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Tag: Nissan

  • Nissan launches ‘Play of the Day’ for ICC World Twenty20 2016

    Nissan launches ‘Play of the Day’ for ICC World Twenty20 2016

    MUMBAI:  As the first round of the ICC World Twenty20 begins, Nissan is proud to launch the ‘Nissan Play of the Day’, a digital initiative that gives cricket fans the chance to watch and vote for the most exciting moments from this year’s ICC World T20.

    The Nissan Play of the Day is meant to enrich the experience for cricket fans during the tournament period by highlighting the day’s most spectacular plays. This online digital feature is a part of Nissan’s eight-year partnership with the International Cricket Council (ICC) and will be available on icc-cricket.com throughout the tournament running from March 8th to April 3rd.

    “The ICC World T20 is the most dynamic tournament on the international cricket calendar and we are bringing the best plays directly to fans,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy for Nissan. “Not only do we want fans to experience the excitement of the games, we also want to give them the opportunity to debate and determine the Nissan Play of the Day, every day of the tournament.”

    Following the tournament, the top plays of the day will compete against each other through a process of elimination to determine the overall Play of the Tournament. Fan voting will decide the winners.

    Nissan is the official global automotive partner of the ICC for the period 2016 to 2023. The tie-up builds on Nissan’s existing support for global sport, which includes the UEFA Champions League, City Football Group and the Rio 2016 Olympic and Paralympic Games, and an array of talent ranging from Olympic champion and world record holder Usain Bolt to FIFA World Cup winner Andrés Iniesta.

    To see the Play of the Day, go to www.icc-cricket.com or visit the official ICC World Twenty20 app. 

    Join the conversation and all the action using #POTD – a place for cricket fans to share standout moments of inspiration and generate excitement for cricket.

  • Nissan launches ‘Play of the Day’ for ICC World Twenty20 2016

    Nissan launches ‘Play of the Day’ for ICC World Twenty20 2016

    MUMBAI:  As the first round of the ICC World Twenty20 begins, Nissan is proud to launch the ‘Nissan Play of the Day’, a digital initiative that gives cricket fans the chance to watch and vote for the most exciting moments from this year’s ICC World T20.

    The Nissan Play of the Day is meant to enrich the experience for cricket fans during the tournament period by highlighting the day’s most spectacular plays. This online digital feature is a part of Nissan’s eight-year partnership with the International Cricket Council (ICC) and will be available on icc-cricket.com throughout the tournament running from March 8th to April 3rd.

    “The ICC World T20 is the most dynamic tournament on the international cricket calendar and we are bringing the best plays directly to fans,” said Roel de Vries, corporate vice president and global head of marketing and brand strategy for Nissan. “Not only do we want fans to experience the excitement of the games, we also want to give them the opportunity to debate and determine the Nissan Play of the Day, every day of the tournament.”

    Following the tournament, the top plays of the day will compete against each other through a process of elimination to determine the overall Play of the Tournament. Fan voting will decide the winners.

    Nissan is the official global automotive partner of the ICC for the period 2016 to 2023. The tie-up builds on Nissan’s existing support for global sport, which includes the UEFA Champions League, City Football Group and the Rio 2016 Olympic and Paralympic Games, and an array of talent ranging from Olympic champion and world record holder Usain Bolt to FIFA World Cup winner Andrés Iniesta.

    To see the Play of the Day, go to www.icc-cricket.com or visit the official ICC World Twenty20 app. 

    Join the conversation and all the action using #POTD – a place for cricket fans to share standout moments of inspiration and generate excitement for cricket.

  • Nissan’s Datsun bets on experiential marketing with ‘ISayYes’ campaign

    Nissan’s Datsun bets on experiential marketing with ‘ISayYes’ campaign

    MUMBAI: Eighty year heritage car brand Datsun from Nissan has launched a new brand campaign in India called #ISayYes. The 360 degree campaign kicked off with a teaser video online, which is the first of many initiatives. This one-of-a-kind “crowd sourcing of dreams” activity will be launched on 25 January.

     

    Under the #ISayYes campaign, this activity will give Datsun fans a chance to share their dreams online. Platforms like Twitter, YouTube and Facebook will be used to reach out to fans.

     

    Nissan Motor India managing director Arun Malhotra said, “Young Indians want to have a voice in society as they strive to achieve their dreams. They want to be heard, and Datsun understands this. We’ve been engaging with young people for four years since Datsun came to India. Our new #ISayYes campaign is designed to connect with the energy of these young dreamers, further strengthen our bond with them, and encourage them to never give up.”

     

    The six-week-long campaign will consist of above-the-line (ATL) activations such as television commercials, as well as a social activation phase, which will include sharing of stories, opportunities to participate in unique experiences and win prizes.

     

    The campaign will culminate with Datsun fans vying for one grand experiential gratification and five tangible gratifications related to their dreams.

  • Nissan’s Datsun bets on experiential marketing with ‘ISayYes’ campaign

    Nissan’s Datsun bets on experiential marketing with ‘ISayYes’ campaign

    MUMBAI: Eighty year heritage car brand Datsun from Nissan has launched a new brand campaign in India called #ISayYes. The 360 degree campaign kicked off with a teaser video online, which is the first of many initiatives. This one-of-a-kind “crowd sourcing of dreams” activity will be launched on 25 January.

     

    Under the #ISayYes campaign, this activity will give Datsun fans a chance to share their dreams online. Platforms like Twitter, YouTube and Facebook will be used to reach out to fans.

     

    Nissan Motor India managing director Arun Malhotra said, “Young Indians want to have a voice in society as they strive to achieve their dreams. They want to be heard, and Datsun understands this. We’ve been engaging with young people for four years since Datsun came to India. Our new #ISayYes campaign is designed to connect with the energy of these young dreamers, further strengthen our bond with them, and encourage them to never give up.”

     

    The six-week-long campaign will consist of above-the-line (ATL) activations such as television commercials, as well as a social activation phase, which will include sharing of stories, opportunities to participate in unique experiences and win prizes.

     

    The campaign will culminate with Datsun fans vying for one grand experiential gratification and five tangible gratifications related to their dreams.

  • Nissan inks eight-year sponsorship deal with ICC through 2023

    Nissan inks eight-year sponsorship deal with ICC through 2023

    MUMBAI: The International Cricket Council (ICC) has roped in Nissan Motor Company in a long-term partnership deal through 2023.

     

    Nissan will be the global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women’s Cricket and qualifying events. Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events.

     

    The ICC partnership is an expansion of Nissan’s ongoing international sports sponsorship strategy.

     

    “Innovation that excites is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences. We’re excited to be part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do,” said Nissan corporate vice president and global head of marketing and brand strategy Roel de Vries.

     

    International Cricket Council CEO David Richardson added, “The ICC is delighted to welcome Nissan on board as a global partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.”

     

    Nissan India operations president Guillaume Sicard said, “In India, cricket goes way beyond simply being a sport. It is practically a way of life for millions of people. I believe we have found a perfect partner for our brand. Our goal is to achieve five per cent market share in India by 2020 and we have already invested substantially to build one of our most advanced plants and established one of our three global R&D centres. Now, we are keen to repeat in India the sales success we already have in Europe, China, the US, Japan and elsewhere. We are thrilled to bring our passion and unique approach to cricket in India and around the world and are very much looking forward to the ICC World Twenty20 in India in 2016.”

     

    Apart from this ICC partnership, Nissan is associated with other sport events such as the UEFA Champions League, the Rio 2016 Olympic and Paralympic Games, the Olympic Teams of Great Britain, Mexico and Brazil, the National Collegiate Athletics Association, the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.

  • Nissan appoints Bajwa as VP – sales, network & customer relations for India

    Nissan appoints Bajwa as VP – sales, network & customer relations for India

    MUMBAI: Nissan has appointed Satinder Singh Bajwa as vice president sales, network and customer relations effective 13 April, 2015.

     

    In his new role, Bajwa will be responsible for accelerating sales, expanding the reach and ensuring customer satisfaction for both Nissan and Datsun across India.

     

    Bajwa will report to Nissan Motor India managing director Arun Malhotra. 

     

    Malhotra said, “As we continue to make quick and firm progress in taking Nissan Group of India to its next level it is imperative that we grow and nurture a robust sales and service backbone to ensure customer satisfaction. We have found a strong professional in Satinder Singh Bajwa who brings with him vast experience that can help meet our business goals.”

     

    Bajwa comes to Nissan with 20 years of experience in functions like sales, marketing, dealer management and key account management in the automobile industry. Prior to joining Nissan, he has worked with Hyundai Motor India Ltd as group head – sales. In the past he had also worked with Maruti Suzuki, Piaggio and Bajaj Auto Ltd.

  • Hatchback car models zoom ahead of SUVs & sedans on TV news: Esha Media Research

    Hatchback car models zoom ahead of SUVs & sedans on TV news: Esha Media Research

    KOLKATA: Hatchback car models occupied more news space on television at 18.5 per cent out of the 99 hour coverage put together on business, general and regional television channels in the month of January 2015, as per media monitoring agency Esha Media Research.

     

    The study conducted by Esha Media further finds that SUVs and sedans occupied 16 per cent and 15 per cent respectively out of the total coverage for the month. 

     

    Among the auto companies, Maruti accounted for 10 per cent of the coverage followed by Mercedes and Tata Motors at seven per cent and 6.5 per cent respectively.

     

    Segment-wise, Maruti led the coverage in hatchback model followed by Nissan, while in the SUV segment, Volvo was ahead of Mahindra. In the sedan segment, Mercedes led the coverage with 4.78 per cent followed by Audi at 2.9 per cent.

     

    Talking on the news trend, Esha Media Research managing director RS Iyer said the data indicates that business news channels accounted for 88 per cent of the total news coverage of 99 hours across all channels while the general and regional news channels accounted for the rest. “We intend to capture key data across several industry verticals and provide them with an invaluable analytical tool for their in-house and outsource PR professionals,” he said.

     

    Though Ford Motors did not figure in any of the segment from news coverage, the company’s executive director Don Butler appeared the most with 1.20 hours of coverage followed by Rajiv Bajaj of Bajaj Auto and Mayank Parekh of Tata Motors with 1.16 hours and 1.13 hours respectively, the report further illustrates.

     

    Among auto experts, Tutu Dhawan held 98 per cent of pie leaving Dilip Desai and Bertrand far behind, while Adil Jal Darukhanawala was marginally ahead of Hormard Sorabjee in the anchor segment.

  • Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East

    Chris Garbutt promoted to Chief Creative Officer of Ogilvy & Mather East

    MUMBAI: Ogilvy & Mather announced today the promotion of Chris Garbutt to Chief Creative Officer of Ogilvy & Mather East. He is currently Chief Creative Officer for Ogilvy & Mather France and will transition into his new role by mid-year. He will be based in New York and report to North American Chief Creative Officer Steve Simpson.

    Garbutt will be responsible for driving the creative vision and delivery for clients across all of Ogilvy & Mather’s East disciplines, including advertising, customer engagement, public relations, digital, shopper marketing, branded content and entertainment. He will continue to work with many of the agency’s global brands and will also continue to sit on the agency’s Worldwide Creative Council.

    Chris first started his career at Ogilvy & Mather Johannesburg in 1995 then moved to TBWAHuntLascaris. He was European Creative Director at TBWAParis where he worked on Nissan, Sony Playstation and Absolut Vodka for five years. He re-joined Ogilvy & Mather France in 2008 as Executive Creative Director working on global campaigns for Dove, Perrier, Coca-Cola, IBM, Louis Vuitton and more. He is currently ranked in the top ten most awarded Chief Creative Officers in the world.

    Tham Khai Meng, Worldwide Chief Creative Officer stated: “Chris inspires, teaches and raises standards. His rare talent, relentless perseverance to always excel in the creative work and his proven leadership skills make him the ideal candidate for this newly created role. I have every confidence that Chris, working with our talented team in New York, will shine and take our office to the next level.”

    Commenting on his move to New York, Chris said, “One of the most exhilarating things about working at Ogilvy is the power of our global network and the opportunity to transcend regions and disciplines. The ability to continue to work with some of the world’s most respected brands but also create the new model agency of the future was something not to be missed.”

    “This is the age of the adaptable agency. Our work is changing daily, and it requires different talent and disciplines,” said Steve Simpson, North American Chief Creative Officer for Ogilvy & Mather. “This development plays to Ogilvy’s strengths. In this new role, Chris will only help us speed our progress and our own evolution.”

    He has worked with a variety of brands and categories, from radio stations to airlines; Volkswagen to BMW; Nando’s Restaurants to KFC; luxury to fast moving consumer goods. Chris’s significant award wins include numerous international awards from festivals such as Eurobest, Cannes Lions, D&AD, One Show, Clios, New York Festivals and the European Effie Awards.

  • Datsun to sell vehicles directly through Nissan Motor in India

    Datsun to sell vehicles directly through Nissan Motor in India

    MUMBAI: The launch of the Datsun GO is now just months away, and when the first model goes on sale in early 2014 the vehicles will be sold directly through Nissan Motor in India.

    Datsun global head Vincent Cobee said in a release: “Selling the Datsun GO and future Datsun models through Nissan Motor represents a natural evolution of the company’s operations in India, which are well recognised in the market. We are excited about launching the iconic Datsun brand in India and look forward to bringing a growing range of bespoke, locally-produced products and high level services to our customers.”

    Cobee further added that an expanded model range will follow the introduction of the Datsun GO, a hatchback model that received positive reviews when it was revealed to the press and public earlier this year.

    Datsun will work primarily with existing dealer investors who have already demonstrated high capabilities and commitment to the Nissan brand in recent years. This arrangement will in particular allow Datsun to rapidly establish a top quality, expansive retail network and open the brand to a large segment of the potential market straight from the initial launch.

    Datsun is one of three brands within the Nissan Motor portfolio, joining Nissan and Infiniti. When president and CEO Carlos Ghosn announced that the venerable Datsun brand would reemerge after three decades, he said that the brand would serve optimistic up-and-coming customers in India.

  • Green tree redifines the concept of premium value housing

    Green tree redifines the concept of premium value housing

    CHENNAI:  Green Tree Homes & Ventures Pvt. Ltd, one of the leading real estate developers in the state, today announced the launch of its premium value housing project,GreennTown.
    GreennTown, coming up at a cost of Rs. 500-cr, comprises of semi-independent houses spread over 44 acres at Pollivakam in Thiruvallur District. The first phase of the project will be spread over 7 acres and will comprise of 164 units. GreennTown will have 2-BHK and 3-BHK semi-independent houses with a private terrace. The size of the houses would range from 895 sq. ft. to 1299 sq. ft.

    Speaking on the occasion, Mr. Pon Ravichandran, Director, Green Tree Homes & Ventures Pvt. Ltd. said, “We are excited to announce the launch of our ‘Value Homes’ project – GreennTown. Chennai is a fast growing city with a constantly appreciating real estate market.  With the setting up of several factories and manufacturing units (Nissan, Daimler, Hyundai, Caterpillar, Delphi TVS, Ford to name a few) around Chennai, the city is rightly touted to be the future Detroit of Asia. Strategically located on the State Highway 57, GreennTown will be apt for the numerous people in search of easy commute sans compromising on convenience and luxury. It is also a great investment for people who would like to live away from the maddening crowds of the city centre.”
    Life at GreennTown promises to be a blend of convenience and luxury, with several popular brands of restaurants, shopping centres, hospitals and prestigious educational institutions being within or in close proximity to the project.  Residents can enjoy numerous amenities including back-up power for individual houses, convenience store, multipurpose hall, STP, clinic, ATM, landscaped park and storm water drainage.
    “At Green Tree, it has been our constant endeavour to identify opportunities, to synergise our knowledge of global and domestic markets and to align with today’s real estate needs. Today, we are capable of scaling up operations in the shortest turnaround time with strong focus on quality and a perfect blend of aesthetics and strong business sense. We strongly believe in making commitments to customers based on our conviction, and seeing them through under any circumstances. Our primary goal is to increase stakeholder value. GreennTown is in line with this endeavour,” says Mr. Dinesh Ethiraj, Director, Green Tree Homes & Ventures Pvt. Ltd.
    GreennTown will offer a high quality lifestyle at truly competitive prices. Residences at GreennTown are attractively priced at a special launch offer of Rs. 17 lakhs for 2-BHK semi-independent houses of 895 sq. ft.; and Rs. 29 lakhs for 3-BHK semi-independent houses of 1299 sq. ft.
    The first phase of GreennTown will be ready for occupancy by Sept 2014.