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Tag: Nishi Kant

  • Dentsu Aegis Network names Nishi Kant as new president for mcgarrybowen India

    Dentsu Aegis Network names Nishi Kant as new president for mcgarrybowen India

    NEW DELHI:  mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), has named Nishi Kant as its new President. Prior to this, Kant was EVP and ranch head, Dentsu Webchutney, Delhi and Mumbai. In his new role, Kant will spearhead the agency across its three offices in Delhi, Mumbai and Bangalore. He will continue to report into Sidharth Rao, chairman, mcgarrybowen India & Dentsu Webchutney.

     Sidharth Rao said, “In my 15 years of work experience with Nishi, I have seen him grow into a business leader par excellence from a mighty creative resource. He has successfully led Dentsu Webchutney’s offices in Delhi and Mumbai. mcgarrybowen holds a great legacy globally and I welcome him to instill his values and lead the team, nationally. I firmly believe his insights will enhance the company’s brand value and empower potential growth.”

    Nishi Kant added, “I am honoured and energised by the opportunity to assume the leadership of mcgarrybowen India in the midst of these challenging times. I have deep respect for all the work that has taken place to transform mcgarrybowen as a global creative powerhouse. I am looking forward to working with our talented team and group leaders over the coming years to create a truly integrated agency. Together, we will capture the next wave of growth for mcgarrybowen India by remaining laser-focused on serving our clients, crafting efficient creative work, and providing the best career experiences to our people.”

  • Dentsu Webchutney appoints Aalap Desai as senior creative director

    Dentsu Webchutney appoints Aalap Desai as senior creative director

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Aalap Desai as senior creative director.

    He will work closely with Pravin Sutar, executive creative director and they will take charge of the Mumbai creative team. They will report to Nishi Kant, EVP and branch head for Mumbai.

    Previously, Desai was a creative partner at Hotstar and has also been a part of the team at Leo Burnett, JWT, DDB Mudra, Ogilvy and Ambience Publicis. He has handled brands like McDonald’s, Complan, HE Deo, Nerolac, Huggies, Rin and more. 

    Welcoming Desai to the agency, Kant said, “Over the last few years, we have been doing some good work for our biggest brands. Aalap comes in at the right time. His mandate is to keep raising the creative bar and partner with Pravin and me in leading the agency into the new age of creativity. With Aalap’s diverse experience across verticals and mediums coupled with his can-do fire, I foresee happy clients and meaningful partnerships.”

    Commenting on his joining Desai said, “A digital narrative for ideas is making campaigns more memorable and relevant. That’s exactly why it’s a great time to join Dentsu Webchutney. The clients are exciting, the work is great and the energy is phenomenal. I’m eager to add to the creative strength in Mumbai and work with Nishi, Pravin and the team here in creating work we’ll all be proud of.”

  • Dentsu Webchutney appoints Pravin Sutar as executive creative director

    Dentsu Webchutney appoints Pravin Sutar as executive creative director

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has appointed Pravin Sutar as executive creative director. 

    He will be based out of the agency’s Mumbai office. His last stint was with Leo Burnett, where he handled some of the biggest brands in the country including HDFC Bank, HDFC Life, Amazon and Park Avenue.

    With over 17 years of cross-category, cross-platform experience along with a diverse set of exposure spanning marketing, digital and creative, Sutar is all set to lead the charge for the agency.

    Dentsu Webchutney EVP and branch head Nishi Kant says, “It is great to have someone of Pravin’s experience onboard in the digital environment. His enthusiasm for his craft, I’m hoping will spread infectiously through the agency.”

    Commenting on his joining Sutar mentions, “We all say advertising is moving towards an integration between mainline and digital. I’ve always thought that the best way to create madness is to be a part of the method and that brings me to my switch from close to two decades in mainline to a future in digital.”

    He further adds, “There’s no denying that mainline has its own charm and I feel grateful for having carried that understanding with me. For a while now, I’ve seen a similar charm in digital as well. The scope of being relevant through content, engaging through craft and clever with innovations, is exciting to say the least. I find Dentsu Webchutney to be the most cutting edge and innovative digital agency. I look forward to being able to contribute and learn as we move forward.”

  • HDFC Life targets youth in latest Comic-Con promotion

    HDFC Life targets youth in latest Comic-Con promotion

    MUMBAI: HDFC Life has partnered with Comic-Con Bengaluru to reach out to the Indian millennials that still perceive insurance to be a financial product for their parents. Dentsu Webchutney, the brand’s digital agency had been contemplating for a while on how to make the product more consumable and approachable for young India and devised a concept to design comic strips that would answer the basics of insurance.

    In an effort that started as a mere social campaign, was then extended by partnering with Comic-Con Bengaluru to further cement the brand’s commitment to demystify the insurance category. Captain Life, the Super Hero to all other Super Heroes was HDFC Life’s mascot. His core purpose is to be the guardian of all Super Heroes and protect them against the uncertainties of the future.

    While stating that the general misconception among millennials is that insurance is their parent’s domain of financial planning, HDFC Life SVP of e-commerce and digital marketing, analytics and business insights Vishal Subharwal mentions that this couldn’t be further from the truth because life and health insurance covers are absolutely essential for any starter financial plan, especially for the youth. “To break that mould of thinking we headed over to Comic-Con Bengaluru to introduce the man with the plan; Captain Life. He was the only superhero at the venue with the power to secure a superhero’s loved ones. Through fun comic strips and activities with our very own Cosplay character, we took on this stereotype head-on,” he adds.

    Dentsu Webchutney Mumbai EVP and branch Head Nishi Kant says, “The young and dynamic team at Dentsu Webchutney was determined to make this association a success and within a matter of days turned around a well-integrated offline and online campaign that was truly unconventional in many ways. Not just did they plan and manage the offline event, live amplification on digital with a cohesive sustenance plan was also implemented. This activity resulted in a rise in engagement on the brand’s social presence and conclusively positioned HDFC Life as a brand that is truly driven to change tide of the category.”

  • Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

    Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

    MUMBAI: Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight against HIV/AIDS.

    The sale of each Vespa Red, which was presented by Actor and UN Women Goodwill Ambassador, Farhan Akhtar, at the launch event, contributes to financing Global Fund to fight AIDS in India.

    The digital campaign for Vespa Red kicked off with a series of teasers, creating excitement about the collaboration and introducing Red while educating audiences on the significance of this charity and the partnership.

    On the day of the launch, Farhan Akhtar held a Facebook Live session. This was amplified via influencer activation. The campaign received average engagement of over 80 per cent across platforms by the audience. The brand received 11K impressions on the day.

    Dentsu Webchutney Mumbai EVP and branch head Nishi Kant says, “The team couldn’t keep calm since the day we received the brief. Our pitch was one of the finest that we have produced so far. We had great fun working on these two campaigns as the brand that appeals to a young, sporty, fun-loving audience and has a tremendous heritage value as well. This is going to be a great ride and here’s to many more such campaign.”

    Aprilia, which is renowned the world over for its unmatched racing heritage, entered the Indian market with its first made-in-India, made-for-India, crossover product – Aprilia SR 150. As a new entrant, the primary objective of the campaign was to create brand awareness. The media strategy was based on the same. First up – to increase visibility and awareness. To achieve this, impact properties were focussed on.

    The campaign received more than 100 million impressions from Aprilia’s launch film. Organically, 14K followers were added to the Facebook page. This, coupled with a planned influencer activity across relevant categories, saw an increase in engagement by 39 per cent. 

  • Dentsu Webchutney bags digital mandate for Aditya Birla Capital

    Dentsu Webchutney bags digital mandate for Aditya Birla Capital

    MUMBAI: Digital agency Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, namely Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund.

    The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the digital ecosystem.

    Aditya Birla Capital chief marketing officer Ajay Kakar says, “We are launching a new category – Money, and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone.”

    Dentsu Webchutney executive vice president growth Gaurav Soi adds, “Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”

    Denstu Webchutney Mumbai EVP and branch head Nishi Kant mentions, “We are confident of a long-lasting and impactful partnership with Aditya Birla Capital. We look forward to working together to create engaging and result-oriented campaigns that significantly and positively impact their health insurance and mutual fund businesses.”

  • Dentsu Webchutney to handle creative for Goomo

    Dentsu Webchutney to handle creative for Goomo

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

    Goomo.com is a new player in the already complex online travel agency category. While Denstu Webchutney’s mandate as the lead agency will include both online and offline campaigns, it will also involve building the brand’s positioning and awareness. The agency will work closely with Goomo’s branding and marketing team.

    Goomo CMO Gaurav Khurana says, “Goomo is a young and an aggressive challenger brand in this hyper-competitive market. For us, it was imperative to find a partner who not only understood us as a brand but also shared the same vigour as us. An agile and strategic partner who is ready to shake things up in the travel domain. Dentsu Webchutney, India’s number one digital agency with its expansive expertise in digital is our partner of choice. The driven team behind the name and the strong leadership makes it an ideal choice.”

    Dentsu Webchutney EVP and branch head Nishi Kant adds, “It’s an absolute privilege to have won the creative & branding mandate for Goomo. What excites us the most is that we have the opportunity to co-create the identity and positioning of the brand that resides in a particularly challenging category. It’s going to be a thrill-a-minute but we wouldn’t have it any other way. Both sides share a great rapport and we’re looking to partner together every step of the way as we prepare to change and challenge the norms of the category.”

  • Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

    MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao.

    This is Nishi’s second stint at Webchutney; the first one lasting almost 10 years in 2014. During his 2 year hiatus from Webchutney, Kant worked with a couple of start-ups in Healthcare and e-commerce space, specializing in both strategy as well as design.

    Commenting on his second innings, Kant said, “I grew up with Webchutney and have seen it evolve from a start-up into an institution. It was a refreshing break to go back to school and work with start-ups again, but now it’s time to come back home. I’m excited to lead a team that comprises of some of the best advertising talent in the country.”

    Expressing his delight, Sidharth Rao said, “It’s fantastic to have Nishi back. I’m looking forward to his maverick outlook driving infectious ideas which resonate with the Webchutney culture, and in the process, steer dramatic business growth.”

    Kant will lead efforts across all brands handled out of the Mumbai office, like HDFC, Reliance Retail, Redbull, KTM and Platinum Evara.

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  • Webchutney realigns top structure

    Webchutney realigns top structure

    MUMBAI: In a bid to consolidate diverse client portfolio and propel growth, independent digital marketing agency Webchutney has announced key movements within the organisation in its Mumbai and Delhi offices.

    The reorganisation is being done to facilitate forging stronger ties with partners and clients, while streamlining vertical units and fortifying operational efficiency.

    As part of the move, Rahul Nanda, who was COO of the company, will take on the role of partner and president – mobile initiatives. The new autonomous division, with focus on product initiatives in the mobile and tablet space, is ramping up fast, while actively building interactive apps and games capabilities, the company said.

    Meanwhile, executive creative director Nishi Kant has been named chief operating officer – west and south region. Saket Vaidya steps up as chief operating officer – north region from vice president, regional operations. Tarana Mehta has been promoted to chief strategy officer from vice president – strategy and business development and Meghana Bhat moves up as executive creative director from creative director.

    Webchutney CEO Sidharth Rao said, “The movements reflect our commitment to building internal strength through collaborative growth. The new, dynamic leadership has a proven track record with demonstrated results, valuable experience and seamless operational control achieved consistently. They are strategically positioned to lead the new wave of innovation at a crucial time in the evolution of digital experiences and engagement in India. This also gives us the opportunity to explore new business avenues and evaluate meaningful partnerships that will guide the future of our organization and the digital industry at large.”

    Webchutney was co-founded in 1999 by Rao and national creative director Sudesh Samaria in New Delhi. The agency employs 200 people across New Delhi, Mumbai and Bangalore with a diverse client portfolio ranging from start-ups to Fortune 50 companies like Airtel, Coca-Cola, Microsoft, Unilever, Marico, Titan, MasterCard, Barclays, Nokia, Make My Trip, Bajaj Auto, Suzlon and Proctor & Gamble among others.

    The agency boasts of witnessing steady year-on-year growth ranging from 70-90 per cent while producing “innovative” and “award-winning” campaigns across web and mobile platforms.