry also signed agreements with the Atithi Foundation and online travel agencies to boost strategic research, innovation and capacity building. These deals aim to collect post-travel visitor feedback, enabling data-driven policy decisions across states and union territories.

    Niti Aayog vice-chairperson Suman Bery told the gathering that tourism was “not just about leisure” but “a powerful instrument for economic transformation, environmental stewardship, and social inclusion.” Speaking as chief guest at the event, presided over by minister of state for tourism Suresh Gopi, Bery emphasised that India must “embed sustainability at the core of our strategy, not at the margins.”

    The celebration launched a Project Management Information System providing real-time monitoring of tourism infrastructure projects. The ministry also released its 66th India Tourism Data Compendium, highlighting record international and domestic arrivals. India now ranks 20th globally for international tourist arrivals.

    A new guidebook for Mudra loans for homestays was unveiled, offering step-by-step instructions for online applications through the Jan Samarth portal—part of efforts to democratise tourism entrepreneurship.

    High-level panels featuring officials from road, aviation, railways and shipping ministries stressed seamless multimodal connectivity as essential for sustainable growth. Thematic sessions examined case studies including Mahakumbh 2025 and the Statue of Unity, alongside discussions on using artificial intelligence, augmented reality and virtual reality to enhance visitor experiences.

    The Netflix deal represents a savvy acknowledgment that in an attention economy, even ancient temples and pristine beaches need cinematic treatment to cut through the noise. Whether Hindi movie and series creativity meets Silicon Valley can deliver the tourists remains to be seen.

  • PM Modi to launch Sansad TV on 15 September: Report

    PM Modi to launch Sansad TV on 15 September: Report

    Mumbai: Sansad TV, a new channel created by merging the Lok Sabha TV and the Rajya Sabha TV, will be launched by prime minister Narendra Modi on September 15, according to a report by PTI.

    Along with PM Modi, the channel launch will be attended by vice president M Venkaiah Naidu and Lok Sabha speaker Om Birla at a function in the parliament building, said the report.

    Retired IAS officer and former textile ministry secretary Ravi Capoor has been appointed as chief executive officer of the channel while the joint secretary in the Lok Sabha secretariat Manoj Arora is the OSD.

    Congress leader Karan Singh, economist Bibek Debroy, Niti Aayog chief executive officer Amitabh Kant, and advocate Hemant Batra will host different shows on the channel.

    The content on the channel will cover subjects such as democratic ethos and institutions of the country. Karan Singh will host a show on different religions, Bibek Debroy on history and Amitabh Kant on ‘Transformation of India’, SAARCLAW vice president Batra will host a show on legal matters. Principal economic advisor to the finance ministry Sanjeev Sanyal will host a show on the economy and esteemed endocrinologist Dr Ambrish Mithai will moderate a show on health issues.

    When Parliament is in session, Sansad TV will have two channels that will broadcast the proceedings of the Lok Sabha and Rajya Sabha simultaneously.

  • YAAP onboards new clients, offers appraisals and perks to employees amidst the pandemic

    YAAP onboards new clients, offers appraisals and perks to employees amidst the pandemic

    Mumbai: With its vision ‘Built For Now’, YAAP, a new-age specialized content design, discovery & distribution company, has won over 20 new businesses and 4 awards in the last few months. The clients onboarded are largely from BFSI, travel & tourism, government and gaming sectors covering names such as NPCI, Mobile Premier League, NITI Aayog, Meghalaya Tourism and Dubai Fitness Challenge. YAAP will be responsible for the content strategy & development, influencer marketing, media buying and social media of these new mandates.

    Owing to the unpredictable market situation where industries are collapsing and employees are in continued distress due to pay cuts, YAAP continues to celebrate its employees’ efforts with no pay cuts and no layoffs. Moreover, appraisals have been conducted.

    A company that is ambitious towards servicing its clients to the best, has opened 12 new positions across sales, creative, servicing and strategy. YAAP is looking for people who are striving towards a collective goal no matter the odds.

    It is said that every new phase often comes with hurdles. With this, YAAP would like to announce that Irfan Khan has moved on from the company. He was a partner at YAAP where he was responsible for the influencer marketing vertical, new business development and overall operations of the company. Manan Kapur, partner at YAAP will be taking on the influencer marketing business.  

    Sharing his views on the company's novel moves, Irfan Khan, Partner, YAAP, said, "In my time at YAAP, we achieved the growth trajectory few companies have, especially in the content and influencer marketing space. We successfully led some of the biggest content-led activations across India and the Middle East. It's always bittersweet to leave a place enjoyed and helped nurture, but today we have a solid foundation that has been set. I'm positive the team will take it to greater heights in the near future.”

    Manan Kapur, Partner, YAAP, said, “The past year has seen a drastic shift in the status quo, and YAAP was no exception. This change meant we had to be more agile and adapt to the new normal while keeping our team, our clients & our partners as our primary priority. And now, as 2020 comes to a close, we have an ever-expanding team, we’ve forged many new relationships and we’re entering the new year stronger than ever, because of our unfaltering passion and our unwavering vision. I look forward to adding influencer marketing to my responsibilities and build on the strong foundation set by Irfan.”

  • Welspun launches digital campaign on water crisis

    Welspun launches digital campaign on water crisis

    MUMBAI: Welspun India Limited’s domestic brand, Welspun, has recently launched an innovative digital campaign to raise awareness around the decreasing groundwater levels across the country. The campaign is rolled out using digital ad banners backed by unique API integration, which shows the residents, the groundwater levels in their city on a real-time basis alongside highlighting Welspun’s range of reversible bed sheets that save up to 40 per cent of water during washing.

    NITI Aayog’s recent report highlights that the groundwater levels in some of the biggest Indian cities have fallen significantly. It states that the reasons for the rapidly depleting water supply across cities include increased urbanization, climate change and weak infrastructure. In the absence of proactive measures towards water conservation, 21 Indian cities are estimated to be on the brink of running out of groundwater in 2020. Taking cognizance of this, Welspun has launched an impactful campaign to shed light on the water crisis faced by the country.

    The innovative ad banners are served to users showing them the real-time groundwater level of their respective cities. They are curated using a specially designed API that allows the groundwater level data to be pulled from the official source and incorporated in the banner concurrently. The banners will also display Welspun’s two-in-one bed sheets as one of the immediate solutions to conserve water thereby urging consumers to do their bit.

    The campaign is currently live in Maharashtra, West Bengal, Kolkata, Kerala, Jharkhand and many more regions where the groundwater levels are severe.

    Welspun India Limited CEO domestic retail business Manjari Upadhye said, “Sustainability at Welspun India is not just a component of our business philosophy, but is also an ethos embedded in every aspect of our value chain. Taking cognizance of the depleting groundwater levels across the country, we have launched a digital campaign that adopts an innovative approach to sensitize the citizens about the prevailing water crisis. The API integrated ad banners not only give a real-time update on the city’s groundwater levels but also urges people to take a small step towards water conservation by using Welspun’s two-in-one bed sheets that saves 40 per cent water while being washed.”

    FoxyMoron media director Umesh Shashidharan said, “Using the API, we are making customers understand the criticality of the situation and enabling them to take action by providing a product which does make a difference. It works best for the brand as the education about the water crisis and integration of product is happening seamlessly. All this was also backed with customized and automated programmatic targeting.”

    “We hope Welspun’s efforts to bring awareness, are enabling much necessary change towards water conservation,” he added.

    Through this campaign, Welspun has reached more than two million users so far and is witnessing a click-through rate of 2.4 per cent, which is four times higher than 0.50 per cent industry average for mobile banners on programmatic.  Users who are in the critical ground water level zone have engaged 28 per cent more than those users in moderate and good ground water level zone.

  • The Growth Hacking Book’ launched for start-ups and entrepreneurs

    The Growth Hacking Book’ launched for start-ups and entrepreneurs

    MUMBAI: ‘The Growth Hacking Book: Most Guarded Growth Marketing Secrets the Silicon Valley Giants don’t want to Know’ was unveiled by the Chief Guestby Dr. Unnat Pandit, Director NITI Aayog at India Habitat Centre, Delhi.Present on this occasion wereDeepak Jain, Director FII, Sanjiv Goyal, Financial Advisor of Supreme Court and other esteemed guests. The book challenges the traditional way of marketing and scaling startups; it introduces a new disruptive way to scale businesses faster than ever possible. It also aims to shape and develop the GrowthSet (Skillset + Mindset + Toolset) of the next generation of entrepreneurs, growth strategists and innovators.

    Parul Agarwal and Rohan Chaubey, founders of GrowthMedia.AI, a cutting-edge business consulting platformbased in United States of America, and other authors of the Growth Hacking Book announced July 13 as the International Growth Hacking Day.

    Their book,The Growth Hacking Book challenges the existing norms andis an almanac for growth in today’s hyper-competitive business world. 

    Dr. UnnatPandit, Director NITI Aayog, “Indian entrepreneur ecosystem is growing and the government’s effort towards building this ecosystem has been positive. With large human resource and entrepreneur energy,we are seeing surge of Indians Start-ups going global which is a positive sign for the entire entrepreneur system.”

    Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public. It’s the first book of its kind on Growth Hacking by 35 National and International entrepreneurs, growth marketers, influencers, thought leaders and successful companies. The ground-breaking insights shared by the contributors of the book are revealing the secrets that fuel the growth of Silicon Valley start-ups. 

    Talking about the book, Authors, Parul Agarwal & Rohan Chaubey, “the Indian start-up ecosystem has till date taken a traditional approach towards funding, growth and marketing. We have observed that 90 percent of Indian start-ups fail within the first five years (IBM Institute for Business Value and Oxford Economics). Our growth framework and tactics are guaranteed to make start-ups have a longer run than what the report suggests. This is fail-proof as it is tried and tested in Silicon Valley; now we are bringing it to India.” 

    The book advises the start-ups to have a growth team irrespective of their team and revenue size. Growth Hacking is conducting marketing experiments to uncover creative strategies to acquire and retain customers/users using data. A growth hacker is someone that operates at the intersection of product, marketing, and technology to methodically acquire, activate and retain users/followers/clients. 

    Growth hacking is about optimization as well as lead generation. Imagine your business is a bucket and your leads are water. You do not want to pour water into a leaky bucket; it is a waste of money. That is why a true growth hacker would care about customer retention.

    If you are into any business today then you are using techniques on ‘growth hacking’ directly or indirectly to grow your business.

  • News Nation Budget Conclave: grids of reforms for new India’s $5-trillion economy

    News Nation Budget Conclave: grids of reforms for new India’s $5-trillion economy

    MUMBAI: News Nation hosted a mega event decoding how the Modi Sarkar will achieve the Herculean task of $5-trillion economic growth.

    Spread over four sessions, eminent speakers such as Union Minister Nitin Gadkari, Niti Aayog Vice-Chairman Rajiv Kumar and veteran journalist Gautam Chikarmane dissected the finer points of the most important event in India’s fiscal calendar.

    Day after Union Finance Minister Nirmala Sitharaman presented her maiden Union Budget for the second term of the Narendra Modi government, News Nation on Saturday hosted a mega event decoding how the Modi Sarkar will achieve the Herculean task of $5-trillion economic growth. Spread over four sessions, eminent speakers such as Union Minister Nitin Gadkari, Niti Aayog Vice-Chairman Rajiv Kumar and veteran journalist Gautam Chikarmane dissected the finer points of the most important event in India’s fiscal calendar.

    In the first session, talking to News Nation’s Deepak Chaurasia, Union Minister Nitin Gadkari said that, “There will be ‘magical’ growth in India in next five years.” Highlighting the national water and road grid framework, Gadkari said that, "The allocation for the Ministry of Road Transport and Highways has been increased to Rs 83,016 crore in the budget as against Rs 71,000 crore in 2018-19 which was revised to Rs 78,625.50 crore".

    On promoting electric vehicles, Gadkari said the main objective of phase-II of FAME scheme approved by the Cabinet is to have cost effective vehicle system and curb pollution. “We need to develop a cost effective, pollution free and indigenous transport system,” he said. GST for electric vehicles has been reduced to 5 per cent whether they are three wheelers, four wheelers or two wheelers. This can help us making leader in electric vehicle manufacturing unit.

    In second session, MoSfinance Anurag Thakur said that the focus of Modi government is to renew the fight against corruption. He also lauded the Centre’s special initiatives that have lessened the corruption in corporate sector. "Jo brasht hai, usse kasht hoga, " Thakur said. "Government proposed a 100 percent foreign direct investment (FDI) in the insurance intermediaries in the Union Budget 2019. Less than 3.5 crore people used to pay tax earlier. It is only because PM Modi's efforts that the taxpayers have doubled," Thakur added.

    The third session of experts discussed about the new ways how India can achieve holistic growth.  The experts included MK Venu, Sachin Chaturvedi and NC Saxena. 

    Chaturvedi said that infrastructure is expanding in the country, this shows governments commitment towards development. BJP's spokesperson Zafar Islam said that the government delivered in the last five years, we will continue the development work. Attacking the Modi government, Saxena said that, “Rate of growth of bottom 50 per cent need to be looked into. There’s a need to increase number of doctors and nurses in rural areas. Agrarian distress needs our immediate attention. Total number of jobs have gone down. Section of society jobless. Women empowerment overlooked this budget,” Saxena added.

    In last session, Niti Aayog’s Rajiv Kumar gave an optimistic tune to the exercise, saying there are many sectors in which we can easily achieve double digit growth. The economist said the government's focus is on 8.4 per cent growth and to maintain it further just like China maintained it for nearly 30 years between 1978 and 2005. During the time, China maintained a stable economic growth of 9.6.     
     

  • Live digital video now on Bloomberg|Quint, plans cable and DTH foray

    Live digital video now on Bloomberg|Quint, plans cable and DTH foray

    MUMBAI: Bloomberg|Quint has announced the launch of its digital live streaming service in India. At the launch, Bloomberg|Quint live-streamed the Bloomberg India Economic Forum, which featured the finance minister Arun Jaitley as the keynote speaker.

    The service is now available on its website and top social platforms, and pending regulatory approvals, will debut on leading cable and DTH platforms.

    Bloomberg|Quint, a partnership between Bloomberg Media and Quintillion Media, which claims to reach over two million monthly users across its on-site and partner platforms.

    At the launch, a panel discussion was held with NITI Aayog (National Institution for Transforming India) CEO Amitabh Kant, Edelweiss Group chairman and CEO Rashesh Shah, Kotak Mahindra president – consumer banking Shanti Ekambaram, and Larsen & Toubro director and CFO R. Shankar Raman.

    Bloomberg|Quint’s digital streaming service will include comprehensive live programming on a daily basis, from global and domestic markets, coverage to views from the most influential newsmakers in business and finance. Starting with pre-market cues and news, the service will provide consumers with live insights into the markets throughout the day, culminating with perspective and analysis in the evening.

    “We set out to create India’s premier digitally-led multi-platform media company, so the launch of live streaming video content is a step in achieving this,” said Bloomberg Media Group CEO Justin B. Smith.

    Quintillion Media founder Raghav Bahl added, “Consumers can look forward to compelling video content on key India market developments in the office, at home or on the go on their mobile phones.”

  • NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

    MUMBAI: The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

    The awards were conceived and curated by the AAAI and TAC for acknowledging and saluting visionary advertisers who have taken the leap of faith and invested resources, ensuring that “Great ideas transform into Great advertising”.

    The jury consisting of senior members of the awards governing council of the Abby’s at Goafest were unanimous in selecting NITI Aayog CEO Amitabh Kant, Nestlé India Ltd South Asia Region Sr. VP & Head of Communications and E- Commerce Chandrasekhar Radhakrishna, Tata Global Beverages chairman Harish Bhat and Parle Agro JMD and CMO Nadia Chauhan, GCMMF Ltd (Amul) managing director R.S.Sodhi as the first ever recipients of this new and prestigious industry award for their role in inspiring great advertising.

    AAAI presdient Nakul Chopra said “For the first time we are honoring advertisers at the Goafest. This award is very special as it acknowledges the pivotal role played by these men and women we call “clients” but who have acquired a much larger status in the overall brand scenario. These are the select few individuals who have helped build and nurture brands, supporting their Agency partners every step of the way.

    The Advertising Club president Raj Nayak added “As an industry we need to salute these Brand Custodians who stake the reputation and money of their Brands on the creativity of their advertising agencies. They literally take that leap of faith every day. Having them at Goafest would be very inspirational for the audience.

    Goafest chairman Ashish Bhasin said, “We always celebrated advertising agencies, digital companies, production houses and media companies at the Goafest. Now with top advertisers being honoured, the festival is more complete.”

    Awards’ Governing Council chairman Ramesh Narayan said, “This award really places the advertiser at the center of the communication effort, and rightfully so. The response for nominations from advertising agencies was quite good and I am confident this would go on to become one of the highlights of the Goafest in the years ahead. What is advertising without the advertiser?”

  • Sops offered to promote indigenous electronics industry

    Sops offered to promote indigenous electronics industry

    NEW DELHI: In a move to give incentive to the electronics sector, the Government has taken steps to expedite investments into the Electronics System Design and Manufacturing (ESDM) sector in India to achieve the goal of ‘Net Zero imports’ in electronics by 2020.

    The Modified Special Incentive Package Scheme (M-SIPS) is expected to create employment opportunities and reduce dependence on imports. The projects already received under the scheme have the potential to generate employment to the extent of up to one million persons (direct and indirect).

    Under the amendments, applications will be received under the scheme upto 31 December 2018 or till such time that an incentive commitment of Rs 100,000 million is reached, whichever is earlier. In case the incentive commitment of Rs 100,000 million is reached, a review will be held to decide further financial commitments.

    A separate Committee headed by Cabinet Secretary and comprising of Niti Aayog CEO, Expenditure Secretary, and Ministry of Electronics and Information Technology (MeitY) will be set up in respect of mega projects, envisaging more than Rs 68,500 million (approximately US$ 1 billion) investments.

    The Policy covers all States and Districts and provides them an opportunity to attract investments in electronics manufacturing.

    So far, 243 applications have been received under the scheme, out of which 75 applications have been approved involving investment proposals of Rs 179,970 million.

    In the cabinet meeting held under the chairmanship of the prime minister Narendra Modi, the amendments that were approved say that for new approvals, the incentive under the scheme will be available from the date of approval of a project and not from the date of receipt of application.

    The incentives will be available for investments made within five years from the date of approval of the project.

    Approvals will normally be accorded to eligible applications within 120 days of submission of the complete application.

    A unit receiving incentives under the scheme, will provide an undertaking to remain in commercial production for a period of at least three years.

    The Appraisal Committee recommending approval of project will be chaired by Secretary, Ministry of Electronics and IT.

    The Cabinet had in July 2012 approved the M-SIPS to provide a special incentive package to promote large scale manufacturing in the Electronic System Design and Manufacturing (ESDM) sector. The scheme provides subsidy for capital expenditure – 20% for investments in Special Economic Zones (SEZs) and 25% in non-SEZs.

    The Scheme was amended in August, 2015 for scope enhancement and simplification of procedure. The Scheme has attracted investments in the ESDM sector to the tune of Rs 1,268,380 million, of which investments of around Rs 179,970 million have been approved by the MeitY. The M-SIPS has been able to create positive impact on investment in electronics sector.

  • Sops offered to promote indigenous electronics industry

    Sops offered to promote indigenous electronics industry

    NEW DELHI: In a move to give incentive to the electronics sector, the Government has taken steps to expedite investments into the Electronics System Design and Manufacturing (ESDM) sector in India to achieve the goal of ‘Net Zero imports’ in electronics by 2020.

    The Modified Special Incentive Package Scheme (M-SIPS) is expected to create employment opportunities and reduce dependence on imports. The projects already received under the scheme have the potential to generate employment to the extent of up to one million persons (direct and indirect).

    Under the amendments, applications will be received under the scheme upto 31 December 2018 or till such time that an incentive commitment of Rs 100,000 million is reached, whichever is earlier. In case the incentive commitment of Rs 100,000 million is reached, a review will be held to decide further financial commitments.

    A separate Committee headed by Cabinet Secretary and comprising of Niti Aayog CEO, Expenditure Secretary, and Ministry of Electronics and Information Technology (MeitY) will be set up in respect of mega projects, envisaging more than Rs 68,500 million (approximately US$ 1 billion) investments.

    The Policy covers all States and Districts and provides them an opportunity to attract investments in electronics manufacturing.

    So far, 243 applications have been received under the scheme, out of which 75 applications have been approved involving investment proposals of Rs 179,970 million.

    In the cabinet meeting held under the chairmanship of the prime minister Narendra Modi, the amendments that were approved say that for new approvals, the incentive under the scheme will be available from the date of approval of a project and not from the date of receipt of application.

    The incentives will be available for investments made within five years from the date of approval of the project.

    Approvals will normally be accorded to eligible applications within 120 days of submission of the complete application.

    A unit receiving incentives under the scheme, will provide an undertaking to remain in commercial production for a period of at least three years.

    The Appraisal Committee recommending approval of project will be chaired by Secretary, Ministry of Electronics and IT.

    The Cabinet had in July 2012 approved the M-SIPS to provide a special incentive package to promote large scale manufacturing in the Electronic System Design and Manufacturing (ESDM) sector. The scheme provides subsidy for capital expenditure – 20% for investments in Special Economic Zones (SEZs) and 25% in non-SEZs.

    The Scheme was amended in August, 2015 for scope enhancement and simplification of procedure. The Scheme has attracted investments in the ESDM sector to the tune of Rs 1,268,380 million, of which investments of around Rs 179,970 million have been approved by the MeitY. The M-SIPS has been able to create positive impact on investment in electronics sector.