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Tag: Nisha Sara Jose

  • Faber-Castell India associates with sports personalities for ‘Art with Purpose’, 2019 finale

    Faber-Castell India associates with sports personalities for ‘Art with Purpose’, 2019 finale

    MUMBAI:  For the second running edition of the annual offline campaign ‘Art with Purpose’, to amplify this year’s theme “Sport that I love”, Faber-Castell India has associated with renowned sports personalities – Prashanti Singh & Deepak Chahar for their season’s finale.

    The 2019 edition of ‘Art with Purpose’ was launched in July 2019, wherein they reached out to almost 1,700 schools and about 1.5 million students participated from across the country.  After six months and three phases of the campaign, Faber-Castell India is gearing up for the finale of this season.

    Indian National Women’s Basket Ball player Prashanti Singh said, “Any type of creative work like arts, sports etc., needs a lot of passion & emotion. I am happy that Faber-Castell India has taken this Initiative of letting students talk about the sports that they love through art. Basket Ball has been my life and the sport has given me a purpose in life. Today I am happy to see my fellow Indians excel at multiple sports and I am confident that this initiative will help children appreciate both art and sports.”

    “I am very pleased to support the ‘Art with Purpose’ initiative of Faber-Castell India. This initiative takes me back to my school days when sports used to be an integral part of my formative years and I am happy that Faber-Castell is encouraging students in expressing themselves through the language of art. This unique combination of Art and sports allows children to open up to both physical and creative aspects of their personalities and I wish this initiative a great success," said Indian cricketer Deepak Chahar.

    Faber-Castell India marketing director Nisha Sara Jose said “’Art with Purpose’ has been one of the most exciting properties of Faber-Castell India initiatives for last 2 years. We are delighted to have partnered with both Deepak and Prashanti for this year’s finale. Arts and sports play a big role in uniting people of diverse cultures and backgrounds, bringing them together to celebrate skills, talent, and creativity. We look forward to seeing how students create meaningful impact by combining these two together.”  

    Faber-Castell India will be announcing the 12 winners from across the country and rewarding them with an off-site in Goa followed by an award ceremony in presence of Prashanti Singh & Deepak Chahar on 18 January 2020.

  • Faber Castell’s ‘Change the Canvas’ gets 200% more responses than last year

    Faber Castell’s ‘Change the Canvas’ gets 200% more responses than last year

    MUMBAI: While the digital era has disrupted many traditional businesses, stationery, and art & craft facilities are going to grow, Faber Castell India marketing India director Nisha Sara Jose told Indiantelevision.com about the second successful season of its online ‘Change the Canvas’ activity.

    “Our products will continue to grow because there has been a discovery for analogue writing. It is a counter-trend, which is becoming very important and popular within the younger audience. They are going back to activities like writing and drawing to balance their (digital-dominated) lives. Also, Faber Castell as a brand is all about creativity, thoughts, and passion. So, we already are positioned on the top to tackle the digital era,” Jose quipped

    Jose shared that the online creative competition, which encouraged the people to ‘change’ their choice of canvas and instead pick any ordinary object, scene, place, or setting, and look at it from a different perspective, received an impressive response of 200 per cent more from the past year.

    “We received more than 750-800 entries for the campaign digitally this year as compared to 400 entries, which are almost 200 per cent of what we received last year. Our digital presence for the campaign has multiplied exponentially with more than 10 million impressions as compared to 4 million last year,” said Jose.

    Faber Castell is willing to double its business in India this year, and such response for the campaign indicates that they might be able to achieve the goal. The brand is also working on a multi-pronged strategy to further develop their business, mixing effective marketing and communication with product development.

    Jose revealed that, for the Indian market, a lot of innovation is going on in the acrylic and watercolour segments, developing a range of options for hobby artists.

    The marketing activities, like always, are focussed on the experiential side. Activities like ‘Art With Purpose’ will continue to connect with students across schools and universities. Apart from that a lot of digital activities are expected from the brand, which now has a strong community of mothers and artists online. 

  • Faber-Castell’s India digital mandate bagged by Prodigitz

    MUMBAI: Faber-Castell, a leading stationery products company, recently handed its digital mandate to Prodigitz, a Mumbai-based full-service digital agency.

    Said Nisha Sara Jose, Category Head at Faber-Castell India, “Faber-Castell’s four pillars: competence & tradition, outstanding quality, innovation & creativity along with social & environmental responsibility form the basis of what we do and how we do it- both within the company and in its dealing with external stakeholders. As we’re looking to further build our brand in the Indian market, we are keen on engaging with our technologically & digitally advanced audience, through a medium that they are most connected with.”

    Khushboo Tulsiani, CEO, Prodigitz, said, “Our approach has always been to first understand the business goals that drive the marketing objectives, evaluate it in it’s entirety and then create a digital strategy that utilises the medium for its strenghts to deliver results.”