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Tag: Nissan Motor

  • Nissan India names Mohan Wilson as the new director of marketing

    Nissan India names Mohan Wilson as the new director of marketing

    Mumbai: Nissan India has appointed Mohan Wilson as director marketing, product & customer experience, for business transformation for the India market. Mohan Wilson replaces Sriram Padmanabhan and has taken over the position effective 1 July 2022.

    Sriram Padmanabhan, who has overseen the successful launch of the Nissan Magnite in India as director marketing, product & customer experience has been appointed director marketing, product & customer experience for Nissan Motor Australia, the company announced. In this newly created role, Padmanabhan will report to Adam Paterson, managing director Nissan Australia and will be based in Australia.

    Wilson has worked across geographies in Japan, HongKong, Germany and India with cross functional experience of over 20 years in sales and marketing with expertise in areas of brand building, marcom, product marketing, customer experience, corporate strategy and data driven marketing. Prior to this, Wilson was head of global marketing planning at Nissan Motor Corporation’s premium car brand INFINITI at Global HQ in Japan and was a part of new model launch introductions for INFINITI globally with all-new QX60 & QX55.  

    Mohan Wilson in his role will report to Nissan Motor India managing director Rakesh Srivastava, and will be based in Chennai. He will focus on the transformation of the business on future product strategy for India, build a strong brand with a focus on customer experience and will leverage his experience gained at Nissan Motor Corporation’s Global HQ office in Yokohama, Japan.

    On this announcement, Srivastava commented, “Sriram has been an asset for Nissan India with a strong contribution towards the successful launch of big, bold, beautiful Nissan Magnite under Nissan Next with Nissan Magnite generating a tremendous customer response with over one lakh bookings and receipt of the Global Nissan President’s Award. We welcome Mohan Wilson to Nissan Motor India, his global exposure on premium cars would be key to build the Nissan brand with focus on customer experience on Nissan NEXT transformation.“

  • Datsun to sell vehicles directly through Nissan Motor in India

    Datsun to sell vehicles directly through Nissan Motor in India

    MUMBAI: The launch of the Datsun GO is now just months away, and when the first model goes on sale in early 2014 the vehicles will be sold directly through Nissan Motor in India.

    Datsun global head Vincent Cobee said in a release: “Selling the Datsun GO and future Datsun models through Nissan Motor represents a natural evolution of the company’s operations in India, which are well recognised in the market. We are excited about launching the iconic Datsun brand in India and look forward to bringing a growing range of bespoke, locally-produced products and high level services to our customers.”

    Cobee further added that an expanded model range will follow the introduction of the Datsun GO, a hatchback model that received positive reviews when it was revealed to the press and public earlier this year.

    Datsun will work primarily with existing dealer investors who have already demonstrated high capabilities and commitment to the Nissan brand in recent years. This arrangement will in particular allow Datsun to rapidly establish a top quality, expansive retail network and open the brand to a large segment of the potential market straight from the initial launch.

    Datsun is one of three brands within the Nissan Motor portfolio, joining Nissan and Infiniti. When president and CEO Carlos Ghosn announced that the venerable Datsun brand would reemerge after three decades, he said that the brand would serve optimistic up-and-coming customers in India.