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Tag: Nisha Narayanan

  • India Runs on Valour in Red FM and Army’s Shauryaveer 2025 Event

    India Runs on Valour in Red FM and Army’s Shauryaveer 2025 Event

    MUMBAI: They say courage marches on but this time, it’s running. The Indian Army, in partnership with Red FM, is taking patriotism off the parade ground and onto the streets with Shauryaveer 2025 Run for India, a heart-thumping tribute to bravery, fitness, and national unity. Set to flag off on 26 October 2025, the event marks the 79th Shaurya Diwas, commemorating the indomitable spirit of India’s armed forces. But Shauryaveer isn’t just a run, it’s a stride of solidarity, a living reminder that the nation’s real heartbeat lies in the courage of its soldiers and the people who stand beside them.

    The Delhi Cantonment will come alive as citizens run shoulder to shoulder with jawans, each kilometre echoing with pride and purpose. The event features four run categories 21 km, 10 km, 5 km, and 3 km, ensuring that everyone, from seasoned athletes to first-time runners, finds their pace in this patriotic marathon.

    More than an endurance event, Shauryaveer 2025 channels the essence of the Fit India Movement, transforming fitness into a shared act of tribute. The route may be measured in kilometres, but the emotion that powers it stretches far beyond.

    In a country where soldiers embody selflessness, the initiative bridges the gap between uniformed valour and civilian admiration. For many participants, it’s not about crossing the finish line first, it’s about carrying the spirit of unity every step of the way.

    Red FM & Magic FM, director and COO Nisha Narayanan captured the campaign’s soul best: “Shauryaveer 2025 Run for India is a powerful tribute to the Indian Army, where every kilometre is a stride of unity, pride, and remembrance. What makes it truly special is the opportunity for citizens to run alongside our Armed Forces, celebrating the values that bind us as one nation.”

    She added, “At Red FM, we feel honoured to be associated with this initiative and to carry its message across the length and breadth of the country. I urge everyone to come forward, take part, and show their support for the Indian Army through this remarkable initiative.”

    From morning warm-ups to the sound of sneakers pounding the pavement, Shauryaveer promises a morning where discipline meets celebration. It’s where slogans of “Jai Hind” replace finish-line cheers and medals carry the weight of emotion rather than metal.

    And while the run honours the military’s unflinching courage, it also celebrates something larger the spirit of togetherness that fuels India’s everyday heroes. It’s a reminder that fitness, much like freedom, thrives when shared.

    Behind the event’s beat is Red FM, India’s largest private radio and entertainment network, known for being “hyper-local, hyper-vocal” with its trademark attitude Bajaate Raho! With over two decades of legacy and 663 award-winning campaigns, Red FM has long championed social causes that resonate with the pulse of the nation.

    This partnership with the Indian Army takes that spirit a notch higher turning airwaves into avenues for action. From radio promos to digital buzz, Red FM’s footprint ensures the message of Shauryaveer reaches every corner of the country.

    Registrations are open on Red FM’s official website and India Running, inviting citizens across age groups and cities to join this marathon of meaning. Whether you run three kilometres or twenty-one, every step becomes a salute, every breath a pledge.

    Because in Shauryaveer 2025, it’s not just about running for fitness, it’s about running for India.

  • Red FM beats the Pujo drum as Dugga Dugga debuts in Delhi this September

    Red FM beats the Pujo drum as Dugga Dugga debuts in Delhi this September

    MUMBAI: When the dhol beats meet the Delhi streets, you know Pujo has arrived. 93.5 Red FM, India’s largest private radio and entertainment network, is bringing its much-loved Dugga Dugga – Shakti Roopena Sansthita festival to the capital for the very first time. After three packed-out editions in Kolkata, the fourth chapter of this cultural extravaganza unfolds on 20 September 2025 at Talkatora Stadium.

    More than just a gig, Dugga Dugga is a full-bodied Pujo experience where literature, theatre, craft, food, fashion and faith come together in one grand celebration of Shakti. Think soulful ragas, electrifying guitars, graceful dance, and the irresistible aroma of Bengali delicacies all under one roof.

    The star-studded line-up reflects Bengal’s creative soul: Dona Ganguly and her troupe will bring classical dance elegance, Iman Chakraborty lends her stirring voice, Anupam Roy Band injects contemporary edge, and Anjan Dutta with The Electric Band ensures an electric finale. The mix promises everything from folk traditions to modern rhythms, making Pujo feel both timeless and fresh.

    “Dugga Dugga isn’t just a festival, it’s a living expression of unity, joy and resilience,” said Red FM and Magic FM Director & COO Nisha Narayanan. “With Delhi as our new canvas, we are weaving tradition with modernity where classical ragas meet spoken word and Pujo’s soul is reimagined for everyone.”

    R FM’s hyper-local spirit shines through here too. Beyond the music, festivalgoers can expect poetry, crafts, artisanal creations and authentic Bengali cuisine. It’s designed as a multi-sensory journey that mirrors the devotion, artistry and community of Durga Puja, but with a Delhi twist.

    With a footprint of 69 stations and over 663 award-winning campaigns to its name, Red FM is no stranger to cultural evangelism. But this edition of Dugga Dugga marks a milestone bridging Kolkata’s Pujo legacy with Delhi’s cultural pulse. For one night, the Talkatora Stadium won’t just echo with sound, it will resonate with the spirit of Shakti.

  • Red FM announces Riders Music Festival in Delhi in February

    Red FM announces Riders Music Festival in Delhi in February

    MUMBAI: In the streets of Delhi, where the roar of engines often competes with the hum of daily life, a unique festival is revving up to take centre stage.

    Imagine the thrill of bikes and music merging into one electrifying experience—this is what the Riders Music Festival is all about. Returning on 8-9 February 2025, the event promises to transform the city into a haven for bikers, music lovers, and food enthusiasts, creating a vibrant celebration of passion and camaraderie.

    The third edition of the Riders Music Festival, announced by 93.5 Red FM, will  feature live performances, curated streetwear, food, and a showcase of custom, vintage, and adventure vehicles.

    Red FM  COO &  director Nisha Narayanan said, “This year, we’re celebrating the camaraderie and solidarity among bikers—values that no institution can instil. At the heart of this festival is the powerful connection between music and riding, two forces that truly bind us together. This time we’re also committed to brand and gender neutrality, welcoming bikers of all kinds, non-bikers, and people from all walks of life. We also aim to promote sustainability, with a focus on electric vehicles, to build a united, eco-conscious community.”

    Red FM also organised a prelude for the Riders Music Festival, with Indian paralympic champion Deepa Malik as the chief guest. 
    Speaking at the event, she expressed:  “Biking has been my anchor through every phase of life, from teenage hobbies to reclaiming my identity after chest below paralysis at 29. Doctors told me I’d never walk again, so I made it my mission from my ‘will chair’ to ride again. Wheels, to me, symbolise freedom, not limits. Riding a modified bike helped me reclaim my mobility, enter the world of sports, and prove that passion can overcome any barrier. This is why at Riders Music Festival I feel like I have a personal connection. My book also captures this journey of embracing challenges with a #bringiton spirit and proving abilities beyond disabilities.”

    The Riders Music Festival 2025 boasts a line-up of seven artist performances, headlined by  Indian music director and singer Amit Trivedi along with  acts by Seedhe Maut, Paradox, Gurbax, Parvaaz, Prabh Deep and Raman Negi.

    Attendees can also look forward to a stunt and gaming zone, along with over 50 exhibits showcasing  custom, vintage and adventure bikes and cars. For fashion trendsetters, a dedicated streetwear zone will feature fashion and  a carefully curated selection of  food and beverage brands.

  • Red FM brings ‘South Side Story – Kutty Edition’ to Mumbai

    Red FM brings ‘South Side Story – Kutty Edition’ to Mumbai

    Mumbai: 93.5 Red FM has announced the ‘Kutty’ edition of South Side Story in Mumbai, taking place on 14 December 2024, at NESCO Center, Goregaon. Following the huge success of the two-day festival in Delhi, this edition will bring a more intimate South Indian experience to Mumbai, showcasing the best of South Indian music, culture, and food. The lineup features Vedan, Pal Dabba, Sooraj Santhosh, Yung Raja, Dopeadelicz, Baby Jean, and headliner Agam, all making their debut at South Side Story with unique musical styles.

    The festival promises a full cultural experience, with attendees treated to a traditional Sadhya feast and a variety of South Indian delicacies, along with a curated selection of drinks and cocktails. Immersive South Indian experiences will further capture the essence of the south, offering festival-goers a rich blend of flavors and traditions right in the heart of Mumbai.

    Red FM & Magic FM COO and director Nisha Narayanan said, “In a sea of larger-than-life concerts, this is our humble effort to bring South Side Story to Mumbai in a unique, bite-sized format. As a Kutty edition, it continues to be packed with several flavors of the South. The festival brings both cultural evangelism and Indie music space on one stage and we continue to support it in whichever way we can. For this edition, we are focused on bringing an eclectic mix of hip-hop/rap, folk fusion, and progressive rock. We are supremely excited to bring six debuts to this year’s edition, headlined by our South Side Story lucky charm – Agam the band. This festival is for those who seek out something special and niche. And as always, we look forward to hosting you all.”

    Book your tickets here:  https://bit.ly/3AgrhJC

  • Red FM celebrates 15 years of Red Raas in Ahmedabad

    Red FM celebrates 15 years of Red Raas in Ahmedabad

    Mumbai: 93.5 Red FM, a private radio and entertainment network, is to announce the 15th anniversary of its iconic event, Red Raas. The event has been beloved by the city for its extraordinary celebration of garba, culture, community, and spirit. This year, the event will take place from 3 October 2024 to 12 October 2024 at the Milan Party Plot in Ahmedabad.

    Since 2009, Red FM has been hosting the biggest Navratri celebration in Ahmedabad, and this year marks the 15th edition of the event. Event-goers are invited to immerse themselves in the spirit of Navratri with music, dance, and cultural grandeur. Keeping up with the tradition of introducing a garba special song every year, this year Red FM has launched “Vhalam Hun Kantadi Re,” an anthem that celebrates the strength, independence, and grace of today’s modern woman. Sung by the immensely talented Shirley Setia, the song is an ode to the new-age heroine—a woman who dances through life with confidence, compassion, and a heart full of joy. The music video, shot amidst the beautiful streets of Ahmedabad and set in a 200-year-old heritage haveli, captures the rich culture of Gujarat.

    The song has been created by some of the brightest minds in the industry, including Rajat Dholakia, known for his work in Firaaq and Delhi 6, and Saumya Joshi, the writer behind the National Award-winning film Hellaro. Composed by the duo Sumant and Aalap under the mentorship of Mr. Dholakia, “Vhalam Hun Kantadi Re” embodies the spirit of tradition with a modern beat, sure to resonate with today’s generation.

    Speaking on the announcement, “ Red FM & Magic FM COO and director, Nisha Narayanan said, “Red Raas has been our humble effort to celebrate tradition with a touch of contemporary music and vibes. Last year, we were overwhelmed with immense love for the 14th season of Red Raas, and more importantly, for the song Aave Jo Rasiya, which became an internet favourite during the last Garba season. As we celebrate Navratri, we aim to remind everyone that these nine days are beyond just dancing. It’s also about coming together as a community and uplifting each other – something we have strived to establish with Red Raas. On that note, we look forward to hosting you all and making this year exceptional.”

  • Red FM’s ‘Class Lagegi’ wins Social Impact Award at Healthcare CSR change-makers 2024

    Red FM’s ‘Class Lagegi’ wins Social Impact Award at Healthcare CSR change-makers 2024

    Mumbai: A private radio and entertainment network, Red FM, was thrilled to announce that its thoughtful campaign “Class Lagegi” has been awarded the Excellence in Social Impact Award – Corporate at the prestigious Healthcare CSR Change Makers Awards 2024. The award was presented by Harsh Malhotra, union minister of state in the ministry of corporate affairs and the ministry of road transport and highways, during a grand event at the India Habitat Centre, New Delhi on 5  September 2024.

    “Class Lagegi” was a groundbreaking initiative aimed at addressing the mental health challenges faced by students during their examination period. Recognizing this pressing issue, Red FM partnered with the Mental Health Foundation India, a subsidiary of AIIMS, to launch a campaign focused on promoting mental well-being among schoolchildren.

    The campaign brought impactful mental health workshops to exam-bound schools across Delhi NCR, offering parents and guardians practical advice on how to support their children during this stressful period. Experts from the foundation led insightful sessions on managing academic pressure, recognizing signs of stress and anxiety, and creating a nurturing environment at home.

    Speaking on the win, RED FM and Magic FM director & COO Nisha Narayanan said, “We are truly humbled to receive this recognition for our campaign, Class Lagegi. As a leading voice in the media landscape, we recognize the immense power and responsibility we hold in shaping conversations that matter. This campaign was about driving a revolution in how we, as a society, perceive success and failure. At Red FM, we believe it’s our mission to champion socially relevant causes, translating them into relatable, impactful narratives for our listeners. Through Class Lagegi, we aimed to spark a much-needed dialogue, becoming a platform for empathy and change. Our hope is that this message resonates far beyond the campaign, creating a lasting shift in mindset, making students feel supported on every step of their journey.”

  • Red FM announced RJ Purab as The new voice of Delhi’s Morning No.1 Show

    Red FM announced RJ Purab as The new voice of Delhi’s Morning No.1 Show

    Mumbai: A private radio and entertainment network, Red FM, recently announced the launch of RJ Purab as the new host of Red FM Delhi’s Morning No. 1 Show, which began on 12 August 2024.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Red FM (@redfmindia)

    RJ Purab, known for his ingenious antics and infectious wit, had already built a reputation for his unique style of entertainment. His cheeky demeanour, coupled with his talent, set the stage for a fresh and dynamic approach to radio entertainment. Much like his renowned car fooling videos, RJ Purab took the helm of the Morning No. 1 show with the energy and creativity that fans had come to expect.

    The grand launch of RJ Purab was spearheaded by a comprehensive campaign called ‘Purab Palat Dega.’ This campaign resonated deeply with Delhiites, generating anticipation and excitement across digital and on-air platforms. The essence of “Purab Palat Dega” permeated the show’s content, bringing engaging and impactful local initiatives to the forefront. One of the campaign’s highlights was the renovation of a damaged park, a project that successfully encouraged kids to return to outdoor activities and revitalized community spaces, like doodling over potholes to bring the authority’s attention.

    Speaking on the announcement, RED FM and Magic FM director & COO Nisha Narayanan said, “Radio has had the uncanny ability to build a personal connection while being tucked away in the studios. This connection is rightly spearheaded by the voice of the show, the brand custodians leading the show from the front. This is why, we are overjoyed to welcome RJ Purab to the Red FM Delhi family. His unparalleled entertainment skills and ability to connect with listeners are going to set a new precedence in radio programming. We hope for your continued love and support for our newest member as you have given us always.”

  • Red FM’s South Side Story Season 6: coming soon this September!

    Red FM’s South Side Story Season 6: coming soon this September!

    Mumbai: 93.5 Red FM, a private radio and entertainment network announced the highly anticipated return of South Side Story. Set against the backdrop of Delhi, Season 6 of South Side Story will extend into a two-day extravaganza showcasing the essence and elements of Southern India’s artistic flair.

    South Side Story has become synonymous with celebrating the diverse heritage of South India, and Season 6 promises to be no exception. From pulsating rap beats to soul-stirring folk melodies, and rock anthems to infectious pop tunes, and a gala of fusion performances, attendees can look forward to a diverse lineup of some of the most talented and sought-after artists, including Khatija Rehman and Band, Sean Roldan & Friends, Sithara Project Malabaricus, T.M Krishna, Agam The Band, Nithya Mammen, All Okay, Maalavika Sundar, Job Kurian, Arivu + The Ambasa Band and Thaikkudum Bridge.

    Red FM’s South Side Story is more than just a music festival – it’s a holistic cultural experience. Attendees will have the opportunity to explore authentic South Indian delicacies at the food joints and shop for treasures at the shopping stalls. From traditional handicrafts to contemporary fashion, there will be something for everyone to discover and enjoy.

    Speaking on the wins, “Red FM & Magic FM COO and director Nisha Narayanan said, “As a brand that is both national yet local (NAT-local), inclusive, and celebratory of local cultures and ethos, we are thrilled to announce the next season of South Side Story. This upcoming edition marks a significant milestone as we celebrate six years of transporting the flavours of South India to the North, primarily through music. Due to the overwhelming response we received year after year for this IP, we have extended the festival into a two-day celebration. We are head over heels for the incredible lineup of artists that we have curated; we are looking forward to revealing the artists soon.”

    Each day of the event will be themed to maintain excitement and ensure an unforgettable experience for attendees. From traditional festivities to contemporary expressions of art and culture, South Side Story Season 6 promises to leave a lasting impression on all who attend.

    Book your tickets at  – https://southsidestory.in/flashback.php?utm_source=Trade+PR&utm_medium=B2B

  • RED FM’s Guthli Returns campaign collects 1M guthlis

    RED FM’s Guthli Returns campaign collects 1M guthlis

    Mumbai: India’s leading private radio and entertainment network, Red FM, is thrilled to announce the success of ‘Guthli Returns’ — a five-week campaign across Maharashtra and Gujarat in collaboration with Mission Mango. The initiative aimed to save farmers and empower them to secure their future through mango cultivation.

    Guthli Returns was a movement based on collecting mango seeds, turning them into saplings, and donating them to farmers below the poverty line. Listeners actively participated by visiting our stations or sending their contributions via courier. The Rotary Club of Mumbai pledged an additional 1,500 seeds to the initiative. An eight-month pregnant woman in Thane and Mahim organized 50 volunteers to contribute 5,000 seeds. RJ Malishka and listeners travelled to Murbad to engage with farmers, hosted by the agriculture department.

    A group in Nashik sent a tempo with one lakh seeds, significantly boosting our collection efforts. Schools and colleges contributed thousands of seeds. Brands like Madhuban restaurant and Meetha by Radisson Hotels joined the cause, promising 3000 and 5000 seeds respectively. The Municipal Commissioner of Navi Mumbai adopted the campaign, promising widespread participation and an additional 1 lakh seeds.

    Speaking on the announcement, RED FM and Magic FM director & COO Nisha Narayanan said, “As the name speaks for itself, ‘Guthli Returns’ was a Red FM initiative to give back to the farmers. Urban life might have distanced us from our agricultural roots but ‘Guthli Returns’ as a campaign had several touchpoints. We had aimed to bridge the gap between urban life and rural life, evoke responsibility in citizens of India, secure the future of farmers, and save our beloved national fruit mango from becoming extinct. We are beside ourselves to report that with the support of Indian citizens, we have been able to make a tangible difference in saving farmers and their livelihoods and mangoes. We are immensely proud of the nation for pouring in Guthlis and working for a greater cause together and towards social change.”

  • Awadhi Culture gets Its moment with Red FM’s The Awadh Connection

    Awadhi Culture gets Its moment with Red FM’s The Awadh Connection

    Mumbai: Radio and entertainment network, Red FM is overjoyed to announce the launch of their latest IP, The Awadh Connection, a marking of the Awadhi culture, music, and cuisine. The event is scheduled to occur on the 9 March 2024, from 12 pm onwards at the centrally located Sangeet Natak Akademi and Lawn.

    As a brand committed to nurturing the culture of Indian regions; The Awadh Connection will be a testament to the centuries-old art and cultures of the city. The event will feature the various facets of the Awadhi talent in the likes of Kathak with a fusion of Saurav & Gaurav, Thumri by Srishti Mathur, Flutronics by Adnan, storytelling and musical performance by Shadaj, and Kathak by Shinjini (Granddaughter of kathak maestro Pt Birju Maharaj). The cultural extravaganza will host an indoor and outdoor stage set amidst an experience zone offering culinary delights, selfie spots, shopping options, and much more.

    Speaking on the announcement,  RED FM and Magic FM director & COO Nisha Narayanan said “Red FM as a NAT local brand stands for inclusivity and diversity. We have devoted ourselves to preserving and promoting the heritage of Indian regions steeped in history via our unique initiatives. We are tremendously thrilled to be presenting The Awadh Connection, a mirror into the several artistic traditions housed by the city of Awadh. From the exquisite beauty of Kathak to the incredible notes of the flute, we have aimed to include a cross-section of performing arts that makes the region so full of old-school charm. We hope our audience will receive the latest IP with love and support.”

     https://insider.in/the-awadh-connection-mar9-2024/event