Tag: Nishit Gupta

  • Kalki’s Mushk collection wedding wear wows at Lakme Fashion Week

    Kalki’s Mushk collection wedding wear wows at Lakme Fashion Week

    MUMBAI: Rooted in rich heritage, fashion house Kalki’s Mushk collection brought forth a couture revolution characterised by exquisite handwoven embroidery that captured the essence of traditional artistry. It  signaled the evolution of wedding couture on day four at the Lakme Fashion Week in partnership with FDCI.

    The Mushk collection showcased a palette of soft, romantic hues, including antique golds, shimmering champagnes, and delicate dusky pinks. Each silhouette redefined elegance, featuring intricately embroidered jacket styles, flowing wide-legged pants, structured peplums, fishtail skirts, and new-age lehengas. For grooms, the collection offered a selection of embroidered blazers, hand-done sherwanis, and sleek ethnic zipper jackets, seamlessly merging tradition with modern sophistication.

    Kalki's bridal wear lehngas

     

    Shraddha Kapoor in Kalki's Mushk

    Kalki's male wedding wear

    The intricate embroidery and vibrant colours of Mushk spoke of the deep bonds shared among loved ones, transforming weddings into cherished memories. As part of Kalki’s commitment to excellence, the collection emphasised sustainable practices while showcasing the artistry of skilled artisans. The show was a captivating journey, celebrating love, connection, and the timeless beauty of tradition.

    Shraddha Kapoor walked the ramp for Kalki, beautifully showcased their labour of love in her stunning outfit. She shared her experience, saying, “Walking for Kalki for the first time was such an amazing experience! The Mushk collection really felt personal—especially this lehenga with its gorgeous Banarasi touch—it made me feel elegant and connected to my roots.. Loved bringing it to life on the runway!.”

    Shraddha’s outfit presented Kalki’s baby pink lehenga ensemble, where tradition met modernity. This outfit wasn’t just clothing; it was a piece of history, crafted from luxurious brocade velvet and featured intricate handwork with stunning cutdana, moti work, and exquisite stone embellishments all over the kali. The enchanting scalloped dupatta and coordinating blouse added a touch of elegance that completed the look. With its old-world charm and fresh, contemporary flair, this ensemble reflects the Banarasi heritage of the modern era.

    Kalki director Nishit Gupta said, “Mushk comes from a place of deep connection for me—it’s not just about creating couture but about being part of your most treasured moments. I wanted this collection to feel like a blend of heritage nostalgia and something beautifully new, capturing the essence of wedding celebrations that stay with us forever. My hope is that it leaves an impression that’s as lasting as the memories you’ll make wearing it. I absolutely loved Shraddha! She totally owned the runway as a showstopper and felt like a perfect muse for our collection.”

    The bridal fashion and lehngas can be picked up at Kalki flagship stores and exclusive pop-ups in multiple cities, online at Kalkifashion.com, and through video shopping for international buyers. 
     

  • KALKI Fashion launches heartwarming Diwali campaign

    KALKI Fashion launches heartwarming Diwali campaign

    Mumbai: KALKI Fashion, the renowned Indian couture brand is all set to illuminate the Diwali festivities with their Diwali Campaign carrying the heartfelt tagline “Woh Sabhi Ankahee Khushiyon Ke Liye”. The campaign features their much-anticipated Festive Edit ‘23 collection, which is a blend of traditional and contemporary designs that capture the spirit of the festival of lights.

    KALKI Fashion’s Diwali campaign for 2023 celebrates the love, togetherness, and joy that makes Diwali a truly special and heartwarming festival. The campaign comprises a series of 6 captivating videos that  encapsulates the idea that Diwali is not just about material gifts, but it is the sentiment and goodwill that truly matter. The entire campaign is beautifully narrated through the eyes of Riya, a character who brings her long-time lover, Anshul, into her family’s Diwali celebrations. Together, they experience the warmth of being welcomed with open arms and heartfelt love. In the spirit of Diwali, this campaign by KALKI Fashion is more than just a showcase of their exclusive Festive Edit ‘23  collection. It serves as a poignant reminder that the joy of giving is as enchanting as that of receiving. These films artfully depict the multifaceted facets of Diwali,

     

     

    KALKI director Nishit Gupta expressed his sentiments stating, “Diwali is a time when we come together with our loved ones and share our happiness. It’s a celebration of the intangible gifts, the unspoken joy that we bring into each other’s lives. At KALKI Fashion, we recognize the profound essence of Diwali and the depth of its emotional significance. Our campaign bearing the tagline ‘”Woh Sabhi Ankahee Khushiyon Ke Liye” is a tribute to the spirit of Diwali, reminding us all that it’s not just about the presents but the presence of love and togetherness. In harmony with this sentiment, we present our Festive Edit ‘23 collection. This collection is a carefully curated selection of exquisite attire, designed to help individuals express their love for their dear ones in a meaningful way. “

    KALKI Fashion’s Festive Edit ‘23 collection is an exquisite blend of traditional and contemporary styles, featuring a wide range of meticulously crafted ethnic attire. The collection features a wide range of outfits that reflect the grandeur and elegance of Diwali, making it easier for individuals to express their love and affection through the act of gifting. From stunning traditional sarees and lehengas to contemporary fusion wear and regal sherwanis the collection caters to all fashion preferences, ensuring that there’s something for everyone.