ITV

Tag: Nisha Singhania

  • Sankarnarayanan joins Saatchi & Saatchi as VP – integrated brand strategy

    MUMBAI: Saatchi & Saatchi India has appointed Vidhya Sankarnarayanan as VP – integrated brand strategy at its Mumbai office.

    Sankarnarayanan will be involved in driving brand solutions and creating brand opportunities through multichannel experiences. She will work closely with chief strategy officer Sourabh Mishra. The appointment comes as a part of the agency‘s efforts of a makeover.

    he comes in from SapientNitro where she was head of strategy and was integral to establishing the global start up tech-agency‘s business in the country over the last two and a half years. During this time, she has worked with brands like Sprite, Fanta, Blenders Pride Fashion Tour, Chivas Regal and Taco Bell. She also pitched for and went on to partner some of the agency‘s key regional businesses, including Unilever‘s Lifebuoy and Paddle Pop brands.

    Saatchi & Saatchi Mumbai GM Nisha Singhania said, “We are in the middle of a huge makeover at Saatchi India. We are about transformational ideas which are media agnostic. Vidhya‘s consolidated experience of unearthing human truths along with her recent digital experience are just what we need at Saatchi because we believe we are in the Age of Now – which is all about Participation, Inspiring, Interaction, Return on Involvement and creating Movements. Vidhya is going to be one of the critical change agents for the new Saatchi.”

    Sankarnarayanan said, “I join Saatchi with a mandate to drive brand solutions and create brand opportunities through multichannel experiences that hinge on social, cultural and human truths. Given Saatchi‘s rich creative heritage and current focus on India, it is at the same time the most challenging and most exciting assignment I have had till date. This is a time when people, companies and brands in India are being revolutionised by technology and new media. The greatest imperative for Saatchi as a brand as well as for the brands we will shape in the future is the opportunity to be agents of this revolution, as we will inevitably be products of it.”

    Sankarnarayanan has extensive experience in studying, feeding off and creating popular culture. Her career spans across job profiles of a radio jockey, ethnographic scout, brand consultant, communication strategist and new media evangelist. She has spent a decade partnering marketers, NGOs, technologists, entrepreneurs, and professionals from the creative arts.

    With a total of 12 years of experience, Sankarnarayanan has been associated with an eclectic mix of categories and businesses like FMCGs, finance, retail, food and beverages, clothing and accessories, health and hygiene, beauty, B2C services, pharmaceuticals, travel, alcohol, technology and gaming.

  • Saatchi & Saatchi launches TV campaign for Otrivin

    Saatchi & Saatchi launches TV campaign for Otrivin

    MUMBAI: Saatchi & Saatchi has launched a TV campaign for Otrivin, a nasal decongestant spray from Swiss healthcare major Novartis.

    The campaign is based on the objectives of significantly enhancing trials and creating brand preference amongst the target audience comprising males in the age group of 25-44 years. It demonstrates the product as a convenient solution which gives instant and long lasting relief from blocked nose.

    Otrivin is the flagship brand of healthcare major Novartis India competing in the OTC nasal decongestant category.

    Saatchi & Saatchi GM Mumbai Nisha Singhania said, “To develop the new TVC, the agency tapped into the consumer insight that when a person is suffering from blocked nose, he cannot speak clearly. This not only hampers his performance but also causes social embarrassment as he is ‘nasally misunderstood’.”

    Translating the insight into creativity, the agency created a 30 second TVC that opens to showcase a picnic situation which is easily relatable to every person.

    Saatchi & Saatchi CCO – India Ramanuj Shastry said, “Moving beyond the norms of ads made for a problem solution category, the film is set in the retro period with exaggerated expressions from lead protagonists to add humour to it.”

  • Saatchi & Saatchi creates Otrivin Cold Tabs’ new campaign

    Saatchi & Saatchi creates Otrivin Cold Tabs’ new campaign

    MUMBAI: Saatchi & Saatchi has created a new campaign for Novartis which is launching its new product, Otrivin Cold Tab in the market.

    The idea behind the new campaign was to establish the brand as the one step solution to provide complete relief from cold. It plays on the concept that there are actually seven symptoms of cold and Otrivin Cold tablet has a unique advantage of solving all the seven symptoms of cold.

    The creative agency said that the challenge was to break through a category which is already flooded with innumerable options which offer similar benefits making it difficult for the consumer to judge which one is better than the other.

    The agency had a task of providing a strong differentiating selling point to the brand along with optimum usage of the media with 10-seconder TVCs.

    Saatchi & Saatchi GM Nisha Singhania said, “The consumers for this brand belongs to SEC B and C who cannot afford to skip even a day‘s work, hence seek a quick relief option which cures them of all the problems faced during cold.”

    Saatchi & Saatchi CCO Ramanuj Shastry added, “The creative idea is about dramatizing the effect of each symptom in multiple TVCs and thereby establishing the brand as the ‘Complete Relief Provider‘.”

  • Saatchi & Saatchi hires Hari Ganesh Desikan as senior planner

    Saatchi & Saatchi hires Hari Ganesh Desikan as senior planner

    MUMBAI:Saatchi & Saatchi India has appointed Hari Ganesh Desikan as senior planner at its Mumbai office. Desikan will be responsible for regional planning for Pampers as well as some other key brands.


    Talking about the appointment, Saatchi & Saatchi, Mumbai GM Nisha Singhania said, “With Hari joining the planning department in Saatchi Mumbai, we now have a truly fantastic team of planners with a diverse set of experiences and talent.”


    Desikan, an electronics and communications engineer, comes with a rich experience of over 10 years in marketing, brand management and advertising. Having started his career as a sales engineer for Siemens India, his passion for marketing & advertising drew him to Trigger Jeans. As a brand manager, he played a key role in scripting a revival of the brand‘s fortune.


    Stepping into the agency six years ago, Desikan has worked on multiple brands across categories. He has worked with some of the well-known names in the industry including Hakuhodo Percept, Ogilvy & Mather and TBWAIndia and serviced brands like CavinKare, Henkel, Panasonic and Odyssey among others. His last assignment was with a Chennai-based brand communications start-up – Gutfeel, as a co-founder and partner – strategy.