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Tag: Nisha Narayanan

  • Viacom18’s Ranjit Pathak joins 93.5 Red FM

    Viacom18’s Ranjit Pathak joins 93.5 Red FM

    MUMBAI: Red FM has appointed Viacom18’s Ranjit Phatak as the national programming head.

    Phatak, who was leading the creative and strategic vision of MTV programming at Viacom, will now lead the programming for Red FM network based out of Mumbai. Phatak comes with an experience of more than 16 years in the programming industry. He has been the programming lead for some of the top shows like MTV Love School, MTV Bakra, Roadies season 7, Emotional Atyachaar, Big Switch among others.

    Commenting on this switch, Phatak said, “For me, this also acts as a platform of change, moving from a TV background to radio where I feel there is a huge potential for this media. As for contributing to Red FM’s programming, I plan to stick to the basics of Bajaate Raho and build from that.”

    With the new hire in the leadership team, Red FM COO Nisha Narayanan says, “Ranjit has had an illustrious career in the television industry. Having worked on brands like MTV & Bindaas his vast knowledge and experience about the variety of audience specifically the youth will act as a major catalyst in amplifying our Bajaate Raho proposition through interesting, innovating & youthful content on air.”

  • Red FM Ka Thappa is back with its fourth season

    Red FM Ka Thappa is back with its fourth season

    MUMBAI: Red FM 93.5, India’s largest radio network is back with the 4th season of its flagship campaign Red FM Ka Thappa, the popular stamp of approval that honors the best food joints across cities. This year however, it’s Thappa with a Twist! This year, Red FM is all set to recognize the evolving culinary flavors of different cities by targeting the new food trends which have become the pride of the city. Red FM ka Thappa will drive into 20 cities over 3 weeks starting from 15th May to 4th June, rewarding restaurants under two categories every week. Listeners from each city get to vote for their favorite food hangouts, and Red FM RJsin respective cities will pick the most voted food joint and authenticate it with Red FM ka Thappa in a true Bajaate Raho style with Dhol & Tasha at the venue.

    Commenting on the initiative, Red FM COO Nisha Narayanan/ said, “Red FM Ka Thappa is in true sense, a celebration of India’s culinary heritage and variety, innovation and overall our love and fascination with food. Thappa is a very successful IPR that we have developed over the years through extensive on air & on-ground activation and has built credibility amongst the various food joints across the tier II towns who take immense pride in displaying the RED FM’s Thappa seal on their outlets” 

    Red FM Ka Thappa is a people’s choice award wherein listeners from the chosen cities vote for their favourite food joint and the most voted place is honoured with Red FM Ka Thappa. The three week long campaign will be concluded with a grand food festival in Gujarat and Bhubaneswar. Bringing in more excitement, this year along with the winning food joint, Red FM is also on a hunt for the biggest fan of new food trends. So listeners can keep voting to get a chance to be the biggest fan contest. 

    Over the last three years Red FM has been constantly engaging and strengthening the connect with its listeners through this initiative. This year the brand has welcomed categories that have created an impact on the taste palette of the people including Momos, Gelato, Open Air Restaurants, Sizzler, Theme Based Restaurants and Sandwich/burger joints. The campaign will kick start simultaneously across twenty cities which includes Jaipur, Indore, Bhopal, Jabalpur, Ahemdabad, Rajkot, Vadodara, Pune, Nagpur, Nashik, Aurangabad, Lucknow, Varanasi, Allhabad, Kanpur, Bhubaneshwar, Jamshedpur, Asansol, Guwahati and Siliguri.

  • Red FM Ka Thappa is back with its fourth season

    Red FM Ka Thappa is back with its fourth season

    MUMBAI: Red FM 93.5, India’s largest radio network is back with the 4th season of its flagship campaign Red FM Ka Thappa, the popular stamp of approval that honors the best food joints across cities. This year however, it’s Thappa with a Twist! This year, Red FM is all set to recognize the evolving culinary flavors of different cities by targeting the new food trends which have become the pride of the city. Red FM ka Thappa will drive into 20 cities over 3 weeks starting from 15th May to 4th June, rewarding restaurants under two categories every week. Listeners from each city get to vote for their favorite food hangouts, and Red FM RJsin respective cities will pick the most voted food joint and authenticate it with Red FM ka Thappa in a true Bajaate Raho style with Dhol & Tasha at the venue.

    Commenting on the initiative, Red FM COO Nisha Narayanan/ said, “Red FM Ka Thappa is in true sense, a celebration of India’s culinary heritage and variety, innovation and overall our love and fascination with food. Thappa is a very successful IPR that we have developed over the years through extensive on air & on-ground activation and has built credibility amongst the various food joints across the tier II towns who take immense pride in displaying the RED FM’s Thappa seal on their outlets” 

    Red FM Ka Thappa is a people’s choice award wherein listeners from the chosen cities vote for their favourite food joint and the most voted place is honoured with Red FM Ka Thappa. The three week long campaign will be concluded with a grand food festival in Gujarat and Bhubaneswar. Bringing in more excitement, this year along with the winning food joint, Red FM is also on a hunt for the biggest fan of new food trends. So listeners can keep voting to get a chance to be the biggest fan contest. 

    Over the last three years Red FM has been constantly engaging and strengthening the connect with its listeners through this initiative. This year the brand has welcomed categories that have created an impact on the taste palette of the people including Momos, Gelato, Open Air Restaurants, Sizzler, Theme Based Restaurants and Sandwich/burger joints. The campaign will kick start simultaneously across twenty cities which includes Jaipur, Indore, Bhopal, Jabalpur, Ahemdabad, Rajkot, Vadodara, Pune, Nagpur, Nashik, Aurangabad, Lucknow, Varanasi, Allhabad, Kanpur, Bhubaneshwar, Jamshedpur, Asansol, Guwahati and Siliguri.

  • RED FM sweeps Indian Radio Forum Awards yet again

    RED FM sweeps Indian Radio Forum Awards yet again

    MUMBAI:  Red FM 93.5 added several more feathers to its cap last evening at the prestigious India Radio Forum by winning 13 awards across5 different categories. The esteemed ‘Excellence in Radio Awards’ by India Radio Forum celebrates the very best of Indian radio, by honouring innovative and creative programming, popular on-air personalities, outstanding marketing & promotional activities within the fraternity. This year also marked Red FM’s 11th year partnering with IRF as Premium Presenting Partners

    Marking another remarkable year of creating impact in the industry, Red FM was honoured with multiple awards. Red FM Delhi’s famous Bauaa was bestowed as Best Radio Sparkler of the year. Red FM Pune’s Morning No.1 show was honoured as the Best Radio Program (Marathi). While Red FM Mumbai’s Morning No.1 and Suryam FM’s Blade No.1shows took away the Best Breakfast Program award in Hindi and Tamil categories respectively. Red FM Hyderabad’sZabardasth Masthi was recognized as Best Program (Non-Breakfast) in Telugu category. Red FM came out shinning with four of the RJs receiving RJ of the year awards. RJ Blade Shankar from Suryan FM Chennai, RJ Dhrumil from Red FM Rajkot, RJ Sowmya from Red FM Kochi and Red FM Pune RJ Sangram stole the limelight with RJ of the year trophy in Tamil, Gujarati, Malayalam and Marathi categories respectively. Red FM Mumbai’s popular show Special 26, Red FM Hyderabad’s Red FM Sankranthi and Red FM Mysore’s Pani to Police initiative were well recognized for Best Radio Promo (In-house) in Hindi, Telugu and Kannada category. Red FM Delhi’s famous social initiative – ‘Himmat Ki Kimat Delhi’ was conferred the Best Community Service Award.

    Speaking about IRF and the Excellence Awards, an elated Nisha Narayanan, COO, Red FM said, “It is a moment of immense pride for Team Red FM.  In a constantly evolving and challenging industry scenario, being recognized for creativity, innovation and clutter breaking campaigns is an encouraging impetus. We have aggressive plans for the coming year both in programming and marketing and listeners in each of our stations can look forward to some great listening experiences.”

    The Indian Radio Forum is an annual one-day event that presents and discusses latest industry developments and issues and challenges. This year, the theme of discussion was dedicated to the revolution of on-air marketing, boosting radio relevance and amplifying the bond between sound and soul. Red FM being the Premium Presenting Sponsor at IRF, the session began with an opening address by Rajat Uppal, National Marketing Head at Red FM. He spoke about the importance of creating strong business and financial structures and building an engaging brand by creating content on digital. Nisha Narayanan, COO – Red FM moderated the panel discussion on “Radio Selling beyond FCT”; a session that discussed the benefits of collectively using the powers to widen the horizons for Radio in India. 

  • RED FM sweeps Indian Radio Forum Awards yet again

    RED FM sweeps Indian Radio Forum Awards yet again

    MUMBAI:  Red FM 93.5 added several more feathers to its cap last evening at the prestigious India Radio Forum by winning 13 awards across5 different categories. The esteemed ‘Excellence in Radio Awards’ by India Radio Forum celebrates the very best of Indian radio, by honouring innovative and creative programming, popular on-air personalities, outstanding marketing & promotional activities within the fraternity. This year also marked Red FM’s 11th year partnering with IRF as Premium Presenting Partners

    Marking another remarkable year of creating impact in the industry, Red FM was honoured with multiple awards. Red FM Delhi’s famous Bauaa was bestowed as Best Radio Sparkler of the year. Red FM Pune’s Morning No.1 show was honoured as the Best Radio Program (Marathi). While Red FM Mumbai’s Morning No.1 and Suryam FM’s Blade No.1shows took away the Best Breakfast Program award in Hindi and Tamil categories respectively. Red FM Hyderabad’sZabardasth Masthi was recognized as Best Program (Non-Breakfast) in Telugu category. Red FM came out shinning with four of the RJs receiving RJ of the year awards. RJ Blade Shankar from Suryan FM Chennai, RJ Dhrumil from Red FM Rajkot, RJ Sowmya from Red FM Kochi and Red FM Pune RJ Sangram stole the limelight with RJ of the year trophy in Tamil, Gujarati, Malayalam and Marathi categories respectively. Red FM Mumbai’s popular show Special 26, Red FM Hyderabad’s Red FM Sankranthi and Red FM Mysore’s Pani to Police initiative were well recognized for Best Radio Promo (In-house) in Hindi, Telugu and Kannada category. Red FM Delhi’s famous social initiative – ‘Himmat Ki Kimat Delhi’ was conferred the Best Community Service Award.

    Speaking about IRF and the Excellence Awards, an elated Nisha Narayanan, COO, Red FM said, “It is a moment of immense pride for Team Red FM.  In a constantly evolving and challenging industry scenario, being recognized for creativity, innovation and clutter breaking campaigns is an encouraging impetus. We have aggressive plans for the coming year both in programming and marketing and listeners in each of our stations can look forward to some great listening experiences.”

    The Indian Radio Forum is an annual one-day event that presents and discusses latest industry developments and issues and challenges. This year, the theme of discussion was dedicated to the revolution of on-air marketing, boosting radio relevance and amplifying the bond between sound and soul. Red FM being the Premium Presenting Sponsor at IRF, the session began with an opening address by Rajat Uppal, National Marketing Head at Red FM. He spoke about the importance of creating strong business and financial structures and building an engaging brand by creating content on digital. Nisha Narayanan, COO – Red FM moderated the panel discussion on “Radio Selling beyond FCT”; a session that discussed the benefits of collectively using the powers to widen the horizons for Radio in India. 

  • Red FM hikes ad rates by 35% buoyed by optimism post Phase III FM auctions

    Red FM hikes ad rates by 35% buoyed by optimism post Phase III FM auctions

    NEW DELHI: Even as the results of some of the Sun Group’s bids in the FM Phase III are being held back as the matter is pending in courts, 93.5 RED FM has implemented a 35 per cent hike in ad rates across all its stations. 

     

    The new rates became effective today (21 September).

    Red FM COO Nisha Narayanan said, “We have not had a rate hike for a while now. Today, radio as a medium is growing at a Compounded Annual Growth Rate (CAGR) of 18 per cent and attracts a large number of advertisers as consumption of radio is on an overall high. The demand and supply scenario has a huge imbalance with demand way beyond the inventory that we can play on Red FM. Also the advertisers have shown faith in us to provide customised solutions for their brands and do not have an issue in paying premiums.” 

     

    “With Phase III and newer cities we plan to venture into, we have decided to go ahead with rates hike of 35 per cent across the network. With strong hold in metro cities as well as Tier II and III cities, we will continue to provide customised quality solutions for all our clients across the network and hope to receive their support for the desired increase.”

     

    Narayanan further said these were very interesting times for the FM radio space as the advertising community has been showing its faith in the medium continuously, which is evident fromthe overflowing radio inventories. 

     

    Demand across most of major metro’s and big cities has seen growth, which is equivalent to festive season rush and thus there is an eminent reason for the rate hike, which have been stagnant for almost two to three years now. 

     

    Narayanan added the Phase III auctions and an overall optimism within the industry isalso going to put pressure on the operational expenses. Thus the rate hike is one of the steps that have become a necessity to optimise the demand and supply and offer best of entertainment and mileage to advertisers and stakeholders. “More and more volume is also coming from lot of new categories and it’s good to see their trust in the medium by planning campaigns with FM stations,” she added. 

  • Red FM ecstatic at winning legal battle; reiterates commitment to reach smaller cities

    Red FM ecstatic at winning legal battle; reiterates commitment to reach smaller cities

    NEW DELHI: Red FM, which was allowed to participate in the first batch of private FM Phase III auction earlier today by the Delhi High Court, is indeed heaving a sigh of relief, which is slated to commence from 27 July.

     

    Reaffirming faith in the country’s judicial system, Red FM COO Nisha Narayanan said, “We feel that the Delhi High Court has accepted our submission that we have no connection with the reasons for denial of security clearance and rejection of our application.”

     

    Emphasising that the Court had only read out the operative portion and the full judgment was not available yet, Narayanan added, “We will continue with auction according to our plans of bidding for more frequencies. We are one of country’s largest networks of FM stations and hopefully post the final outcome of these auctions we shall retain our leadership status.”

     

    She expressed her pleasure for the permission to participate in the auction of first batch of private FM Radio Phase III channels starting from 27 July.

     

    Expressing joy that the issue had been settled Narayanan said, “From the beginning we had kept a sizeable sim of money to be spent on these auctions (through which government stands to earn with go ahead on our participation). Our inclusion means healthy competition and will benefit the entire FM radio industry and media and entertainment industry at large.”

     

    She said RED FM not only reaches to some of the smaller cities but also gives the local music and entertainment industry a voice. It always believes in being a socially active and relevant entertainment medium, creating employment opportunities for local youth specially women and become a voice of city wherever it operates its station. 

     

    “In Phase III, we also have plans of going ahead with the philosophy of nurturing not only commercially viable bigger metro cities but also reaching out to the last corner of the country,” she noted.

     

    “At the end of Phase II we had the highest number of stations in North East and three-tier and four-tier cities as a network. This is something which we will continue in Phase III also,” she added.