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Tag: Nishant Gupta

  • iluvia celebrates National Hairstylist Appreciation Day

    iluvia celebrates National Hairstylist Appreciation Day

    Mumbai: In the world of personal grooming, the impact of a professional hair salon extends far beyond merely changing hairstyles. A salon visit offers a transformative experience, empowering individuals to express their unique personalities and boost their confidence through expert styling. In such an ever-evolving industry of beauty and fashion, hairdressers emerge as influential figures, shaping trends and redefining standards with their creativity and expertise.

    On the occasion of National Hairstylist Appreciation Day on 25 April, iluvia, a professional haircare brand under Renaura Wellness Pvt Ltd, acknowledged the significant contributions of hair-gurus to the craft and the industry. As a token of appreciation, iluvia undertook the initiative to honour hairstylists in over 200 salons, acknowledging their expertise and dedication to exceptional customer service.

    Speaking on the occasion, iluvia co-founder Nishant Gupta said “Hair stylists and hairdressers are our biggest influencers in the salon industry. Their commitment towards pushing boundaries to achieve excellence in their craft and customer service is something, we as a brand, would like to honour. The occasion of National Hairstylist Appreciation Day has presented us with this opportunity, one which we would like to continue. As hairstylists, their ongoing contributions not only transform appearances but also uplift spirits and inspire confidence. Our objective is to continue enabling these dedicated individuals, acknowledging their invaluable impact in the world of professional hair care.”

    iluvia as a brand believes in recognising the community’s role in pushing boundaries and innovating trends and techniques constantly to meet the evolving customer landscape. This ethos resonates with iluvia’s focus on performance-driven and tailored products, reflecting a commitment to excellence in every aspect of their endeavours.
     

  • Treebo appoints Nishant Gupta as head of brand & marketing

    Treebo appoints Nishant Gupta as head of brand & marketing

    MUMBAI: Treebo Hotels, a budget hotel chain, has appointed Nishant Gupta as the head of brand and marketing. It has an inventory of 10,000 rooms and 400 hotels in over 85 cities.

    Gupta is a marketing professional with over 10 years of experience in brand and category building. At Treebo, he will spearhead the strategic initiatives to establish the startup as India’s most loved travel brand.

    Prior to joining Treebo, Gupta worked at Marico as the group product head for the male grooming category. In this role, he was responsible for managing the P&L of the product portfolio for this category by developing compelling brand campaigns as well developing a strong innovation pipeline. His brand building efforts helped achieve remarkable success for the company for brands like Parachute, Set Wet, and Nihar, many of which saw double digit growth year on year.

    Treebo Hotels co-founder Sidharth Gupta says, “Nishant’s expertise in building similar industry-leading consumer brands will help us in this mission. We are excited to onboard him into the leadership team. There are several brand related initiatives in the pipeline which he will be now leading for us. He will also shape the upcoming legs of the marketing campaign that we launched last year.”

    Gupta adds, “Treebo has crafted a unique identity in the budget hotel space in a very short span of time. The brand has an unmatched appeal and respect in the market. I am really excited about this opportunity and to be a part of a rewarding journey to build Treebo as the most loved hospitality brand in the country. While this category is cluttered and highly competitive, I believe that our brand building initiatives will keep us ahead in the game and top of mind for customers.”

    Founded in 2015, Treebo Hotels offers high-quality travel experience to its customers by providing comfortable and value-for-money accommodation options. 

    Treebo works on a franchise model with carefully selected, existing, standalone hotels. Treebo aims at enriching lives of every traveller by delivering a delightful experience.