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Tag: Nishank Joshi

  • Nexus Select Malls recruits Ayushmann Khurrana to sell emotional decluttering this Diwali

    Nexus Select Malls recruits Ayushmann Khurrana to sell emotional decluttering this Diwali

    MUMBAI: Nexus Select Malls is betting that guilt sells better than glitter. The mall operator has roped in Hindi cinema actor Ayushmann Khurrana for a Diwali campaign urging Indians to declutter their emotional baggage alongside their homes—and then head to the shops to celebrate.

    The digital film, Declutter Wali Diwali, wraps a shopping pitch in feel-good messaging. “Adhure vaade, ankahee baatein, pending apologies iss Diwali, emotional space bhi declutter karo, aur apno ke liye dil mein jagah banao,” Khurrana intones against a backdrop of festive lights. Roughly translated: sort out your unfinished business, make space for loved ones, and—conveniently—do it at Nexus.

    “Our idea was to go beyond traditional festive advertising and tap into what the season truly stands for: togetherness, reflection and genuine joy,” says Nexus Select Malls chief marketing officer  Nishank Joshi.

    The campaign’s sign-off is less subtle: “Asli Happyness sirf yahan hai, at Nexus Select Malls.”

    The film will run across digital and social platforms throughout October, backed by on-ground activations at 19 malls across 15 cities. It arrives as India enters peak shopping season, with Diwali serving as the year’s biggest retail moment.

    Whether consumers buy the emotional angle or just the merchandise remains to be seen. Either way, Nexus is counting on footfall—reconciled or otherwise.

  • Pokémon Go takes over India’s Nexus Malls with legendary loot and lively lures

    Pokémon Go takes over India’s Nexus Malls with legendary loot and lively lures

    MUMBAI: Get ready to catch ’em all in real life. Pokémon Go Fest 2025: Global is landing in India, and Niantic is teaming up with Nexus Malls to turn shopping centres into Poké-playgrounds across five major cities. The AR-powered global event, set for 28-29 June, promises exclusive spawns, special research tasks, avatar upgrades, and  for the first time ever, a chance to encounter the mythical Volcanion.

    From Navi Mumbai’s Nexus Seawoods to Delhi’s Select CityWalk, Hyderabad, Bengaluru, and Chennai, Trainers can immerse themselves in the Pokémon universe through high-energy meetups and interactive zones. In addition to the mall takeovers, virtual Trainer meetups will roll out across 26 cities, including Coimbatore, Kolkata, Guwahati and Dehradun.

    Expressing his excitement on the global edition of Pokémon Go Fest 2025, Niantic Indian manager Sundarraman Ramalingam said, “Pokémon Go Fest 2025: Global is more than just a virtual event, its a celebration of exploration, community, and the spirit of discovery that defines Pokémon Go. With the long-awaited debut of Volcanion, exciting in-game content, and special experiences at Nexus Malls across India, we’re bringing Trainers closer together, no matter where they are in the world.

    He added, “Collaborating with Nexus Malls allows us to bring Pokémon Go to life in spaces that are not only safe and accessible but also deeply rooted in local communities. These vibrant venues help us spark real-world connections and welcome new Trainers into the adventure.”

    Nexus Malls CMO Nishank Joshi said,”We are excited to partner with Pokémon Go Fest 2025: Global and bring this incredible global experience to our malls across India. At Nexus Malls, we are always looking for ways to create vibrant, engaging spaces where communities can come together. Pokémon Go is all about exploration and connection, and our malls are the perfect places to bring those moments to life. This partnership is just the beginning and we look forward to creating many more unique, interactive experiences for our visitors in the future.”

    With bonuses galore, rotating habitats, and a shot at snagging Shiny Carbink or Shiny Frigibax, Nexus is about to become the next big PokéStop. Entry is free, but serious Trainers may want to grab a ticket for exclusive in-game access.

    The hunt begins on 28 June at 10 am. Trainers, charge those power banks — it’s going to be a wild weekend.

    (If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)

  • Madison Media clinches media mandate for Nexus Select Malls

    Madison Media clinches media mandate for Nexus Select Malls

    MUMBAI: Madison Media, India’s powerhouse communication agency, has secured the media agency of record (AOR) for Nexus Select Malls, marking another strategic win in the competitive retail marketing landscape.
    The mandate covers a comprehensive media portfolio spanning TV, print, radio, cinema, outdoor, digital branding, and activation. 

    Nexus Select Malls, India’s first real estate investment trust (REIT) and a major mall operator with 18 properties across 14 cities, aims to amplify its brand presence through this partnership.

    Nexus Select Malls CMO Nishank Joshi highlighted the agency’s potential: ““At Nexus, we are constantly evolving to stay ahead of the curve, ensuring that our shoppers find us wherever they engage with media. With our robust online-offline presence through our malls and a deep understanding of consumer behavior and media consumption habits that Madison Media has, we believe this partnership will further strengthen our integrated marketing approach across online and offline platforms. Their strategic insights and proven track record will help us amplify our brand communication, enhance shopper engagement, and drive footfalls across our portfolio of malls. We look forward to this partnership setting new benchmarks in omnichannel retail marketing.”

    Madison Media Ace chief operating officer Vandana Ramakrishna added:  “Our partnership with Nexus Select Malls presents an exciting opportunity to redefine omnichannel retail marketing. In today’s ever-evolving landscape, success lies in seamlessly integrating data, creativity, and strategic media to drive meaningful consumer engagement. With Nexus’s innovative approach and extensive retail presence, our goal is to localize effectively while simultaneously strengthening brand affinity and delivering tangible business results. Together, we look forward to setting new benchmarks in how retail brands connect with shoppers across platforms.”

    The agency brings serious credentials to the table. Ranked as the world’s 4th largest independent media agency by RECMA, Madison Media has dominated qualitative rankings for four consecutive years

  • Nexus Select Malls launches Asli Happyness Wala Sale with Ayushmann Khurrana

    Nexus Select Malls launches Asli Happyness Wala Sale with Ayushmann Khurrana

    MUMBAI: In India, the land of perpetual celebrations, festivals mean one thing – shopping!

    But let’s admit it, nothing dims the festive spirit faster than spotting sky-high price tags and those pesky tax add-ons.

    Enter every Indian’s favorite word: SALE!

    This Christmas, Nexus Select Malls – which has outlets nationally – has unwrapped the ultimate shopping extravaganza with the Asli Happyness Wala Sale, led by Indian cinema charmer and brand ambassador Ayushmann Khurrana. It’s more than just discounts; it’s a carnival of offline shopping bliss, complete with Santa meet-and-greets and festive cheer that no app can match.

    Ready to shop till you drop?

    The 25-second digital film begins with Khurrana entering a mall with a friend and a disheartened child, emphasising that the asli happyness of Christmas is best experienced at Nexus Select Malls. As the film progresses, a white-gloved hand taps the child’s shoulder, and his face lights up upon seeing Santa. The film concludes on a lighthearted note as Khurrana humorously asks Santa whether his beard is real, underscoring the authenticity and fun of festive celebrations at Nexus Malls.

    Speaking about the campaign, Nexus Select Malls chief marketing officer Nishank Joshi remarked, “At Nexus Select Malls, we believe happiness isn’t something you receive in a parcel. With the Asli Happyness Wala Sale, we invite our patrons to celebrate Christmas with unbeatable offers, magical in-mall experiences, and the joy of togetherness and festive vibes.”

    Conceptualised by Ogilvy, the campaign positions Nexus Select Malls as the ultimate festive destination, offering discounts of up to 50 per cent on top brands alongside immersive in-mall experiences. Visitors can enjoy exclusive deals and the festive atmosphere, making Nexus Malls a perfect holiday shopping destination.

    The film is now live across all social media channels of Nexus Select Malls, inviting families to revel in the spirit of Christmas with memorable experiences and irresistible offers.

  • Nexus Select Malls launches ‘Asli Happyness Wali Diwali’ campaign

    Nexus Select Malls launches ‘Asli Happyness Wali Diwali’ campaign

    Mumbai: Nexus Select Malls has launched ‘Asli Happyness Wali Diwali’ campaign, starring brand ambassador Ayushmann Khurrana, that celebrates the joy of in-person Diwali experiences. It encourages customers to skip home deliveries and enjoy the full festive spirit at the mall.

    The campaign features two festive DVCs starring Ayushmann Khurrana, capturing relatable and humorous moments of Diwali shopping and dining at the mall. In one film, Ayushmann collects Chhole Bhature after a day of shopping, emphasising the joy of enjoying fresh festive meals together. On the other, he cutely reacts with admiration as his partner tries on multiple Diwali outfits. Both films highlight the unique, enjoyable experiences that customers can find at Nexus Select Malls during the festive season.

    “Our ‘Asli Happyness Wali Diwali’ campaign with Ayushmann Khurrana is designed to bring alive the unmatched joy of celebrating Diwali at our malls with loved ones by exploring the vibrant shopping and dining options, and creating lasting memories. Through reliving these fun and relatable stories, we hope to connect with our customers and encourage them to make Nexus Select Malls their go-to festive shopping destination.” said Nexus Select Malls CMO Nishank Joshi.

    Khurrana said, “Diwali is all about celebrating happiness with your loved ones and with Nexus Select Malls’ ‘Asli Happyness Wali Diwali’ – you can enjoy the best of this festive season. From lip-smacking meals to shopping for your festive needs, Nexus Malls has got it all to make it the perfect family time this Diwali. For me, Diwali is all about family – so I hope you have a great time shopping with your family at Nexus Malls during their ‘Asli Happyness Wali Diwali’ campaign, just like I had shooting this!”

    Conceptualised by Ogilvy, the campaign leverages Ayushmann’s charm and humor to convey the joy of celebrating Diwali at Nexus Select Malls.