ITV

Tag: Nishant Malkani

  • Sony SAB launches ‘Pashminna – Dhaage Mohobbat Ke’, a classic tale of love

    Sony SAB launches ‘Pashminna – Dhaage Mohobbat Ke’, a classic tale of love

    Mumbai: Sony SAB, renowned for its purpose-led storytelling with a focus on heartwarming content for the entire family, embarks on an exciting journey with the debut of its latest show, ‘Pashminna – Dhaage Mohobbat Ke’. This captivating series promises to enthrall audiences with its unique plot, set against the picturesque backdrop of Kashmir, unfolding a classic love story between two individuals from diverse walks of life.

    ‘Pashminna – Dhaage Mohobbat Ke’ showcases Pashminna as a lively girl with an undying spirit as she aspires to craft her own love story. The show presents a fresh and compelling perspective on love, delving into the complexities of relationships amidst the enchanting landscapes of Kashmir. The narrative of Pashmina revolves around the Suris and Kauls, featuring Isha Sharma as Pashminna Suri, Gauri Pradhan as Preeti Suri, and Nishant Malkani as Raghav Kaul, among others.

    At the heart of this captivating story is Pashminna, a girl from Kashmir, who is brimming with love, enthusiasm, and positivity. She helps her mother rent her houseboat to tourists visiting Kashmir. Pashminna’s life takes an exciting turn when she crosses paths with Raghav, a successful businessman from Mumbai with contrasting beliefs about love, setting the stage for a clash of ideologies.

    Pashminna boasts of an exceptional star cast featuring Hiten Tejwani as Avinash, Raghav’s mentor and a person with a past in Kashmir and Angad Hasija as Paras, Pashminna’s friend, which further adds to this unmissable television experience. As the episodes unfold, the audience will witness a large-screen cinematic experience brought to the television that will keep them hooked to their screens.

    Sony SAB business head Neeraj Vyas: “Sony SAB has always been committed to delivering content that tugs at the heartstrings and leaves a lasting impact. Our goal with ‘Pashminna’ is to provide television audience a cinematic experience that is usually associated with the big screen. This show is a testament to our dedication to bringing unique and impactful storytelling to our audience.”

    Alchemy Films producer Siddharth Malhotra: “Through this show, we aim to bring back the classic romance of the 80s and 90s, allowing viewers to relive the love stories from the past. ‘Pashminna’ showcases Kashmir in an authentic way and highlights its rich diversity. I’m excited for viewers to join us on this memorable journey with the show.”

    Isha Sharma, essaying the role of Pashminna Suri: “Hailing from Himachal Pradesh, I’ve always had a deep affinity for the mountains. Now, with ‘Pashminna,’ I have the privilege of combining my love for mountains with a narrative that holds deep significance to me. Pashminna is a character I deeply resonate with, and I believe audiences will too. She’s a spirited young woman with a dream of writing her own love story, and the backdrop of Kashmir adds an enchanting layer to our narrative. I can’t wait for viewers to embark on this heartfelt journey with us.”

    Nishant Malkani, portraying the character of Raghav: “Kashmir has always been a dream location for any artist, and ‘Pashminna’ has given us the opportunity to showcase its grandeur. It feels great to be part of a show on television that has elements of classic romance. Kashmir’s charm is one-of-a-kind, and filming here is truly enriching. The team has put in a lot of effort to make this show a visual treat for the audience.”

    Sony SAB’s Pashminna – Mohobbat Dhaage Ke hits your television screens on 25 October airing Monday to Saturday at 7:30 pm.

  • Ragini MMS Returns to ALTBalaji with racy marketing

    Ragini MMS Returns to ALTBalaji with racy marketing

    MUMBAI: A tagline, splattered across auto rickshaws, that is sure to make your head turn twice. That’s the effect that the makers of ‘horrex’ digital show Ragini MMS Returns and ALTBalaji want to have on you.

    ‘Ragini ka Naya MMS Dekha Kya?’ (have you seen Ragini’s latest MMS?) is the eye catchy and racy lines visible on 20,000 autos in 11 cities of north and west India-Mumbai, Delhi, Indore, Bhopal, Lucknow, Gwalior, Kanpur, Chennai, Agra, Bangalore and Pune.

    Commenting on the auto-rickshaw branding activity to promote the digital show, ALTBalaji CMO Manav Sethi said, “Within 6 months of the launch, ALTBalaji has become India’s top repository of original, unique and edgy content. We have ensured that its digital extension, Ragini MMS Returns, is a right mix of edgy content, rich talent and a marketing strategy that will create strong visibility for the show. Auto-rickshaw branding activity is an initiative that is sure to capture attention and intrigue individuals across key cities and maximum internet consumption regions.”

    First look of the show along with teasers and trailers have already piqued audience curiosity across various online and offline platforms. This strategy is planned, keeping in mind the high usage of internet across Western and Northern belt of India.

    Ragini MMS Returns redefines boldness and sensuality all over again with actors like Riya Sen, Karishma Sharma, Nishant Malkani and Siddharth Gupta in the lead. The show explores Ragini’s life, which is entangled beyond understanding, into the deadly cocktail of horror and sensuous chaos.

    Also Read:

    Selective, snackable, short episodes, niche mktg vital, says Manav Sethi as ALTBalaji ranks among top OTTs

    ALTBalaji media mandate pocketed by Lodestar UM 

    ALTBalaji identified local talent for regional language comedy shows, says Manav Sethi

  • Release of ‘Bezubaan Ishq’ put off to next month

    Release of ‘Bezubaan Ishq’ put off to next month

    NEW DELHI: Sneha Ullal, who is appearing after a long hiatus in Bezubaan Ishq, has said Salman Khan “is like a mentor to me. He is the one who showed me the world of Bollywood and I would love to work with him again. He is like an angel always ready to help.”

     

    She added that when her mother suffered from cancer, he was the first one to come up with help and appointments.

     

    Bezubaan Ishq directed by Jashwant Gangani, is a romantic family musical with a contemporary love triangle but highlighting traditional values. The film also stars Nishant Malkani, Mugdha Godse, Darshan Jariwala, Farida Jalal, Sachin Khedekar, Smita Jaykar, Muni Jha, Alexandra Ashman, Soniya Mehta among others.

     

    Put off to next month, the film has music by Babli Haque and Rupesh Verma.

     

    Addressing a press meet here, Ullal who was launched by Khan in Lucky: No Time for Love justified her long hiatus saying, “I was waiting for the right time and the perfect story to make a comeback. I pretty much liked my character in Bezubaan Ishq and that is why I said yes to it. After Lucky I did not get good Bollywood offers. I did ‘Aryan’ and‘Kash…mere hote’ which unfortunately did not do well at the box office. Then I worked in a few Telugu films which to my luck did pretty well.”

     

    Nishant Malkani who was also present said he started his career with the small screen with Miley jab ham tum. He even starred in Sasural genda phool and Ram milaye Jodi. The actor was also seen in the 2013 film Horror Story. When asked about Ullal as a co-star, he said, “She is a lady with beautiful heart. She sometimes is very innocent and sometimes acts as a tomboy.”

     

    Bezubaan Ishq is a love triangle between Ullal,  Malkani and Mugda Godse.

     

    It has been made under the banner of Gangani Motion Pictures and has been produced by Jashwant Gangani, C.J. Gadara and Dinesh Likhiya.