ITV

Tag: Nisha Pokhriyal

  • Mitron TV expands senior leadership team with new hires

    Mitron TV expands senior leadership team with new hires

    MUMBAI:  Indian short-form video app Mitron has expanded its leadership team with two senior hires. Chandan Chhabra joins as VP of operations and Nisha Pokhriyal joins as VP of marketing.

    In his new role, Chhabra will establish SoPs, drive efficiency across multiple departments and focus on strategic planning of the business. Pokhriyal will be responsible for leading Mitron’s overall brand marketing initiatives and accelerating the start-up’s growth trajectory. Both of them will work closely with Mitron’s co-founders Shivank Agarwal and Anish Khandelwal.

    Prior to joining Mitron, Chhabra was one of the founding members and director of customer experience and content quality at OLX India, where he led the content strategy and operations across South Asia markets. An IIM-A alumnus, Chandan comes with 17 years of experience spread across diverse industries such as BPO, Telecom, BFSI, E-Commerce, Auto and Edtech. He is also a certified customer experience professional (CCXP), an accredited customer experience master, a CX Mentor (ACXM, ACX-Mentor) and Asia’s first accredited customer experience specialist (ACXS).

    Read more news about Mitron

    Pokhriyal served as associate director – marketing of VMate, the short video app from Alibaba Mobile Business group. She has been responsible for managing end-to-end integrated marketing for well-known campaigns such as #VMateAsliHoliBaaz and #GharBaitheBanoLakhpati amongst others. She has a career spanning over 10 years, having worked at Dentsu Webchutney and IPAN. She is a certified usability analyst from Human Factors International. Nisha was also the official torchbearer for the Winter Olympics held in south Korea in 2018.

    Mitron co-founder and CEO , Shivank Agarwal  said: “We are thrilled to welcome both Nisha and Chandan to the Mitron family. With Nisha and Chandan’s appointments, we are laying the foundation for Mitron's rapid growth. Their expertise will foster and fuel our long-term expansion plans . I am confident that our portfolio of a strong team will chart a remarkable journey for the home grown short format video app space.”

    Mitron VP operations Chandan Chhabra  said: “I am particularly impressed with what Mitron has achieved in such a short space of time. I look forward to being part of this amazing team as we scale the business and enter a new phase of growth.’’

    Mitron VP marketing Nisha Pokhriyal said: “This is an exciting time for short format video app space. I am pleased to be part of Mitron’s journey, as we continue to build upon the brand’s existing success and strive to attain new milestones.”

  • First look of #VMateAsliHolibaaz short film released

    First look of #VMateAsliHolibaaz short film released

    MUMBAI :India’s top YouTuber Ashish Chanchlani recently shared with his fans a photograph in which he is seen with fellow leading YouTuber Bhuvan Bam. Adored by lakhs and shared widely on social media platforms, the photograph was clicked during the making of #VMateAsliHolibaaz, a short film produced by trending short video platform VMate for its Holi campaign. The photograph also garnered interesting responses from fans who equated the duo with the likes of ‘Modi-Trump’ and ‘Karan-Arjun’.

    Following the popularity of the photograph, VMate has now released the first look of the Holi short film starring Bhuvan Bam and Ashish Chanchlani. Titled ‘Kaun Hai VMateAsliHolibaaz’, the poster depicts the duo in rival mode. Though the actors look set to compete with each other, their mere appearance in the film suggests that it will be a laugh riot for the fans. The poster further depicts a festive Holi mood as it’s full of colours.

    On the occasion of the poster launch, VMate sssociate director Nisha Pokhriyal said, “A simple photograph featuring the two top YouTubers has become a sensation on social media. This just sets the tone for our exciting Holi campaign. It seems certain now that the Holi film featuring the two top YouTubers will be an instant hit with the audience. And there’s much more fun in store as this film is just one part of our Holi campaign.”

    The film starring the leading YouTube stars is slated to release on VMate on March 8. Apart from the film, a music video will also be released in the first week of March as part of #VMateAsliHolibaaz campaign. Popular Haryanvi dancer Sapna Chaudhary, who has also featured in Bigg Boss and a few Bollywood movies, will be seen grooving to a foot-tapping number in the music video.

  • VMate Users to Spend Valentine’s Day with Sunny Leone

    VMate Users to Spend Valentine’s Day with Sunny Leone

    New Delhi : VMate, the trending short video platform, is all set to give another golden opportunity to its users to virtually experience a date with Bollywood Diva Sunny Leone. After the blockbuster campaign #SunnyKaNewYearCall, Sunny Leone is back for VMate users to take their enthusiasm to the next level. Under the newly launched #HappyValentinesDay campaign, VMate user can fulfill their dream by spending a day with Sunny Leone on VMate app, creating memories in form of short video’s with Sunny on this Valentine’s Day. Besides, users can participate in an exclusive contest to win either of a car, cash prizes, a smartphone, a smart TV and other exciting gift options.

    VMate's#HappyValentinesDay campaign is launched with exclusive video stickers to make Valentine's Day special. It will enable 50 million VMate users to avail a unique sticker featuring the beautiful Sunny Leone. Users can make videos on how a day spent with Sunny Leone will feel like and what thrill will it bring along. The sticker will give users a glimpse of how Sunny Leone would romantically wake them up and handover morning tea. Later, she is seen conversing with the user and asking about how he or she would like to spend the rest of the day.

    Furthermore, VMate is inviting users to participate in a mission-based contest around love and win something on completing each mission. To complete the missions, VMate has rolled out attractive video stickers capturing the dream scenery of every lover. Users can make videos along with their partners, gliding in the beautiful night sky full of stars under a hot balloon, or fulfil the demand of their lovers and bring the moon on earth with VMate's special powers! More video stickers on exciting themes is available for users to bring out the best of their creativity. Once a user has successfully completed all the missions, s/he will qualify to spin the wheel of fortune to win contest prizes.

    Ms Nisha Pokhriyal said "VMate is a people's platform and we aim to be an essential part of our users' life. Valentine's Day is a special day for lovers and many plan to express their commitment to their partners. VMate's #HappyValentinesDay campaign is launched to make their moments of love more special and unforgettable. This is coupled with winning some exciting prizes as well. An exclusive video sticker featuring Sunny Leone is also rolled out keeping mind the overwhelming response we got from our previous association with Sunny.

    VMate has become a rage among the youth of India across the country for introducing exciting social media campaigns which also allow them to win bumper prizes such as a car, a scooty, latest smartphones, and more. Recently, VMate had concluded its #VMateFilmistan campaign with more than 7.8 lakh people winning prizes worth Rs. 2.65 crores. In the past also, VMate gained popularity for introducing unique campaigns such as its association with Nach Baliye Season 9, Diwali Campaign and more. Many VMate creators, who are common people, are earning money via VMate videos and transforming their lives by achieving their dreams.

  • VMate’s #SunnyKaNewYearCall campaign reaches over 2 million users

    VMate’s #SunnyKaNewYearCall campaign reaches over 2 million users

    MUMBAI: VMate’s #SunnyKaNewYearCall campaign is growing stronger day by day. Even after a robust participation, new users are still bidding to win a date with Sunny Leone. Creating videos with hilarious memes, funny expressions, macho attitude, ravishing style and many more have taken the whole experience a notch higher for both creators and users.

    VMate, a short video trending platform collaborated with Sunny Leone to introduce a first-of-a-kind interactive video sticker for Indian users to celebrate the New Year. As a big surprise for the fans of Sunny and VMate users, #SunnyKaNewYearCall campaign went viral instantly and till date, more than 55,000 videos have been created.

    Furthermore, over 1.5 million social media users are talking about the campaign and top YouTubers such as Ashish Chanchlani, RVJC media and Funcho, etc. are even making creative videos on their channel, generating more curiosity for the whole event and making the campaign an instant hit amongst online users.

    VMate Associate Director Nisha Pokhriyal said, “The response has been phenomenal, the videos around the campaign are getting viral and are trending on social media platforms. This is already a proof of the acceptability of the campaign in the masses. This is definitely very inspiring for our team to bring out the best of campaigns for our users.”

    With the innovative interactive video sticker, VMate has raised the bar and has successfully democratized the advanced technique of video making and editing. Once a user selects the Sunny Leone call sticker, it will appear as if Sunny is making a video call to the user. The sticker takes all over the video screen and mimics the video calling feature in smartphones wherein Sunny is talking to the user from her home. Sunny can be seen sharing her plight with the user about having no one on the New Year’s Eve for celebrations. As the call proceeds, the users can ask Sunny to join him/her to celebrate and welcome 2020 by making a few dance moves together on the video call.

    Many people have taken screenshots of their video call with Sunny to generate curiosity among their friends and network.  In fact, some users have creatively used the sticker to go beyond the format of video sticker, making it more entertaining and funnier.

  • VMateFilmistan campaign concludes with 7.8 lakh winning participants

    VMateFilmistan campaign concludes with 7.8 lakh winning participants

    MUMBAI: VMate, the trending short video platform concluded its #VMateFilmistan campaign with huge success. Similar to VMate’s Diwali campaign, this campaign also saw a lucky user winning a car as bumper prize. With gifts and rewards raining for everyone, another 5 lucky users won a smart TV each and 10 lucky participants won a smartphone each. Over 4 lakh participants qualified themselves to win vouchers worth INR 2.45 crores and more than 3.8 lakh users won cash prizes worth INR 20 lakhs. 

    The #VMateFilmistan campaign was yet another blockbuster campaign with participation from over 5 lakh people creating 2 million videos. The campaign became extremely popular for the introduction of unique VR stickers of Bollywood film sets where by just a single tap, creators were able to put themselves into famous movie scenes to make customized videos alongside their favourite movie characters. Overall, the videos created under the campaign garnered over 73 million views, making the campaign a huge success.

    India’s First VR Sticker Campaign was a milestone driven challenge where creators got the opportunity to be present on the virtual sets of famous Bollywood movies like Bahubali, PK, Dangal and 3 Idiots and acting out their favorite scenes. Apart from that, the VR sticker of a lion treading in the jungle alongside the video creator emerged as the most loved VR Sticker. These unique VR stickers powered with in-built dialogues, dramatic music and professional EFX witnessed scores of users creating heroic videos while walking with a Lion with fearless attitude.

    VMate associate director Nisha Pokhriyal said, "VMate is India's first platform to introduce VR stickers, and by combining it with Bollywood theme, we enabled regular people to take the center stage in movie scenes as lead actors with the help of various easy to use in-built video effects. We have received an overwhelming response from all over India, and are motivated to introduce more such campaigns in the future."

    As a platform, VMate has emerged as India's favourite digital medium to celebrate the festivals and also life in general by sharing their life moments in video format. Many Indians are earning lakhs of money via their videos on VMate. Recently, VMate concluded two high-energy campaigns 'Roshan Karo India' during Diwali festival and VMateNach Baliye Lakh Pati campaign in association with India's popular reality show Nach Baliye Season 9. Similar to #VMateFilmistan campaign, both the campaigns received record-breaking participation from millions of users across India.