MUMBAI: iCubesWire has brought back a familiar face to fuel its southern ambitions. Shashank B. V. has been appointed business director – sales (South) to lead content sales for influencer marketing, with a laser focus on hyperlocal, creator-first storytelling that delivers both scale and substance.
Shashank, a digital veteran with over 20 years of experience, is no stranger to iCubesWire. His previous stint as group head, South, saw him lay the groundwork for the company’s growth in the region. Now, with influencer marketing entering a high-stakes era of ROI and relevance, Shashank’s brief is clear — connect brands with communities, not just clicks.
From past leadership roles at Hungama Digital Services, Times Internet, and Tyroo Media, he brings a sharp understanding of branded content and digital sales, with a network that straddles both blue-chip advertisers and fast-rising D2C disruptors.
Reporting to Nishant Sharma, co-founder and chief business officer at iCubesWire, Shashank will drive native integrations, performance-led influencer strategy, and multilingual content monetisation, all part of the agency’s aggressive push into the southern market.
As brands double down on creator commerce and culturally-rooted campaigns, iCubesWire is positioning itself as the go-to MarTech ally for brands looking to translate influence into impact and Shashank is back at the helm to make sure the story sticks.
