ITV

Tag: Nishant Kedia

  • Wendy’s rave serves burgers with a scare

    Wendy’s rave serves burgers with a scare

    MUMBAI: This Halloween, Wendy’s is swapping ketchup for cobwebs and fries for fright. The burger chain is turning its outlets in Bangalore, Hyderabad and Pune into haunted rave zones for one wicked night of food, fun and fearless partying.

    On October 31, Wendy’s Rave, Halloween edition will transform the restaurants into spooky diners with eerie lighting, creepy décor and surprise jump scares. Guests can feast on unlimited burgers, fries, beverages and desserts while grooving to a mix of Hindi cinema and EDM beats that promise to raise the dead, or at least the dance floor.

    Instead of the usual neon wristbands, party-goers will get glowing devil horn headbands, turning the crowd into a sea of red light and mischief. The surprise highlight? A DJ set by “Wendy” herself, complete with haunting Halloween makeup and a playlist that’s equal parts spooky and spectacular.

    “Halloween is all about bold, expressive fun, and Wendy’s is taking that spirit to the next level,” said Rebel Foods chief marketing officer Nishant Kedia. “The Wendy’s Rave is our way of serving flavour with a side of madness and a whole lot of music.”

    As beats drop and burgers flip, expect ghostly laughter, spine-tingling sound effects, and crew members in scary masks dishing out your meal with the occasional jump scare.

    It’s a night where burgers meet the bizarre, fries flirt with fright, and Wendy’s proves that food can be just as thrilling as a haunted house. This Halloween, your meal might just scream back.

     

  • Behrouz Biryani stirs up festive cheer with return of the Golden Spoon

    Behrouz Biryani stirs up festive cheer with return of the Golden Spoon

    MUMBAI: This Dhanteras, Behrouz Biryani is turning tables into treasure troves with the return of its Golden Spoon of Fortune. Last year, the golden-plated spoons captured hearts across India, appearing in individual delivery orders and instantly becoming a symbol of goodwill, prosperity, and festive bonding. Families shared moments of delight, generating hundreds of social media shares and online chatter, the ultimate digital shagun.

    The Golden Spoon is not just a token; it embodies care, connection, and celebration. When inventory ran low for late-night orders last year, the Behrouz team went into full festive overdrive tracking availability across cities, sourcing from Genies, Ubers, and Borzos, and ensuring every missing spoon reached its home overnight. This commitment underlined the brand’s ethos of delivering joy as much as biryani.

    By popular demand, the Golden Spoon returns for 24 hours only on Dhanteras, October 18th. Each spoon is elegantly wrapped in a royal blue sleeve, emblazoned with the words: “A Golden Spoon, for your Khushhali and Good Fortune.” These spoons are designed to spread abundance and happiness, whether placed on festive tables or kept as a decorative reminder of prosperity. The gesture marries traditional Dhanteras customs where new utensils signify wealth with a modern twist of joy and family connection.

    Rebel Foods CMO Nishant Kedia commented, “The Golden Spoon is more than a symbol. It represents prosperity, togetherness, and the joy of sharing meals with loved ones. This campaign honours age-old customs while creating new memories, reminding everyone that every meal can be a moment of celebration. We’re delighted to add a touch of festivity and meaning to the dining experience this season.”

    Rebel Foods brands comms & social media lead Divya Divakaran added, “Some campaigns start as marketing ideas but end up touching hearts. Last year, families unwrapping their biryani to discover a golden spoon created priceless moments of connection. Bringing it back this year felt less like a decision and more like an emotion we owed to our customers.”

    The campaign will light up digital platforms for one day only, covering Mumbai, Pune, Hyderabad, Bengaluru, Chennai, and Delhi NCR. For 24 hours, customers can claim a slice of festive prosperity alongside their biryani, sharing in the magic of a tradition that blends heritage, generosity, and the joy of togetherness.

    In a season where every gesture counts, Behrouz Biryani’s Golden Spoon reminds us that it’s not just the food, but the thought behind it, that makes celebrations truly golden.

     

  • Faasos rolls out Shawarma Fest 2025 with a flavour-packed comeback

    Faasos rolls out Shawarma Fest 2025 with a flavour-packed comeback

    MUMBAI: Move over popcorn, this October shawarmas are stealing the spotlight. Faasos is back with its cult favourite Shawarma Fest 2025, a month-long sizzler running from 15 September to 15 October National Shawarma Day with prices starting at just Rs 149 and available pan India.

    This year’s edition is bigger, bolder, and spicier, with six limited-edition shawarmas reimagining the classic wrap with global flavour twists:

    . Chipotle Chicken Shawarma – smoky Mexican-inspired firepower

    . Chipotle Paneer Shawarma – creamy yet spicy indulgence

    . BBQ Chicken Shawarma – sweet, smoky, and finger-licking juicy

    . BBQ Paneer Shawarma – a veggie delight with BBQ swagger

    . Schezwan Chicken Shawarma – tangy, spicy, and unapologetically bold

    . Schezwan Paneer Shawarma – a zesty vegetarian kick in every bite

    “Shawarma Fest is our way of celebrating fans’ love for shawarmas while surprising them with new flavour adventures,” said Rebel Foods CMO Nishant Kedia. “It’s indulgence, convenience, and innovation, all wrapped up.”

    But Faasos isn’t stopping at food. The fest comes with a quirky twist, a mini-film series titled ‘what if… iconic films had a new hero?’. In this reel-universe, shawarmas take centre stage as the real stars, premiering exclusively on Faasos’ Instagram throughout October.

    Available via Eatsure, Swiggy, and Zomato, the shawarmas are also paired with festive offers to tempt foodies into repeat indulgence. With 73 per cent of Indian diets protein-deficient and a growing appetite for bold, quick bites, Faasos is turning shawarmas into both a comfort and a conversation starter.

    By blending cult classics with daring reinventions, Faasos’ Shawarma Fest 2025 proves one thing: when it comes to food trends, the wrap game is still unbeatable.

  • LunchBox serves up Onam feast with a tongue-twisting festive challenge

    LunchBox serves up Onam feast with a tongue-twisting festive challenge

    MUMBAI: What’s harder, finishing a 20-dish feast or pronouncing “Erissery” without fumbling? This Onam, Lunchbox is spicing up celebrations by offering both: a Mini Onam Sadhya delivered nationwide and a quirky Pronunciation Challenge that could win you a trip to Kerala. Traditionally, the Onam Sadhya is a vegetarian banquet of over 20 dishes served on a banana leaf from the creamy Kaalan to the subtly spiced Avial. LunchBox is packaging this cultural spectacle into a homely yet festive offering that travels from Kerala kitchens to tables across India.

    For non-Malayalis, names like Thoran, Olan, and Erissery often trip the tongue, so LunchBox turned it into a nationwide game. Every Sadhya order comes with a sleeve featuring dish names and a QR code leading to an AI-generated video of King Mahabali himself teaching you the right way to say them. Diners are then invited to record a 15-second voice note and send it via Instagram DM for a chance to win.

    The prize menu is as generous as the feast:

    ●   Grand Prize: A couple’s all-expenses-paid trip to Kerala (flights, hotels, breakfasts).

    ●   2nd & 3rd Prize: Staycations for two couples in Kerala.

    ●   Holiday vouchers worth Rs 5,000 for two winners.

    ●   Rs 500 flight discounts for 16,000 customers on domestic routes.

    The travel rewards come through LunchBox’s exclusive tie-up with Easemytrip.

    Explaining the concept Rebel Food CMO Nishant Kedia said: “Onam is about joy, unity, and sharing. The Pronunciation Challenge goes beyond food, it builds connections, sparks laughter, and opens the festival to everyone.”

    For foodies in Mumbai, Bangalore, Chennai, and Hyderabad, the competition adds another festive layer to the banana-leaf banquet. And for those simply craving comfort food, LunchBox’s chefs have ensured the Sadhya still feels like a slice of Kerala, no matter the pin code.

    With flavour, fun, and even free holidays on the plate, Lunchbox has ensured that this Onam celebration is anything but ordinary.

  • Oven Story serves up cheesy freedom with week-long pizza party

    Oven Story serves up cheesy freedom with week-long pizza party

    MUMBAI: Who says freedom can’t come with extra cheese? As India gears up for its 79th Independence Day, Oven Story Pizza is swapping the tricolour for a triple helping of indulgence with its week-long ‘Freedom Week’ from 11 to 15 August, a festival where pizza, prizes, and playful surprises share the same table.

    The celebration is far from a standard pizza promo. For five days, Oven Story is firing up ovens and imaginations with daily temptations: free garlic bread on every order, a complimentary Choco Lava Cake for sweet patriots, a Buy 1 Get 3 Pizzas deal that laughs in the face of moderation, and budget-friendly combos to keep both hearts and wallets warm.

    But the real twist comes from the brand’s Instagram feed, where it’s staging a digital treasure hunt. Over the week, 79 exclusive promo codes will drop via Instagram Stories each unlocking a different reward, from meal upgrades and free add-ons to the jackpot prize: free pizza meals for your entire gang.

    “It’s about more than just deals,” says Rebel Foods CMO Nishant Kedia. “Food especially pizza, has this uncanny power to bring people together. Freedom Week is our way of turning Independence Day into a shared celebration of joy, community, and flavour.”

    With an irresistible blend of indulgence, gamification, and community spirit, Oven Story’s Freedom Week promises to be a delicious rebellion against the ordinary. Whether you’re in it for the garlic bread, the grand prize, or just the thrill of the hunt, one thing’s certain this is one freedom you’ll want a slice of.
     

  • Wendy’s India turns 5 with roast battles, raves and burger cakes

    Wendy’s India turns 5 with roast battles, raves and burger cakes

    MUMBAI: She came. She served. She slayed. Wendy’s India has hit the five-year milestone, and she’s not marking it with a quiet cake-cutting behind the counter. Instead, the fast-food maverick is unleashing a month-long birthday blowout that’s part rave, part roast, and all-out rebellion against boring brand bashes. In just five years, Wendy’s India has grown to over 200 outlets and now it’s throwing a birthday party that’s stretching across four cities, filling timelines, and even setting the streets on fire (figuratively, of course).

    At the heart of the celebration is the Wendy’s Party Bus, rolling through Mumbai on 8 August. Think strobe-lit interiors, DJ decks, unlimited burgers, and Wendy herself riding shotgun. “The party doesn’t come to Wendy’s Wendy’s is the party,” says Rebel Foods CMO Nishant Kedia.

    For Bangalore, the bash takes a cheeky turn with ‘The Roast’ on August 14, an in-store comedy special hosted by firecracker comic Banti Banerjee. “No burger, no brand is safe. We’re serving punchlines with pickles,” jokes the campaign team. Tickets drop soon on Bookmyshow.

    Meanwhile, digital platforms are exploding with creator collabs that channel Wendy’s signature sass:

    ●   Darshan Magdum’s parody anthem is the earworm you didn’t know you needed.

    ●   Lakshita & Gurpreet attempt a GTA-style Wendy’s heist.

    ●   AI duo Manki x Dogesh Bhai spiral into a ketchup-fuelled crisis.

    ●   And Chordinary’s musical ode to Wendy will make you weirdly emotional about beef patties.

    If that’s not trippy enough, wait till you see The Burger Cake, a hyperrealistic confection that looks exactly like a Wendy’s meal. It’s a feast and a fakeout in one slice.

    To top it all off, a mockumentary is in the works, a behind-the-pigtails film that tells Wendy’s story in her own words: unfiltered, unapologetic, and slightly unhinged.

    The headline act? The Wendy Raves in Delhi, Pune, Hyderabad, and Bangalore from 22–24 August . These DJ-fuelled, burger-powered parties will feature bold bites, booming beats, and brand integrations with Coke and Veeba. “Our food raves harder than most people,” the team quips.

    On the digital front, Wendy’s Instagram is going full chaos mode savage roast replies, surprise drops, and enough Gen Z energy to crash the algorithm. “We’re not just selling food; we’re selling a vibe,” says Kedia. “Wendy’s has always been bold, irreverent, and in sync with the culture. This campaign is how we turn up the volume.”

    With flame-grilled formats, meme-ready madness, and zero chill, Wendy’s India is showing the QSR space how to age boldly. Five never looked this fierce.

  • The Good Bowl wants you to shout ‘cheese’ for a shot at free Mac & Cheese in new voice-led contest

    The Good Bowl wants you to shout ‘cheese’ for a shot at free Mac & Cheese in new voice-led contest

    MUMBAI: When food meets fun and your voice is the coupon, chaos—and cheese—are bound to follow. Rebel Foods’ The Good Bowl has just dropped Bowl-O-Cheese, a voice-powered social media contest that lets cheese lovers sing, scream, or sass their way into a free bowl of Mac & Cheese. And no, that’s not a metaphor—just say ‘cheese’ into your DMs and hope for the best.

    The campaign plays on the Hindi pun ‘Bolo Cheese’ and flips it into Bowl-O-Cheese, encouraging fans to send creative voice notes to @thegoodbowlindia on Instagram. Whether you mimic your favourite actor or belt it out like you’re auditioning for a dairy-themed musical, five winners a day stand to win a Mac & Cheese bowl—on the house.

    You can sing it, shout it, or say it like your favourite actor—just say ‘Cheese!’ and DM your voice notes to The Good Bowl’s Instagram handle, and five lucky winners stand a chance to win a Mac & Cheese Bowl every day—on the house.

    Currently priced between Rs 299 and Rs 369, the Mac & Cheese range will also be offered at a flat Rs 199 on 20, 21, and 22 June across Zomato, Swiggy and EatSure. That’s not just cheese—it’s cheddar with a discount.

    The contest is already gaining traction on meme pages and creator reels, with punchlines like “Sirf cheese bolke mujhe ye mac and cheese free mil gaya!” adding to the cheesy drama. To turn things up a notch, The Good Bowl is also working with creator Zaynul Jiwani to craft India’s first Cheese Anthem—an audio tribute to the comfort food that knows no haters.

    “At Rebel Foods, we constantly look for ways to connect with young audiences in formats they love—interactive, trend-driven, and delightfully offbeat. Bowl-O-Cheese isn’t just about cheese, it’s about giving people a reason to shout with joy—literally. It brings food and fun together in a way that only The Good Bowl can”, said Rebel Foods CMO – India Nishant Kedia.

    With a campaign that marries voice notes with viral flavours, The Good Bowl once again reminds fans that it doesn’t just serve food—it serves moments. And with this activation, it has given cheese a new stage, and everyone a mic.

    So go ahead.

    Shout it.

    Share it.

    Savour it.

     

  • Wendy’s rolls out a bun voyage with its International Burger Bash

    Wendy’s rolls out a bun voyage with its International Burger Bash

    MUMBAI: Why scroll for flight deals when your next global trip could come between two buns? Wendy’s India is kicking off its first-ever International Burger Bash, a zesty celebration of bold global burgers, pop-culture play, and sticker-collecting swagger. Running from May 28 to June 15, the flavour fest is designed to be more than just a menu update, it’s a full-blown party where every bite comes with a side of fun.

    “This isn’t just a menu refresh, it’s a flavour movement,” said Rebel Foods CMO for India Nishant Kedia. “We’ve brought global inspiration, added a dash of desi flair, and wrapped it all up in a playful, gamified experience. It’s everything Wendy’s stands for bold, quirky, and unforgettable.”

    Here’s the globe-trotting line-up:

    . Nachoburg Cheese Burger (Mexico) – Jalapeños, salsa, and crunchy nachos for that extra ‘olé’.

    . Chimichurri Burger (Argentina) – Creamy, zingy and bright just like Buenos Aires.

    . Korean Burger (Korea) – Drenched in buldak-style sauce that brings the heat.

    . American BBQ Burger (USA) – Smoky, juicy and backyard-barbecue-ready.

    . Firebolt Tandoori Burger (India) – Desi spice lovers, this one’s your home turf hero.

    All burgers come in vegetarian and non-vegetarian options, ensuring nobody misses this global joyride.

    But it’s not just about stuffing your face, it’s a whole experience:

    Order a burger, get a sticker sheet. Collect ‘em all to win:

    .  3 sheets = Free Burger

    .  4 sheets = Free Meal

    .  5 sheets = Free Burgers for a whole year (yes, seriously)

    Wendy’s is turning five cities into burger-filled dance floors with late-night store raves:

    .  Pune – June 6 | Law College Road EatSure Foodcourt

    .  Delhi – June 7 | Kirti Nagar

    .  Rajkot – June 8 | EatSure Foodcourt

    .  Hyderabad – June 13 | Hi-Tec Mall

    .  Bangalore – June 14 | BTM Store

    With DJs, neon lighting, dancing burger mascots and more, these parties promise to be flavour first, FOMO later.

    Sai Godbole, the multilingual comedy queen, stars in a fun video series introducing each burger with global flair. Bonus? A food-rap anthem that’s guaranteed to live rent-free in your head.

    Add to that an influencer army sharing their sticker spoils and burger hauls, and you’ve got a campaign that’s as sticky as melted cheese.

    Whether you’re craving Korean spice or craving free burgers for a year, the International Burger Bash is flipping the script on fast food. Wendy’s India just made eating out the most entertaining global tour this summer.
     

  • Oven Story and Abhishek Sharma serve up a cheesy IPL experience

    Oven Story and Abhishek Sharma serve up a cheesy IPL experience

    MUMBAI: Cricket and pizza two of India’s biggest passions come together this IPL season as Oven Story partners with Indian Cricketer Abhishek Sharma for an action-packed campaign. With the launch of 2X Cheesy Pizzas, fans can now enjoy an even more indulgent match-day experience.

    Adding a playful twist, Oven Story’s cricket-themed packaging transforms into a mini cricket field, allowing fans to take on the Six Sixes Challenge—a thrilling contest where winners get free pizzas for an entire year!

    Abhishek, known for his explosive batting, stars in a fun Instagram video where he sets out to hit six sixes but ends up playing on the innovative pizza box instead, highlighting the unexpected joy of cricket in a unique way.

    Rebel Foods chief marketing officer Nishant Kedia said, “At Oven Story, we believe that great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re making sure cricket fans have something extra to cheer for this IPL season. And the chance to win free pizzas for a year? That’s just the cherry on top!”

    Cricketer Abhishek added, “IPL is all about high-energy moments, big hits, and non-stop excitement just like Oven Story’s pizzas! I love how this campaign brings cricket and food together in such a fun and interactive way. Can’t wait to see fans take on the six sixes challenge!”

    How to Participate?

    To enter, fans must record themselves hitting six sixes in a row, post the video on Instagram, and tag Ovenstorypizza. Winners will enjoy free pizzas for a year a dream for every foodie and cricket fanatic!

  • Oven Story launches limited-edition ‘Kiddy Pizzas’

    Oven Story launches limited-edition ‘Kiddy Pizzas’

    Mumbai: Oven Story, from the house of Rebel Foods, is celebrating Children’s Day with the launch of its one-of-its-kind, limited-edition ‘Kiddy Pizzas’ – an innovative campaign designed to break the clutter and capture the hearts of both adults and kids alike.

    Available across 140 kitchens in seven major cities such as Bangalore, Hyderabad, Chennai, Mumbai, Pune, Kolkata, and Delhi-NCR, this playful range of pizzas is designed to spark joy and rekindle childhood memories. From 8 to 14 November, pizza lovers can order these nostalgic treats, bringing a whimsical twist to their meal with pizzas available in delightful shapes like Duck, Star, and Unicorn – all customisable at no extra cost.

    This innovative ‘Time to Be Kids Again’ campaign goes beyond the pizzas, offering a full nostalgia experience. Each order includes a lollipop with a QR code and the message, ‘It’s time to be kids again,’ inviting customers to explore more memories. Additionally, every Kiddy Pizza comes with a nostalgic kit featuring paper and step-by-step instructions to fold classic shapes like a boat, aeroplane, and dog, bringing back cherished moments from childhood.

    Rebel Foods CMO Nishant Kedia said, “At Oven Story, we wanted to create something that resonates with everyone who yearns to relive the joy of being a child. The idea for Kiddy Pizzas came from a desire to make mealtime a moment of fun and play, not just for kids, but for the kid in all of us. With Children’s Day around the corner, we thought it was the perfect time to launch a campaign that encourages everyone to take a little break from the ordinary and reconnect with their playful side. Our brand is all about creating delightful experiences, and we hope these Kiddy Pizzas bring smiles to our customers, one slice at a time.”

    Kiddy Pizzas are now available on the Oven Story app and website till 14 November.